If you’ve been looking for a book to read that will take your marketing abilities to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, even more, reading it the 2nd time around.
It’s one of those books that you need to read numerous times to completely understand it. And even then, it’s still insufficient.
Brunson stated in the intro of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing methods constantly altering, this book will stay incredibly helpful in marketing no matter the year (maybe not the year 2700, however you never ever know).
What is in the book?
In the book, there are 5 various areas.
Section One; Ladders and Funnels
In this area, Brunson speaks about worth ladders and funnels.
The value ladder is what you’re selling to your consumers. So to use the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this particular value ladder are examples of what a dental practitioner can use.
The consumer comes in for a regular tooth cleansing. And then after the bleaching, he up-sells the retainer by stating that you might benefit from the use of a retainer.
Each step up the ladder, the rate goes up and up.
Think about your business and see what you can include in your worth ladder.
In the other parts of this area, Russell tells you how to best set about beginning your sales funnel( s).
A funnel moves people through the sales process. The goal is to have them go into the funnel and transform as a number of them as possible and have them come back for more.
Prior to all of that, you initially have to figure out who your dream clients are. Russell made it quite clear in the book that without this knowledge, you will not prosper in running effective funnels.
I’m not going to try and spoil too much for you, however the last part of section one is “the three kinds of traffic”.
The 3 kinds of traffic are 1. traffic you control 2. traffic you do not manage 3. traffic you own.
Brunson enters into excellent detail on the 3 kinds of traffic so I suggest you have a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the attractive character and what it indicates for your funnels (if you do not have an attractive character, then your funnels won’t achieve success).
The appealing character is somebody customers can relate too (i.e someone who was in a comparable position as the customer, or an influencer of sorts).
Brunson likewise goes over the correct e-mails you need to send out to your customers after they have registered for your email list. He even gives you scripts!
Before he liquidates the chapter, he offers you his “daily Seinfeld series” for emails. Who doesn’t like Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to develop them, how to handle them, how to use them in the best possible method so you can see the very best results.
He discusses the various kinds of funnels and the correct way to utilize each of those, where to put them, and he discusses the foundation of a funnel which was actually cool to see.
I was shocked by just just how much details he handed out in this section. He might’ve held back a bit, but he went full throttle in providing information.
Area Four; Funnels and Scripts.
In this section, Brunson discusses the different types of offers you can do for your funnels.
Do you understand what else he performs in this section? He offers more email scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into greater detail about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is just a site where you can pick and choose design templates for a funnel and edit it to your preference.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is an extensive refresher course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online and his experience helping countless other individuals develop effective companies.
If you’ve spent any amount of time worldwide of internet marketing, then you’ve probably become aware of Russell before. He’s authored a few books already and has actually built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to succeed selling online, you should certainly check out ClickFunnels. They make it simple to try prior to you purchase with a 14 day free trial.
Brunson is the real deal, therefore is DotCom Secrets. It’s complete of actual, actionable actions for structure and growing any business online. No gimmicks, no fluff.
It’s important to understand that despite the fact that I’m certifying online marketing as if it’s something various totally than plain old traditional marketing, it’s not. You may see online marketing and think “that’s for those internet master men who sell courses and things. I have a traditional service organisation, so that’s not for me” and entirely neglect what I will state.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this since we’re getting to the point where we don’t even require to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the method customer habits is heading. Even for businesses that have a physical presence, a lot of customers will have their very first interaction with the business online long prior to they ever appear in person.
Here are the facts: every year, more individuals are investing more of their cash online. Check this out from Business Insider (focus mine):.
The number of online consumers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These customers are negotiating more often, as the number of online deals has actually risen by 115 million from 2015 to 2016.
Is it truly all that unexpected? I’m not that shocked. You can purchase anything online at this point, even a better half (they don’t deliver through Prime, however, so it’s not worth it to await more than two days).
Realize that you need to know how to reach and offer to individuals online? Great.
Go beyond the book. Make the most of almost 50 pages of notes that work as the best companion to DotCom Secrets.
Why DotCom Secrets?
Given the abovementioned realities about customer habits and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has become necessary.
Companies that wish to make it through, grow, and flourish now and into the future needs to therefore understand how to reach and sell to individuals over the internet.
