If you love marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a genuine company marketing software worth attempting, or simply overhyped.
ClickFunnels has actually made a pretty big name for itself since it began, becoming one of the largest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has actually grown so much in such a short duration of time.
There is no denying it’s popular, but does that suggest it’s worth it? Just how much can we trust the crowd on this one? It appears it’s simply another site and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which features the core ClickFunnels functions and a lot of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will concur with me on the last verdict.
Regardless of whether you select to use it or not, it’s an essential gamer anybody in e-commerce and online marketing ought to be familiar with. With some downsides, it’s absolutely good.
ClickFunnels Review Highlights
Here’s a quick list of ClickFunnels’ review highlights– watch out for these in this article.
ClickFunnels is a great landing page builder, with an easy drag-and-drop editor
Easy and sufficient integrations that allow you to capture e-mails and take payments ideal inside ClickFunnels
Developed with A/B testing abilities
Easy to discover and use
Concentrated on earning its users more money
They provide a 2 week totally free trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in just three years it’s been, in the words of Forbes, “calmly changing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it simpler for organisations and entrepreneurs to offer stuff online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as famous as his creation, and for good reason. He’s made a fortune, not just from ClickFunnels, however other marketing experiences. He experimented with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide individuals through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his website here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels began as a way to assist Brunson and his team develop funnels faster for various ventures, as establishing funnels would generally take weeks. However, they quickly recognized their production would be useful to others and had excellent prospective as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to direct a site visitor to the checkout page.
Step 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and rather of actual components to put down the funnel, you have metaphorical components you call web traffic or site visitors.
That still doesn’t turn numerous of your visitors into customers. In a physical shop, that’s like individuals walking into your shop but not knowing where the cash register is, so they leave the store without purchasing anything. In a physical shop, you can talk your consumers into buying something.
In a digital shop, you may be a bit more distant from your visitors. This is where your funnel comes in– it’s developed to interest your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in more detailed and better up until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a substantial offer for internet marketing. Russell Brunson didn’t just get rich by offering ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is meant to conserve you energy and time– to do what otherwise requires a lot of technological efficiency and/or a selection of third party applications. In this regard, ClickFunnels is successful.
Makes You Money
Among the best aspects of ClickFunnels is its focus on making money for the user. They make it extremely simple to make your account, put up your material, and start taking payments. Plus, it’s pretty simple to select whatever up– it’ll most likely take you a couple hours to determine the majority of what you require, max.
Drag and Drop Builder
Their page builder is a pretty crucial feature, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop home builder.
Integrated in A/B testing is great too. All you have to do is duplicate a page, make your modifications, and choose the amounts of your traffic you wish to see version A or B.
Great choice of Integrations
I think ClickFunnels deals with API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to manage.
You’ll also discover a helpful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s great to have actually things so centralized: I can develop my landing pages, create forms and order forms, and trigger emails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise need to spend on developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good investment– what you’re enabled a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not ideal, however it does a terrific task of packaging fantastic tools together and making them available. It probably saves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is overall strong, it has numerous areas that need work.
A little drawback is the cost. There are only two prices choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a big disadvantage, just another investment in your service, and like I’ve stated, you get a great bundle for it.
Lackluster Customer Service
Beyond that, client assistance is undecided at finest. In my experience, they’ve been great with basic questions, but if you ask them harder things, particularly about more advanced functions, they will not be extremely helpful.
Cult-like user base and software too dependent on Founder
This is not an unbiased criticism of their product however I take a slight concern with their marketing that I think deserves mentioning in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to escape the hype surrounding it. From a user experience viewpoint, it can get noticeable.
This means you’ll find yourself buying online courses, books, going to seminars, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and a lot of posts consists of individuals extoling just how much cash they made and flashing their sports cars. Though these numbers are genuine, the users provide an impression that they’re more focused on making fast money rather than constructing great product or services. ClickFunnels has actually helped individuals do fantastic things, but it’s likewise helped proliferate quick rich schemes, online courses, saturation of coaches and professionals, and other spammy web online marketer things.
