If you love marketing, you’ve most likely at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to determine if ClickFunnels is a legitimate company marketing software worth trying, or simply overhyped.
ClickFunnels has made a quite big name for itself since it started, becoming one of the biggest marketing SaaS (Software as a Service) companies around. I expect it’s no surprise that individuals like ClickFunnels since it’s all about making its users cash. More specifically, it’s about providing organisations software that assists them turn their website visitors into clients. It’s no wonder ClickFunnels has grown a lot in such a short time period.
There is no rejecting it’s popular, but does that mean it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another site and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels functions and a lot of other bells and whistles. I’ll likewise offer a nod towards other reviews I’ve seen, as not every user will concur with me on the final decision.
Regardless of whether you select to use it or not, it’s a crucial player anyone in e-commerce and online marketing need to be familiar with. With some downsides, it’s certainly excellent.
ClickFunnels Review Overview
Here’s a short selection of ClickFunnels’ review highlights– keep an eye out for these in this short article.
ClickFunnels is an excellent landing page contractor, with a simple drag-and-drop editor
Simple and ample combinations that permit you to catch e-mails and take payments best inside ClickFunnels
Constructed with A/B testing abilities
Easy to find out and use
Concentrated on making its users more cash
They provide a 2 week free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in just 3 years it’s been, in the words of Forbes, “silently changing the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it much easier for businesses and business owners to sell things online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as famous as his development, and for good reason. He’s succeeded, not just from ClickFunnels, however other marketing adventures. He experimented with e-mail marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or free on his site here. Get Expert Secrets from Amazon here or totally free on his website here.
ClickFunnels started out as a way to help Brunson and his group produce funnels quicker for various endeavors, as establishing funnels would usually take weeks. Nevertheless, they quickly realized their creation would be useful to others and had terrific possible as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who don’t know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to guide a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual active ingredients to put down the funnel, you have metaphorical components you call web traffic or website visitors.
That still doesn’t turn numerous of your visitors into clients. In a brick and mortar store, that’s like individuals strolling into your shop however not knowing where the cash register is, so they leave the store without purchasing anything. In a physical store, you can talk your customers into purchasing something.
In a digital shop, you might be a little more distant from your visitors. This is where your funnel can be found in– it’s created to appeal to your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in closer and more detailed up until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a huge offer for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is intended to save you time and energy– to do what otherwise needs a great deal of technological proficiency and/or a range of 3rd party applications. In this respect, ClickFunnels prospers.
Makes You Money
Among the best things about ClickFunnels is its concentrate on making money for the user. They make it extremely easy to make your account, installed your content, and begin taking payments. Plus, it’s quite easy to pick everything up– it’ll most likely take you a couple hours to determine most of what you need, max.
Drag and Drop Builder
Numerous features are very beneficial here. I like how simple it is to replicate pages, and the truth I can save design templates to be utilized again later. Their page contractor is a pretty essential function, and they’ve pulled it off well. When you get used to it, it’s an easy to use drag and drop contractor.
Integrated in A/B testing is terrific too. All you have to do is replicate a page, make your modifications, and select the quantities of your traffic you want to see version A or B.
Great selection of Integrations
I believe ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to manage.
You’ll also discover an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of an inconvenience than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
Overall, it’s terrific to have things so centralized: I can develop my landing pages, create kinds and order forms, and activate emails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise need to invest in developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good investment– what you’re enabled a StartUp account is quite good. If you have more than 20,000 visitors and need over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not perfect, but it does a fantastic task of product packaging fantastic tools together and making them available. It perhaps conserves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has many areas that require work.
A little downside is the cost. There are just two pricing alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big downside, simply another financial investment in your company, and like I’ve stated, you get a great plan for it.
Uninspired Customer Service
Beyond that, client support is iffy at finest. In my experience, they’ve been great with basic questions, however if you ask more difficult things, particularly about advanced features, they will not be extremely handy.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their product however I take a slight problem with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to escape the hype surrounding it. From a user experience viewpoint, it can get noticeable.
This implies you’ll find yourself purchasing online courses, books, going to seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has helped individuals do great things, but it’s also helped multiply quick abundant schemes, online courses, saturation of coaches and specialists, and other spammy internet marketer things.
All of us know the founder is a marketing wizard, however so much of the product is tied to his brand and his approach. As much as I value the landing page home builder, whatever around it looks like an extension of Brunson’s platform.
In some cases it’s difficult to not get the sensation that ClickFunnels invests more resources on self-promotion than needed, specifically when some elements of their product (i.e., customer care) can still use some work.
This one isn’t on ClickFunnels but more on the community. While you have the capability to customize extensively within ClickFunnels, lots of people utilize similar styles. Considering the popularity of ClickFunnels, this has led to a large amount of ClickFunnel-y looks floating around. Variety is very important.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some errors. Though this really doesn’t occur often, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can possibly lose a lot of money.
It’s also hard to know when your pages are working or not, unless you continuously check or wait till you hear from upset consumers. Barring uptime, I also deal with some glitches when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The control panel modifications typically, the circulation of producing new pages and funnels modifications, a button will move, pricing options change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s a service solution.
