If you’ve been in the world of digital marketing, you’ve most likely a minimum of become aware of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate organisation marketing software application worth trying, or just overhyped.
ClickFunnels has actually made a pretty huge name for itself considering that it started, becoming one of the largest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has actually grown so much in such a brief duration of time.
There is no denying it’s popular, but does that indicate it’s worth it? Just how much can we trust the crowd on this one? It appears it’s just another website and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which includes the core ClickFunnels features and lots of other bells and whistles. I’ll likewise offer a nod towards other reviews I’ve seen, as not every user will agree with me on the last verdict.
Regardless of whether you choose to use it or not, it’s an important gamer anyone in e-commerce and online marketing ought to be familiar with. With some downsides, it’s certainly excellent.
ClickFunnels Review Overview
Here’s a quick selection of ClickFunnels’ review high point– watch out for these in this post.
ClickFunnels is an excellent landing page builder, with a simple drag-and-drop editor
Simple and ample integrations that allow you to record e-mails and take payments best inside ClickFunnels
Developed with A/B testing capabilities
Easy to discover and use
Focused on generating its users more money
They offer a 2 week free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in just three years it’s been, in the words of Forbes, “calmly changing the online marketing market.” Here’s the essence of ClickFunnels: It makes it easier for organisations and business owners to offer stuff online utilizing otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his creation, and for good factor. He’s succeeded, not only from ClickFunnels, however other marketing experiences. He experimented with e-mail marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide individuals through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels started as a method to help Brunson and his group create funnels quicker for various endeavors, as establishing funnels would usually take weeks. Nevertheless, they soon recognized their creation would work to others and had fantastic prospective as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to guide a website visitor to the checkout page.
There’s a less uninteresting method of thinking about it. Step 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and instead of actual active ingredients to put down the funnel, you have metaphorical ingredients you call web traffic or website visitors. Your site visitors are taking a look around, inspecting things out. Your website is beautifully designed, and your content is excellent!
Regrettably, that still doesn’t turn many of your visitors into clients. In a brick and mortar store, that’s like people walking into your shop however not knowing where the sales register is, so they leave the store without purchasing anything. In a physical store, you can talk your clients into purchasing something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel can be found in– it’s developed to interest your consumers’ through concepts of psychology. The funnel works step-by-step, bring traffic in more detailed and more detailed until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a huge deal for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, but by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is intended to save you energy and time– to do what otherwise needs a great deal of technological proficiency and/or an array of third party applications. In this regard, ClickFunnels succeeds.
Makes You Money
Among the very best features of ClickFunnels is its concentrate on making money for the user. They make it really easy to make your account, set up your material, and begin taking payments. Plus, it’s quite easy to pick everything up– it’ll most likely take you a couple hours to determine the majority of what you require, max.
Drag and Drop Builder
Many functions are really useful here. I like how easy it is to duplicate pages, and the fact I can save design templates to be utilized again later on. Their page builder is a pretty crucial function, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop builder.
Built in A/B testing is great too. All you need to do is replicate a page, make your modifications, and select the amounts of your traffic you want to see variation A or B.
Great selection of Integrations
I believe ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to handle.
You’ll also find an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
Overall, it’s terrific to have actually things so centralized: I can develop my landing pages, create kinds and order forms, and trigger emails all from one platform.
All of this truly does save you money and time, resources you ‘d otherwise require to spend on designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not best, however it does an excellent job of product packaging great tools together and making them available. It perhaps saves most users a headache they ‘d have if they tried to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is in general strong, it has numerous areas that require work.
A little downside is the rate. There are only 2 rates options, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial drawback, just another investment in your business, and like I’ve stated, you get a great package for it.
Lackluster Customer Service
Beyond that, consumer assistance is iffy at best. In my experience, they’ve been great with basic questions, but if you inquire harder things, specifically about advanced features, they won’t be really useful.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their product however I take a slight concern with their marketing that I think deserves pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s difficult to get away the buzz surrounding it. From a user experience point of view, it can get obtrusive.
