If you pay attention to digital marketing, you’ve most likely at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a genuine business marketing software worth attempting, or just overhyped.
ClickFunnels has made a pretty huge name for itself considering that it began, becoming one of the largest marketing SaaS (Software as a Service) companies around. I suppose it’s no surprise that individuals love ClickFunnels because it’s all about making its users cash. More specifically, it’s about providing services software application that assists them turn their website visitors into clients. It’s not surprising that ClickFunnels has grown a lot in such a brief period of time.
There is no denying it’s popular, however does that mean it’s worth it? How much can we rely on the crowd on this one? It seems it’s simply another site and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp strategy, which includes the core ClickFunnels functions and a lot of other bells and whistles. I’ll likewise provide a nod towards other reviews I’ve seen, as not every user will agree with me on the last decision.
Regardless of whether you select to utilize it or not, it’s an important player anyone in e-commerce and internet marketing need to be familiar with. Prior to you leap in, what’s our score? I’ll put it at a strong 4 stars. With some downsides, it’s certainly great. Keep checking out to discover why!
ClickFunnels Review High Points
Here’s a short list of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is an excellent landing page builder, with an easy drag-and-drop editor
Very easy and ample integrations that enable you to capture e-mails and take payments ideal inside ClickFunnels
Developed with A/B testing capabilities
Easy to find out and use
Focused on generating its users more money
They have a 2 week free trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in simply 3 years it’s been, in the words of Forbes, “silently changing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it simpler for companies and entrepreneurs to sell stuff online utilizing otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his production, and for good factor. He’s made a fortune, not only from ClickFunnels, however other marketing experiences. He played around with e-mail marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his website here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started as a method to help Brunson and his group create funnels faster for various ventures, as developing funnels would usually take weeks. Nevertheless, they quickly realized their creation would work to others and had fantastic prospective as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who don’t understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to guide a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and rather of real ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or site visitors.
Regrettably, that still does not turn a lot of your visitors into clients. In a physical store, that’s like individuals walking into your store but not knowing where the cash register is, so they leave the store without purchasing anything. In a physical shop, you can talk your consumers into purchasing something.
In a digital store, you may be a little more distant from your visitors. This is where your funnel can be found in– it’s designed to attract your customers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and better until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is intended to save you time and energy– to do what otherwise needs a lot of technological proficiency and/or a selection of 3rd party applications. In this regard, ClickFunnels prospers.
Makes You Money
Among the very best aspects of ClickFunnels is its focus on earning money for the user. They make it very simple to make your account, installed your material, and start taking payments. Plus, it’s pretty easy to choose whatever up– it’ll probably take you a couple hours to figure out the majority of what you require, max.
Drag and Drop Builder
Their page home builder is a quite important feature, and they’ve pulled it off well. Once you get utilized to it, it’s a simple to use drag and drop builder.
Built in A/B testing is excellent too. All you need to do is replicate a page, make your changes, and pick the quantities of your traffic you wish to see variation A or B.
Great selection of Integrations
I believe ClickFunnels deals with API integrations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are easy to handle.
You’ll likewise discover a handy WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a lot of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
In general, it’s terrific to have things so centralized: I can construct my landing pages, produce forms and order forms, and trigger e-mails all from one platform.
All of this really does conserve you money and time, resources you ‘d otherwise require to invest in developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is an excellent financial investment– what you’re enabled a StartUp account is quite good. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be excessive to ask.
ClickFunnels is not perfect, but it does a great job of product packaging excellent tools together and making them available. It arguably saves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has quite a few locations that require work.
A small drawback is the cost. There are just two prices options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a substantial downside, simply another investment in your organisation, and like I’ve said, you get a great package for it.
Dull Customer Service
Beyond that, customer support is iffy at best. In my experience, they’ve been fine with fundamental questions, however if you ask them harder things, specifically about more advanced features, they won’t be extremely useful.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their item however I take a minor concern with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to escape the hype surrounding it. They have a great marketing for sure. However, from a user experience perspective, it can get meddlesome. As soon as you sign up for the software, you can attempt to look at the objective features of the software application and incorporate it into your own workflow, or you’ll be lost and forced to find out Russell Brunson’s marketing approaches.
