If you love marketing, you’ve most likely at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a legitimate business marketing software worth attempting, or simply overhyped.
ClickFunnels has made a pretty big name for itself since it started, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has grown so much in such a short duration of time.
There is no denying it’s popular, but does that mean it’s worth it? How much can we trust the crowd on this one? It appears it’s simply another website and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer care, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which features the core ClickFunnels features and a lot of other bells and whistles. I’ll likewise offer a nod towards other reviews I’ve seen, as not every user will concur with me on the last verdict.
Regardless of whether you pick to utilize it or not, it’s a crucial gamer anybody in e-commerce and online marketing must be familiar with. With some drawbacks, it’s absolutely excellent.
ClickFunnels Review Highlights
Here’s a quick selection of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is a good landing page contractor, with a simple drag-and-drop editor
Easy and ample integrations that allow you to catch emails and take payments best inside ClickFunnels
Constructed with A/B testing capabilities
Easy to learn and use
Focused on earning its users more cash
They offer a 2 week free trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in simply three years it’s been, in the words of Forbes, “silently transforming the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it easier for companies and entrepreneurs to sell stuff online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his creation, and for good factor. He’s made a fortune, not just from ClickFunnels, however other marketing adventures. He played around with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or totally free on his website here.
ClickFunnels started out as a method to assist Brunson and his team develop funnels faster for various endeavors, as developing funnels would typically take weeks. However, they soon understood their creation would be useful to others and had excellent potential as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who do not know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to guide a website visitor to the checkout page.
Step 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and instead of real active ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or website visitors.
Sadly, that still does not turn many of your visitors into consumers. In a brick and mortar shop, that’s like individuals walking into your shop however not knowing where the sales register is, so they leave the shop without buying anything. In a physical shop, you can talk your clients into purchasing something.
In a digital store, you may be a little more distant from your visitors. This is where your funnel can be found in– it’s developed to appeal to your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in better and more detailed up until visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial offer for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is meant to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or a selection of 3rd party applications. In this respect, ClickFunnels prospers.
Makes You Money
Among the very best features of ClickFunnels is its concentrate on generating income for the user. They make it very easy to make your account, installed your material, and start taking payments. Plus, it’s quite easy to pick whatever up– it’ll most likely take you a couple hours to figure out the majority of what you need, max.
Drag and Drop Builder
Several functions are very helpful here. I like how simple it is to replicate pages, and the truth I can conserve templates to be utilized once again later on. Their page builder is a quite important feature, and they’ve pulled it off well. As soon as you get utilized to it, it’s an easy to use drag and drop contractor.
Built in A/B testing is great too. All you have to do is replicate a page, make your changes, and choose the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I believe ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are easy to manage.
You’ll also find a helpful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
In general, it’s excellent to have actually things so centralized: I can build my landing pages, create kinds and order forms, and trigger e-mails all from one platform.
All of this really does conserve you time and money, resources you ‘d otherwise require to spend on designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re permitted a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not perfect, however it does an excellent task of product packaging great tools together and making them available. It arguably conserves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is in general strong, it has several locations that require work.
A small downside is the rate. There are just two rates alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge disadvantage, just another investment in your business, and like I’ve stated, you get an excellent bundle for it.
Uninspired Customer Service
Beyond that, consumer assistance is iffy at best. In my experience, they’ve been fine with standard questions, but if you ask them harder things, specifically about advanced functions, they will not be really useful.
Cult-like user base and software application too reliant on Founder
This is not an objective criticism of their product but I take a slight problem with their marketing that I think deserves discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to leave the hype surrounding it. From a user experience perspective, it can get meddlesome.
This suggests you’ll discover yourself buying online courses, books, going to seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has assisted people do great things, however it’s also helped proliferate quick rich plans, online courses, saturation of coaches and professionals, and other spammy internet marketer stuff.
We all know the creator is a marketing wizard, but a lot of the item is connected to his brand and his viewpoint. As much as I value the landing page contractor, everything around it looks like an extension of Brunson’s platform.