This implies you’ll find yourself buying online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and the majority of posts includes individuals bragging about just how much cash they made and flashing their sports cars. These numbers are genuine, the users give an impression that they’re more focused on making quick cash rather than developing excellent products and services. ClickFunnels has helped people do excellent things, however it’s likewise helped proliferate fast abundant plans, online courses, saturation of coaches and professionals, and other spammy web marketer things.
We all understand the founder is a marketing wizard, but a lot of the item is tied to his brand and his approach. As much as I appreciate the landing page contractor, whatever around it appears like an extension of Brunson’s platform.
Often it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than necessary, particularly when some aspects of their product (i.e., client service) can still use some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the ability to customize extensively within ClickFunnels, many people utilize similar designs. Thinking about the popularity of ClickFunnels, this has led to a large quantity of ClickFunnel-y looks floating around. Variety is necessary.
Software Outages and Bugs
Every now and then, ClickFunnels will go down or experience some errors. Though this truly doesn’t occur often, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a great deal of cash.
It’s likewise difficult to know when your pages are working or not, unless you constantly check or wait till you speak with mad customers. Barring uptime, I likewise handle some glitches when I clone pages utilizing the HTML publishing option.
User experience changes … a lot
The dashboard modifications often, the circulation of producing new pages and funnels modifications, a button will move around, pricing choices change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s a service service.
Far too Simple
Lastly, a criticism I’ve heard however don’t rather agree with personally: it’s too simple, and too costly for its simplicity. These criticisms tend to describe diy methods which can be cheaper upfront and yield more control over handling particular details. Nevertheless, for less experienced users who are mainly seeking efficiency and an easy to use package of tools, I wouldn’t highlight this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 rates plans– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the costlier side. If you pay each year instead of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
However, a bit significant huh? Well, some would say so, and I can see why– particularly if you compare to LeadPages, a comparable (overlapping, however definitely not similar) service which starts at $25 a month. Nevertheless, it is very important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a respectable job. I personally consider it a great financial investment.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the amount of pages (100 ), check outs (20,000), customized domains (3 ), and just some of the complete list of functions.
Both plans have limitless contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of features, including the following: one-time payments (this is a Backpack function that lets you define an item as a one-time payment item for your payment gateways); subscription strategies (another Backpack function, but unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP combinations (StartUp has 1); unlimited funnels, pages, sees, and customized domains; concern assistance and design template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is puzzling. This part I believe ClickFunnels could actually tidy up. We’ll go into more information in the following section of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the full set of ClickFunnels functions.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get whatever you require.
A/B split testing is a smaller feature, however certainly a significant one.
If you duplicate a page and make changes to the copy, the split test basically lets you choose what portions of your traffic you wish to see per page, letting you test conversion rates very easily. It’s a great function and very easy to use.
I also think ClickFunnels is general flexible and straightforward for other settings, like your account information or integrations. Perhaps extremely tech literate people would discover them restrictive (a common theme amongst some criticisms), but as the service is supposed to be easy to use, I thought the fundamental features were respectable.
There are quite a few types of offered pre-made funnels, oriented to various types of companies, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is wise analytics that result in clever auto-responding, however the auto-responding involves snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make handling an affiliate program much easier and more effective.
Are these features, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided e-mail auto-responder to me, however perhaps I’m simply cynical. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to devote unique attention to it. In fact, I think a big part of why I provided ClickFunnels a high rating relates to it being a really strong landing page contractor. ClickFunnels ranges itself from page building software application and markets its funnel technique, however truth be informed, I utilize it mainly for this landing page builder.
Anyway, there is rather an array of templates with excellent designs, though as you may expect, just the templates created by ClickFunnels are totally free. Design templates are organized by funnel type, so poking around isn’t too difficult.
You can also save particular templates and make personal page templates, and it’s pretty simple to find them. As you can see, you can toggle with standard settings and open in the editor.
Once you open your pages in the editor, you’ll basically be dealing with a drag and drop home builder. It’s a bit more complex than some other light page contractors, but it’s still easy to use.