This suggests you’ll discover yourself buying online courses, books, going to seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually assisted people do terrific things, however it’s likewise helped multiply quick abundant schemes, online courses, saturation of coaches and professionals, and other spammy web marketer things.
All of us understand the founder is a marketing wizard, however a lot of the item is connected to his brand and his philosophy. As much as I appreciate the landing page contractor, whatever around it looks like an extension of Brunson’s platform.
Sometimes it’s tough to not get the feeling that ClickFunnels invests more resources on self-promotion than needed, particularly when some aspects of their product (i.e., customer support) can still utilize some work.
This one isn’t on ClickFunnels but more on the community. While you have the capability to customize extensively within ClickFunnels, lots of people utilize comparable designs. Thinking about the appeal of ClickFunnels, this has caused a big amount of ClickFunnel-y looks drifting around. Diversity is important.
Software Outages and Bugs
Every now and then, ClickFunnels will decrease or experience some mistakes. Though this really doesn’t happen frequently, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a lot of cash.
It’s likewise difficult to understand when your pages are working or not, unless you continuously inspect or wait until you speak with upset customers. Barring uptime, I likewise handle some problems when I clone pages using the HTML publishing choice.
User experience modifications … a lot
The dashboard modifications often, the circulation of developing brand-new pages and funnels changes, a button will move around, rates options change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s a business solution.
Way too Simple
Lastly, a criticism I’ve heard however don’t quite agree with personally: it’s too easy, and too pricey for its simplicity. These criticisms tend to describe do-it-yourself methods which can be cheaper upfront and yield more control over managing specific information. For less experienced users who are generally seeking effectiveness and a simple to utilize package of tools, I wouldn’t emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 prices strategies– StartUp and ClickFunnels Platinum Suite, additionally referred to as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. Start-up is $97 a month and Platinum is available in at $297 a month. For what it’s worth, you also get a 14 day totally free trial to try out the service, so a minimum of you do not need to commit to an expensive strategy immediately. If you pay annually instead of regular monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, however definitely not identical) service which begins at $25 a month. It is crucial to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a quite good job.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some restrictions on the quantity of pages (100 ), sees (20,000), custom-made domains (3 ), and just some of the full list of functions.
Nevertheless, both plans have unrestricted contacts, endless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you identify a product as a one-time payment item for your payment entrances); membership plans (another Backpack function, however unlike one-time payments, this lets your clients pay for a membership service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, sees, and custom domains; priority support and design template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t stress, it is puzzling. This part I believe ClickFunnels could actually clean up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
To summarize the differences, StartUp basically brings the core function of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the full set of ClickFunnels features. You can see the full authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get everything you require.
A/B split testing is a smaller function, however absolutely a notable one.
If you duplicate a page and make changes to the copy, the split test essentially lets you select what portions of your traffic you want to see per page, letting you test conversion rates very conveniently. It’s a fantastic function and extremely easy to use.
I also believe ClickFunnels is general versatile and simple for other settings, like your account details or combinations. Maybe really tech literate individuals would discover them limiting (a typical theme among some criticisms), however as the service is expected to be easy to use, I believed the standard functions were pretty good.
There are several types of offered pre-made funnels, oriented to various types of services, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what lots of would call an e-mail auto-responder or simply an auto-responder, but it’s a bit more complex. The main goal of Follow-Up Funnels is smart analytics that result in wise auto-responding, but the auto-responding includes general delivery along with e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program easier and more efficient.
Are these functions, or different items? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided email auto-responder to me, but maybe I’m simply cynical. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to devote special attention to it. In fact, I believe a big part of why I gave ClickFunnels a high score pertains to it being an actually solid landing page home builder. ClickFunnels ranges itself from page building software application and advertises its funnel approach, but truth be informed, I use it primarily for this landing page contractor.
Anyway, there is rather an array of design templates with great designs, though as you might expect, just the design templates developed by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too difficult.
