If you’ve been in the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to determine if ClickFunnels is a legitimate business marketing software worth attempting, or just overhyped.
ClickFunnels has actually made a pretty huge name for itself considering that it began, becoming one of the biggest marketing SaaS (Software as a Service) companies around. I expect it’s not a surprise that individuals love ClickFunnels because it’s all about making its users money. More particularly, it’s about giving companies software application that helps them turn their website visitors into clients. It’s no surprise ClickFunnels has actually grown so much in such a brief amount of time.
There is no denying it’s popular, however does that suggest it’s worth it? Just how much can we trust the crowd on this one? It appears it’s just another website and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which includes the core ClickFunnels features and lots of other bells and whistles. I’ll also give a nod towards other reviews I’ve seen, as not every user will agree with me on the final decision.
No matter whether you select to use it or not, it’s an important player anyone in e-commerce and online marketing ought to be familiar with. Before you leap in, what’s our rating? I’ll put it at a strong 4 stars. With some disadvantages, it’s absolutely good. Keep checking out to learn why!
ClickFunnels Review High Points
Here’s a brief list of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is an excellent landing page builder, with a simple drag-and-drop editor
Very easy and sufficient integrations that permit you to capture emails and take payments best inside ClickFunnels
Constructed with A/B testing capabilities
Easy to find out and utilize
Focused on making its users more cash
They offer a 2 week free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in just 3 years it’s been, in the words of Forbes, “silently revolutionizing the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for services and entrepreneurs to sell stuff online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his production, and for good reason. He’s made a fortune, not only from ClickFunnels, but other marketing experiences. He experimented with e-mail marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started out as a method to help Brunson and his group produce funnels quicker for various endeavors, as developing funnels would typically take weeks. They soon recognized their creation would be beneficial to others and had great potential as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who do not understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to assist a website visitor to the checkout page.
Step 1: Imagine a funnel. Action 2: Imagine this funnel is in truth a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
Regrettably, that still doesn’t turn a number of your visitors into customers. In a traditional shop, that’s like people strolling into your shop but not knowing where the sales register is, so they leave the store without purchasing anything. In a physical shop, you can talk your clients into buying something.
In a digital store, you may be a little more distant from your visitors. This is where your funnel comes in– it’s created to appeal to your customers’ through concepts of psychology. The funnel works step-by-step, bring traffic in better and closer till visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a huge deal for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, but by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is planned to conserve you energy and time– to do what otherwise needs a lot of technological efficiency and/or a variety of 3rd party applications. In this regard, ClickFunnels is successful.
Makes You Money
Among the best things about ClickFunnels is its focus on generating income for the user. They make it very simple to make your account, put up your content, and begin taking payments. Plus, it’s quite easy to select whatever up– it’ll probably take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Their page home builder is a quite essential function, and they’ve pulled it off well. When you get used to it, it’s a simple to utilize drag and drop home builder.
Integrated in A/B testing is fantastic too. All you need to do is duplicate a page, make your changes, and select the amounts of your traffic you wish to see variation A or B.
Great choice of Integrations
I think ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to manage.
You’ll also discover an useful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
Overall, it’s great to have actually things so centralized: I can build my landing pages, produce forms and order forms, and activate emails all from one platform.
All of this actually does conserve you time and money, resources you ‘d otherwise need to spend on designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a good financial investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not best, but it does a terrific job of packaging great tools together and making them available. It arguably saves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is in general strong, it has several areas that require work.
A small drawback is the cost. There are just 2 prices choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge drawback, simply another investment in your service, and like I’ve said, you get a good package for it.
Dull Customer Service
Beyond that, customer support is iffy at best. In my experience, they’ve been fine with standard concerns, but if you ask harder things, especially about advanced features, they won’t be really valuable.
Cult-like user base and software too dependent on Founder
This is not an objective criticism of their item however I take a small issue with their marketing that I believe is worth discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to leave the hype surrounding it. From a user experience point of view, it can get obtrusive.
