If you’re in touch with the world of digital marketing, you’ve most likely at least become aware of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a genuine service marketing software application worth trying, or simply overhyped.
ClickFunnels has made a quite huge name for itself given that it began, ending up being one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has grown so much in such a brief period of time.
There is no rejecting it’s popular, but does that imply it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s just another site and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp strategy, which features the core ClickFunnels features and plenty of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will agree with me on the final decision.
Regardless of whether you pick to utilize it or not, it’s a crucial player anybody in e-commerce and online marketing must be familiar with. With some downsides, it’s definitely great.
ClickFunnels Review Highlights
Here’s a short list of ClickFunnels’ review highlights– watch out for these in this article.
ClickFunnels is an excellent landing page builder, with a simple drag-and-drop editor
Easy and sufficient combinations that permit you to capture emails and take payments ideal inside ClickFunnels
Developed with A/B testing abilities
Easy to learn and use
Focused on earning its users more money
They have a 2 week free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in just 3 years it’s been, in the words of Forbes, “quietly reinventing the online marketing market.” Here’s the essence of ClickFunnels: It makes it easier for companies and entrepreneurs to offer things online using otherwise complex marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his development, and for good reason. He’s made a fortune, not only from ClickFunnels, but other marketing experiences. He experimented with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his website here. Get Expert Secrets from Amazon here or totally free on his website here.
ClickFunnels started as a method to help Brunson and his group produce funnels more quickly for various endeavors, as developing funnels would normally take weeks. They soon understood their production would be useful to others and had excellent possible as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to direct a website visitor to the checkout page.
There’s a less dull method of thinking about it. Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical components you call web traffic or site visitors. Your website visitors are looking around, checking things out. Your site is beautifully designed, and your material is excellent!
That still does not turn many of your visitors into consumers. In a traditional store, that’s like people walking into your store but not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your clients into purchasing something.
In a digital store, you might be a bit more distant from your visitors. This is where your funnel comes in– it’s designed to appeal to your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and closer until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s become a big deal for internet marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, but by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is intended to conserve you time and energy– to do what otherwise needs a lot of technological efficiency and/or a range of third party applications. In this respect, ClickFunnels is successful.
Makes You Money
One of the very best aspects of ClickFunnels is its focus on making money for the user. They make it extremely simple to make your account, put up your material, and start taking payments. Plus, it’s pretty simple to choose everything up– it’ll most likely take you a couple hours to determine the majority of what you require, max.
Drag and Drop Builder
Quite a few features are very beneficial here. I like how easy it is to replicate pages, and the reality I can save design templates to be used once again later on. Their page builder is a quite crucial feature, and they’ve pulled it off well. When you get used to it, it’s an easy to use drag and drop builder.
Built in A/B screening is excellent too. All you have to do is duplicate a page, make your modifications, and choose the quantities of your traffic you want to see variation A or B.
Great choice of Integrations
I believe ClickFunnels manages API combinations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to handle.
You’ll also find a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It saves a great deal of time and is much less of a trouble than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
In general, it’s fantastic to have actually things so centralized: I can develop my landing pages, develop kinds and order forms, and trigger emails all from one platform.
All of this really does conserve you time and money, resources you ‘d otherwise need to spend on designers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a good financial investment– what you’re permitted a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be too much to ask.
ClickFunnels is not perfect, but it does a terrific task of packaging fantastic tools together and making them accessible. It arguably saves most users a headache they ‘d have if they attempted to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has numerous areas that require work.
A little drawback is the price. There are just two prices alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge downside, simply another investment in your organisation, and like I’ve stated, you get an excellent bundle for it.
Dull Customer Service
Beyond that, customer support is iffy at finest. In my experience, they’ve been great with fundamental questions, however if you ask harder things, specifically about more advanced functions, they will not be very helpful.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their item however I take a minor concern with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s difficult to escape the buzz surrounding it. From a user experience perspective, it can get noticeable.
