If you’re in touch with the world of digital marketing, you’ve probably a minimum of heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate service marketing software worth attempting, or just overhyped.
ClickFunnels has made a pretty big name for itself considering that it began, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has grown so much in such a brief period of time.
There is no denying it’s popular, however does that mean it’s worth it? How much can we trust the crowd on this one? It seems it’s just another site and/or landing page builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp plan, which comes with the core ClickFunnels features and plenty of other bells and whistles. I’ll likewise offer a nod towards other reviews I’ve seen, as not every user will concur with me on the final verdict.
Regardless of whether you choose to utilize it or not, it’s an essential gamer anybody in e-commerce and online marketing ought to be familiar with. With some drawbacks, it’s certainly excellent.
ClickFunnels Review Highlights
Here’s a quick selection of ClickFunnels’ review high point– keep an eye out for these in this article.
ClickFunnels is a great landing page contractor, with an easy drag-and-drop editor
Simple and ample integrations that allow you to record emails and take payments best inside ClickFunnels
Developed with A/B testing abilities
Easy to discover and utilize
Focused on making its users more money
They provide a 2 week free trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply 3 years it’s been, in the words of Forbes, “calmly transforming the internet marketing market.” Here’s the gist of ClickFunnels: It makes it simpler for businesses and business owners to offer things online using otherwise complex marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his production, and for good factor. He’s made a fortune, not only from ClickFunnels, but other marketing experiences. He experimented with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or totally free on his website here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started as a way to help Brunson and his group develop funnels more quickly for various endeavors, as developing funnels would typically take weeks. However, they quickly understood their creation would work to others and had fantastic prospective as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a site visitor to the checkout page.
There’s a less uninteresting method of considering it. Step 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and instead of actual components to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors. Your site visitors are taking a look around, checking things out. Your site is magnificently created, and your content is top notch!
Unfortunately, that still doesn’t turn a lot of your visitors into clients. In a brick and mortar shop, that’s like individuals strolling into your store however not knowing where the cash register is, so they leave the shop without buying anything. In a physical store, you can talk your consumers into buying something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel comes in– it’s developed to attract your customers’ through concepts of psychology. The funnel works step-by-step, bring traffic in closer and closer until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a big offer for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels innovation, however by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is meant to conserve you energy and time– to do what otherwise requires a great deal of technological proficiency and/or a range of 3rd party applications. In this respect, ClickFunnels is successful.
Makes You Money
One of the best things about ClickFunnels is its focus on earning money for the user. They make it really simple to make your account, set up your content, and start taking payments. Plus, it’s pretty simple to pick whatever up– it’ll probably take you a couple hours to find out most of what you need, max.
Drag and Drop Builder
Many features are extremely helpful here. I like how simple it is to duplicate pages, and the truth I can conserve design templates to be used once again later on. Their page contractor is a pretty essential feature, and they’ve pulled it off well. As soon as you get used to it, it’s an easy to use drag and drop contractor.
Built in A/B screening is excellent too. All you have to do is duplicate a page, make your modifications, and choose the quantities of your traffic you wish to see variation A or B.
Great selection of Integrations
I think ClickFunnels deals with API combinations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are simple to manage.
You’ll also discover a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s fantastic to have actually things so centralized: I can develop my landing pages, develop forms and order forms, and activate emails all from one platform.
All of this actually does save you time and money, resources you ‘d otherwise require to invest in designers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a great investment– what you’re permitted a StartUp account is pretty good. If you have more than 20,000 visitors and need over 100 pages, the complete suite may not be excessive to ask.
ClickFunnels is not ideal, however it does a fantastic task of packaging fantastic tools together and making them accessible. It probably saves most users a headache they ‘d have if they tried to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is overall strong, it has many areas that need work.
A small drawback is the rate. There are just 2 pricing options, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial drawback, just another financial investment in your business, and like I’ve said, you get a great bundle for it.
