If you’ve been looking for a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, a lot more, reading it the second time around.
It’s one of those books that you have to check out numerous times to fully grasp it. And even then, it’s still not enough.
Brunson said in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing methods continuously altering, this book will remain exceptionally helpful in marketing no matter the year (possibly not the year 2700, but you never ever know).
What is in the book?
In the book, there are 5 various sections.
Area One; Ladders and Funnels
In this area, Brunson speaks about worth ladders and funnels.
The worth ladder is what you’re selling to your consumers. To utilize the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental expert can use.
The customer comes in for a regular tooth cleansing. Then the dental practitioner says that your teeth could be whitened a little bit. So he then up-sells you on teeth lightening. And then after the bleaching, he up-sells the retainer by stating that you could benefit from the use of a retainer. The dentist says that you can benefit from cosmetic dentistry.
Each step up the ladder, the price increases and up.
Think of your business and see what you can include in your value ladder.
In the other parts of this area, Russell tells you how to best tackle beginning your sales funnel( s).
A funnel moves individuals through the sales process. The objective is to have them get in the funnel and convert as many of them as possible and have them come back for more.
Before all of that, you initially have to figure out who your dream clients are. Russell made it quite clear in the book that without this knowledge, you will not prosper in running successful funnels.
I’m not going to try and ruin excessive for you, however the last part of area one is “the 3 kinds of traffic”.
The three types of traffic are 1.
Brunson enters into great information on the three types of traffic so I recommend you have a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson talks about the appealing character and what it implies for your funnels (if you do not have an appealing character, then your funnels will not be successful).
The attractive character is someone customers can relate too (i.e someone who was in a comparable position as the consumer, or an influencer of sorts).
Brunson also goes over the appropriate e-mails you need to send out to your consumers after they have registered for your e-mail list. He even gives you scripts!
Before he closes out the chapter, he gives you his “day-to-day Seinfeld sequence” for emails. Who does not like Seinfeld?? This chapter was pure gold, so once again, I recommend you get a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to produce them, how to handle them, how to utilize them in the best possible method so you can see the very best results.
He talks about the various types of funnels and the correct method to use each of those, where to place them, and he talks about the foundation of a funnel which was truly cool to see.
I was surprised by just how much information he distributed in this section. He could’ve kept back a bit, but he went full throttle in offering detail.
Section Four; Funnels and Scripts.
In this section, Brunson discusses the different kinds of deals you can do for your funnels.
Do you know what else he does in this section? He gives more e-mail scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into greater information about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is simply a site where you can choose design templates for a funnel and edit it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a comprehensive crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar organisations online and his experience helping thousands of other people construct successful companies.
If you’ve spent any quantity of time on the planet of internet marketing, then you’ve probably heard of Russell prior to. He’s authored a few books currently and has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to be successful selling online, you need to absolutely take a look at ClickFunnels. They make it easy to try before you buy with a 14 day complimentary trial.
Brunson is the genuine offer, therefore is DotCom Secrets. It’s full of real, actionable actions for building and growing any company online. No gimmicks, no fluff.
It is necessary to understand that even though I’m certifying internet marketing as if it’s something different entirely than plain old conventional marketing, it’s not. You might see online marketing and think “that’s for those internet guru people who offer courses and stuff. I have a brick and mortar service organisation, so that’s not for me” and completely disregard what I’m about to state.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this since we’re getting to the point where we don’t even require to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s just shopping and commerce.
It’s merely the method customer behavior is heading. Even for organisations that have a physical existence, a lot of customers will have their very first interaction with the business online long before they ever appear personally.
Here are the truths: year after year, more people are investing more of their money online. Check this out from Business Insider (focus mine):.
The variety of online consumers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the total amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These clients are negotiating more regularly, as the number of online transactions has actually risen by 115 million from 2015 to 2016.
Is it really all that unexpected? I’m not that surprised. You can purchase anything online at this point, even a better half (they do not ship via Prime, though, so it’s not worth it to await more than 2 days).
Understand that you need to understand how to reach and offer to individuals online? Excellent.
Go beyond the book. Benefit from nearly 50 pages of notes that act as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Given the previously mentioned facts about customer behavior and the general direction of marketing and commerce, understanding and mastering selling in the digital space has ended up being essential.
Companies that want to survive, grow, and grow now and into the future should for that reason understand how to reach and sell to individuals over the internet.
