If you pay attention to digital marketing, you’ve probably at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to identify if ClickFunnels is a legitimate business marketing software worth trying, or simply overhyped.
ClickFunnels has made a pretty big name for itself given that it started, becoming one of the largest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a brief duration of time.
There is no denying it’s popular, but does that suggest it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another website and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp strategy, which includes the core ClickFunnels functions and plenty of other bells and whistles. I’ll likewise give a nod towards other evaluations I’ve seen, as not every user will concur with me on the last verdict.
Regardless of whether you select to use it or not, it’s an important player anybody in e-commerce and online marketing must be familiar with. With some downsides, it’s absolutely great.
ClickFunnels Review Overview
Here’s a short list of ClickFunnels’ review highlights– keep an eye out for these in this short article.
ClickFunnels is a great landing page home builder, with an easy drag-and-drop editor
Simple and adequate integrations that enable you to record e-mails and take payments right inside ClickFunnels
Constructed with A/B testing abilities
Easy to discover and use
Focused on generating its users more money
They provide a 2 week free trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in just 3 years it’s been, in the words of Forbes, “quietly transforming the online marketing market.” Here’s the gist of ClickFunnels: It makes it easier for companies and entrepreneurs to sell things online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his production, and for good reason. He’s made a fortune, not just from ClickFunnels, but other marketing adventures. He experimented with e-mail marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his website here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels began as a method to help Brunson and his group produce funnels more quickly for different ventures, as establishing funnels would generally take weeks. They quickly understood their creation would be beneficial to others and had fantastic prospective as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes individuals who do not understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to assist a site visitor to the checkout page.
There’s a less boring way of thinking about it. Action 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of real active ingredients to pour down the funnel, you have metaphorical components you call web traffic or site visitors. Your site visitors are taking a look around, checking things out. Your site is magnificently developed, and your content is excellent!
That still doesn’t turn numerous of your visitors into clients. In a traditional store, that’s like people walking into your store however not knowing where the cash register is, so they leave the shop without buying anything. In a physical store, you can talk your consumers into purchasing something.
In a digital shop, you might be a bit more distant from your visitors. This is where your funnel can be found in– it’s designed to attract your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in more detailed and closer until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a huge deal for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is planned to conserve you time and energy– to do what otherwise needs a great deal of technological efficiency and/or a range of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
One of the best aspects of ClickFunnels is its focus on earning money for the user. They make it very easy to make your account, put up your content, and start taking payments. Plus, it’s quite simple to choose everything up– it’ll most likely take you a couple hours to determine the majority of what you need, max.
Drag and Drop Builder
Their page contractor is a quite crucial feature, and they’ve pulled it off well. When you get used to it, it’s a simple to use drag and drop home builder.
Built in A/B testing is excellent too. All you have to do is duplicate a page, make your changes, and choose the quantities of your traffic you wish to see version A or B.
Great selection of Integrations
I believe ClickFunnels deals with API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to manage.
You’ll likewise discover a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s excellent to have actually things so centralized: I can construct my landing pages, develop forms and order forms, and set off emails all from one platform.
All of this truly does conserve you time and money, resources you ‘d otherwise need to spend on designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re permitted a StartUp account is quite decent. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be too much to ask.
ClickFunnels is not perfect, however it does an excellent job of product packaging terrific tools together and making them accessible. It probably conserves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has quite a few locations that require work.
A small drawback is the rate. There are only 2 prices choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial disadvantage, just another financial investment in your company, and like I’ve stated, you get a good package for it.
Dull Customer Service
Beyond that, customer support is iffy at best. In my experience, they’ve been fine with standard questions, but if you ask harder things, specifically about more advanced functions, they won’t be really handy.
Cult-like user base and software too dependent on Founder
This is not an objective criticism of their product however I take a small problem with their marketing that I think is worth pointing out in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to escape the hype surrounding it. From a user experience perspective, it can get noticeable.