This implies you’ll find yourself buying online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and most posts includes people extoling how much money they made and flashing their cars. These numbers are real, the users give an impression that they’re more focused on making fast cash rather than developing fantastic products and services. ClickFunnels has assisted individuals do great things, however it’s likewise helped proliferate fast abundant plans, online courses, saturation of coaches and professionals, and other spammy internet online marketer stuff.
We all understand the creator is a marketing wizard, however a lot of the product is connected to his brand name and his philosophy. As much as I appreciate the landing page contractor, whatever around it looks like an extension of Brunson’s platform.
Often it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than required, especially when some aspects of their product (i.e., customer service) can still use some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the capability to tailor extensively within ClickFunnels, many individuals use comparable styles. Considering the popularity of ClickFunnels, this has resulted in a big amount of ClickFunnel-y looks floating around. Variety is essential.
Software Application Outages and Bugs
Every now and then, ClickFunnels will decrease or experience some mistakes. Though this really doesn’t happen typically, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a lot of cash.
It’s also hard to understand when your pages are working or not, unless you constantly check or wait until you speak with mad clients. Barring uptime, I also handle some glitches when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The dashboard modifications frequently, the flow of producing new pages and funnels changes, a button will move, prices choices change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s a service solution.
Way too Simple
A criticism I’ve heard but don’t rather agree with personally: it’s too simple, and too pricey for its simpleness. These criticisms tend to describe do-it-yourself methods which can be cheaper upfront and yield more control over managing certain details. Nevertheless, for less skilled users who are mainly seeking effectiveness and an easy to use bundle of tools, I would not highlight this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two rates strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. If you pay yearly instead of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
However, a bit hefty huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, but certainly not similar) service which starts at $25 a month. Nevertheless, it is very important to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty good job. I personally consider it a good financial investment.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the quantity of pages (100 ), sees (20,000), custom domains (3 ), and just a few of the complete list of features.
Both strategies have unlimited contacts, limitless members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of features, including the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment item for your payment gateways); subscription plans (another Backpack feature, however unlike one-time payments, this lets your clients pay for a membership service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, visits, and customized domains; top priority support and design template demands; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t stress, it is confusing. This part I believe ClickFunnels might actually tidy up. We’ll enter into more information in the following area of this ClickFunnels evaluation.
To summarize the differences, StartUp basically brings the core feature of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the complete set of ClickFunnels functions. You can view the full official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re strong and you get everything you need.
A/B split testing is a smaller feature, but certainly a notable one.
If you duplicate a page and make changes to the copy, the split test basically lets you pick what percentages of your traffic you want to see per page, letting you test conversion rates really easily. It’s a terrific function and very easy to use.
I likewise think ClickFunnels is total versatile and straightforward for other settings, like your account information or combinations. Perhaps very tech literate individuals would find them limiting (a typical style among some criticisms), but as the service is supposed to be easy to use, I thought the basic functions were pretty good.
There are several kinds of available pre-made funnels, oriented to different kinds of services, and you can obviously construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is clever analytics that result in wise auto-responding, however the auto-responding includes snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make managing an affiliate program simpler and more effective.
But are these features, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an undecided e-mail auto-responder to me, however possibly I’m just cynical. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to dedicate unique attention to it. I believe a big part of why I gave ClickFunnels a high rating has to do with it being a truly solid landing page contractor. ClickFunnels ranges itself from page building software application and advertises its funnel method, but fact be told, I use it mostly for this landing page builder.
Anyhow, there is quite a variety of templates with great styles, though as you might expect, just the templates created by ClickFunnels are complimentary. Templates are arranged by funnel type, so poking around isn’t too hard.
You can also conserve certain templates and make personal page design templates, and it’s quite simple to find them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll essentially be working with a drag and drop builder. It’s a bit more complicated than some other light page builders, however it’s still easy to use.
The editor uses a page structure with four primary parts: sections, rows, columns, and components. You can have numerous areas per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s quite easy to master. Whatever is color-coded– for example, in the above screenshot, the choice is a light green box since it’s a section, however if I was hovering over an element, it would be orange.
