If you love marketing, you’ve probably at least heard of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate service marketing software application worth attempting, or simply overhyped.
ClickFunnels has made a quite huge name for itself because it began, ending up being one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a short duration of time.
There is no denying it’s popular, but does that suggest it’s worth it? Just how much can we rely on the crowd on this one? It appears it’s just another website and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels features and lots of other bells and whistles. I’ll also offer a nod towards other evaluations I’ve seen, as not every user will agree with me on the final decision.
Despite whether you pick to use it or not, it’s an important gamer anyone in e-commerce and internet marketing should recognize with. Before you jump in, what’s our rating? I’ll put it at a strong 4 stars. With some downsides, it’s certainly excellent. Keep reading to learn why!
ClickFunnels Review Overview
Here’s a brief selection of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is an excellent landing page builder, with an easy drag-and-drop editor
Very easy and ample combinations that permit you to catch e-mails and take payments ideal inside ClickFunnels
Developed with A/B testing abilities
Easy to learn and utilize
Concentrated on making its users more cash
They provide a 2 week complimentary trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in just 3 years it’s been, in the words of Forbes, “silently changing the internet marketing market.” Here’s the gist of ClickFunnels: It makes it much easier for businesses and entrepreneurs to sell things online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his creation, and for good reason. He’s made a fortune, not just from ClickFunnels, however other marketing experiences. He experimented with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide people through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his website here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a method to help Brunson and his team develop funnels more quickly for various endeavors, as developing funnels would usually take weeks. However, they soon recognized their production would be useful to others and had fantastic prospective as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to assist a site visitor to the checkout page.
There’s a less uninteresting method of thinking about it. Step 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and instead of actual active ingredients to pour down the funnel, you have metaphorical components you call web traffic or site visitors. Your website visitors are browsing, examining things out. Your website is beautifully created, and your content is top notch!
Regrettably, that still doesn’t turn much of your visitors into customers. In a traditional shop, that’s like people walking into your shop however not knowing where the cash register is, so they leave the store without purchasing anything. In a physical store, you can talk your customers into purchasing something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel is available in– it’s designed to appeal to your clients’ through concepts of psychology. The funnel works detailed, bring traffic in more detailed and better up until visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s become a huge offer for internet marketing. Russell Brunson didn’t just get rich by offering ClickFunnels innovation, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is planned to conserve you energy and time– to do what otherwise requires a lot of technological proficiency and/or a variety of third party applications. In this respect, ClickFunnels is successful.
Makes You Money
One of the best features of ClickFunnels is its concentrate on generating income for the user. They make it extremely easy to make your account, put up your material, and start taking payments. Plus, it’s pretty simple to choose everything up– it’ll most likely take you a couple hours to find out most of what you require, max.
Drag and Drop Builder
Their page contractor is a pretty important function, and they’ve pulled it off well. When you get used to it, it’s an easy to utilize drag and drop home builder.
Integrated in A/B testing is great too. All you need to do is duplicate a page, make your changes, and pick the amounts of your traffic you wish to see version A or B.
Great choice of Integrations
I think ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to handle.
You’ll likewise discover a helpful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a lot of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
In general, it’s excellent to have actually things so centralized: I can construct my landing pages, create kinds and order forms, and set off emails all from one platform.
All of this really does save you time and money, resources you ‘d otherwise need to spend on designers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a good investment– what you’re allowed for a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not best, but it does a terrific job of product packaging great tools together and making them available. It probably conserves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is in general strong, it has quite a few locations that need work.
A small drawback is the cost. There are only 2 prices choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge downside, simply another financial investment in your organisation, and like I’ve said, you get a great bundle for it.
Lackluster Customer Service
Beyond that, customer support is iffy at best. In my experience, they’ve been fine with fundamental questions, but if you ask them more difficult things, particularly about more advanced features, they will not be very practical.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their item however I take a minor problem with their marketing that I think is worth pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to get away the buzz surrounding it. From a user experience point of view, it can get meddlesome.