This implies you’ll find yourself purchasing online courses, books, going to seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually helped individuals do fantastic things, but it’s likewise helped proliferate quick abundant plans, online courses, saturation of coaches and specialists, and other spammy internet marketer things.
We all understand the creator is a marketing wizard, but a lot of the item is connected to his brand name and his viewpoint. As much as I appreciate the landing page home builder, everything around it looks like an extension of Brunson’s platform.
In some cases it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than necessary, especially when some elements of their item (i.e., customer service) can still use some work.
While you have the ability to personalize thoroughly within ClickFunnels, numerous individuals utilize similar designs. Thinking about the appeal of ClickFunnels, this has actually led to a large amount of ClickFunnel-y looks floating around.
Software Outages and Bugs
From time to time, ClickFunnels will go down or experience some errors. This really does not take place frequently, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a lot of money.
It’s likewise hard to understand when your pages are working or not, unless you constantly check or wait till you speak with angry consumers. Disallowing uptime, I also deal with some problems when I clone pages utilizing the HTML publishing option.
User experience modifications … a lot
The control panel modifications often, the circulation of producing brand-new pages and funnels modifications, a button will move around, rates alternatives change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a business option.
A criticism I’ve heard however do not quite agree with personally: it’s too simple, and too costly for its simplicity. These criticisms tend to refer to diy approaches which can be less expensive upfront and yield more control over handling certain details. Nevertheless, for less experienced users who are primarily seeking efficiency and an easy to use package of tools, I wouldn’t highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 pricing strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay annually instead of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, however certainly not identical) service which starts at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a quite great task.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the quantity of pages (100 ), check outs (20,000), customized domains (3 ), and only some of the full list of features.
Nevertheless, both plans have limitless contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, including the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment product for your payment entrances); membership strategies (another Backpack function, but unlike one-time payments, this lets your clients pay for a subscription service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, visits, and custom-made domains; top priority support and design template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t worry, it is puzzling. This part I believe ClickFunnels might actually tidy up. We’ll enter into more detail in the following section of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the complete set of ClickFunnels functions.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I believe they’re strong and you get whatever you require.
A/B split testing is a smaller feature, but certainly a notable one.
If you replicate a page and make changes to the copy, the split test essentially lets you pick what percentages of your traffic you wish to see per page, letting you test conversion rates very conveniently. It’s a great function and extremely easy to use.
I also think ClickFunnels is total flexible and uncomplicated for other settings, like your account information or integrations. Maybe extremely tech literate people would find them limiting (a common theme amongst some criticisms), but as the service is supposed to be easy to use, I believed the fundamental features were pretty good.
There are many kinds of available pre-made funnels, oriented to different kinds of companies, and you can naturally build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary goal of Follow-Up Funnels is wise analytics that result in clever auto-responding, however the auto-responding involves snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make managing an affiliate program easier and more efficient.
Are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an iffy email auto-responder to me, but perhaps I’m just negative. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to dedicate unique attention to it. In fact, I think a large part of why I offered ClickFunnels a high ranking relates to it being a truly solid landing page home builder. ClickFunnels ranges itself from page building software application and promotes its funnel technique, however reality be informed, I use it primarily for this landing page contractor.
Anyhow, there is rather a variety of design templates with excellent styles, though as you may expect, only the design templates created by ClickFunnels are totally free. Templates are organized by funnel type, so poking around isn’t too hard.
You can also save specific design templates and make individual page templates, and it’s pretty easy to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
Once you open your pages in the editor, you’ll generally be working with a drag and drop builder. It’s a little more complicated than some other light page builders, however it’s still easy to use.
The editor utilizes a page structure with four primary parts: sections, rows, columns, and aspects. You can have several sections per page. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s pretty easy to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the selection is a light green box because it’s an area, but if I was hovering over an element, it would be orange.
You can likewise edit by section, row, column, and so on, through the side bar. All the little details and parts of your page can be moved or changed.
A little criticism I’ve heard (however do not have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally don’t think this is a huge issue and the home builder provides you enough manage without sacrificing ease of use, however it might be worth a reference.
