If you’ve been in the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate service marketing software application worth attempting, or simply overhyped.
ClickFunnels has actually made a quite huge name for itself since it started, turning into one of the biggest marketing SaaS (Software as a Service) companies around. I suppose it’s no surprise that individuals enjoy ClickFunnels since it’s all about making its users cash. More specifically, it’s about offering companies software application that helps them turn their site visitors into clients. It’s no wonder ClickFunnels has actually grown so much in such a brief amount of time.
There is no rejecting it’s popular, however does that mean it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another site and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which features the core ClickFunnels features and plenty of other bells and whistles. I’ll also provide a nod towards other reviews I’ve seen, as not every user will agree with me on the last verdict.
Regardless of whether you pick to use it or not, it’s a crucial player anybody in e-commerce and online marketing need to be familiar with. With some disadvantages, it’s definitely great.
ClickFunnels Review Highlights
Here’s a quick list of ClickFunnels’ review highlights– keep an eye out for these in this post.
ClickFunnels is a great landing page contractor, with an easy drag-and-drop editor
Very easy and ample combinations that permit you to record emails and take payments right inside ClickFunnels
Developed with A/B testing capabilities
Easy to discover and utilize
Focused on generating its users more money
They provide a 2 week totally free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in simply 3 years it’s been, in the words of Forbes, “calmly revolutionizing the online marketing market.” Here’s the essence of ClickFunnels: It makes it much easier for services and business owners to sell things online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his creation, and for good factor. He’s succeeded, not just from ClickFunnels, however other marketing experiences. He played around with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels started out as a method to help Brunson and his group produce funnels faster for various endeavors, as developing funnels would generally take weeks. Nevertheless, they soon recognized their production would work to others and had fantastic possible as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes individuals who don’t know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to guide a website visitor to the checkout page.
There’s a less dull method of thinking of it. Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual ingredients to pour down the funnel, you have metaphorical components you call web traffic or site visitors. Your site visitors are looking around, examining things out. Your website is wonderfully created, and your content is excellent!
That still doesn’t turn numerous of your visitors into clients. In a physical store, that’s like people strolling into your store however not knowing where the sales register is, so they leave the shop without buying anything. In a physical store, you can talk your consumers into buying something.
In a digital shop, you might be a little bit more distant from your visitors. This is where your funnel is available in– it’s designed to appeal to your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in more detailed and closer up until visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial deal for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its task!
ClickFunnels is meant to conserve you energy and time– to do what otherwise needs a lot of technological efficiency and/or an array of 3rd party applications. In this respect, ClickFunnels is successful.
Makes You Money
Among the best features of ClickFunnels is its concentrate on making money for the user. They make it very simple to make your account, installed your content, and start taking payments. Plus, it’s quite simple to pick whatever up– it’ll probably take you a couple hours to find out most of what you need, max.
Drag and Drop Builder
Quite a few functions are really useful here. I like how simple it is to replicate pages, and the truth I can save templates to be utilized again later. Their page home builder is a pretty essential feature, and they’ve pulled it off well. When you get used to it, it’s an easy to use drag and drop builder.
Integrated in A/B testing is great too. All you have to do is duplicate a page, make your modifications, and choose the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I believe ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are easy to handle.
You’ll also discover a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It conserves a lot of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s terrific to have things so centralized: I can build my landing pages, create forms and order forms, and set off emails all from one platform.
All of this truly does conserve you time and money, resources you ‘d otherwise need to spend on developers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a great investment– what you’re permitted a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not ideal, however it does a terrific task of product packaging great tools together and making them available. It probably saves most users a headache they ‘d have if they attempted to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is in general strong, it has quite a few locations that need work.
A small disadvantage is the cost. There are only 2 prices options, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial disadvantage, simply another investment in your organisation, and like I’ve said, you get an excellent plan for it.
Lackluster Customer Service
Beyond that, customer assistance is iffy at finest. In my experience, they’ve been fine with basic concerns, but if you inquire harder things, especially about more advanced features, they will not be very practical.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their product however I take a minor issue with their marketing that I believe deserves mentioning in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s difficult to escape the hype surrounding it. From a user experience point of view, it can get meddlesome.