This means you’ll find yourself buying online courses, books, attending workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and most posts includes people extoling just how much money they made and flashing their cars. These numbers are genuine, the users give an impression that they’re more focused on making quick money rather than constructing terrific products and services. ClickFunnels has helped people do terrific things, but it’s likewise helped proliferate quick rich plans, online courses, saturation of coaches and experts, and other spammy internet online marketer stuff.
We all know the founder is a marketing wizard, however a lot of the item is connected to his brand name and his viewpoint. As much as I value the landing page builder, whatever around it looks like an extension of Brunson’s platform.
In some cases it’s hard to not get the feeling that ClickFunnels invests more resources on self-promotion than essential, especially when some elements of their product (i.e., client service) can still utilize some work.
This one isn’t on ClickFunnels but more on the community. While you have the capability to personalize thoroughly within ClickFunnels, many individuals utilize comparable styles. Thinking about the appeal of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks floating around. Diversity is very important.
Software Outages and Bugs
Every once in a while, ClickFunnels will go down or experience some mistakes. Though this really does not take place typically, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a great deal of money.
It’s likewise difficult to understand when your pages are working or not, unless you continuously check or wait until you hear from upset clients. Disallowing uptime, I also handle some problems when I clone pages using the HTML publishing option.
User experience modifications … a lot
The dashboard modifications frequently, the flow of creating new pages and funnels modifications, a button will move, prices choices change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s an organisation solution.
Finally, a criticism I’ve heard however do not rather agree with personally: it’s too basic, and too pricey for its simpleness. These criticisms tend to describe do-it-yourself approaches which can be less expensive upfront and yield more control over handling specific information. Nevertheless, for less skilled users who are mainly seeking efficiency and an easy to use package of tools, I wouldn’t stress this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. If you pay each year rather of month-to-month, you get two months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, however certainly not similar) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a quite good job.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), gos to (20,000), custom domains (3 ), and just a few of the full list of functions.
Nevertheless, both plans have unlimited contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment item for your payment gateways); subscription strategies (another Backpack feature, but unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, visits, and custom domains; concern assistance and template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not stress, it is confusing. This part I think ClickFunnels could truly tidy up. We’ll enter into more information in the following section of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the complete set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features total? I believe they’re solid and you get whatever you require. They’re mainly user-friendly and offer you a good quantity of control. The design template editor and combination management system are good examples of this and are really essential functions, so I’ll be giving them different sections.
A/B split testing is a smaller function, but certainly a significant one.
If you duplicate a page and make changes to the copy, the split test essentially lets you select what portions of your traffic you want to see per page, letting you test conversion rates extremely smoothly. It’s an excellent function and extremely easy to use.
I likewise believe ClickFunnels is overall flexible and straightforward for other settings, like your account information or combinations. Perhaps really tech literate people would find them limiting (a typical theme among some criticisms), however as the service is supposed to be easy to use, I thought the fundamental features were pretty good.
There are numerous types of readily available pre-made funnels, oriented to different kinds of services, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is clever analytics that result in clever auto-responding, however the auto-responding involves snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program easier and more efficient.
However are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided email auto-responder to me, but perhaps I’m just cynical. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to dedicate unique attention to it. In fact, I believe a large part of why I gave ClickFunnels a high score has to do with it being an actually strong landing page home builder. ClickFunnels distances itself from page structure software application and advertises its funnel method, however truth be informed, I use it primarily for this landing page builder.
Anyway, there is rather an array of design templates with great styles, though as you may expect, just the design templates produced by ClickFunnels are totally free. Templates are organized by funnel type, so poking around isn’t too difficult.
You can also conserve particular templates and make personal page templates, and it’s quite easy to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
As soon as you open your pages in the editor, you’ll basically be dealing with a drag and drop home builder. It’s a bit more complicated than some other light page builders, but it’s still easy to use.