It’s that basic.
Just because the sale takes place in digital area, or a minimum of partially in digital area, does not indicate you require to rethink whatever you know about sales and selling. Many of the attempted and real sales principles that have actually been utilized since companies first existed are still being utilized effectively, but they are being integrated and hybridized to optimal effect for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of distinct tools, methods, and techniques particular to the online landscape that build on fundamental sales concepts.
This mix of the old and the new is at the foundation of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you wish to achieve success online, you have to know what these methods are and how to utilize them.
Russell Brunson didn’t create the majority of the techniques and methods in the book, nor does he claim to. You can discover informational products that likewise outline many of the subjects he provides in DotCom Secrets.
None of these other items, however, present the details in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also don’t take such a holistic technique.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online business, while also ensuring the reader never loses sight of the big picture: rapid organisation development.
Not just does he break down how present companies effectively market and offer their products online, he offers a step-by-step plan for you to reproduce it within your own organisation. It has been my experience that this is the location where numerous similar guides crucially fall short. They focus on theory and fall short on actionable information.
Simply put, if you want to find out how to sell online– be it physical products, digital products, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us permanently, which indicates that the tools you use to execute the techniques in the book may alter, but the strategies will remain the same. The staying power that the Secret Formula has is a testimony to Brunson’s ability to boil the range of tools, strategies, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the development and implementation of different types of sales funnels online.
What exactly are sales funnels?
Sales funnels are the series of interactions a client has with a business online during the purchase process. It’s the actual pages they go to previously, during, and after they purchase something.
You may feel daunted in the beginning, thinking of constructing sales funnels.
You can quash any issues or fears you have concerning the technical aspects of structure sales funnels, or any web pages online for that matter, as quickly as you get this book.
Brunson does not want you to get hung up on this when you’re working on your strategy.
This is NOT where company owner and business owners require to be spending their time. Whatever discussed in the book can be created quickly, without any prior technical or coding understanding, using the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can concentrate on the things that drive our organisation forward– not on the technical aspects. My team and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, however if you think you belong in the sophisticated positioning class you can avoid right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you utilize a streamlined option depends on you, but the concepts that drive the success of sales funnels apply across any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you definitely ought to), then by utilizing sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to manage this entire procedure. It it also essential to remember that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He lays out a number of techniques for building sales funnels for any type of product and services.
All of it starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure organisation– without any upward limit for possible future development.
At the danger of seeming like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical in the beginning that it might be yet another pump and dispose info item.
Not the case in the least.
The charm of Brunson’s explanation is that he focuses on the mental components at play that are affecting the decision-making of a consumer. By doing things such as constructing trust, allaying fears, and eliminating danger, DotCom Secrets information how you can not just increase the revenue potential of a single consumer, but you can likewise develop a long-lasting fan of your company.
In this way, sales funnels are actually no different than the conventional selling process traditional salesmen have actually been refining for years. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital space and enhance the buying experience for your customers and optimize your profits.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and finding clients/customers from the internet (i.e., virtually all organisations), then the answer is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Tricks either.
He also offers links to complimentary digital resources that assist readers internalize and act on the principles provided in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has become a (dog-eared) staple of the mini library of service books I keep a rack beside my desk.
Most importantly, you can get a complimentary copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be providing this book away free of charge permanently, so make sure you declare your copy prior to they are all gone– or before he begins charging what this book is actually worth.
It deserves noting that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight crucial passages.
You need to see my copy. Every page is bright yellow and there’s a stack of dead highlighters beside my desk. I have actually been called a highlighter junkie prior to though, so that’s just me.
The Bottom Line.
The bottom line is that I love DotCom Secrets. It is all information and no frills. The writing design is succinct and structured and the accompanying graphics are very easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I understand it looks like I have been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can seem so overwhelming. There are so many moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such a practical way actually sticks out from the crowd.
It’s complete of real, actionable actions for structure and growing any company online. And these 224 million shoppers are spending more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current services effectively market and offer their products online, he supplies a step-by-step plan for you to replicate it within your own business. Brunson begins with the structure of showing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you read nothing else before you start selling online, read this book.