The editor utilizes a page structure with four main parts: sections, rows, columns, and components. Consider these parts as fitting within each other (this post has a valuable diagram). Essentially: rows, columns, and aspects go inside of sections. You can have several areas per page. Rows and columns go inside sections, but columns specifically go into rows. In this manner you can have a row with one column, or up to 4. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, however it’s quite simple to master. Whatever is color-coded– for instance, in the above screenshot, the choice is a light green box because it’s a section, however if I was hovering over an aspect, it would be orange.
You can likewise modify by area, row, column, and so on, by means of the side bar. All the little details and parts of your page can be moved or altered.
A little criticism I’ve heard (but don’t have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a huge issue and the contractor provides you enough control without sacrificing ease of use, but it might be worth a mention.
In general, I like the page builder a lot. It makes designing your landing page really simple, and it serves ClickFunnels’ goal: to make it easier for you to earn money online.
Combinations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a few various types of integrations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. You may add MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has many notable partners you can add to your integrations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can look for these or just click the search bar, and they’ll come up. It’s quite obvious, just click the one you desire and add it.
The procedure for managing combinations is also uncomplicated, though you might need to examine your 3rd party software’s documents to discover exactly what ClickFunnels needs. Overall, you’ll discover the process quite simple. Integrations are a bit more technical conceptually than some functions, such as the page contractor, so it’s much appreciated to have a very easy method of including and handling combinations.
Payment gateways get incorporated and on other software platforms are just called integrations, but on ClickFunnels they get an area different from integrations. They might also be understood to ClickFunnels as billing integrations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is quite easy– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these combinations generally run efficiently and you don’t require to fret much about them.
Relieve of Use– ClickFunnels Review
If you haven’t chosen it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement says, “Don’t squander anymore time with ‘tech people!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels provides is supplying tools that permit the less skilled to save time and money. That holding true, examining ease of use is quite essential.
Short answer: It’s easy to use, however you need to still have some experience.
Longer answer: For a first-timer, it may be a bit overwhelming– and by first-timer, I indicate brand-new to the world of e-commerce and marketing– however the learning curve is far from impossible. For many people, I would say the knowing curve would be simply a couple hours max. If you’re truly behind, pick up Russell Brunson’s books discussed earlier in the review.
Anyway, ClickFunnels is certainly easier than creating funnels by yourself. They have a fair quantity of documentation, and it may not be ideal, but it appears to me like many questions must be covered, and you can always call a customer care representative if it comes to it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core features of ClickFunnels– the real funnels– are relatively simple to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from selecting design templates to the drag and drop editor.
Some settings concerning email integrations or payment processors will need a bit of understanding, but it’s nowhere near the amount of understanding you would require to really code the funnels– it’s things you can figure out by Googling around or going to the docs.
Ultimately, ClickFunnels is not mind-blowingly simple, however it is general structured with an intuitive user-interface. They do tend to alter things frequently, however it probably will not be enough to considerably obstruct you.
We give it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would suggest all prospective users enter with some standard technological literacy, it basically prospers where user-friendliness is worried.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some companies more than others.
Professional, speakers, coaches, professional provider, individuals solely in e-commerce or internet marketing, and even those using B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general does well with those using more innovative items or independent endeavors. The pre-made funnels are extremely oriented towards these markets: for example, if you’re a flower shop, you may discover the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re attempting to focus everything around yourself and your brand name, there would be excellent support too. The same goes for people selling content like courses or books.
Of course, you can constantly begin with a blank funnel, and I don’t believe you must decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller company, fine with the cost, and you require to make your traffic work for you better, I doubt you ‘d be losing your money or time with ClickFunnels. I would especially advise it to anyone who wants to preserve a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer support is an area that consists of some subtleties. Their docs page has a series of categories, each with their own articles.
As for the direct customer service, they have a chat feature inside the dashboard after you log in, however I’m not too happy with it. They’ve typically been practical for basic concerns and fundamental troubleshooting … however when I’ve had more innovative questions, I’ve discovered them pretty unhelpful. I provide ClickFunnels congratulations for attempting.