You can also conserve specific design templates and make individual page design templates, and it’s quite simple to discover them. As you can see, you can toggle with basic settings and open in the editor.
Once you open your pages in the editor, you’ll essentially be working with a drag and drop builder. It’s a little bit more complex than some other light page home builders, but it’s still easy to use.
The editor uses a page structure with 4 main parts: areas, rows, columns, and elements. You can have numerous sections per page. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s quite simple to master. Whatever is color-coded– for example, in the above screenshot, the choice is a light green box since it’s an area, however if I was hovering over an aspect, it would be orange.
You can likewise modify by section, row, column, and so on, through the side bar. All the little information and parts of your page can be moved or changed.
A little criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally don’t believe this is a big problem and the contractor gives you enough manage without compromising ease of use, however it might be worth a reference.
Overall, I like the page builder a lot. It makes creating your landing page extremely simple, and it serves ClickFunnels’ objective: to make it simpler for you to earn money online.
Combinations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a few various types of integrations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has many significant partners you can add to your combinations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can search for these or just click the search bar, and they’ll show up. It’s quite self-explanatory, just click the one you want and include it.
The process for managing combinations is likewise straightforward, though you may have to examine your 3rd party software application’s documentation to discover exactly what ClickFunnels requires. In general, you’ll find the procedure pretty simple. Combinations are a little bit more technical conceptually than some functions, such as the page contractor, so it’s much appreciated to have a really easy way of including and handling combinations.
Payment entrances get integrated and on other software application platforms are just called integrations, however on ClickFunnels they get a section separate from integrations. They might likewise be known to ClickFunnels as billing combinations.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is quite simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues including it to ClickFunnels. In my experience, these integrations usually run efficiently and you don’t need to fret much about them.
Reduce of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement states, “Don’t squander any more time with ‘tech guys!'” As I’ve stated in this ClickFunnels review, the main service ClickFunnels offers is supplying tools that permit the less skilled to save money and time. That holding true, evaluating ease of use is quite essential.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– but the finding out curve is far from difficult. For many people, I would say the learning curve would be simply a couple hours max. If you’re really behind, pick up Russell Brunson’s books pointed out previously in the review.
Anyway, ClickFunnels is certainly easier than producing funnels on your own. They have a reasonable amount of paperwork, and it might not be ideal, however it seems to me like most concerns should be covered, and you can constantly call a customer service agent if it pertains to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the real funnels– are fairly easy to handle. A cohesive menu makes it easy to browse to all parts of your funnel handling procedure, from selecting templates to the drag and drop editor.
Some settings regarding e-mail combinations or payment processors will require a bit of understanding, however it’s nowhere near the quantity of knowledge you would need to really code the funnels– it’s things you can figure out by Googling around or checking out the docs.
Eventually, ClickFunnels is not mind-blowingly basic, but it is overall structured with an user-friendly user-interface. They do tend to alter things frequently, however it most likely won’t suffice to substantially hinder you.
We give it a 4 out of 5 in ease of use. It integrates choice and customizability with convenience, and while I would suggest all prospective users get in with some basic technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some organisations more than others.
Professional, speakers, coaches, expert service providers, people specifically in e-commerce or network marketing, and even those offering B2B services would probably be most healthy for ClickFunnels. ClickFunnels in basic does well with those providing more innovative products or independent ventures.
Of course, you can constantly start from a blank funnel, and I don’t think you need to decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller organisation, fine with the price tag, and you need to make your traffic work for you much better, I question you ‘d be squandering your cash or time with ClickFunnels. I would especially recommend it to anyone who wants to preserve a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some nuances. Their docs page has a series of classifications, each with their own articles.
When it comes to the direct customer care, they have a chat feature inside the control panel after you visit, but I’m not too delighted with it. They’ve usually been practical for basic questions and basic troubleshooting … however when I’ve had advanced concerns, I’ve found them pretty unhelpful. With one specific HTML publishing question, they took three months to get back to me. Already, I found out a workaround. The majority of users won’t require that type of assistance and to be truthful, a lot of SaaS business don’t supply that level of assistance. So I give ClickFunnels kudos for attempting.
