If you pay attention to digital marketing, you’ve probably at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to identify if ClickFunnels is a legitimate service marketing software application worth trying, or simply overhyped.
ClickFunnels has made a quite huge name for itself since it began, becoming one of the largest marketing SaaS (Software as a Service) companies around. I suppose it’s not a surprise that people like ClickFunnels because it’s all about making its users cash. More particularly, it’s about offering services software application that helps them turn their site visitors into consumers. It’s no wonder ClickFunnels has grown so much in such a brief period of time.
There is no denying it’s popular, however does that imply it’s worth it? Just how much can we trust the crowd on this one? It appears it’s simply another website and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp plan, which features the core ClickFunnels functions and plenty of other bells and whistles. I’ll likewise offer a nod towards other evaluations I’ve seen, as not every user will agree with me on the final verdict.
Regardless of whether you choose to use it or not, it’s an essential gamer anyone in e-commerce and online marketing should be familiar with. With some downsides, it’s certainly great.
ClickFunnels Review High Points
Here’s a brief list of ClickFunnels’ review highlights– keep an eye out for these in this post.
ClickFunnels is an excellent landing page contractor, with an easy drag-and-drop editor
Simple and sufficient integrations that permit you to catch e-mails and take payments right inside ClickFunnels
Built with A/B testing abilities
Easy to discover and utilize
Concentrated on generating its users more cash
They offer a 2 week complimentary trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in just three years it’s been, in the words of Forbes, “quietly revolutionizing the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for businesses and business owners to offer things online utilizing otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his development, and for good factor. He’s made a fortune, not just from ClickFunnels, however other marketing adventures. He experimented with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his site here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a method to assist Brunson and his group develop funnels faster for various ventures, as developing funnels would typically take weeks. They quickly realized their creation would be helpful to others and had great possible as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions developed to direct a site visitor to the checkout page.
There’s a less uninteresting method of considering it. Step 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and instead of real active ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors. Your site visitors are taking a look around, checking things out. Your website is perfectly created, and your content is excellent!
Sadly, that still does not turn much of your visitors into consumers. In a traditional shop, that’s like individuals walking into your store but not knowing where the cash register is, so they leave the store without purchasing anything. In a physical store, you can talk your customers into buying something.
In a digital shop, you may be a little bit more distant from your visitors. This is where your funnel can be found in– it’s created to attract your consumers’ through principles of psychology. The funnel works detailed, bring traffic in more detailed and closer up until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial deal for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels innovation, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its task!
ClickFunnels is meant to conserve you energy and time– to do what otherwise needs a lot of technological proficiency and/or an array of 3rd party applications. In this regard, ClickFunnels prospers.
Makes You Money
One of the very best things about ClickFunnels is its concentrate on earning money for the user. They make it really easy to make your account, put up your content, and start taking payments. Plus, it’s pretty easy to pick whatever up– it’ll probably take you a couple hours to determine most of what you require, max.
Drag and Drop Builder
Several functions are really beneficial here. I like how simple it is to duplicate pages, and the reality I can conserve design templates to be used again later. Their page contractor is a pretty important function, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop contractor.
Built in A/B screening is excellent too. All you need to do is duplicate a page, make your changes, and choose the amounts of your traffic you wish to see version A or B.
Great selection of Integrations
I think ClickFunnels deals with API combinations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are simple to manage.
You’ll also discover an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It saves a great deal of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
Overall, it’s fantastic to have things so centralized: I can build my landing pages, produce kinds and order forms, and trigger emails all from one platform.
All of this actually does save you money and time, resources you ‘d otherwise need to invest in designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is an excellent financial investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not best, but it does a great job of product packaging terrific tools together and making them available. It probably conserves most users a headache they ‘d have if they tried to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is overall strong, it has several areas that need work.
A little downside is the rate. There are only 2 rates options, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial disadvantage, simply another investment in your service, and like I’ve stated, you get a good plan for it.