Often it’s tough to not get the feeling that ClickFunnels spends more resources on self-promotion than essential, particularly when some elements of their product (i.e., customer care) can still use some work.
This one isn’t on ClickFunnels however more on the community. While you have the ability to customize extensively within ClickFunnels, many individuals use similar designs. Thinking about the popularity of ClickFunnels, this has actually led to a big amount of ClickFunnel-y looks floating around. Variety is essential.
Software Application Outages and Bugs
From time to time, ClickFunnels will go down or experience some mistakes. Though this actually does not take place frequently, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can possibly lose a great deal of money.
It’s likewise tough to understand when your pages are working or not, unless you constantly examine or wait until you speak with mad customers. Disallowing uptime, I also handle some glitches when I clone pages utilizing the HTML publishing choice.
User experience changes … a lot
The control panel modifications frequently, the circulation of developing brand-new pages and funnels changes, a button will walk around, rates choices modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s a company solution.
Way too Simple
Finally, a criticism I’ve heard but do not quite agree with personally: it’s too easy, and too costly for its simpleness. These criticisms tend to describe diy methods which can be cheaper upfront and yield more control over handling certain information. Nevertheless, for less experienced users who are generally seeking performance and an easy to use package of tools, I would not highlight this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 rates strategies– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the pricier side. StartUp is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day free trial to try the service, so a minimum of you do not require to devote to a pricey strategy immediately. If you pay annually instead of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit hefty huh? Well, some would say so, and I can see why– particularly if you compare to LeadPages, a comparable (overlapping, but certainly not identical) service which begins at $25 a month. However, it is important to bear in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty good task. I personally consider it an excellent financial investment.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the quantity of pages (100 ), gos to (20,000), custom-made domains (3 ), and only a few of the complete list of features.
Both strategies have unlimited contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you identify an item as a one-time payment item for your payment entrances); subscription plans (another Backpack feature, however unlike one-time payments, this lets your clients pay for a membership service); 3 SMTP combinations (StartUp has 1); unlimited funnels, pages, sees, and customized domains; priority assistance and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t fret, it is puzzling. This part I believe ClickFunnels could actually clean up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the complete set of ClickFunnels functions.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions total? I believe they’re solid and you get everything you require. They’re mainly user-friendly and give you a great quantity of control. The design template editor and integration management system are good examples of this and are very important functions, so I’ll be giving them separate sections.
A/B split testing is a smaller function, but definitely a noteworthy one.
If you duplicate a page and make changes to the copy, the split test essentially lets you choose what portions of your traffic you wish to see per page, letting you test conversion rates extremely conveniently. It’s a terrific function and really easy to use.
I likewise think ClickFunnels is general flexible and straightforward for other settings, like your account information or combinations. Perhaps extremely tech literate people would discover them limiting (a typical style amongst some criticisms), however as the service is supposed to be easy to use, I believed the basic functions were respectable.
There are quite a few types of offered pre-made funnels, oriented to various kinds of services, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is smart analytics that result in clever auto-responding, but the auto-responding involves snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make managing an affiliate program much easier and more efficient.
Are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an iffy e-mail auto-responder to me, but perhaps I’m simply negative. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to commit unique attention to it. In fact, I think a large part of why I offered ClickFunnels a high rating involves it being an actually strong landing page builder. ClickFunnels distances itself from page structure software and advertises its funnel method, however reality be informed, I use it primarily for this landing page contractor.
Anyhow, there is quite a selection of design templates with good styles, though as you may expect, only the templates created by ClickFunnels are complimentary. Templates are organized by funnel type, so poking around isn’t too hard.
You can also conserve specific templates and make personal page design templates, and it’s quite easy to discover them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages in the editor, you’ll generally be working with a drag and drop builder. It’s a little bit more complex than some other light page contractors, but it’s still easy to use.
The editor utilizes a page structure with four primary parts: areas, rows, columns, and elements. You can have several sections per page. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s pretty simple to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the choice is a light green box due to the fact that it’s a section, but if I was hovering over a component, it would be orange.
