If you’ve been looking for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently finished reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I discovered, even more, reading it the 2nd time around.
It’s one of those books that you need to check out several times to fully understand it. And even then, it’s still inadequate.
Brunson stated in the intro of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing approaches constantly changing, this book will remain extremely useful in marketing no matter the year (possibly not the year 2700, however you never ever know).
What’s in the book?
In the book, there are 5 various areas.
Area One; Ladders and Funnels
In this area, Brunson speaks about value ladders and funnels.
The value ladder is what you’re offering to your customers. To use the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dentist can use.
The customer comes in for a regular tooth cleansing. Then the dental practitioner states that your teeth could be whitened a little bit. So he then up-sells you on teeth whitening. And then after the bleaching, he up-sells the retainer by stating that you could benefit from making use of a retainer. The dental expert states that you can benefit from cosmetic dentistry.
Each step up the ladder, the rate increases and up.
Consider your company and see what you can consist of in your worth ladder.
In the other parts of this area, Russell tells you how to best tackle starting your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them go into the funnel and transform as a number of them as possible and have them come back for more.
However before all of that, you first have to find out who your dream customers are. Russell made it quite clear in the book that without this knowledge, you will not succeed in running successful funnels.
I’m not going to attempt and spoil excessive for you, however the last part of section one is “the 3 kinds of traffic”.
The three types of traffic are 1.
Brunson goes into terrific information on the three kinds of traffic so I suggest you take a look at the book for yourself (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the appealing character and what it suggests for your funnels (if you do not have an attractive character, then your funnels will not achieve success).
The appealing character is somebody customers can relate too (i.e somebody who remained in a similar position as the customer, or an influencer of sorts).
Brunson likewise goes over the proper e-mails you require to send to your consumers after they have actually signed up for your e-mail list. He even gives you scripts!
Prior to he liquidates the chapter, he offers you his “day-to-day Seinfeld sequence” for emails. Who does not enjoy Seinfeld?? This chapter was pure gold, so once again, I recommend you get a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to develop them, how to manage them, how to utilize them in the very best possible method so you can see the very best outcomes.
He speaks about the different types of funnels and the proper method to utilize each of those, where to position them, and he talks about the building blocks of a funnel which was truly cool to see.
I was shocked by simply how much info he distributed in this area. He could’ve held back a bit, however he went full throttle in supplying detail.
Area Four; Funnels and Scripts.
In this section, Brunson goes over the different types of offers you can do for your funnels.
Do you know what else he performs in this area? He offers more e-mail scripts!
The scripts he gives work for the various kinds of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
And finally, he goes into higher information about the different kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a website where you can decide on design templates for a funnel and modify it to your liking.
DotCom Secrets is an extensive crash course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar companies online and his experience assisting countless other people develop effective business.
If you’ve spent any quantity of time on the planet of online marketing, then you’ve most likely become aware of Russell prior to. He’s authored a couple of books already and has actually constructed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to be successful selling online, you need to definitely check out ClickFunnels. They make it easy to attempt before you purchase with a 14 day free trial.
Brunson is the real offer, and so is DotCom Secrets. It’s complete of actual, actionable steps for structure and growing any company online. No tricks, no fluff.
It is necessary to understand that even though I’m certifying internet marketing as if it’s something various entirely than plain old standard marketing, it’s not. You might see internet marketing and believe “that’s for those internet master guys who offer courses and stuff. I have a physical service business, so that’s not for me” and completely ignore what I will state.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re specifying where we do not even require to qualify shopping online as online shopping anymore, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the method customer habits is heading. Even for businesses that have a physical existence, most consumers will have their very first interaction with the business online long before they ever show up face to face.
Here are the truths: year after year, more people are spending more of their money online. Check this out from Business Insider (focus mine):.
The number of online shoppers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These customers are negotiating more regularly, as the number of online deals has actually increased by 115 million from 2015 to 2016.
Is it truly all that surprising? I’m not that surprised. You can purchase anything online at this point, even a significant other (they don’t deliver through Prime, however, so it’s not worth it to wait on more than two days).
Recognize that you require to understand how to reach and offer to individuals online? Great.
Exceed the book. Take advantage of almost 50 pages of notes that work as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Given the aforementioned realities about consumer habits and the general instructions of marketing and commerce, understanding and mastering selling in the digital area has actually become vital.