Far too Simple
A criticism I’ve heard however do not quite concur with personally: it’s too easy, and too pricey for its simplicity. These criticisms tend to describe diy methods which can be more affordable in advance and yield more control over handling particular information. For less skilled users who are generally seeking performance and a simple to utilize package of tools, I wouldn’t emphasize this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two rates strategies– StartUp and ClickFunnels Platinum Suite, alternatively understood as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay annually instead of regular monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit hefty huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but certainly not similar) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty excellent task. I personally consider it a good investment.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), check outs (20,000), custom-made domains (3 ), and just some of the complete list of features.
However, both plans have unrestricted contacts, unrestricted members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment product for your payment entrances); membership plans (another Backpack function, however unlike one-time payments, this lets your clients pay for a membership service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, visits, and custom domains; top priority assistance and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t worry, it is puzzling. This part I believe ClickFunnels could truly tidy up. We’ll go into more information in the following area of this ClickFunnels evaluation.
ClickFunnels. Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the full set of ClickFunnels functions.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions general? I believe they’re solid and you get whatever you require. They’re mostly intuitive and give you an excellent quantity of control. The design template editor and combination management system are good examples of this and are really important functions, so I’ll be giving them different areas.
A/B split testing is a smaller function, but definitely a significant one.
If you replicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates extremely easily. It’s a great function and really easy to use.
I likewise think ClickFunnels is overall versatile and simple for other settings, like your account information or integrations. Maybe extremely tech literate individuals would find them restrictive (a typical style among some criticisms), however as the service is expected to be easy to use, I thought the basic functions were pretty good.
There are several kinds of readily available pre-made funnels, oriented to different types of organisations, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is wise analytics that result in clever auto-responding, but the auto-responding involves snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make handling an affiliate program easier and more effective.
Are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided email auto-responder to me, but possibly I’m just negative. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wished to dedicate special attention to it. I believe a big part of why I offered ClickFunnels a high rating has to do with it being an actually strong landing page home builder. ClickFunnels ranges itself from page structure software and advertises its funnel method, however fact be told, I use it primarily for this landing page home builder.
Anyway, there is rather an array of design templates with great styles, though as you may anticipate, just the templates created by ClickFunnels are totally free. Design templates are organized by funnel type, so poking around isn’t too hard.
You can likewise conserve specific design templates and make personal page templates, and it’s quite easy to find them. As you can see, you can toggle with fundamental settings and open in the editor.
Once you open your pages in the editor, you’ll generally be dealing with a drag and drop home builder. It’s a bit more complicated than some other light page builders, but it’s still easy to use.
The editor uses a page structure with 4 main parts: areas, rows, columns, and elements. You can have several sections per page. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complex, but it’s quite easy to get the hang of. Whatever is color-coded– for example, in the above screenshot, the selection is a light green box because it’s a section, however if I was hovering over a component, it would be orange.
A small criticism I’ve heard (however do not have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally do not think this is a big problem and the home builder offers you enough control without compromising ease of use, however it might be worth a mention.
Overall, I like the page contractor a lot. It makes developing your landing page extremely easy, and it serves ClickFunnels’ objective: to make it much easier for you to make money online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of various types of combinations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has quite a few significant partners you can add to your integrations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or just click the search bar, and they’ll turn up. It’s quite self-explanatory, simply click the one you desire and include it.
The process for managing integrations is also simple, though you might have to examine your third party software’s paperwork to discover precisely what ClickFunnels requires. Overall, you’ll discover the procedure quite easy. Integrations are a little more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have a really simple method of including and managing integrations.
Related to integrations are payment gateways. Payment gateways get incorporated and on other software application platforms are just called combinations, however on ClickFunnels they get an area separate from integrations. They may also be known to ClickFunnels as billing combinations. Payment entrances are also what they sound like: they’re the combinations that allow your customers to pay for your stuff. Your shop won’t actually be much of a store unless you’re utilizing a payment entrance.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you should not have any issues including it to ClickFunnels. In my experience, these combinations generally run smoothly and you don’t need to fret much about them.
Relieve of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t waste any more time with ‘tech men!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels provides is supplying tools that allow the less skilled to save time and money. That holding true, assessing ease of use is pretty important.
Short answer: It’s easy to use, however you must still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– however the discovering curve is far from impossible. For the majority of people, I would say the learning curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books pointed out earlier in the evaluation.
Anyhow, ClickFunnels is certainly much easier than creating funnels on your own. They have a fair quantity of documents, and it might not be perfect, however it seems to me like a lot of concerns should be covered, and you can constantly call a customer service representative if it concerns it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively simple to handle. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from selecting design templates to the drag and drop editor.
Some settings relating to email integrations or payment processors will require a little understanding, but it’s nowhere near the quantity of knowledge you would need to in fact code the funnels– it’s things you can find out by Googling around or visiting the docs center.
Eventually, ClickFunnels is not mind-blowingly basic, however it is overall structured with an intuitive user-interface. They do tend to change things frequently, but it most likely will not suffice to considerably hamper you.