You can likewise edit by area, row, column, and so on, through the side bar. All the little details and parts of your page can be moved or changed.
A small criticism I’ve heard (however do not have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally don’t believe this is a huge concern and the contractor offers you enough manage without compromising ease of use, but it might be worth a mention.
Overall, I like the page contractor a lot. It makes creating your landing page really easy, and it serves ClickFunnels’ objective: to make it much easier for you to generate income online.
Integrations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a few various types of integrations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has several significant partners you can contribute to your combinations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or simply click the search bar, and they’ll show up. It’s quite obvious, simply click the one you want and add it.
The procedure for managing integrations is likewise straightforward, though you may need to check your 3rd party software application’s documents to discover precisely what ClickFunnels needs. Overall, you’ll discover the procedure pretty easy. Integrations are a bit more technical conceptually than some features, such as the page contractor, so it’s much valued to have an extremely basic method of including and managing combinations.
Connected to integrations are payment entrances. Payment entrances get integrated and on other software platforms are simply called combinations, but on ClickFunnels they get an area different from integrations. They might likewise be known to ClickFunnels as billing integrations. Payment entrances are also what they seem like: they’re the integrations that permit your clients to spend for your things. Your store will not really be much of a shop unless you’re utilizing a payment gateway.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite easy– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues including it to ClickFunnels. In my experience, these integrations normally run smoothly and you don’t require to fret much about them.
Reduce of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t waste anymore time with ‘tech guys!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels offers is supplying tools that allow the less skilled to conserve time and money. That being the case, evaluating ease of use is pretty essential.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I mean brand-new to the world of e-commerce and marketing– however the learning curve is far from impossible. For the majority of people, I would state the knowing curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books mentioned previously in the evaluation.
Anyhow, ClickFunnels is certainly simpler than producing funnels by yourself. They have a reasonable amount of paperwork, and it may not be ideal, but it appears to me like many concerns need to be covered, and you can constantly get in touch with a customer care agent if it comes to it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively simple to handle. A cohesive menu makes it simple to browse to all parts of your funnel handling process, from choosing design templates to the drag and drop editor.
Some settings regarding email combinations or payment processors will require a bit of understanding, however it’s nowhere near the amount of knowledge you would need to in fact code the funnels– it’s stuff you can determine by Googling around or checking out the docs center.
Ultimately, ClickFunnels is not mind-blowingly easy, however it is general streamlined with an intuitive user-interface. They do tend to change things regularly, however it probably won’t suffice to significantly hinder you.
We offer it a 4 out of 5 in ease of use. It integrates option and customizability with benefit, and while I would suggest all possible users get in with some fundamental technological literacy, it basically succeeds where user-friendliness is worried.
Who is ClickFunnels for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that attract some organisations more than others.
Consultants, speakers, coaches, professional service providers, individuals specifically in e-commerce or network marketing, and even those using B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in basic does well with those providing more innovative products or independent ventures.
Naturally, you can always begin with a blank funnel, and I don’t think you need to choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller organisation, okay with the cost, and you need to make your traffic work for you better, I doubt you ‘d be squandering your money or time with ClickFunnels. I would particularly advise it to anyone who wishes to keep a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that includes some subtleties. I applaud ClickFunnels for having decent documents on-site. I think their documents is just barely industry-standard for SaaS business, however still adequate. Their docs page has a series of classifications, each with their own articles. It may be easy, however content-wise it’s not too shabby.
As for the direct client service, they have a chat feature inside the dashboard after you log in, however I’m not too happy with it. They’ve typically been helpful for simple questions and standard troubleshooting … but when I’ve had more sophisticated questions, I’ve found them quite unhelpful. I offer ClickFunnels congratulations for trying.
In addition, I’ve observed a consistency amongst reviews explaining bad experiences with customer service. Notably, in instances when features have not worked as assured or when there were strange site malfunctions, customer care reps were apparently either unresponsive or unhelpful. One infamous customer in particular states how, due to website error, a few of his customers were locked out and how other non-paying visitors accessed to members-only material. When he called customer support, he discovered they were apathetic and unhelpful. It may be an odd, unlikely circumstance, but it shows the point.