Companies that wish to make it through, grow, and thrive now and into the future should therefore understand how to reach and offer to individuals online.
It’s that basic.
Even if the sale takes place in digital area, or at least partly in digital area, doesn’t suggest you require to rethink everything you learn about sales and selling. Many of the tried and true sales principles that have actually been used since companies first existed are still being utilized successfully, however they are being combined and hybridized to optimum impact for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous unique tools, methods, and strategies specific to the online landscape that build on essential sales ideas.
This mix of the old and the new is at the foundation of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I say masterpiece?) DotCom Secrets.
If you want to be successful online, you have to know what these methods are and how to use them.
Russell Brunson didn’t invent the majority of the strategies and strategies in the book, nor does he claim to. You can discover educational items that similarly detail many of the topics he provides in DotCom Secrets.
None of these other products, however, present the info in such an easy-to-follow format as DotCom Secrets. In most cases they also don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online company, while likewise making sure the reader never ever loses sight of the big picture: exponential business growth.
Not just does he break down how existing companies effectively market and offer their items online, he provides a step-by-step blueprint for you to replicate it within your own service. It has actually been my experience that this is the location where many comparable guides most importantly fail. They concentrate on theory and fall short on actionable details.
In short, if you want to discover how to sell online– be it physical products, digital items, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of showing you how to find out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich quick, making a quick dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us forever, which suggests that the tools you utilize to carry out the strategies in the book might change, however the techniques will stay the exact same. The staying power that the Secret Formula has is a testimony to Brunson’s capability to boil the variety of tools, strategies, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the development and deployment of various kinds of sales funnels online.
However exactly what are sales funnels?
Sales funnels are the series of interactions a customer has with a company online throughout the purchase procedure. It’s the literal pages they visit before, during, and after they purchase something.
You might feel daunted in the beginning, thinking of developing sales funnels.
You can quash any issues or worries you have regarding the technical elements of building sales funnels, or any websites online for that matter, as quickly as you pick up this book.
Brunson does not desire you to get hung up on this when you’re dealing with your technique.
This is NOT where business owners and business owners require to be spending their time. Whatever talked about in the book can be created easily, with no previous technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that business owners like you and I can focus on the important things that drive our company forward– not on the technical aspects. My group and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you think you belong in the advanced placement class you can avoid right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you utilize a streamlined option depends on you, however the ideas that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a big method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely should), then by utilizing sales funnels, along with the concepts in DotCom Secrets, you’ll be able to control this entire procedure. It it also essential to keep in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He sets out a number of strategies for building sales funnels for any type of product and services.
Everything starts with the Secret Formula (which isn’t that secret truly). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure service– with no upward boundary for potential future growth.
At the danger of seeming like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical at first that it might be yet another pump and dump info product.
Not the case in the least.
The appeal of Brunson’s description is that he focuses on the mental aspects at play that are affecting the decision-making of a client. By doing things such as building trust, allaying worries, and getting rid of danger, DotCom Secrets details how you can not only increase the revenue potential of a single customer, but you can also build a long-lasting fan of your business.
In this way, sales funnels are really no various than the conventional selling process old school salesmen have actually been developing for decades. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital space and enhance the purchasing experience for your consumers and maximize your revenue.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and finding clients/customers from the internet (i.e., practically all companies), then the answer is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He likewise supplies links to complimentary digital resources that assist readers internalize and act upon the principles presented in the book. Jam-packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has ended up being a (dog-eared) staple of the small library of company books I keep a rack beside my desk.
Best of all, you can get a free copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be offering this book away totally free permanently, so ensure you claim your copy before they are all gone– or prior to he begins charging what this book is actually worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize vital passages.
You need to see my copy. Every page is intense yellow and there’s a stack of dead highlighters next to my desk. I’ve been called a highlighter addict before however, so that’s just me.
The bottom line is that I love DotCom Secrets. It is all information and no frills. The composing design is concise and structured and the accompanying graphics are super easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it appears like I have been gushing about this title and yes, I may have a guy crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital areas can appear so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Secrets that understands the madness in such a practical method really stands apart from the crowd.
It’s complete of real, actionable actions for structure and growing any business online. And these 224 million shoppers are investing more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing businesses successfully market and offer their products online, he provides a step-by-step plan for you to duplicate it within your own organisation. Brunson starts with the structure of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you check out nothing else before you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.