This means you’ll find yourself buying online courses, books, participating in workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has helped individuals do fantastic things, but it’s likewise assisted proliferate quick abundant plans, online courses, saturation of coaches and experts, and other spammy internet online marketer stuff.
We all know the creator is a marketing wizard, however so much of the product is connected to his brand and his philosophy. As much as I appreciate the landing page builder, everything around it looks like an extension of Brunson’s platform.
In some cases it’s tough to not get the sensation that ClickFunnels spends more resources on self-promotion than essential, particularly when some aspects of their item (i.e., customer care) can still utilize some work.
While you have the capability to customize thoroughly within ClickFunnels, lots of individuals use similar designs. Thinking about the appeal of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every so often, ClickFunnels will decrease or experience some mistakes. Though this truly does not happen typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a great deal of cash.
It’s likewise difficult to know when your pages are working or not, unless you continuously check or wait until you speak with mad customers. Barring uptime, I likewise deal with some problems when I clone pages using the HTML publishing choice.
User experience modifications … a lot
The dashboard modifications typically, the flow of developing brand-new pages and funnels changes, a button will move, rates alternatives change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s an organisation service.
Far too Simple
Finally, a criticism I’ve heard but do not rather agree with personally: it’s too easy, and too expensive for its simpleness. These criticisms tend to refer to do-it-yourself methods which can be more affordable upfront and yield more control over managing certain information. Nevertheless, for less skilled users who are mainly seeking effectiveness and an easy to use package of tools, I wouldn’t emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two rates plans– StartUp and ClickFunnels Platinum Suite, additionally understood as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay yearly instead of regular monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit substantial huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, however definitely not similar) service which starts at $25 a month. It is important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a quite excellent job. I personally consider it a great investment.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the amount of pages (100 ), visits (20,000), customized domains (3 ), and only a few of the full list of features.
Both strategies have limitless contacts, limitless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack feature that lets you define an item as a one-time payment product for your payment entrances); subscription plans (another Backpack function, but unlike one-time payments, this lets your customers spend for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, check outs, and custom-made domains; top priority assistance and template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t stress, it is confusing. This part I believe ClickFunnels could actually tidy up. We’ll go into more detail in the following area of this ClickFunnels review.
To summarize the differences, StartUp basically brings the core feature of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the full set of ClickFunnels features. You can see the complete authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features total? I believe they’re strong and you get whatever you need. They’re mainly intuitive and give you a great quantity of control. The template editor and combination management system are good examples of this and are really crucial functions, so I’ll be giving them separate sections.
A/B split testing is a smaller sized feature, but certainly a significant one.
If you replicate a page and make changes to the copy, the split test basically lets you pick what portions of your traffic you wish to see per page, letting you test conversion rates very easily. It’s a great function and extremely easy to use.
I also think ClickFunnels is overall flexible and straightforward for other settings, like your account details or combinations. Maybe extremely tech literate individuals would find them limiting (a typical style amongst some criticisms), however as the service is expected to be easy to use, I thought the standard functions were pretty good.
There are many types of available pre-made funnels, oriented to various kinds of services, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what many would call an e-mail auto-responder or simply an auto-responder, but it’s a bit more complicated. The primary objective of Follow-Up Funnels is clever analytics that lead to clever auto-responding, however the auto-responding includes general delivery in addition to e-mail, and a few other goodies. Together With Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program easier and more effective.
But are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided e-mail auto-responder to me, but maybe I’m just cynical. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wished to devote unique attention to it. I believe a large part of why I gave ClickFunnels a high ranking has to do with it being an actually strong landing page builder. ClickFunnels ranges itself from page building software and promotes its funnel method, but truth be told, I utilize it mostly for this landing page builder.
Anyhow, there is quite a selection of templates with excellent designs, though as you may expect, only the templates created by ClickFunnels are totally free. Templates are organized by funnel type, so poking around isn’t too hard.