Uninspired Customer Service
Beyond that, customer support is iffy at best. In my experience, they’ve been great with basic concerns, however if you inquire harder things, specifically about more advanced features, they will not be very helpful.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their item however I take a small concern with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s tough to leave the hype surrounding it. From a user experience viewpoint, it can get meddlesome.
This suggests you’ll find yourself purchasing online courses, books, attending workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and a lot of posts consists of individuals bragging about how much money they made and flashing their cars. These numbers are genuine, the users provide an impression that they’re more focused on making fast money rather than developing excellent products and services. ClickFunnels has actually helped people do fantastic things, but it’s also assisted proliferate fast rich schemes, online courses, saturation of coaches and experts, and other spammy web marketer stuff.
All of us understand the creator is a marketing wizard, but so much of the product is tied to his brand and his philosophy. As much as I appreciate the landing page home builder, everything around it seems like an extension of Brunson’s platform.
Sometimes it’s difficult to not get the sensation that ClickFunnels spends more resources on self-promotion than necessary, specifically when some aspects of their product (i.e., client service) can still use some work.
This one isn’t on ClickFunnels however more on the community. While you have the capability to personalize thoroughly within ClickFunnels, many individuals utilize similar designs. Thinking about the appeal of ClickFunnels, this has caused a large amount of ClickFunnel-y looks floating around. Variety is necessary.
Software Outages and Bugs
From time to time, ClickFunnels will decrease or experience some errors. This really doesn’t happen frequently, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a great deal of cash.
It’s also hard to understand when your pages are working or not, unless you constantly check or wait till you hear from upset customers. Barring uptime, I also deal with some problems when I clone pages utilizing the HTML publishing alternative.
User experience modifications … a lot
The control panel modifications typically, the circulation of developing brand-new pages and funnels changes, a button will walk around, pricing alternatives change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s a service option.
Far too Simple
A criticism I’ve heard however don’t rather concur with personally: it’s too simple, and too costly for its simplicity. These criticisms tend to refer to do-it-yourself techniques which can be more affordable upfront and yield more control over managing particular details. However, for less experienced users who are mainly seeking performance and an easy to use bundle of tools, I wouldn’t emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 pricing strategies– StartUp and ClickFunnels Platinum Suite, alternatively understood as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay each year rather of month-to-month, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but absolutely not identical) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty good job.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the amount of pages (100 ), gos to (20,000), custom-made domains (3 ), and just a few of the full list of functions.
Both plans have unrestricted contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack feature that lets you define an item as a one-time payment product for your payment entrances); subscription plans (another Backpack feature, however unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, gos to, and custom-made domains; top priority assistance and template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is confusing. This part I think ClickFunnels might truly clean up. We’ll enter into more information in the following section of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the complete set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re strong and you get everything you need. They’re mostly intuitive and provide you a good quantity of control. The template editor and combination management system are fine examples of this and are extremely important functions, so I’ll be providing different areas.
A/B split testing is a smaller sized function, however definitely a noteworthy one.
If you replicate a page and make changes to the copy, the split test essentially lets you pick what percentages of your traffic you wish to see per page, letting you test conversion rates extremely conveniently. It’s a great function and very easy to use.
I also believe ClickFunnels is total flexible and simple for other settings, like your account details or integrations. Possibly extremely tech literate individuals would discover them restrictive (a typical style amongst some criticisms), but as the service is expected to be easy to use, I thought the standard features were respectable.
There are many types of readily available pre-made funnels, oriented to different kinds of businesses, and you can naturally construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an email auto-responder or just an auto-responder, however it’s a little more complex. The main objective of Follow-Up Funnels is clever analytics that lead to wise auto-responding, but the auto-responding involves snail mail as well as email, and a couple of other goodies. Together With Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program simpler and more effective.
However are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided email auto-responder to me, however possibly I’m just negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wished to dedicate unique attention to it. I think a large part of why I provided ClickFunnels a high ranking has to do with it being a really strong landing page home builder. ClickFunnels distances itself from page structure software and advertises its funnel technique, however fact be told, I utilize it primarily for this landing page home builder.
