If you pay attention to digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a legitimate company marketing software application worth attempting, or simply overhyped.
ClickFunnels has made a pretty big name for itself given that it started, ending up being one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has grown so much in such a short period of time.
There is no denying it’s popular, however does that suggest it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s just another site and/or landing page builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels features and plenty of other bells and whistles. I’ll likewise offer a nod towards other reviews I’ve seen, as not every user will agree with me on the last decision.
Regardless of whether you pick to utilize it or not, it’s an essential player anyone in e-commerce and online marketing should be familiar with. With some downsides, it’s certainly great.
ClickFunnels Review Highlights
Here’s a brief list of ClickFunnels’ review highlights– keep an eye out for these in this article.
ClickFunnels is a good landing page builder, with an easy drag-and-drop editor
Easy and adequate combinations that allow you to catch e-mails and take payments ideal inside ClickFunnels
Built with A/B testing abilities
Easy to discover and use
Concentrated on generating its users more money
They have a 2 week complimentary trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in just 3 years it’s been, in the words of Forbes, “silently changing the internet marketing market.” Here’s the gist of ClickFunnels: It makes it much easier for companies and business owners to sell things online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his development, and for good reason. He’s made a fortune, not just from ClickFunnels, however other marketing adventures. He experimented with e-mail marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide people through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or free on his site here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started out as a method to help Brunson and his team produce funnels quicker for various endeavors, as establishing funnels would generally take weeks. They quickly realized their production would be beneficial to others and had great possible as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions developed to direct a site visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual ingredients to put down the funnel, you have metaphorical active ingredients you call web traffic or website visitors.
Sadly, that still doesn’t turn much of your visitors into customers. In a brick and mortar shop, that’s like people walking into your store however not knowing where the sales register is, so they leave the store without purchasing anything. In a physical shop, you can talk your clients into buying something.
In a digital store, you might be a bit more distant from your visitors. This is where your funnel is available in– it’s designed to appeal to your clients’ through principles of psychology. The funnel works detailed, bring traffic in better and better till visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a big deal for internet marketing. Russell Brunson didn’t just get rich by offering ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is intended to save you time and energy– to do what otherwise requires a lot of technological proficiency and/or a variety of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
One of the best features of ClickFunnels is its focus on earning money for the user. They make it really easy to make your account, set up your material, and start taking payments. Plus, it’s pretty easy to choose whatever up– it’ll most likely take you a couple hours to figure out the majority of what you require, max.
Drag and Drop Builder
Numerous features are extremely beneficial here. I like how simple it is to duplicate pages, and the fact I can save templates to be used again later. Their page builder is a quite essential feature, and they’ve pulled it off well. When you get used to it, it’s an easy to use drag and drop home builder.
Built in A/B testing is fantastic too. All you need to do is duplicate a page, make your changes, and select the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I believe ClickFunnels manages API integrations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to handle.
You’ll likewise find a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It saves a lot of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
Overall, it’s great to have things so centralized: I can develop my landing pages, develop forms and order forms, and set off e-mails all from one platform.
All of this really does save you money and time, resources you ‘d otherwise need to spend on developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a good financial investment– what you’re enabled a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not ideal, but it does an excellent job of product packaging excellent tools together and making them accessible. It perhaps conserves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is in general strong, it has many locations that need work.
A small disadvantage is the rate. There are only two rates choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a big downside, just another investment in your company, and like I’ve said, you get a good plan for it.
Uninspired Customer Service
Beyond that, consumer support is iffy at best. In my experience, they’ve been great with standard questions, however if you ask more difficult things, particularly about more advanced functions, they won’t be really useful.
Cult-like user base and software application too reliant on Founder
This is not an unbiased criticism of their item but I take a slight concern with their marketing that I think is worth pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to escape the buzz surrounding it. From a user experience viewpoint, it can get obtrusive.