The editor utilizes a page structure with 4 main parts: sections, rows, columns, and components. Think of these parts as fitting within each other (this short article has an useful diagram). Basically: rows, columns, and elements go within sections. You can have several sections per page. Rows and columns go inside areas, however columns specifically enter into rows. In this manner you can have a row with one column, or approximately 4. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, however it’s pretty easy to master. Whatever is color-coded– for example, in the above screenshot, the choice is a light green box due to the fact that it’s a section, but if I was hovering over a component, it would be orange.
You can also edit by area, row, column, and so on, by means of the side bar. All the little details and parts of your page can be moved or altered.
A small criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a substantial problem and the builder gives you enough manage without sacrificing ease of use, but it might be worth a reference.
In general, I like the page home builder a lot. It makes creating your landing page very easy, and it serves ClickFunnels’ goal: to make it much easier for you to earn money online.
Combinations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a couple of different types of integrations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has numerous significant partners you can contribute to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can search for these or just click the search bar, and they’ll turn up. It’s quite obvious, just click the one you desire and include it.
The procedure for managing combinations is also uncomplicated, though you may have to inspect your 3rd party software application’s paperwork to discover exactly what ClickFunnels requires. Overall, you’ll find the procedure pretty simple. Integrations are a little bit more technical conceptually than some features, such as the page builder, so it’s much valued to have a really simple method of adding and managing integrations.
Payment entrances get integrated and on other software application platforms are simply called integrations, but on ClickFunnels they get an area separate from integrations. They may also be known to ClickFunnels as billing combinations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite easy– as long as you’re all set up with whatever tool you are trying to incorporate with, you should not have any problems adding it to ClickFunnels. In my experience, these combinations usually run efficiently and you don’t need to fret much about them.
Alleviate of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their ad states, “Don’t lose anymore time with ‘tech people!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels offers is providing tools that permit the less knowledgeable to save time and money. That being the case, evaluating ease of use is quite essential.
Short answer: It’s easy to use, but you need to still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I indicate new to the world of e-commerce and marketing– but the finding out curve is far from difficult. For many people, I would say the learning curve would be just a couple hours max. If you’re really behind, pick up Russell Brunson’s books pointed out earlier in the review.
Anyway, ClickFunnels is definitely easier than developing funnels on your own. They have a reasonable quantity of documentation, and it may not be perfect, but it appears to me like the majority of concerns ought to be covered, and you can constantly contact a customer service agent if it pertains to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the real funnels– are fairly simple to handle. A cohesive menu makes it easy to navigate to all parts of your funnel handling procedure, from choosing templates to the drag and drop editor.
Some settings relating to e-mail combinations or payment processors will require a bit of understanding, however it’s no place near the amount of understanding you would need to in fact code the funnels– it’s stuff you can find out by Googling around or visiting the docs center.
Eventually, ClickFunnels is not mind-blowingly basic, however it is general streamlined with an user-friendly user-interface. They do tend to change things regularly, however it most likely won’t suffice to considerably obstruct you.
We provide it a 4 out of 5 in ease of use. It integrates option and customizability with convenience, and while I would recommend all possible users get in with some basic technological literacy, it basically prospers where user-friendliness is worried.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some organisations more than others.
Consultants, speakers, coaches, professional service providers, people solely in e-commerce or multi level marketing, and even those providing B2B services would probably be most suitable for ClickFunnels. ClickFunnels in general does well with those providing more innovative items or independent endeavors. The pre-made funnels are extremely oriented towards these industries: for example, if you’re a flower designer, you may discover the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re trying to center everything around yourself and your brand, there would be great assistance too. The same chooses individuals selling content like courses or books.
Of course, you can always begin with a blank funnel, and I don’t believe you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, alright with the cost, and you require to make your traffic work for you better, I doubt you ‘d be squandering your money or time with ClickFunnels. I would particularly suggest it to anyone who wishes to keep a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ consumer support is an area that consists of some subtleties. Their docs page has a series of classifications, each with their own articles.
As for the direct customer service, they have a chat feature inside the control panel after you log in, however I’m not too pleased with it. They’ve typically been helpful for easy questions and basic troubleshooting … but when I’ve had more advanced questions, I’ve found them pretty unhelpful. I provide ClickFunnels congratulations for attempting.