Anyhow, there is quite an array of design templates with excellent designs, though as you may anticipate, only the design templates created by ClickFunnels are complimentary. Design templates are arranged by funnel type, so poking around isn’t too tough.
You can also save certain design templates and make individual page templates, and it’s quite easy to find them. As you can see, you can toggle with standard settings and open in the editor.
Once you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a bit more complex than some other light page builders, however it’s still easy to use.
The editor utilizes a page structure with four primary parts: areas, rows, columns, and elements. You can have multiple sections per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, however it’s quite easy to master. Whatever is color-coded– for example, in the above screenshot, the choice is a light green box because it’s a section, however if I was hovering over an element, it would be orange.
A small criticism I’ve heard (but don’t have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a substantial problem and the contractor provides you enough control without sacrificing ease of use, however it might be worth a mention.
In general, I like the page contractor a lot. It makes designing your landing page really simple, and it serves ClickFunnels’ objective: to make it much easier for you to make money online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of different kinds of combinations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. You may add MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has quite a few significant partners you can add to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or simply click the search bar, and they’ll come up. It’s pretty self-explanatory, simply click the one you desire and add it.
The procedure for managing combinations is also straightforward, though you may have to check your third party software application’s documentation to find exactly what ClickFunnels requires. In general, you’ll discover the process quite basic. Combinations are a little more technical conceptually than some features, such as the page builder, so it’s much appreciated to have a very easy method of including and managing combinations.
Associated with combinations are payment gateways. Payment gateways get integrated and on other software platforms are simply called combinations, but on ClickFunnels they get a section separate from integrations. They may likewise be known to ClickFunnels as billing combinations. Payment entrances are likewise what they sound like: they’re the combinations that permit your customers to pay for your stuff. Your shop will not really be much of a store unless you’re using a payment gateway.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to integrate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these combinations normally run efficiently and you don’t need to worry much about them.
Alleviate of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t waste anymore time with ‘tech guys!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels offers is providing tools that enable the less skilled to conserve money and time. That being the case, assessing ease of use is quite essential.
Short answer: It’s easy to use, but you need to still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I mean new to the world of e-commerce and marketing– however the discovering curve is far from difficult. For the majority of people, I would state the knowing curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books pointed out previously in the review.
Anyhow, ClickFunnels is certainly easier than creating funnels on your own. They have a reasonable amount of documentation, and it may not be best, however it appears to me like a lot of concerns should be covered, and you can always contact a customer support agent if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively simple to handle. A cohesive menu makes it simple to navigate to all parts of your funnel managing process, from picking templates to the drag and drop editor.
Some settings relating to e-mail combinations or payment processors will require a bit of understanding, however it’s no place near the quantity of understanding you would require to really code the funnels– it’s stuff you can determine by Googling around or checking out the docs center.
Ultimately, ClickFunnels is not mind-blowingly simple, but it is general streamlined with an user-friendly user-interface. They do tend to change things often, however it most likely will not be enough to considerably obstruct you.
We provide it a 4 out of 5 in ease of use. It integrates choice and customizability with benefit, and while I would suggest all possible users enter with some standard technological literacy, it basically succeeds where user-friendliness is worried.
Who is ClickFunnels for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some organisations more than others.
Professional, speakers, coaches, expert service companies, people exclusively in e-commerce or network marketing, and even those offering B2B services would probably be most healthy for ClickFunnels. ClickFunnels in basic does well with those providing more innovative products or independent ventures.
Of course, you can always start from a blank funnel, and I do not believe you ought to decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller organisation, fine with the cost, and you need to make your traffic work for you better, I doubt you ‘d be squandering your money or time with ClickFunnels. I would especially advise it to anybody who wants to preserve a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ customer support is a location that consists of some subtleties. Their docs page has a series of classifications, each with their own articles.
As for the direct client service, they have a chat feature inside the dashboard after you visit, but I’m not too happy with it. They’ve generally been useful for basic concerns and standard troubleshooting … however when I’ve had advanced concerns, I’ve discovered them pretty unhelpful. With one particular HTML publishing question, they took three months to return to me. Already, I figured out a workaround. The majority of users will not need that kind of assistance and to be honest, most SaaS business don’t offer that level of support. So I provide ClickFunnels congratulations for attempting.