In general, I like the page home builder a lot. It makes designing your landing page really easy, and it serves ClickFunnels’ goal: to make it simpler for you to earn money online.
Integrations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of various types of integrations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has many significant partners you can contribute to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or simply click the search bar, and they’ll turn up. It’s pretty obvious, simply click the one you want and add it.
The procedure for managing combinations is likewise simple, though you might have to check your 3rd party software application’s paperwork to find precisely what ClickFunnels requires. In general, you’ll discover the process pretty simple. Integrations are a little more technical conceptually than some features, such as the page builder, so it’s much appreciated to have a very simple method of adding and managing integrations.
Payment entrances get integrated and on other software application platforms are simply called integrations, however on ClickFunnels they get an area different from combinations. They might likewise be understood to ClickFunnels as billing combinations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any issues adding it to ClickFunnels. In my experience, these integrations usually run smoothly and you do not require to fret much about them.
Relieve of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement says, “Don’t squander anymore time with ‘tech men!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels provides is offering tools that permit the less experienced to save money and time. That being the case, assessing ease of use is pretty essential.
Short answer: It’s easy to use, but you need to still have some experience.
Longer response: For a first-timer, it may be a bit overwhelming– and by first-timer, I mean brand-new to the world of e-commerce and marketing– however the discovering curve is far from difficult. For the majority of people, I would state the learning curve would be just a couple hours max. If you’re actually behind, pick up Russell Brunson’s books discussed previously in the review.
Anyhow, ClickFunnels is certainly simpler than creating funnels on your own. They have a fair amount of documentation, and it may not be best, but it seems to me like a lot of questions ought to be covered, and you can constantly contact a customer care representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core features of ClickFunnels– the real funnels– are relatively simple to manage. A cohesive menu makes it simple to browse to all parts of your funnel handling process, from choosing design templates to the drag and drop editor.
Some settings regarding email integrations or payment processors will need a little bit of understanding, but it’s no place near the amount of understanding you would require to really code the funnels– it’s stuff you can figure out by Googling around or going to the docs center.
Ultimately, ClickFunnels is not mind-blowingly easy, but it is total streamlined with an instinctive user-interface. They do tend to alter things frequently, but it probably won’t be enough to significantly hinder you.
We offer it a 4 out of 5 in ease of use. It integrates option and customizability with benefit, and while I would recommend all possible users enter with some standard technological literacy, it essentially prospers where user-friendliness is worried.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some companies more than others.
Professional, speakers, coaches, professional provider, individuals specifically in e-commerce or network marketing, and even those using B2B services would probably be most suitable for ClickFunnels. ClickFunnels in general does well with those offering more creative items or independent endeavors. The pre-made funnels are highly oriented towards these markets: for example, if you’re a flower designer, you might find the pre-made Daily Deal Funnel to be a great way of marketing for you. If you’re attempting to focus everything around yourself and your brand name, there would be excellent assistance too. The exact same chooses individuals selling material like courses or books.
Naturally, you can constantly start from a blank funnel, and I don’t believe you should decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized business, fine with the cost, and you need to make your traffic work for you much better, I doubt you ‘d be wasting your cash or time with ClickFunnels. I would particularly recommend it to anyone who wishes to keep a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ consumer assistance is a location that includes some subtleties. I commend ClickFunnels for having decent documentation on-site. I believe their documentation is just barely industry-standard for SaaS business, but still adequate. Their docs page has a series of categories, each with their own posts. It might be basic, but content-wise it’s not too shabby.
As for the direct client service, they have a chat feature inside the control panel after you log in, however I’m not too happy with it. They’ve generally been useful for easy questions and basic troubleshooting … but when I’ve had more innovative concerns, I’ve discovered them quite unhelpful. I give ClickFunnels kudos for trying.
In addition, I’ve observed a consistency amongst evaluations mentioning bad experiences with client service. Notably, in instances when functions have not worked as assured or when there were odd website breakdowns, customer support reps were supposedly either unresponsive or unhelpful. One notorious reviewer in particular recounts how, due to website mistake, a few of his customers were locked out and how other non-paying visitors gained access to members-only material. When he got in touch with customer support, he found they were apathetic and unhelpful. It might be a strange, improbable situation, but it illustrates the point.