You can also save particular design templates and make individual page templates, and it’s pretty easy to find them. As you can see, you can toggle with fundamental settings and open in the editor.
Once you open your pages in the editor, you’ll essentially be working with a drag and drop builder. It’s a bit more complex than some other light page home builders, however it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and components. Think about these parts as fitting within each other (this short article has a helpful diagram). Basically: rows, columns, and elements go within areas. You can have multiple areas per page. Rows and columns go inside sections, but columns specifically enter into rows. This way you can have a row with one column, or as much as four. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s quite simple to get the hang of. Whatever is color-coded– for example, in the above screenshot, the selection is a light green box since it’s an area, but if I was hovering over a component, it would be orange.
A small criticism I’ve heard (however don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally don’t believe this is a substantial concern and the builder provides you enough manage without sacrificing ease of use, but it might be worth a reference.
In general, I like the page contractor a lot. It makes designing your landing page very easy, and it serves ClickFunnels’ goal: to make it much easier for you to make money online.
Integrations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of various types of combinations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has numerous notable partners you can contribute to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or just click the search bar, and they’ll come up. It’s quite obvious, simply click the one you desire and include it.
The procedure for handling integrations is likewise uncomplicated, though you might need to check your 3rd party software application’s documentation to discover exactly what ClickFunnels needs. Overall, you’ll find the procedure pretty simple. Combinations are a bit more technical conceptually than some features, such as the page home builder, so it’s much appreciated to have a very simple way of adding and managing combinations.
Associated with combinations are payment gateways. Payment gateways get integrated and on other software platforms are just called combinations, but on ClickFunnels they get a section separate from combinations. They may likewise be known to ClickFunnels as billing integrations. Payment gateways are likewise what they sound like: they’re the integrations that allow your clients to spend for your stuff. Your store will not truly be much of a store unless you’re utilizing a payment entrance.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is quite simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you should not have any issues adding it to ClickFunnels. In my experience, these integrations generally run efficiently and you don’t need to worry much about them.
Ease of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their ad states, “Don’t squander anymore time with ‘tech men!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels provides is providing tools that enable the less skilled to conserve time and money. That holding true, evaluating ease of use is pretty important.
Short answer: It’s easy to use, but you should still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I indicate brand-new to the world of e-commerce and marketing– however the discovering curve is far from difficult. For most people, I would say the knowing curve would be just a couple hours max. If you’re actually behind, pick up Russell Brunson’s books mentioned earlier in the review.
Anyhow, ClickFunnels is definitely simpler than developing funnels by yourself. They have a fair amount of documentation, and it may not be best, but it appears to me like the majority of questions must be covered, and you can constantly get in touch with a client service representative if it concerns it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively simple to manage. A cohesive menu makes it simple to navigate to all parts of your funnel handling process, from selecting design templates to the drag and drop editor.
Some settings regarding email combinations or payment processors will need a bit of understanding, however it’s no place near the quantity of knowledge you would need to actually code the funnels– it’s things you can find out by Googling around or going to the docs center.
Eventually, ClickFunnels is not mind-blowingly simple, but it is total structured with an intuitive user-interface. They do tend to alter things frequently, but it probably will not be enough to substantially obstruct you.
We offer it a 4 out of 5 in ease of use. It integrates choice and customizability with convenience, and while I would recommend all prospective users go into with some standard technological literacy, it essentially succeeds where user-friendliness is worried.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some companies more than others.
Professional, speakers, coaches, expert service providers, individuals specifically in e-commerce or network marketing, and even those providing B2B services would probably be most in shape for ClickFunnels. ClickFunnels in general does well with those using more innovative items or independent ventures.
Naturally, you can always start from a blank funnel, and I don’t believe you should decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized service, alright with the price tag, and you need to make your traffic work for you much better, I doubt you ‘d be losing your money or time with ClickFunnels. I would especially advise it to anybody who wants to preserve a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some nuances. Their docs page has a series of classifications, each with their own short articles.