We all understand the creator is a marketing wizard, however so much of the product is tied to his brand name and his philosophy. As much as I appreciate the landing page home builder, everything around it appears like an extension of Brunson’s platform.
In some cases it’s difficult to not get the sensation that ClickFunnels invests more resources on self-promotion than necessary, especially when some aspects of their product (i.e., customer service) can still use some work.
While you have the ability to personalize extensively within ClickFunnels, numerous people use comparable styles. Thinking about the popularity of ClickFunnels, this has led to a big amount of ClickFunnel-y looks floating around.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some mistakes. This actually doesn’t occur frequently, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s also difficult to understand when your pages are working or not, unless you continuously examine or wait until you hear from angry customers. Disallowing uptime, I also deal with some glitches when I clone pages using the HTML publishing choice.
User experience modifications … a lot
The dashboard modifications frequently, the circulation of creating brand-new pages and funnels changes, a button will move around, rates choices modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s a service service.
Far too Simple
A criticism I’ve heard however do not quite concur with personally: it’s too simple, and too pricey for its simpleness. These criticisms tend to describe do-it-yourself methods which can be more affordable in advance and yield more control over managing specific details. Nevertheless, for less experienced users who are generally seeking performance and an easy to use package of tools, I would not highlight this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 pricing plans– StartUp and ClickFunnels Platinum Suite, alternatively called ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. Start-up is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day complimentary trial to experiment with the service, so at least you don’t require to commit to a costly plan right away. If you pay annually instead of regular monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit substantial huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, however definitely not similar) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a pretty good job. I personally consider it an excellent investment.
The main differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some restrictions on the amount of pages (100 ), check outs (20,000), customized domains (3 ), and only a few of the complete list of features.
Both plans have unlimited contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of functions, including the following: one-time payments (this is a Backpack function that lets you identify an item as a one-time payment product for your payment gateways); subscription strategies (another Backpack function, however unlike one-time payments, this lets your consumers pay for a membership service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, gos to, and custom domains; concern assistance and template demands; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not fret, it is puzzling. This part I think ClickFunnels might truly clean up. We’ll go into more detail in the following section of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the full set of ClickFunnels functions.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features total? I think they’re strong and you get whatever you need. They’re mainly instinctive and provide you a good quantity of control. The design template editor and integration management system are fine examples of this and are really crucial functions, so I’ll be providing different sections.
A/B split screening is a smaller function, however certainly a notable one.
If you duplicate a page and make changes to the copy, the split test essentially lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates extremely conveniently. It’s an excellent function and really easy to use.
I likewise believe ClickFunnels is general versatile and straightforward for other settings, like your account information or combinations. Perhaps really tech literate individuals would find them restrictive (a typical theme among some criticisms), but as the service is expected to be easy to use, I believed the standard features were pretty good.
There are numerous types of available pre-made funnels, oriented to various kinds of companies, and you can naturally construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is wise analytics that result in smart auto-responding, but the auto-responding includes snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make managing an affiliate program simpler and more effective.
But are these functions, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an undecided e-mail auto-responder to me, but perhaps I’m simply cynical. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wanted to devote unique attention to it. In fact, I think a large part of why I offered ClickFunnels a high rating involves it being a really strong landing page home builder. ClickFunnels ranges itself from page structure software and advertises its funnel technique, but truth be informed, I use it mainly for this landing page home builder.
Anyway, there is rather a selection of design templates with great styles, though as you might expect, only the design templates produced by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too difficult.
You can also save particular design templates and make individual page design templates, and it’s pretty simple to find them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll essentially be dealing with a drag and drop builder. It’s a bit more complex than some other light page builders, but it’s still easy to use.
The editor uses a page structure with 4 main parts: sections, rows, columns, and components. You can have numerous sections per page. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s pretty easy to master. Everything is color-coded– for instance, in the above screenshot, the selection is a light green box since it’s a section, however if I was hovering over a component, it would be orange.
A little criticism I’ve heard (however don’t have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a huge problem and the contractor offers you enough manage without compromising ease of use, but it might be worth a reference.