This suggests you’ll find yourself buying online courses, books, participating in seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually helped people do fantastic things, however it’s likewise helped proliferate fast abundant schemes, online courses, saturation of coaches and experts, and other spammy internet online marketer stuff.
All of us understand the founder is a marketing wizard, however so much of the item is tied to his brand and his approach. As much as I appreciate the landing page builder, whatever around it looks like an extension of Brunson’s platform.
Often it’s tough to not get the sensation that ClickFunnels invests more resources on self-promotion than needed, particularly when some aspects of their product (i.e., customer support) can still utilize some work.
While you have the capability to tailor extensively within ClickFunnels, numerous people use comparable styles. Thinking about the appeal of ClickFunnels, this has led to a large quantity of ClickFunnel-y looks floating around.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some errors. This really doesn’t happen frequently, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a great deal of cash.
It’s also tough to understand when your pages are working or not, unless you constantly examine or wait till you speak with mad clients. Disallowing uptime, I also deal with some problems when I clone pages utilizing the HTML publishing alternative.
User experience modifications … a lot
The control panel changes often, the flow of creating new pages and funnels modifications, a button will walk around, prices choices change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a company service.
Way too Simple
Finally, a criticism I’ve heard however don’t quite agree with personally: it’s too basic, and too pricey for its simpleness. These criticisms tend to describe diy methods which can be cheaper upfront and yield more control over handling specific information. For less knowledgeable users who are primarily looking for effectiveness and an easy to utilize package of tools, I wouldn’t stress this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two rates plans– StartUp and ClickFunnels Platinum Suite, additionally called ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. StartUp is $97 a month and Platinum is available in at $297 a month. For what it’s worth, you also get a 14 day totally free trial to experiment with the service, so at least you don’t need to dedicate to a costly plan immediately. If you pay every year instead of month-to-month, you get two months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, but definitely not similar) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a quite good job.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), gos to (20,000), customized domains (3 ), and just some of the complete list of features.
Nevertheless, both strategies have endless contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, consisting of the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment product for your payment gateways); membership plans (another Backpack feature, but unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP combinations (StartUp has 1); unlimited funnels, pages, gos to, and custom-made domains; concern assistance and design template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is puzzling. This part I believe ClickFunnels could really tidy up. We’ll enter into more information in the following section of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the full set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions total? I think they’re solid and you get everything you require.
A/B split testing is a smaller sized feature, but definitely a significant one.
If you replicate a page and make changes to the copy, the split test generally lets you select what portions of your traffic you wish to see per page, letting you test conversion rates really conveniently. It’s a great function and really easy to use.
I likewise believe ClickFunnels is general versatile and simple for other settings, like your account information or combinations. Maybe really tech literate people would discover them limiting (a typical theme among some criticisms), but as the service is expected to be easy to use, I thought the standard functions were respectable.
There are several types of readily available pre-made funnels, oriented to different kinds of services, and you can of course develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an email auto-responder or simply an auto-responder, but it’s a little bit more complicated. The main goal of Follow-Up Funnels is clever analytics that result in wise auto-responding, but the auto-responding includes snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program much easier and more efficient.
But are these features, or different items? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided email auto-responder to me, however possibly I’m simply cynical. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to commit unique attention to it. I think a large part of why I offered ClickFunnels a high rating has to do with it being an actually solid landing page builder. ClickFunnels distances itself from page building software application and promotes its funnel method, but fact be told, I use it mostly for this landing page contractor.
Anyhow, there is quite a selection of design templates with great designs, though as you may expect, only the design templates created by ClickFunnels are totally free. Design templates are organized by funnel type, so poking around isn’t too tough.
You can likewise save particular templates and make individual page templates, and it’s pretty easy to discover them. As you can see, you can toggle with standard settings and open in the editor.
Once you open your pages in the editor, you’ll basically be working with a drag and drop home builder. It’s a bit more complicated than some other light page contractors, however it’s still easy to use.