A small criticism I’ve heard (however do not have personally) on the builder is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a big concern and the home builder provides you enough manage without compromising ease of use, however it might be worth a reference.
In general, I like the page contractor a lot. It makes developing your landing page very easy, and it serves ClickFunnels’ objective: to make it much easier for you to generate income online.
Combinations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a few different types of combinations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has several notable partners you can add to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or just click the search bar, and they’ll come up. It’s pretty self-explanatory, simply click the one you want and add it.
The process for handling combinations is likewise simple, though you might have to check your 3rd party software’s paperwork to discover exactly what ClickFunnels needs. Overall, you’ll discover the process quite basic. Integrations are a little bit more technical conceptually than some features, such as the page builder, so it’s much valued to have a very basic method of adding and handling integrations.
Associated with combinations are payment entrances. Payment gateways get incorporated and on other software application platforms are simply called combinations, but on ClickFunnels they get a section separate from integrations. They might also be understood to ClickFunnels as billing combinations. Payment entrances are also what they sound like: they’re the integrations that permit your clients to pay for your stuff. Your shop won’t actually be much of a shop unless you’re using a payment gateway.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues including it to ClickFunnels. In my experience, these combinations generally run smoothly and you do not require to worry much about them.
Relieve of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ main sell is its ease of use– as their ad states, “Don’t squander any more time with ‘tech guys!'” As I’ve stated in this ClickFunnels evaluation, the main service ClickFunnels offers is supplying tools that permit the less skilled to save time and money. That being the case, evaluating ease of use is quite essential.
Short answer: It’s easy to use, but you ought to still have some experience.
Longer answer: For a first-timer, it may be a bit overwhelming– and by first-timer, I indicate brand-new to the world of e-commerce and marketing– however the discovering curve is far from impossible. For the majority of people, I would state the knowing curve would be just a couple hours max. If you’re actually behind, get Russell Brunson’s books pointed out earlier in the review.
Anyhow, ClickFunnels is certainly easier than creating funnels on your own. They have a fair quantity of documentation, and it may not be ideal, but it appears to me like a lot of concerns ought to be covered, and you can constantly call a customer care agent if it pertains to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the actual funnels– are fairly easy to handle. A cohesive menu makes it simple to browse to all parts of your funnel managing procedure, from picking templates to the drag and drop editor.
Some settings regarding e-mail combinations or payment processors will need a bit of understanding, but it’s nowhere near the amount of knowledge you would need to in fact code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Eventually, ClickFunnels is not mind-blowingly basic, but it is total streamlined with an user-friendly user-interface. They do tend to change things regularly, but it probably will not suffice to significantly hamper you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would suggest all potential users enter with some standard technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some businesses more than others.
Professional, speakers, coaches, professional service companies, people exclusively in e-commerce or network marketing, and even those using B2B services would most likely be most healthy for ClickFunnels. ClickFunnels in general does well with those offering more imaginative products or independent endeavors.
Of course, you can constantly start from a blank funnel, and I don’t think you need to choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized organisation, fine with the cost, and you need to make your traffic work for you much better, I doubt you ‘d be squandering your money or time with ClickFunnels. I would particularly suggest it to anybody who wants to maintain a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ consumer assistance is a location that consists of some nuances. Their docs page has a series of classifications, each with their own posts.
As for the direct client service, they have a chat feature inside the dashboard after you log in, but I’m not too delighted with it. They’ve typically been useful for simple questions and standard troubleshooting … but when I’ve had more advanced concerns, I’ve found them quite unhelpful. I give ClickFunnels kudos for trying.
In addition, I’ve noticed a consistency among evaluations pointing out bad experiences with client service. When he contacted consumer service, he discovered they were apathetic and unhelpful.