In general, I like the page contractor a lot. It makes designing your landing page really easy, and it serves ClickFunnels’ objective: to make it simpler for you to generate income online.
Integrations are precisely what they seem like: other marketing tools you integrate into the ClickFunnels software. There are a few various types of combinations you can contribute to your ClickFunnels account: email, webinar, SMS/text, and actions. You might add MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has several noteworthy partners you can add to your combinations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can look for these or simply click the search bar, and they’ll come up. It’s quite self-explanatory, just click the one you want and add it.
The process for managing integrations is also straightforward, though you might need to inspect your third party software application’s paperwork to find precisely what ClickFunnels requires. Overall, you’ll discover the procedure quite easy. Combinations are a little bit more technical conceptually than some features, such as the page contractor, so it’s much valued to have an extremely easy way of including and managing integrations.
Payment entrances get integrated and on other software application platforms are simply called combinations, but on ClickFunnels they get an area separate from integrations. They may likewise be known to ClickFunnels as billing combinations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are trying to integrate with, you should not have any problems adding it to ClickFunnels. In my experience, these combinations generally run smoothly and you don’t need to fret much about them.
Ease of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their ad states, “Don’t squander anymore time with ‘tech men!'” As I’ve stated in this ClickFunnels evaluation, the main service ClickFunnels uses is supplying tools that allow the less knowledgeable to save time and money. That being the case, examining ease of use is quite essential.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I indicate brand-new to the world of e-commerce and marketing– but the discovering curve is far from impossible. For many people, I would say the learning curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books pointed out previously in the evaluation.
Anyway, ClickFunnels is certainly easier than developing funnels on your own. They have a reasonable quantity of documentation, and it may not be ideal, however it seems to me like a lot of concerns need to be covered, and you can constantly contact a customer service agent if it comes to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively easy to handle. A cohesive menu makes it easy to navigate to all parts of your funnel managing procedure, from picking templates to the drag and drop editor.
Some settings concerning email integrations or payment processors will require a bit of understanding, however it’s nowhere near the amount of understanding you would require to actually code the funnels– it’s stuff you can figure out by Googling around or checking out the docs center.
Ultimately, ClickFunnels is not mind-blowingly simple, however it is total streamlined with an instinctive user-interface. They do tend to alter things regularly, but it most likely will not suffice to substantially obstruct you.
We give it a 4 out of 5 in ease of use. It combines option and customizability with convenience, and while I would suggest all potential users enter with some standard technological literacy, it basically prospers where user-friendliness is worried.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some organisations more than others.
Consultants, speakers, coaches, professional service providers, individuals specifically in e-commerce or network marketing, and even those using B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in general does well with those offering more creative products or independent endeavors.
Obviously, you can constantly begin with a blank funnel, and I do not believe you need to choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized company, fine with the cost, and you need to make your traffic work for you much better, I question you ‘d be wasting your cash or time with ClickFunnels. I would specifically advise it to anybody who wants to preserve a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer support is an area that consists of some subtleties. I applaud ClickFunnels for having decent documentation on-site. I believe their documents is just barely industry-standard for SaaS business, but still enough. Their docs page has a series of categories, each with their own posts. It may be easy, but content-wise it’s not too shabby.
As for the direct client service, they have a chat feature inside the control panel after you log in, however I’m not too delighted with it. They’ve normally been helpful for basic questions and basic troubleshooting … but when I’ve had more sophisticated concerns, I’ve found them quite unhelpful. I give ClickFunnels kudos for attempting.
Furthermore, I’ve observed a consistency among reviews pointing out disappointments with customer service. Notably, in instances when features have not worked as guaranteed or when there were weird website breakdowns, customer care associates were supposedly either unresponsive or unhelpful. One notorious reviewer in particular states how, due to site error, some of his consumers were locked out and how other non-paying visitors accessed to members-only content. When he got in touch with customer care, he found they were apathetic and unhelpful. It might be an odd, unlikely situation, but it highlights the point.