Additionally, I’ve observed a consistency among reviews pointing out bad experiences with consumer service. When he contacted client service, he found they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels fails in customer assistance– I believe the team mostly comprehend that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have actually put enough resources into their support to make it good. A minimum of fundamental concerns will be responded to, and they’re pretty responsive. Maybe most users, myself included, would not state ClickFunnels has remarkable customer assistance, however it primarily satisfies a bare minimum that makes it at least good enough. In this classification, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I think the majority of people will look at … Price and ease of use.
When it comes to rate, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
Nevertheless, there’s a reason that Leadpages is a lot less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not require a separate web host or a separate email marketing or a separate shopping cart option. Heck, you don’t even require a different affiliate program. Everything is consisted of in one package. Remember from earlier, if you calculate how much you ‘d spend for all of these tools individually, you ‘d in fact end up spending less by opting for ClickFunnels. You ‘d combine about $1,441/ month of costs into one ClickFunnels subscription.
If you look at it that way, ClickFunnels is pretty affordable in its own right.
I do think Leadpages is an incredible option in some scenarios. If you desire to crank out landing pages rapidly, without much customization, LeadPages is terrific.
So, which should you choose?
Opt for ClickFunnels if you want to develop a series of reliable, conversion optimized funnel pages without learning HTML.
Go with Leadpages if you’re looking for a budget plan marketing choice that finishes the job. Develop beautiful sales pages without understanding a lick of code.
Go with ClickFunnels if you don’t wish to cobble together a gazillion different systems to create a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one service, since it’s very time-consuming to run backward and forward in between programs, attempting to make them speak to each other.
Opt for Leadpages if you just need to produce a basic one-step landing page.
Opt for ClickFunnels if you wish to produce an actual funnel with multiple pages, in addition to the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both use different things or rather various amounts of things.
Builderall takes the method of offering as many digital marketing services as possible. For example, you can do anything from developing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they share is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can assist you choose which software application would be better suited to your organisation.
One factor Builderall is great is it enables you to continue top of a big proportion of your digital marketing technique … all in one place. You can build marketing funnels, develop blog sites, design and automate your email marketing and even produce apps.
As allowing you to develop auto-responses for your email campaigns, it offers Facebook integration. You can, for that reason, continue top of your social media leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly new, ending up being an affiliate would be useful as all their cash currently goes towards the program.
Clickfunnels don’t require an extra charge to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
Overall though, Builderall’s costs are extremely reasonable. Especially when you think about the range and number of features their software offers. You essentially receive more digital marketing tools, for a lower expense. Don’t forget this might not be as much of a benefit as you think. It’s crucial to remember the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s summarize which one you should choose. The response depends on the type of service. If you are a little independent company with a restricted budget plan and time to spare to cover your head around Builderall, then choose that one. All the digital marketing tools you will need are on there and it will probably match your requirements well.
If you are a recognized or growing service looking to broaden legally … Clickfunnels is the one for you. There must be a great reason why all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ items bring. The reality that Builderall provides such a big amount of functions means they spread themselves thin.
Clickfunnels focus on a couple of elements and ensure they are provided at a high standard. If marketing funnels are your focus, it goes without stating that you should go for the software with the funnel feature being the main focus.
Eventually, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your service will all figure out the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth trying out.
Yeah, there are a couple of drawbacks: If you require a more hands-on service to your marketing requires with greater modification abilities, you may want to check out 3rd party choices you can tie together. If you are going with ClickFunnels after all, you might find yourself unlucky and wind up handling unhelpful customer service agents, or some glitches in the software. You may also be annoyed by their self-promotion.
But you understand what? Considering whatever, I don’t believe any of these exceed the solid landing page home builder, not to mention other positives such as the short learning curve, solid combinations, and excellent design templates.
I’m quite sure that for the large bulk of prospective users, the page home builder uses sufficient choice. If you’re looking initially and foremost for a simple however solid sales solution or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.