Lackluster Customer Service
Beyond that, client assistance is iffy at finest. In my experience, they’ve been fine with basic questions, but if you ask more difficult things, especially about advanced features, they won’t be extremely practical.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their product but I take a minor concern with their marketing that I believe deserves discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to leave the buzz surrounding it. They have a terrific marketing for sure. From a user experience viewpoint, it can get noticeable. As soon as you register for the software application, you can try to take a look at the objective functions of the software and integrate it into your own workflow, or you’ll be lost and required to discover Russell Brunson’s marketing techniques.
This implies you’ll find yourself purchasing online courses, books, attending workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and many posts includes individuals extoling just how much money they made and flashing their cars. Though these numbers are real, the users offer an impression that they’re more concentrated on making fast money rather than developing terrific services and products. ClickFunnels has actually helped people do excellent things, however it’s likewise helped proliferate fast abundant schemes, online courses, saturation of coaches and experts, and other spammy internet marketer stuff.
All of us understand the creator is a marketing wizard, however so much of the product is connected to his brand and his approach. As much as I appreciate the landing page home builder, everything around it seems like an extension of Brunson’s platform.
In some cases it’s difficult to not get the sensation that ClickFunnels invests more resources on self-promotion than needed, specifically when some elements of their product (i.e., customer service) can still use some work.
While you have the ability to personalize extensively within ClickFunnels, many individuals use similar designs. Considering the appeal of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
From time to time, ClickFunnels will go down or experience some mistakes. Though this really doesn’t take place often, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a great deal of money.
It’s likewise hard to know when your pages are working or not, unless you constantly check or wait up until you hear from upset customers. Disallowing uptime, I also handle some glitches when I clone pages using the HTML publishing option.
User experience modifications … a lot
The dashboard modifications typically, the circulation of producing brand-new pages and funnels changes, a button will move, pricing alternatives change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s an organisation option.
Far too Simple
A criticism I’ve heard but do not quite concur with personally: it’s too easy, and too expensive for its simpleness. These criticisms tend to refer to do-it-yourself techniques which can be more affordable upfront and yield more control over handling certain details. However, for less skilled users who are generally looking for performance and an easy to use bundle of tools, I wouldn’t stress this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 rates plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the pricier side. If you pay annually rather of month-to-month, you get two months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit substantial huh? Well, some would say so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, but certainly not similar) service which starts at $25 a month. However, it is necessary to bear in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a respectable task. I personally consider it a good investment.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the amount of pages (100 ), gos to (20,000), custom-made domains (3 ), and only some of the full list of features.
Nevertheless, both plans have unrestricted contacts, limitless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack function that lets you identify an item as a one-time payment product for your payment gateways); membership plans (another Backpack function, however unlike one-time payments, this lets your consumers pay for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, visits, and custom-made domains; top priority support and design template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t stress, it is puzzling. This part I believe ClickFunnels could actually tidy up. We’ll enter into more detail in the following area of this ClickFunnels review.
To summarize the distinctions, StartUp essentially carries the core feature of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the complete set of ClickFunnels functions. You can see the complete authorities list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions total? I believe they’re solid and you get whatever you require.
A/B split screening is a smaller feature, however certainly a notable one.
If you duplicate a page and make changes to the copy, the split test generally lets you pick what portions of your traffic you want to see per page, letting you test conversion rates really easily. It’s a great function and very easy to use.
I also believe ClickFunnels is overall flexible and uncomplicated for other settings, like your account details or integrations. Perhaps really tech literate individuals would discover them restrictive (a common theme amongst some criticisms), but as the service is expected to be easy to use, I thought the basic features were pretty good.
There are numerous types of offered pre-made funnels, oriented to different types of services, and you can of course develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an email auto-responder or simply an auto-responder, however it’s a little more complicated. The main objective of Follow-Up Funnels is smart analytics that result in wise auto-responding, but the auto-responding includes snail mail as well as email, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make managing an affiliate program much easier and more effective.
But are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an iffy e-mail auto-responder to me, however perhaps I’m simply cynical. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to devote unique attention to it. In fact, I believe a big part of why I gave ClickFunnels a high ranking pertains to it being a truly strong landing page builder. ClickFunnels ranges itself from page structure software and promotes its funnel technique, but fact be informed, I use it primarily for this landing page contractor.