General Support Rating
I would not state ClickFunnels fails in customer assistance– I think the team mainly understand that their services are not completely simple to utilize and/or involve tools brand-new to their users, and they have actually put enough resources into their assistance to make it good. Perhaps most users, myself included, would not say ClickFunnels has exceptional consumer assistance, however it primarily satisfies a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I believe the majority of people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
However, there’s a reason that Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You do not require a separate webhosting or a separate email marketing or a different shopping cart option. Heck, you don’t even require a separate affiliate program. Everything is contained in one bundle. Keep in mind from earlier, if you determine just how much you ‘d spend for all of these tools individually, you ‘d in fact wind up investing less by opting for ClickFunnels. You ‘d combine about $1,441/ month of charges into one ClickFunnels membership.
If you look at it that way, ClickFunnels is quite economical in its own right.
I do think Leadpages is an amazing option in some situations. If you desire to crank out landing pages rapidly, without much modification, LeadPages is fantastic.
Which should you choose?
Go with ClickFunnels if you wish to create a series of reliable, conversion optimized funnel pages without learning HTML.
Opt for Leadpages if you’re trying to find a budget marketing choice that does the job. Create stunning sales pages without knowing a lick of code.
Go with ClickFunnels if you don’t wish to patch together a gazillion different systems to produce a frankenstein marketing program. You’ll save a lot of time with an all-in-one solution, due to the fact that it’s extremely lengthy to run backward and forward between programs, attempting to make them talk to each other.
Choose Leadpages if you only need to create an easy one-step landing page.
Go with ClickFunnels if you want to develop a real funnel with multiple pages, along with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both offer different things or rather various quantities of things.
Builderall takes the approach of offering as numerous digital marketing services as possible. You can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they share is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can help you decide which software would be much better fit to your service.
One factor Builderall is fantastic is it allows you to keep top of a big proportion of your digital marketing method … all in one place. You can develop marketing funnels, create blogs, design and automate your email marketing and even create apps.
As allowing you to create auto-responses for your e-mail projects, it offers Facebook combination. You can, for that reason, keep top of your social networks leads too without having to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being largely new, becoming an affiliate would be helpful as all their money currently goes towards the program. This is different from more established companies, who can invest the majority of their money into advertising. As Builderall is reasonably brand-new, so is its neighborhood. So, if you are serious about joining you have a likelihood of becoming a successful member of their program.
Clickfunnels don’t need an extra fee to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Overall though, Builderall’s costs are very affordable. You basically receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you need to opt for. The answer depends upon the kind of business. If you are a small independent service with a restricted budget and time to spare to wrap your head around Builderall, then opt for that a person. All the digital marketing tools you will require are on there and it will most likely match your needs well.
Nevertheless, if you are a recognized or growing organisation looking to expand legally … Clickfunnels is the one for you. There need to be an excellent reason that all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The truth that Builderall offers such a large amount of features suggests they spread themselves thin.
Clickfunnels focus on a number of aspects and ensure they are offered at a high standard. If marketing funnels are your focus, it goes without saying that you should go for the software application with the funnel function being the primary focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your service will all determine the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth experimenting with.
Yeah, there are a few disadvantages: If you need a more hands-on option to your marketing needs with higher personalization capabilities, you might want to check out 3rd party options you can tie together. If you are opting for ClickFunnels after all, you might find yourself unlucky and end up handling unhelpful customer support representatives, or some glitches in the software. You might also be annoyed by their self-promotion.
However you understand what? Considering whatever, I don’t think any of these outweigh the strong landing page home builder, not to mention other positives such as the short learning curve, strong combinations, and excellent design templates.
I’m quite sure that for the huge bulk of prospective users, the page contractor provides sufficient option. If you’re looking first and foremost for an easy however solid sales solution or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.