Additionally, I’ve seen a consistency among evaluations pointing out bad experiences with consumer service. When he got in touch with customer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in consumer support– I think the group mainly comprehend that their services are not completely simple to utilize and/or include tools new to their users, and they have put adequate resources into their assistance to make it decent. Possibly most users, myself included, would not state ClickFunnels has remarkable customer support, but it primarily satisfies a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I believe most people will take a look at … Price and ease of use.
When it concerns rate, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a factor why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You don’t require a different webhosting or a different email marketing or a different shopping cart option. Heck, you don’t even need a separate affiliate program. Whatever is contained in one plan. Keep in mind from earlier, if you determine just how much you ‘d pay for all of these tools individually, you ‘d really wind up investing less by opting for ClickFunnels. You ‘d combine about $1,441/ month of charges into one ClickFunnels membership.
If you look at it that way, ClickFunnels is quite affordable in its own right.
But, I do believe Leadpages is an awesome choice in some scenarios. If you want to crank out landing pages rapidly, without much personalization, LeadPages is fantastic. This is initially what it was created for … Simply select a page that’s already been produced you, that’s proven to transform, plug your own text and images into it, and drive traffic. The beauty is in the simpleness and lack of choices.
So, which should you select?
Go with ClickFunnels if you wish to produce a series of reliable, conversion optimized funnel pages without learning HTML.
Go with Leadpages if you’re trying to find a spending plan marketing option that gets the job done. Produce lovely sales pages without understanding a lick of code.
Choose ClickFunnels if you do not want to cobble together a billions various systems to develop a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one solution, because it’s extremely time-consuming to run backward and forward in between programs, trying to make them speak with each other.
Go with Leadpages if you only need to create a simple one-step landing page.
Choose ClickFunnels if you wish to produce a real funnel with several pages, together with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both provide various things or rather various amounts of things.
Builderall takes the technique of offering as many digital marketing services as possible. For instance, you can do anything from creating a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you choose which software application would be much better matched to your company.
One factor Builderall is great is it allows you to keep top of a large proportion of your digital marketing method … all in one location. You can develop marketing funnels, produce blog sites, design and automate your e-mail marketing and even develop apps.
Along with allowing you to create auto-responses for your e-mail projects, it provides Facebook integration. You can, therefore, keep on top of your social networks leads too without needing to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mainly new, ending up being an affiliate would be advantageous as all their cash presently goes towards the program. This is various from more recognized business, who can invest the majority of their money into advertising. As Builderall is reasonably brand-new, so is its neighborhood. If you are major about joining you have an excellent opportunity of ending up being a successful member of their program.
Clickfunnels don’t require an additional fee to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Total though, Builderall’s rates are really reasonable. You essentially get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you must go for. If you are a little independent organisation with a limited budget and time to spare to wrap your head around Builderall, then go for that one.
However, if you are an established or growing service wanting to broaden legally … Clickfunnels is the one for you. There should be an excellent reason why all the big names use the software and it is down to the sheer quality and results that Clickfunnels’ items bring. The fact that Builderall offers such a large amount of features indicates they spread themselves thin.
Clickfunnels concentrate on a couple of elements and make sure they are provided at a high standard. If marketing funnels are your focus, it goes without saying that you must go for the software application with the funnel feature being the main focus.
Eventually, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your service will all figure out the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a genuine contender in the marketing software space and worth experimenting with.
Yeah, there are a few downsides: If you require a more hands-on solution to your marketing needs with higher personalization abilities, you might want to check out 3rd party options you can tie together. If you are opting for ClickFunnels after all, you may find yourself unfortunate and wind up handling unhelpful client service agents, or some glitches in the software. You may also be annoyed by their self-promotion.
You understand what? Considering everything, I don’t believe any of these outweigh the solid landing page home builder, not to mention other positives such as the brief learning curve, solid integrations, and excellent design templates.
I’m quite sure that for the vast bulk of prospective users, the page builder offers adequate choice. If you’re looking first and foremost for a simple but solid sales service or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.