The editor uses a page structure with 4 main parts: sections, rows, columns, and components. Think about these parts as fitting within each other (this post has a practical diagram). Generally: rows, columns, and elements go inside of areas. You can have numerous areas per page. Rows and columns go inside areas, however columns particularly enter into rows. By doing this you can have a row with one column, or approximately four. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s pretty simple to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the choice is a light green box due to the fact that it’s a section, but if I was hovering over an element, it would be orange.
You can likewise edit by area, row, column, and so on, via the side bar. All the little information and parts of your page can be moved or altered.
A small criticism I’ve heard (but don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a substantial problem and the home builder provides you enough control without sacrificing ease of use, but it might be worth a mention.
In general, I like the page builder a lot. It makes developing your landing page extremely simple, and it serves ClickFunnels’ goal: to make it much easier for you to earn money online.
Integrations are precisely what they seem like: other marketing tools you integrate into the ClickFunnels software. There are a few various types of integrations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. You may include MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has quite a few notable partners you can add to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or just click the search bar, and they’ll come up. It’s pretty self-explanatory, simply click the one you desire and add it.
The procedure for handling combinations is likewise simple, though you might have to inspect your 3rd party software’s paperwork to discover precisely what ClickFunnels needs. In general, you’ll find the process pretty basic. Integrations are a bit more technical conceptually than some features, such as the page contractor, so it’s much valued to have a really easy method of adding and handling integrations.
Payment gateways get integrated and on other software platforms are simply called combinations, but on ClickFunnels they get an area different from combinations. They may also be known to ClickFunnels as billing combinations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any problems including it to ClickFunnels. In my experience, these integrations typically run efficiently and you do not need to stress much about them.
Reduce of Use– ClickFunnels Review
If you have not selected it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement says, “Don’t lose anymore time with ‘tech men!'” As I’ve stated in this ClickFunnels review, the primary service ClickFunnels provides is offering tools that permit the less skilled to save money and time. That holding true, evaluating ease of use is pretty crucial.
Short answer: It’s easy to use, however you should still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I mean brand-new to the world of e-commerce and marketing– however the finding out curve is far from difficult. For many people, I would state the learning curve would be just a couple hours max. If you’re truly behind, get Russell Brunson’s books mentioned previously in the review.
Anyway, ClickFunnels is definitely much easier than developing funnels on your own. They have a reasonable quantity of documents, and it might not be perfect, however it seems to me like a lot of concerns ought to be covered, and you can constantly get in touch with a customer service agent if it concerns it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are fairly easy to manage. A cohesive menu makes it simple to browse to all parts of your funnel handling procedure, from choosing design templates to the drag and drop editor.
Some settings regarding e-mail integrations or payment processors will need a bit of understanding, but it’s no place near the amount of understanding you would require to actually code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Eventually, ClickFunnels is not mind-blowingly easy, but it is overall streamlined with an intuitive user-interface. They do tend to change things regularly, however it probably won’t suffice to significantly obstruct you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would suggest all prospective users get in with some standard technological literacy, it essentially prospers where user-friendliness is concerned.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some organisations more than others.
Professional, speakers, coaches, expert company, individuals exclusively in e-commerce or network marketing, and even those using B2B services would most likely be most suitable for ClickFunnels. ClickFunnels in general succeeds with those providing more imaginative items or independent ventures. The pre-made funnels are highly oriented towards these markets: for example, if you’re a florist, you might find the pre-made Daily Deal Funnel to be a great way of marketing for you. If you’re trying to center everything around yourself and your brand name, there would be excellent support too. The same chooses people offering content like courses or books.
Obviously, you can always start from a blank funnel, and I don’t think you need to choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, all right with the price, and you need to make your traffic work for you better, I question you ‘d be wasting your cash or time with ClickFunnels. I would specifically suggest it to anybody who wishes to preserve a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer assistance is an area that consists of some nuances. Their docs page has a series of categories, each with their own short articles.