In addition, I’ve discovered a consistency among reviews explaining bad experiences with customer support. Especially, in circumstances when functions have not worked as promised or when there were strange site breakdowns, customer support associates were supposedly either unresponsive or unhelpful. One infamous reviewer in particular recounts how, due to website error, some of his consumers were locked out and how other non-paying visitors gained access to members-only content. When he called client service, he discovered they were apathetic and unhelpful. It may be a strange, unlikely situation, however it shows the point.
General Support Rating
I would not state ClickFunnels stops working in client support– I believe the group mostly comprehend that their services are not completely easy to utilize and/or include tools new to their users, and they have actually put sufficient resources into their support to make it good. Possibly most users, myself included, would not say ClickFunnels has extraordinary client assistance, but it mainly satisfies a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I believe most people will look at … Price and ease of use.
When it pertains to cost, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
Nevertheless, there’s a reason that Leadpages is a lot more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You don’t require a separate webhosting or a different email marketing or a separate shopping cart solution. Heck, you do not even require a separate affiliate program. Everything is included in one package. Keep in mind from earlier, if you determine how much you ‘d pay for all of these tools separately, you ‘d in fact end up investing less by going with ClickFunnels. You ‘d consolidate about $1,441/ month of fees into one ClickFunnels membership.
If you take a look at it that way, ClickFunnels is quite budget-friendly in its own right.
I do believe Leadpages is an amazing choice in some situations. If you want to crank out landing pages rapidly, without much customization, LeadPages is excellent.
Which should you pick?
Choose ClickFunnels if you wish to develop a series of reliable, conversion optimized funnel pages without finding out HTML.
Opt for Leadpages if you’re trying to find a spending plan marketing choice that gets the job done. Create gorgeous sales pages without knowing a lick of code.
Go with ClickFunnels if you do not wish to cobble together a gazillion various systems to create a frankenstein marketing program. You’ll save a lot of time with an all-in-one option, since it’s very time-consuming to run backward and forward between programs, attempting to make them talk to each other.
Opt for Leadpages if you only need to produce an easy one-step landing page.
Choose ClickFunnels if you want to develop an actual funnel with several pages, together with the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both offer different things or rather different amounts of things.
Builderall takes the approach of offering as lots of digital marketing services as possible. You can do anything from creating a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can help you choose which software would be much better fit to your company.
One factor Builderall is great is it enables you to continue top of a big percentage of your digital marketing method … all in one place. You can build marketing funnels, develop blogs, style and automate your email marketing and even create apps.
Along with permitting you to produce auto-responses for your e-mail projects, it uses Facebook combination. You can, therefore, keep on top of your social media leads too without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly new, ending up being an affiliate would be advantageous as all their cash currently goes towards the program.
Clickfunnels don’t require an additional cost to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
Overall though, Builderall’s prices are very affordable. Especially when you think about the variety and variety of functions their software application offers. You basically get more digital marketing tools, for a lower cost. Don’t forget this might not be as much of an advantage as you believe. It’s essential to bear in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you need to go for. If you are a little independent company with a limited budget and time to spare to cover your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing business aiming to expand legitimately … Clickfunnels is the one for you. There need to be an excellent reason why all the big names use the software application and it is down to the large quality and results that Clickfunnels’ products bring. The fact that Builderall provides such a large quantity of functions means they spread themselves thin.
Clickfunnels focus on a couple of elements and make certain they are provided at a high standard. So if marketing funnels are your focus, it goes without saying that you should go for the software with the funnel feature being the main focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your service will all determine the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s great– 4 out of 5 stars! It’s a genuine contender in the marketing software application area and worth experimenting with.
Yeah, there are a couple of drawbacks: If you need a more hands-on service to your marketing needs with higher customization capabilities, you may want to check out third party choices you can tie together. If you are opting for ClickFunnels after all, you might find yourself unlucky and wind up handling unhelpful customer support agents, or some glitches in the software. You might also be annoyed by their self-promotion.
You know what? Considering everything, I do not think any of these exceed the strong landing page home builder, let alone other positives such as the short knowing curve, solid combinations, and good design templates.
I’m quite sure that for the large bulk of potential users, the page builder uses adequate choice. If you’re looking first and foremost for an easy however strong sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.