This means you’ll discover yourself buying online courses, books, going to seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has helped individuals do great things, however it’s likewise helped proliferate fast rich plans, online courses, saturation of coaches and professionals, and other spammy web marketer things.
We all understand the founder is a marketing wizard, but so much of the item is connected to his brand name and his viewpoint. As much as I value the landing page builder, everything around it seems like an extension of Brunson’s platform.
In some cases it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than essential, specifically when some elements of their item (i.e., customer support) can still use some work.
This one isn’t on ClickFunnels but more on the community. While you have the ability to customize extensively within ClickFunnels, many individuals utilize similar styles. Thinking about the popularity of ClickFunnels, this has actually caused a big quantity of ClickFunnel-y looks drifting around. Diversity is necessary.
Software Outages and Bugs
Every once in a while, ClickFunnels will go down or experience some errors. Though this actually does not happen typically, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a great deal of cash.
It’s also tough to know when your pages are working or not, unless you constantly inspect or wait until you hear from angry customers. Disallowing uptime, I likewise deal with some problems when I clone pages utilizing the HTML publishing alternative.
User experience modifications … a lot
The dashboard changes typically, the flow of developing new pages and funnels changes, a button will move, prices options modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a company service.
Lastly, a criticism I’ve heard but do not rather agree with personally: it’s too simple, and too pricey for its simplicity. These criticisms tend to describe diy approaches which can be cheaper upfront and yield more control over handling particular information. For less experienced users who are mainly seeking effectiveness and a simple to use bundle of tools, I would not stress this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the costlier side. StartUp is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day complimentary trial to try the service, so a minimum of you don’t need to commit to an expensive plan right away. If you pay annually instead of regular monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, but definitely not identical) service which starts at $25 a month. It is crucial to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a pretty great job.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), gos to (20,000), custom-made domains (3 ), and just some of the full list of functions.
However, both plans have unrestricted contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack feature that lets you define an item as a one-time payment product for your payment gateways); membership plans (another Backpack feature, however unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP integrations (StartUp has 1); limitless funnels, pages, visits, and custom domains; top priority assistance and template demands; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t stress, it is puzzling. This part I believe ClickFunnels might really tidy up. We’ll go into more information in the following area of this ClickFunnels review.
To summarize the differences, StartUp essentially brings the core function of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the complete set of ClickFunnels features. You can view the full authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions total? I think they’re solid and you get whatever you require. They’re largely user-friendly and provide you a good amount of control. The design template editor and integration management system are good examples of this and are really crucial functions, so I’ll be providing different areas.
A/B split testing is a smaller function, but absolutely a significant one.
If you replicate a page and make changes to the copy, the split test generally lets you pick what percentages of your traffic you wish to see per page, letting you test conversion rates really easily. It’s a terrific function and really easy to use.
I also think ClickFunnels is total flexible and simple for other settings, like your account details or integrations. Maybe very tech literate individuals would find them limiting (a common style among some criticisms), however as the service is expected to be easy to use, I thought the fundamental functions were pretty good.
There are several types of available pre-made funnels, oriented to various types of companies, and you can naturally develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is wise analytics that result in wise auto-responding, however the auto-responding includes snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make managing an affiliate program simpler and more efficient.
Are these functions, or different items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided email auto-responder to me, however maybe I’m simply cynical. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wished to dedicate special attention to it. In fact, I think a large part of why I gave ClickFunnels a high score has to do with it being an actually solid landing page builder. ClickFunnels ranges itself from page structure software application and promotes its funnel method, however truth be told, I use it mostly for this landing page home builder.
Anyhow, there is quite a variety of templates with great designs, though as you might expect, just the design templates created by ClickFunnels are totally free. Design templates are organized by funnel type, so poking around isn’t too tough.
You can likewise save specific templates and make individual page templates, and it’s pretty simple to discover them. As you can see, you can toggle with basic settings and open in the editor.