We give it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would recommend all possible users go into with some fundamental technological literacy, it basically succeeds where user-friendliness is concerned.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some companies more than others.
Consultants, speakers, coaches, professional service providers, individuals specifically in e-commerce or mlm, and even those providing B2B services would probably be most suitable for ClickFunnels. ClickFunnels in general succeeds with those providing more innovative items or independent ventures. The pre-made funnels are highly oriented towards these industries: for instance, if you’re a flower designer, you might find the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re trying to focus everything around yourself and your brand name, there would be great assistance too. The exact same chooses individuals offering content like courses or books.
Of course, you can always begin with a blank funnel, and I don’t think you should choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller organisation, okay with the cost, and you require to make your traffic work for you much better, I question you ‘d be squandering your cash or time with ClickFunnels. I would particularly advise it to anyone who wishes to preserve a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ consumer assistance is a location that consists of some nuances. Their docs page has a series of categories, each with their own articles.
When it comes to the direct customer service, they have a chat feature inside the control panel after you log in, however I’m not too delighted with it. They’ve usually been useful for easy concerns and fundamental troubleshooting … but when I’ve had more advanced concerns, I’ve found them quite unhelpful. With one specific HTML publishing concern, they took 3 months to get back to me. Already, I figured out a workaround. Many users won’t need that kind of assistance and to be truthful, the majority of SaaS business don’t offer that level of assistance. So I give ClickFunnels kudos for attempting.
Additionally, I’ve seen a consistency amongst evaluations pointing out bad experiences with client service. When he contacted client service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not state ClickFunnels stops working in consumer support– I believe the group mainly understand that their services are not perfectly easy to use and/or involve tools new to their users, and they have put adequate resources into their assistance to make it decent. A minimum of fundamental questions will be addressed, and they’re quite responsive. Perhaps most users, myself consisted of, would not state ClickFunnels has remarkable consumer assistance, but it mostly meets a bare minimum that makes it at least good enough. In this category, we offer it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I think the majority of people will look at … Price and ease of use.
When it concerns cost, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
Nevertheless, there’s a reason that Leadpages is so much less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not need a different web host or a different email marketing or a separate shopping cart solution. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d in fact end up investing less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is quite budget-friendly in its own right.
I do think Leadpages is an amazing choice in some scenarios. If you want to crank out landing pages rapidly, without much customization, LeadPages is fantastic.
So, which should you select?
Go with ClickFunnels if you wish to create a series of reliable, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re trying to find a budget marketing choice that finishes the job. Create lovely sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t want to cobble together a billions various systems to create a frankenstein marketing program. You’ll save a lot of time with an all-in-one service, due to the fact that it’s really time-consuming to run back and forth in between programs, trying to make them talk to each other.
Choose Leadpages if you only require to produce a simple one-step landing page.
Choose ClickFunnels if you want to produce an actual funnel with numerous pages, in addition to the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both offer various things or rather various amounts of things.
Builderall takes the approach of offering as numerous digital marketing services as possible. You can do anything from creating a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they have in common is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can help you choose which software application would be much better suited to your service.
One reason Builderall is terrific is it allows you to keep top of a large percentage of your digital marketing technique … all in one location. You can build marketing funnels, produce blog sites, style and automate your e-mail marketing and even create apps.
As well as allowing you to produce auto-responses for your email campaigns, it provides Facebook combination. You can, therefore, keep top of your social networks leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being mainly new, becoming an affiliate would be beneficial as all their money currently goes towards the program. This is different from more recognized business, who can invest most of their money into advertising. As Builderall is fairly new, so is its community. If you are severe about joining you have a great possibility of becoming a successful member of their program.
Clickfunnels don’t need an additional charge to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
Total though, Builderall’s costs are extremely reasonable. Especially when you consider the range and number of features their software application offers. You basically get more digital marketing tools, for a lower expense. Don’t forget this might not be as much of an advantage as you believe. It’s crucial to remember the saying ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s amount up which one you should go for. If you are a small independent organisation with a limited spending plan and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are an established or growing company aiming to broaden legitimately … Clickfunnels is the one for you. There should be a good reason all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The truth that Builderall provides such a big quantity of features implies they spread themselves thin.
Clickfunnels focus on a couple of elements and make sure they are used at a high requirement. If marketing funnels are your focus, it goes without saying that you should go for the software application with the funnel feature being the main focus.
Ultimately, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all to you. The nature and status of your company will all determine the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a legitimate competitor in the marketing software space and worth trying.
Yeah, there are a couple of drawbacks: If you require a more hands-on option to your marketing needs with higher customization capabilities, you might want to look into third party choices you can loop. If you are opting for ClickFunnels after all, you may find yourself unfortunate and wind up dealing with unhelpful customer support representatives, or some glitches in the software application. You may also be annoyed by their self-promotion.
You know what? Thinking about everything, I don’t think any of these exceed the strong landing page builder, not to mention other positives such as the brief knowing curve, strong integrations, and great templates.
I’m quite sure that for the vast bulk of prospective users, the page builder provides sufficient choice. If you’re looking initially and foremost for a simple but solid sales service or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.