Overall Support Rating
I would not state ClickFunnels stops working in client support– I believe the group largely comprehend that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have actually put adequate resources into their assistance to make it good. A minimum of standard questions will be addressed, and they’re pretty responsive. Possibly most users, myself consisted of, would not say ClickFunnels has remarkable consumer support, but it mainly meets a bare minimum that makes it at least sufficient. In this category, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I think most people will look at … Price and ease of use.
When it comes to cost, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a reason why Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a different web host or a different e-mail marketing or a different shopping cart service. Heck, you don’t even require a separate affiliate program. Whatever is included in one package. Keep in mind from earlier, if you determine just how much you ‘d spend for all of these tools individually, you ‘d actually wind up investing less by choosing ClickFunnels. You ‘d combine about $1,441/ month of charges into one ClickFunnels membership.
If you look at it that way, ClickFunnels is pretty budget-friendly in its own.
I do think Leadpages is an incredible choice in some scenarios. If you want to crank out landing pages quickly, without much modification, LeadPages is excellent. This is initially what it was created for … Simply select a page that’s currently been produced you, that’s proven to convert, plug your own text and images into it, and drive traffic. The appeal remains in the simpleness and lack of choices.
So, which should you select?
Opt for ClickFunnels if you wish to develop a series of reliable, conversion enhanced funnel pages without learning HTML.
Opt for Leadpages if you’re trying to find a budget marketing option that does the job. Produce lovely sales pages without understanding a lick of code.
Choose ClickFunnels if you do not want to cobble together a gazillion various systems to produce a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one service, because it’s extremely time-consuming to run back and forth in between programs, attempting to make them speak with each other.
Go with Leadpages if you just need to develop a simple one-step landing page.
Opt for ClickFunnels if you wish to produce an actual funnel with several pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both provide various things or rather various amounts of things.
Builderall takes the method of offering as numerous digital marketing services as possible. For example, you can do anything from developing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you choose which software application would be much better fit to your organisation.
One reason Builderall is fantastic is it allows you to continue top of a big proportion of your digital marketing method … all in one location. You can develop marketing funnels, create blog sites, design and automate your email marketing and even develop apps.
As allowing you to develop auto-responses for your e-mail campaigns, it provides Facebook combination. You can, for that reason, keep top of your social networks leads as well without having to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being mainly brand-new, becoming an affiliate would be advantageous as all their money presently goes towards the program.
Clickfunnels do not require an extra cost to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
Total though, Builderall’s costs are really sensible. You basically get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you must opt for. The answer depends upon the type of business. If you are a little independent business with a limited spending plan and time to spare to wrap your head around Builderall, then opt for that one. All the digital marketing tools you will need are on there and it will most likely suit your needs well.
However, if you are a recognized or growing organisation wanting to broaden legitimately … Clickfunnels is the one for you. There must be an excellent reason all the big names use the software application and it is down to the large quality and results that Clickfunnels’ items bring. The truth that Builderall provides such a big amount of features suggests they spread themselves thin.
Clickfunnels focus on a number of elements and make sure they are used at a high standard. So if marketing funnels are your focus, it goes without stating that you need to choose the software with the funnel feature being the main focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your organisation will all figure out the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a genuine contender in the marketing software space and worth checking out.
Yeah, there are a few downsides: If you need a more hands-on solution to your marketing needs with higher customization capabilities, you might want to look into third party alternatives you can tie together. If you are opting for ClickFunnels after all, you might find yourself unlucky and wind up handling unhelpful customer care agents, or some glitches in the software. You may also be annoyed by their self-promotion.
But you understand what? Thinking about whatever, I do not think any of these outweigh the strong landing page builder, let alone other positives such as the brief learning curve, solid integrations, and good design templates.
All-in-all, ClickFunnels is successful in its core goal– to make it easier for you to funnel traffic and reach greater conversion rates. Even negative ClickFunnels reviews acknowledge it can be pretty beneficial for less internet-exposed business owners. I’m pretty sure that for the vast majority of prospective users, the page home builder provides adequate option. If you’re looking most importantly for a simple however solid sales solution or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.