Overall Support Rating
I would not say ClickFunnels stops working in customer assistance– I think the team mainly comprehend that their services are not completely easy to utilize and/or involve tools brand-new to their users, and they have actually put adequate resources into their assistance to make it decent. Perhaps most users, myself included, would not state ClickFunnels has extraordinary consumer support, however it primarily satisfies a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I think most people will look at … Price and ease of use.
When it concerns cost, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a factor why Leadpages is so much less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not require a different webhosting or a different e-mail marketing or a different shopping cart service. Heck, you don’t even require a different affiliate program. Everything is contained in one package. Remember from earlier, if you determine just how much you ‘d pay for all of these tools separately, you ‘d actually end up spending less by going with ClickFunnels. You ‘d combine about $1,441/ month of charges into one ClickFunnels subscription.
If you look at it that method, ClickFunnels is pretty affordable in its own.
I do think Leadpages is an awesome choice in some situations. If you desire to crank out landing pages rapidly, without much personalization, LeadPages is fantastic.
Which should you select?
Choose ClickFunnels if you wish to create a series of reliable, conversion enhanced funnel pages without finding out HTML.
Go with Leadpages if you’re searching for a budget marketing choice that does the job. Produce lovely sales pages without knowing a lick of code.
Opt for ClickFunnels if you don’t wish to cobble together a billions various systems to produce a frankenstein marketing program. You’ll save a lot of time with an all-in-one solution, due to the fact that it’s very time-consuming to run backward and forward in between programs, trying to make them speak with each other.
Opt for Leadpages if you only need to develop a simple one-step landing page.
Go with ClickFunnels if you want to develop an actual funnel with several pages, together with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both offer different things or rather different quantities of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they share is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you choose which software would be better suited to your service.
One factor Builderall is great is it permits you to keep top of a big percentage of your digital marketing strategy … all in one place. You can develop marketing funnels, create blogs, style and automate your e-mail marketing and even develop apps.
As permitting you to develop auto-responses for your e-mail campaigns, it provides Facebook combination. You can, therefore, keep top of your social networks leads also without having to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being largely new, becoming an affiliate would be useful as all their money presently goes towards the program.
Clickfunnels don’t need an additional cost to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
General though, Builderall’s prices are extremely sensible. Particularly when you consider the variety and variety of functions their software deals. You basically receive more digital marketing tools, for a lower cost. Nevertheless, don’t forget this might not be as much of a benefit as you believe. It’s crucial to remember the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s amount up which one you should go for. If you are a little independent service with a limited spending plan and time to spare to cover your head around Builderall, then go for that one.
If you are an established or growing organisation looking to expand legally … Clickfunnels is the one for you. There must be a good reason that all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ items bring. The fact that Builderall offers such a big quantity of features suggests they spread themselves thin.
Clickfunnels concentrate on a couple of elements and ensure they are provided at a high requirement. If marketing funnels are your focus, it goes without stating that you should go for the software with the funnel function being the main focus.
Ultimately, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your service will all identify the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a genuine competitor in the marketing software application area and worth checking out.
Yeah, there are a couple of drawbacks: If you need a more hands-on option to your marketing requires with higher personalization capabilities, you may wish to look into 3rd party choices you can loop. If you are opting for ClickFunnels after all, you may find yourself unlucky and end up dealing with unhelpful customer support agents, or some problems in the software. You might also be frustrated by their self-promotion.
You understand what? Thinking about whatever, I do not think any of these exceed the solid landing page builder, let alone other positives such as the short knowing curve, strong combinations, and excellent templates.
All-in-all, ClickFunnels succeeds in its core objective– to make it easier for you to funnel traffic and reach greater conversion rates. Even negative ClickFunnels reviews acknowledge it can be pretty helpful for less internet-exposed business owners. I’m quite sure that for the huge majority of prospective users, the page contractor offers sufficient option. If you’re looking most importantly for an easy but solid sales solution or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.