It’s that simple.
Even if the sale happens in digital area, or at least partially in digital area, doesn’t suggest you need to rethink everything you know about sales and selling. Many of the attempted and true sales concepts that have actually been used given that organisations first existed are still being utilized effectively, however they are being integrated and hybridized to ideal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous special tools, techniques, and strategies particular to the online landscape that build on fundamental sales ideas.
This mix of the old and the brand-new is at the foundation of what constitutes web marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you want to be successful online, you have to understand what these techniques are and how to use them.
Russell Brunson didn’t invent most of the strategies and strategies in the book, nor does he claim to. You can discover informative items that likewise lay out a lot of the subjects he provides in DotCom Secrets.
None of these other items, however, present the details in such an easy-to-follow format as DotCom Secrets. In many cases they likewise don’t take such a holistic method.
In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while likewise making certain the reader never forgets the big picture: exponential business development.
Not just does he break down how current companies effectively market and offer their products online, he offers a step-by-step plan for you to reproduce it within your own company. It has been my experience that this is the area where numerous comparable guides crucially fail. They concentrate on theory and fail on actionable information.
In other words, if you want to discover how to offer online– be it physical products, digital products, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to determine who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a quick dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us permanently, which suggests that the tools you use to perform the techniques in the book may change, however the strategies will stay the same. The staying power that the Secret Formula has is a testimony to Brunson’s capability to boil the series of tools, strategies, and tactics down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets discusses the production and release of various types of sales funnels online.
What precisely are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online during the purchase procedure. It’s the literal pages they go to before, during, and after they buy something.
You might feel frightened initially, thinking of developing sales funnels.
You can quash any issues or worries you have concerning the technical elements of building sales funnels, or any web pages online for that matter, as soon as you pick up this book.
Brunson doesn’t desire you to get hung up on this when you’re dealing with your method.
This is NOT where entrepreneur and business owners require to be investing their time. Whatever discussed in the book can be developed easily, with no previous technical or coding knowledge, utilizing the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our organisation forward– not on the technical aspects. My group and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, but if you believe you belong in the advanced placement class you can skip ideal to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you utilize a simplified solution is up to you, but the concepts that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely must), then by using sales funnels, as well as the concepts in DotCom Secrets, you’ll have the ability to control this whole procedure. It it likewise crucial to bear in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He lays out a number of techniques for developing sales funnels for any type of services or product.
It all starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure business– with no upward limit for prospective future growth.
At the threat of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was hesitant in the beginning that it might be yet another pump and dump info item.
Not the case in the least.
The charm of Brunson’s explanation is that he concentrates on the mental elements at play that are impacting the decision-making of a client. By doing things such as constructing trust, easing worries, and removing danger, DotCom Tricks information how you can not just increase the income potential of a single customer, however you can also construct a lifelong fan of your company.
In this way, sales funnels are really no various than the standard selling procedure old-fashioned salesmen have actually been refining for years. Sales funnels just adapt sales letters, sales calls, and knocking on doors to the digital space and enhance the purchasing experience for your consumers and optimize your revenue.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and discovering clients/customers from the internet (i.e., virtually all businesses), then the answer is an unwavering YES. Yes, this book is for you. If you check out absolutely nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He also offers links to totally free digital resources that help readers internalize and act upon the concepts presented in the book. Packed with highly consumable graphics, funnel plans, sales scripts, and evergreen methods, this book has actually ended up being a (dog-eared) staple of the mini library of business books I keep a rack beside my desk.
Most importantly, you can get a totally free copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be giving this book away totally free permanently, so ensure you declare your copy prior to they are all gone– or before he begins charging what this book is actually worth.
It deserves noting that Brunson isn’t handing out a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize crucial passages.
You must see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict before however, so that’s simply me.
The bottom line is that I like DotCom Tricks. It is all information and no frills. The writing design is succinct and structured and the accompanying graphics are super easy to understand and are “engineered for instant recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I understand it seems like I have actually been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can appear so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Tricks that makes sense of the insanity in such a helpful method truly stands apart from the crowd.
It’s complete of actual, actionable steps for building and growing any company online. And these 224 million consumers are investing more, as the total amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current companies effectively market and offer their items online, he provides a step-by-step blueprint for you to duplicate it within your own service. Brunson begins with the structure of showing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you check out nothing else before you start offering online, read this book.