Furthermore, I’ve observed a consistency among reviews pointing out bad experiences with client service. When he contacted customer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in customer support– I believe the group mainly understand that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have put sufficient resources into their support to make it decent. Possibly most users, myself consisted of, would not state ClickFunnels has exceptional client support, however it primarily fulfills a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I believe most people will look at … Price and ease of use.
When it comes to cost, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a reason why Leadpages is so much cheaper. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You do not require a separate web host or a separate email marketing or a separate shopping cart solution. Remember from earlier, if you compute how much you ‘d pay for all of these tools individually, you ‘d really end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty economical in its own.
I do believe Leadpages is an incredible option in some scenarios. If you desire to crank out landing pages rapidly, without much customization, LeadPages is excellent.
Which should you pick?
Opt for ClickFunnels if you want to develop a series of efficient, conversion enhanced funnel pages without discovering HTML.
Opt for Leadpages if you’re looking for a budget marketing option that finishes the job. Create stunning sales pages without knowing a lick of code.
Go with ClickFunnels if you do not want to patch together a gazillion different systems to create a frankenstein marketing program. You’ll save a lot of time with an all-in-one service, because it’s extremely time-consuming to run back and forth in between programs, attempting to make them speak to each other.
Choose Leadpages if you just need to develop a simple one-step landing page.
Choose ClickFunnels if you want to create an actual funnel with numerous pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both use various things or rather different amounts of things.
Builderall takes the method of offering as numerous digital marketing services as possible. For instance, you can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they share is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you decide which software would be better matched to your service.
One factor Builderall is excellent is it enables you to keep top of a large percentage of your digital marketing technique … all in one place. You can construct marketing funnels, produce blogs, design and automate your e-mail marketing and even produce apps.
In addition to allowing you to develop auto-responses for your e-mail projects, it uses Facebook integration. You can, for that reason, keep top of your social networks leads also without needing to lift a finger.
Comparable to Clickfunnels, Builderall provides an affiliate program for users. With it being largely new, becoming an affiliate would be beneficial as all their money currently goes towards the program. This is various from more recognized companies, who can invest the majority of their cash into advertising. As Builderall is fairly new, so is its community. If you are major about joining you have a good possibility of ending up being an effective member of their program.
Clickfunnels don’t need an additional cost to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Total though, Builderall’s costs are really sensible. Especially when you consider the range and number of functions their software offers. You basically get more digital marketing tools, for a lower expense. Don’t forget this might not be as much of an advantage as you believe. It’s crucial to keep in mind the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s amount up which one you should go for. If you are a little independent organisation with a limited budget plan and time to spare to cover your head around Builderall, then go for that one.
However, if you are an established or growing company looking to expand legitimately … Clickfunnels is the one for you. There should be an excellent reason all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The reality that Builderall provides such a large amount of functions suggests they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make sure they are used at a high requirement. So if marketing funnels are your focus, it goes without stating that you must opt for the software with the funnel function being the primary focus.
Ultimately, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your business will all identify the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a genuine contender in the marketing software area and worth trying out.
Yeah, there are a couple of drawbacks: If you require a more hands-on option to your marketing needs with greater customization capabilities, you might want to check out 3rd party alternatives you can loop. If you are choosing ClickFunnels after all, you might find yourself unlucky and end up handling unhelpful client service agents, or some glitches in the software application. You might also be annoyed by their self-promotion.
But you know what? Considering whatever, I do not believe any of these surpass the solid landing page home builder, let alone other positives such as the short knowing curve, strong combinations, and good design templates.
All-in-all, ClickFunnels is successful in its core objective– to make it much easier for you to funnel traffic and reach higher conversion rates. Even unfavorable ClickFunnels evaluations acknowledge it can be quite beneficial for less internet-exposed business owners. I’m pretty sure that for the large bulk of potential users, the page builder provides sufficient option. If you’re looking first and foremost for a simple however solid sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.