Once you open your pages in the editor, you’ll essentially be dealing with a drag and drop builder. It’s a little more complex than some other light page builders, but it’s still easy to use.
The editor uses a page structure with four main parts: areas, rows, columns, and aspects. You can have numerous sections per page. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s pretty easy to get the hang of. Everything is color-coded– for instance, in the above screenshot, the selection is a light green box since it’s a section, however if I was hovering over an element, it would be orange.
A little criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a big problem and the contractor gives you enough manage without sacrificing ease of use, however it might be worth a mention.
Overall, I like the page contractor a lot. It makes designing your landing page really easy, and it serves ClickFunnels’ objective: to make it easier for you to generate income online.
Combinations are exactly what they seem like: other marketing tools you integrate into the ClickFunnels software. There are a couple of different types of integrations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. For instance, you may include MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has many notable partners you can add to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or just click the search bar, and they’ll show up. It’s pretty self-explanatory, simply click the one you desire and add it.
The process for managing integrations is also uncomplicated, though you might need to inspect your 3rd party software’s paperwork to discover exactly what ClickFunnels needs. Overall, you’ll find the procedure quite simple. Integrations are a bit more technical conceptually than some features, such as the page home builder, so it’s much valued to have an extremely simple way of including and handling combinations.
Payment entrances get integrated and on other software application platforms are simply called integrations, however on ClickFunnels they get an area different from integrations. They might likewise be known to ClickFunnels as billing combinations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any issues including it to ClickFunnels. In my experience, these integrations typically run efficiently and you don’t require to fret much about them.
Reduce of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t lose anymore time with ‘tech people!'” As I’ve said in this ClickFunnels review, the main service ClickFunnels provides is providing tools that permit the less skilled to save money and time. That being the case, examining ease of use is pretty essential.
Short answer: It’s easy to use, but you need to still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I mean brand-new to the world of e-commerce and marketing– but the discovering curve is far from difficult. For most people, I would say the knowing curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books mentioned earlier in the review.
Anyhow, ClickFunnels is definitely much easier than producing funnels by yourself. They have a fair quantity of documentation, and it may not be perfect, but it seems to me like most concerns need to be covered, and you can constantly call a customer support agent if it concerns it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the real funnels– are relatively easy to handle. A cohesive menu makes it easy to browse to all parts of your funnel managing procedure, from selecting templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will require a bit of understanding, however it’s no place near the amount of understanding you would need to actually code the funnels– it’s stuff you can determine by Googling around or going to the docs center.
Eventually, ClickFunnels is not mind-blowingly easy, however it is general streamlined with an user-friendly user-interface. They do tend to alter things frequently, however it most likely won’t be enough to substantially hinder you.
We provide it a 4 out of 5 in ease of use. It combines option and customizability with convenience, and while I would recommend all potential users get in with some basic technological literacy, it essentially prospers where user-friendliness is worried.
Who is ClickFunnels for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some organisations more than others.
Professional, speakers, coaches, expert service providers, people solely in e-commerce or network marketing, and even those offering B2B services would most likely be most healthy for ClickFunnels. ClickFunnels in basic does well with those providing more imaginative items or independent endeavors.
Of course, you can constantly start from a blank funnel, and I don’t think you ought to decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller business, okay with the cost, and you require to make your traffic work for you much better, I doubt you ‘d be squandering your cash or time with ClickFunnels. I would especially recommend it to anybody who wants to maintain a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ consumer support is a location that consists of some subtleties. I applaud ClickFunnels for having decent documents on-site. I believe their documents is just barely industry-standard for SaaS business, but still sufficient. Their docs page has a series of categories, each with their own posts. It might be basic, however content-wise it’s not too shabby.
As for the direct client service, they have a chat function inside the control panel after you log in, however I’m not too delighted with it. They’ve generally been valuable for easy concerns and basic troubleshooting … but when I’ve had more advanced concerns, I’ve found them pretty unhelpful. I provide ClickFunnels congratulations for trying.