Anyway, there is quite a selection of design templates with great designs, though as you may expect, only the templates developed by ClickFunnels are free. Templates are arranged by funnel type, so poking around isn’t too tough.
You can also conserve certain design templates and make individual page design templates, and it’s pretty easy to find them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages in the editor, you’ll essentially be dealing with a drag and drop builder. It’s a little bit more complicated than some other light page contractors, however it’s still easy to use.
The editor uses a page structure with 4 main parts: areas, rows, columns, and components. Think of these parts as fitting within each other (this short article has an useful diagram). Generally: rows, columns, and aspects go within areas. You can have multiple areas per page. Rows and columns go inside sections, but columns specifically enter into rows. This way you can have a row with one column, or approximately 4. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s pretty easy to master. Everything is color-coded– for instance, in the above screenshot, the choice is a light green box because it’s an area, however if I was hovering over an aspect, it would be orange.
A little criticism I’ve heard (however do not have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally don’t believe this is a big issue and the contractor offers you enough control without compromising ease of use, however it might be worth a reference.
Overall, I like the page builder a lot. It makes developing your landing page extremely simple, and it serves ClickFunnels’ goal: to make it much easier for you to generate income online.
Integrations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of different types of integrations you can include to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has many noteworthy partners you can add to your integrations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or just click the search bar, and they’ll turn up. It’s quite obvious, simply click the one you want and include it.
The procedure for handling combinations is also uncomplicated, though you may need to inspect your third party software’s documents to discover exactly what ClickFunnels requires. Overall, you’ll discover the process pretty easy. Combinations are a little bit more technical conceptually than some functions, such as the page contractor, so it’s much appreciated to have a very easy method of adding and managing combinations.
Payment gateways get incorporated and on other software platforms are simply called combinations, however on ClickFunnels they get an area different from combinations. They may also be understood to ClickFunnels as billing integrations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite easy– as long as you’re all set up with whatever tool you are trying to integrate with, you should not have any issues adding it to ClickFunnels. In my experience, these integrations generally run smoothly and you don’t require to fret much about them.
Ease of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement says, “Don’t squander anymore time with ‘tech guys!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels provides is offering tools that permit the less experienced to conserve time and money. That holding true, evaluating ease of use is quite important.
Short answer: It’s easy to use, but you need to still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I indicate new to the world of e-commerce and marketing– but the finding out curve is far from difficult. For the majority of people, I would say the knowing curve would be just a couple hours max. If you’re truly behind, get Russell Brunson’s books discussed previously in the evaluation.
Anyhow, ClickFunnels is certainly easier than creating funnels by yourself. They have a reasonable quantity of documentation, and it might not be best, but it appears to me like most questions should be covered, and you can constantly contact a customer care agent if it comes to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the real funnels– are fairly simple to handle. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from picking templates to the drag and drop editor.
Some settings relating to e-mail combinations or payment processors will require a bit of understanding, however it’s nowhere near the amount of understanding you would need to actually code the funnels– it’s stuff you can figure out by Googling around or checking out the docs.
Ultimately, ClickFunnels is not mind-blowingly basic, but it is general streamlined with an intuitive user-interface. They do tend to change things regularly, but it most likely won’t suffice to significantly obstruct you.
We provide it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would recommend all potential users enter with some fundamental technological literacy, it basically succeeds where user-friendliness is worried.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some organisations more than others.
Consultants, speakers, coaches, professional service providers, individuals specifically in e-commerce or mlm, and even those providing B2B services would most likely be most suitable for ClickFunnels. ClickFunnels in general succeeds with those providing more innovative products or independent endeavors. The pre-made funnels are highly oriented towards these markets: for instance, if you’re a flower designer, you might discover the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re attempting to center everything around yourself and your brand, there would be excellent assistance too. The exact same goes for people offering material like courses or books.
Of course, you can constantly begin with a blank funnel, and I do not think you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller service, okay with the price, and you require to make your traffic work for you much better, I doubt you ‘d be wasting your cash or time with ClickFunnels. I would especially recommend it to anybody who wishes to preserve a much better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ consumer assistance is an area that consists of some subtleties. Their docs page has a series of categories, each with their own articles.