When it comes to the direct customer care, they have a chat feature inside the dashboard after you visit, however I’m not too delighted with it. They’ve generally been helpful for easy questions and basic troubleshooting … but when I’ve had more advanced questions, I’ve found them pretty unhelpful. With one specific HTML publishing question, they took three months to get back to me. By then, I determined a workaround. Many users will not require that type of support and to be sincere, most SaaS business do not provide that level of assistance. So I offer ClickFunnels kudos for attempting.
In addition, I’ve discovered a consistency among reviews pointing out disappointments with customer care. Especially, in circumstances when functions have actually not worked as assured or when there were weird site malfunctions, client service associates were allegedly either unresponsive or unhelpful. One notorious customer in particular recounts how, due to website error, some of his customers were locked out and how other non-paying visitors got to members-only content. When he called client service, he found they were apathetic and unhelpful. It may be an unusual, unlikely scenario, however it shows the point.
Overall Support Rating
I would not say ClickFunnels fails in customer support– I think the team mainly comprehend that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have put adequate resources into their support to make it good. A minimum of fundamental questions will be answered, and they’re quite responsive. Maybe most users, myself consisted of, would not say ClickFunnels has remarkable client assistance, however it primarily meets a bare minimum that makes it a minimum of good enough. In this category, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple aspects that I believe many people will take a look at … Price and ease of use.
When it concerns cost, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a factor why Leadpages is so much cheaper. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a separate web host or a separate e-mail marketing or a separate shopping cart option. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d in fact end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty economical in its own right.
I do believe Leadpages is an awesome option in some scenarios. If you want to crank out landing pages rapidly, without much personalization, LeadPages is excellent.
Which should you pick?
Opt for ClickFunnels if you want to develop a series of efficient, conversion optimized funnel pages without learning HTML.
Go with Leadpages if you’re looking for a budget marketing alternative that gets the job done. Create gorgeous sales pages without knowing a lick of code.
Opt for ClickFunnels if you do not wish to patch together a billions different systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one solution, due to the fact that it’s extremely lengthy to run back and forth in between programs, attempting to make them speak to each other.
Go with Leadpages if you only need to develop an easy one-step landing page.
Go with ClickFunnels if you wish to create an actual funnel with numerous pages, in addition to the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both offer different things or rather various quantities of things.
Builderall takes the technique of offering as lots of digital marketing services as possible. You can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can help you choose which software application would be better suited to your company.
One factor Builderall is fantastic is it allows you to keep on top of a large proportion of your digital marketing technique … all in one place. You can build marketing funnels, develop blogs, design and automate your e-mail marketing and even produce apps.
As well as permitting you to produce auto-responses for your email projects, it uses Facebook combination. You can, for that reason, keep top of your social media leads also without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly brand-new, ending up being an affiliate would be helpful as all their money currently goes towards the program.
Clickfunnels don’t need an extra fee to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
Total though, Builderall’s costs are really affordable. You basically receive more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you must go for. If you are a small independent organisation with a limited spending plan and time to spare to cover your head around Builderall, then go for that one.
However, if you are a recognized or growing service looking to broaden legitimately … Clickfunnels is the one for you. There should be an excellent reason all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The reality that Builderall offers such a large amount of features implies they spread themselves thin.
Clickfunnels focus on a number of aspects and ensure they are provided at a high standard. If marketing funnels are your focus, it goes without stating that you ought to go for the software application with the funnel function being the primary focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all to you. The nature and status of your organisation will all determine the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a genuine competitor in the marketing software area and worth experimenting with.
Yeah, there are a few drawbacks: If you require a more hands-on service to your marketing needs with greater personalization abilities, you may wish to look into 3rd party alternatives you can loop. If you are opting for ClickFunnels after all, you may find yourself unfortunate and wind up dealing with unhelpful customer service agents, or some problems in the software. You may also be irritated by their self-promotion.
But you know what? Considering everything, I do not think any of these exceed the solid landing page builder, not to mention other positives such as the brief knowing curve, strong integrations, and excellent design templates.
I’m pretty sure that for the huge bulk of prospective users, the page builder uses adequate option. If you’re looking initially and foremost for a simple but solid sales service or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.