Furthermore, I’ve seen a consistency amongst reviews pointing out bad experiences with customer service. When he contacted client service, he discovered they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels stops working in customer assistance– I think the group mostly comprehend that their services are not completely easy to use and/or involve tools new to their users, and they have actually put adequate resources into their support to make it good. At least standard questions will be responded to, and they’re pretty responsive. Possibly most users, myself consisted of, would not state ClickFunnels has extraordinary customer support, however it primarily meets a bare minimum that makes it a minimum of good enough. In this category, we offer it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I believe the majority of people will look at … Price and ease of use.
When it concerns rate, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a factor why Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not need a different web host or a separate email marketing or a separate shopping cart solution. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools separately, you ‘d really end up spending less by going with ClickFunnels.
If you look at it that method, ClickFunnels is quite budget-friendly in its own.
I do think Leadpages is a remarkable choice in some scenarios. If you want to crank out landing pages rapidly, without much personalization, LeadPages is great.
Which should you select?
Choose ClickFunnels if you want to create a series of effective, conversion optimized funnel pages without finding out HTML.
Opt for Leadpages if you’re trying to find a budget plan marketing choice that gets the job done. Produce lovely sales pages without knowing a lick of code.
Choose ClickFunnels if you do not wish to cobble together a billions various systems to develop a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one solution, due to the fact that it’s extremely time-consuming to run back and forth between programs, attempting to make them speak with each other.
Choose Leadpages if you just require to produce an easy one-step landing page.
Opt for ClickFunnels if you want to create an actual funnel with several pages, in addition to the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both offer different things or rather various amounts of things.
Builderall takes the method of offering as many digital marketing services as possible. For instance, you can do anything from developing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and effective marketing funnel and email marketing service.
One technical element they share is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Ideally, by doing so, we can help you decide which software application would be better matched to your business.
One reason Builderall is great is it enables you to continue top of a big proportion of your digital marketing strategy … all in one place. You can construct marketing funnels, produce blogs, design and automate your e-mail marketing and even develop apps.
As allowing you to produce auto-responses for your email campaigns, it offers Facebook combination. You can, therefore, keep top of your social networks leads too without having to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly brand-new, becoming an affiliate would be beneficial as all their money currently goes towards the program.
Clickfunnels don’t need an extra fee to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
General though, Builderall’s costs are really reasonable. Especially when you think about the range and variety of features their software application offers. You essentially receive more digital marketing tools, for a lower expense. Do not forget this might not be as much of an advantage as you think. It’s essential to bear in mind the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you should go for. If you are a small independent business with a limited budget plan and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are an established or growing organisation seeking to expand legitimately … Clickfunnels is the one for you. There must be an excellent reason that all the big names use the software application and it is down to the large quality and results that Clickfunnels’ items bring. The reality that Builderall uses such a large quantity of features suggests they spread themselves thin.
Clickfunnels concentrate on a couple of aspects and make sure they are offered at a high standard. So if marketing funnels are your focus, it goes without stating that you need to choose the software with the funnel function being the primary focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your company will all identify the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a genuine contender in the marketing software area and worth trying out.
Yeah, there are a few drawbacks: If you require a more hands-on option to your marketing needs with greater modification abilities, you might wish to look into third party alternatives you can tie together. If you are choosing ClickFunnels after all, you may find yourself unlucky and end up handling unhelpful customer support representatives, or some problems in the software application. You may also be irritated by their self-promotion.
However you know what? Considering everything, I do not believe any of these surpass the solid landing page home builder, let alone other positives such as the short learning curve, solid integrations, and great design templates.
All-in-all, ClickFunnels is successful in its core goal– to make it simpler for you to funnel traffic and reach greater conversion rates. Even negative ClickFunnels evaluations acknowledge it can be pretty useful for less internet-exposed entrepreneurs. I’m quite sure that for the vast majority of potential users, the page builder offers enough option. If you’re looking firstly for an easy but solid sales option or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.