Overall Support Rating
I would not state ClickFunnels fails in customer support– I believe the group mostly understand that their services are not completely easy to use and/or involve tools new to their users, and they have put adequate resources into their support to make it good. At least basic concerns will be responded to, and they’re pretty responsive. Possibly most users, myself included, would not state ClickFunnels has exceptional customer assistance, however it mostly meets a bare minimum that makes it at least sufficient. In this classification, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I believe the majority of people will take a look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a factor why Leadpages is so much less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not need a different web host or a separate email marketing or a different shopping cart solution. Heck, you do not even need a different affiliate program. Whatever is consisted of in one plan. Keep in mind from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d in fact wind up spending less by going with ClickFunnels. You ‘d consolidate about $1,441/ month of charges into one ClickFunnels membership.
If you look at it that method, ClickFunnels is quite economical in its own.
I do believe Leadpages is an amazing option in some scenarios. If you wish to crank out landing pages quickly, without much personalization, LeadPages is excellent. This is originally what it was created for … Simply choose a page that’s currently been made for you, that’s shown to transform, plug your own text and images into it, and drive traffic. The charm is in the simplicity and lack of alternatives.
So, which should you select?
Opt for ClickFunnels if you wish to create a series of reliable, conversion enhanced funnel pages without discovering HTML.
Go with Leadpages if you’re trying to find a budget plan marketing alternative that gets the job done. Produce gorgeous sales pages without knowing a lick of code.
Choose ClickFunnels if you do not wish to patch together a gazillion various systems to create a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one solution, due to the fact that it’s very time-consuming to run backward and forward in between programs, attempting to make them speak with each other.
Choose Leadpages if you just need to develop an easy one-step landing page.
Go with ClickFunnels if you wish to create an actual funnel with multiple pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both use different things or rather various amounts of things.
Builderall takes the method of offering as lots of digital marketing services as possible. For example, you can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical element they have in common is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you choose which software would be better matched to your organisation.
One factor Builderall is fantastic is it allows you to continue top of a big proportion of your digital marketing strategy … all in one location. You can develop marketing funnels, produce blog sites, style and automate your e-mail marketing and even produce apps.
In addition to permitting you to create auto-responses for your email projects, it offers Facebook combination. You can, for that reason, keep top of your social networks leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being mostly new, becoming an affiliate would be beneficial as all their cash presently goes towards the program.
Clickfunnels do not need an extra charge to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
Total though, Builderall’s costs are extremely affordable. Specifically when you consider the variety and number of functions their software application offers. You basically receive more digital marketing tools, for a lower cost. Nevertheless, do not forget this might not be as much of an advantage as you think. It’s crucial to bear in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s amount up which one you should go for. If you are a small independent service with a limited budget plan and time to spare to wrap your head around Builderall, then go for that one.
If you are a recognized or growing organisation looking to expand legitimately … Clickfunnels is the one for you. There must be a good reason all the big names use the software application and it is down to the large quality and results that Clickfunnels’ items bring. The truth that Builderall offers such a big quantity of functions suggests they spread themselves thin.
Clickfunnels concentrate on a couple of elements and make sure they are provided at a high standard. So if marketing funnels are your focus, it goes without saying that you should choose the software application with the funnel function being the main focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your organisation will all determine the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate contender in the marketing software space and worth trying.
Yeah, there are a few downsides: If you require a more hands-on option to your marketing needs with greater modification capabilities, you might wish to check out 3rd party choices you can loop. If you are choosing ClickFunnels after all, you might find yourself unfortunate and end up dealing with unhelpful customer care representatives, or some problems in the software. You might also be frustrated by their self-promotion.
However you know what? Thinking about whatever, I don’t believe any of these exceed the solid landing page home builder, let alone other positives such as the short knowing curve, strong combinations, and good templates.
All-in-all, ClickFunnels is successful in its core goal– to make it simpler for you to funnel traffic and reach higher conversion rates. Even negative ClickFunnels reviews acknowledge it can be quite helpful for less internet-exposed business owners. I’m pretty sure that for the large bulk of prospective users, the page builder uses enough choice. If you’re looking firstly for a simple however strong sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.