As for the direct customer service, they have a chat function inside the dashboard after you log in, but I’m not too happy with it. They’ve usually been handy for simple questions and standard troubleshooting … but when I’ve had more innovative questions, I’ve discovered them pretty unhelpful. I give ClickFunnels congratulations for trying.
Furthermore, I’ve discovered a consistency among reviews pointing out bad experiences with consumer service. When he got in touch with client service, he found they were apathetic and unhelpful.
Overall Support Rating
I would not state ClickFunnels stops working in consumer support– I think the group mostly understand that their services are not completely easy to use and/or include tools new to their users, and they have put adequate resources into their assistance to make it good. A minimum of standard questions will be answered, and they’re quite responsive. Perhaps most users, myself consisted of, would not say ClickFunnels has remarkable client assistance, however it mostly meets a bare minimum that makes it at least good enough. In this category, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple aspects that I think most people will take a look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a reason why Leadpages is so much less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You do not need a separate web host or a different e-mail marketing or a separate shopping cart service. Keep in mind from earlier, if you determine how much you ‘d pay for all of these tools separately, you ‘d in fact end up spending less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is quite budget-friendly in its own right.
I do think Leadpages is an incredible option in some circumstances. If you desire to crank out landing pages quickly, without much modification, LeadPages is great.
Which should you select?
Go with ClickFunnels if you wish to produce a series of effective, conversion enhanced funnel pages without discovering HTML.
Opt for Leadpages if you’re trying to find a budget plan marketing choice that finishes the job. Develop beautiful sales pages without knowing a lick of code.
Opt for ClickFunnels if you do not wish to patch together a gazillion various systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one solution, due to the fact that it’s really time-consuming to run backward and forward between programs, attempting to make them talk to each other.
Go with Leadpages if you just need to develop a basic one-step landing page.
Choose ClickFunnels if you want to develop an actual funnel with several pages, in addition to the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both provide different things or rather various amounts of things.
Builderall takes the method of offering as numerous digital marketing services as possible. You can do anything from creating a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can assist you decide which software application would be much better suited to your company.
One factor Builderall is fantastic is it enables you to keep on top of a large proportion of your digital marketing strategy … all in one place. You can develop marketing funnels, develop blogs, design and automate your e-mail marketing and even create apps.
Along with allowing you to produce auto-responses for your e-mail projects, it uses Facebook integration. You can, for that reason, keep on top of your social networks leads as well without needing to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly new, ending up being an affiliate would be helpful as all their money currently goes towards the program.
Clickfunnels do not require an additional fee to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
General though, Builderall’s rates are really affordable. Especially when you think about the variety and variety of functions their software offers. You basically get more digital marketing tools, for a lower expense. Nevertheless, do not forget this may not be as much of a benefit as you think. It’s essential to keep in mind the saying ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you must go for. If you are a small independent service with a restricted spending plan and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing company wanting to expand legally … Clickfunnels is the one for you. There must be an excellent reason why all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The fact that Builderall offers such a big amount of functions means they spread themselves thin.
Clickfunnels concentrate on a number of elements and make sure they are offered at a high standard. If marketing funnels are your focus, it goes without saying that you need to go for the software with the funnel feature being the primary focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all down to you. The nature and status of your service will all determine the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a genuine competitor in the marketing software space and worth checking out.
Yeah, there are a few drawbacks: If you need a more hands-on option to your marketing needs with higher modification capabilities, you may want to look into third party options you can tie together. If you are opting for ClickFunnels after all, you may find yourself unfortunate and wind up handling unhelpful customer service agents, or some glitches in the software application. You might also be annoyed by their self-promotion.
However you understand what? Considering whatever, I don’t think any of these outweigh the solid landing page contractor, not to mention other positives such as the short knowing curve, solid combinations, and great templates.
I’m quite sure that for the vast majority of potential users, the page builder offers enough choice. If you’re looking initially and foremost for an easy but solid sales service or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.