As for the direct client service, they have a chat feature inside the dashboard after you log in, however I’m not too delighted with it. They’ve generally been practical for basic questions and standard troubleshooting … but when I’ve had more advanced concerns, I’ve discovered them pretty unhelpful. I give ClickFunnels kudos for attempting.
Additionally, I’ve discovered a consistency amongst reviews pointing out bad experiences with customer service. When he got in touch with client service, he found they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels fails in consumer support– I believe the group mostly understand that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have put adequate resources into their support to make it decent. A minimum of standard concerns will be responded to, and they’re pretty responsive. Possibly most users, myself included, would not state ClickFunnels has remarkable customer support, but it mostly fulfills a bare minimum that makes it a minimum of good enough. In this category, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I think most people will look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
However, there’s a reason why Leadpages is a lot less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You don’t need a different web host or a different email marketing or a separate shopping cart solution. Keep in mind from earlier, if you compute how much you ‘d pay for all of these tools separately, you ‘d in fact end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty affordable in its own right.
I do believe Leadpages is an awesome option in some situations. If you want to crank out landing pages rapidly, without much modification, LeadPages is fantastic.
Which should you select?
Go with ClickFunnels if you wish to create a series of reliable, conversion optimized funnel pages without learning HTML.
Opt for Leadpages if you’re trying to find a spending plan marketing option that gets the job done. Produce stunning sales pages without knowing a lick of code.
Go with ClickFunnels if you do not wish to patch together a billions various systems to develop a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one option, since it’s very lengthy to run backward and forward between programs, trying to make them speak with each other.
Opt for Leadpages if you only need to produce an easy one-step landing page.
Go with ClickFunnels if you wish to produce an actual funnel with multiple pages, in addition to the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both use various things or rather different amounts of things.
Builderall takes the technique of offering as lots of digital marketing services as possible. You can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they share is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can help you choose which software would be better matched to your business.
One reason Builderall is terrific is it enables you to continue top of a large percentage of your digital marketing technique … all in one location. You can construct marketing funnels, produce blog sites, design and automate your e-mail marketing and even produce apps.
Along with permitting you to develop auto-responses for your e-mail campaigns, it offers Facebook combination. You can, for that reason, keep top of your social media leads also without needing to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being largely brand-new, becoming an affiliate would be beneficial as all their cash currently goes towards the program. This is various from more established business, who can invest most of their money into marketing. As Builderall is fairly brand-new, so is its neighborhood. So, if you are serious about joining you have a good chance of becoming an effective member of their program.
Clickfunnels do not need an extra charge to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
Overall though, Builderall’s costs are really affordable. You essentially receive more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s amount up which one you should go for. If you are a small independent service with a limited spending plan and time to spare to cover your head around Builderall, then go for that one.
However, if you are a recognized or growing organisation looking to expand legitimately … Clickfunnels is the one for you. There must be a good reason why all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The reality that Builderall provides such a big amount of functions suggests they spread themselves thin.
Clickfunnels focus on a couple of elements and make sure they are offered at a high standard. So if marketing funnels are your focus, it goes without stating that you must go for the software with the funnel feature being the primary focus.
Eventually, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your business will all figure out the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a genuine contender in the marketing software application space and worth experimenting with.
Yeah, there are a few drawbacks: If you require a more hands-on solution to your marketing requires with greater customization abilities, you may wish to check out 3rd party options you can loop. If you are opting for ClickFunnels after all, you might find yourself unlucky and wind up dealing with unhelpful customer support representatives, or some glitches in the software application. You might likewise be annoyed by their self-promotion.
You understand what? Considering whatever, I do not believe any of these exceed the solid landing page builder, not to mention other positives such as the short knowing curve, strong combinations, and excellent templates.
I’m quite sure that for the huge majority of prospective users, the page builder provides sufficient choice. If you’re looking first and foremost for an easy however solid sales service or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.