If you’ve been searching for a book to read that will take your marketing skills to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I learned, much more, reading it the 2nd time around.
It’s one of those books that you need to read several times to completely understand it. And even then, it’s still not enough.
Brunson said in the intro of the book that his objective was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing approaches constantly changing, this book will stay extremely useful in marketing no matter the year (maybe not the year 2700, however you never know).
What’s in the book?
In the book, there are 5 various areas.
Section One; Ladders and Funnels
In this section, Brunson talks about worth ladders and funnels.
The value ladder is what you’re offering to your consumers. To utilize the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dental professional can use.
The customer comes in for a regular tooth cleaning. And then after the whitening, he up-sells the retainer by stating that you might benefit from the usage of a retainer.
Each step up the ladder, the price goes up and up.
Think of your company and see what you can include in your worth ladder.
In the other parts of this area, Russell tells you how to best go about starting your sales funnel( s).
A funnel relocations individuals through the sales process. The objective is to have them go into the funnel and transform as a number of them as possible and have them return for more.
However before all of that, you first have to determine who your dream clients are. Russell made it pretty clear in the book that without this knowledge, you will not be successful in running effective funnels.
I’m not going to attempt and spoil excessive for you, but the tail end of area one is “the 3 types of traffic”.
The 3 types of traffic are 1.
Brunson enters into fantastic detail on the 3 kinds of traffic so I suggest you have a look at the book for yourself (click here for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the attractive character and what it suggests for your funnels (if you do not have an attractive character, then your funnels will not achieve success).
The appealing character is someone consumers can relate too (i.e somebody who remained in a similar position as the customer, or an influencer of sorts).
Brunson also discusses the appropriate emails you need to send to your customers after they have signed up for your e-mail list. He even gives you scripts!
Prior to he closes out the chapter, he gives you his “daily Seinfeld sequence” for emails. Who does not like Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to find out more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to develop them, how to manage them, how to utilize them in the very best possible way so you can see the very best outcomes.
He talks about the different types of funnels and the appropriate way to utilize each of those, where to put them, and he talks about the foundation of a funnel which was actually cool to see.
I was shocked by simply just how much information he handed out in this section. He could’ve held back a little bit, but he went full throttle in supplying information.
Section Four; Funnels and Scripts.
In this area, Brunson discusses the various kinds of offers you can do for your funnels.
Do you understand what else he performs in this area? He gives more email scripts!
The scripts he gives work for the different types of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
And lastly, he goes into greater detail about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is simply a site where you can pick templates for a funnel and modify it to your preference.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is an extensive refresher course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar services online and his experience assisting thousands of other people build successful companies.
If you’ve spent any amount of time in the world of online marketing, then you’ve most likely heard of Russell before. He’s authored a couple of books already and has actually constructed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to succeed selling online, you ought to certainly have a look at ClickFunnels. They make it simple to attempt before you buy with a 14 day free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s complete of real, actionable actions for building and growing any company online. No tricks, no fluff.
It is essential to understand that despite the fact that I’m certifying online marketing as if it’s something different completely than plain old traditional marketing, it’s not. You might see internet marketing and think “that’s for those internet expert men who offer courses and things. I have a brick and mortar service organisation, so that’s not for me” and entirely ignore what I’m about to state.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this because we’re specifying where we do not even require to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the way consumer habits is heading. Even for businesses that have a physical existence, many consumers will have their first interaction with the business online long before they ever appear face to face.
Here are the realities: every year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online buyers has grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These customers are transacting more regularly, as the number of online transactions has increased by 115 million from 2015 to 2016.
However is it truly all that unexpected? I’m not that stunned. You can buy anything online at this moment, even a significant other (they do not deliver by means of Prime, however, so it’s not worth it to await more than two days).
Understand that you require to know how to reach and offer to people online? Good.
Exceed the book. Benefit from nearly 50 pages of notes that serve as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Given the abovementioned truths about customer habits and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has become vital.
Business that wish to make it through, grow, and grow now and into the future should therefore comprehend how to reach and offer to people online.
It’s that basic.
Just because the sale takes place in digital space, or at least partly in digital space, doesn’t imply you need to reassess whatever you understand about sales and selling. Many of the tried and true sales concepts that have actually been used since organisations initially existed are still being utilized successfully, however they are being integrated and hybridized to optimum impact for the digital frontier.
From crossover sales to offering online one-for-one, there are several distinct tools, methods, and techniques specific to the online landscape that build on fundamental sales concepts.
This blend of the old and the brand-new is at the structure of what constitutes online marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state work of art?) DotCom Secrets.
If you wish to be successful online, you need to know what these strategies are and how to utilize them.
Russell Brunson didn’t create most of the techniques and methods in the book, nor does he declare to. You can find informational products that likewise outline a lot of the topics he provides in DotCom Secrets.
None of these other items, however, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise don’t take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online company, while also ensuring the reader never loses sight of the big picture: rapid business growth.
Not only does he break down how existing businesses effectively market and sell their items online, he offers a step-by-step blueprint for you to duplicate it within your own organisation. It has actually been my experience that this is the location where lots of similar guides most importantly fall short. They focus on theory and fall short on actionable details.
Simply put, if you want to discover how to offer online– be it physical products, digital products, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of revealing you how to determine who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, suggesting it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us permanently, which suggests that the tools you utilize to carry out the strategies in the book might alter, but the methods will stay the very same. The staying power that the Secret Formula has is a testimony to Brunson’s capability to boil the series of tools, techniques, and methods down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the production and release of different kinds of sales funnels online.
What precisely are sales funnels?
Sales funnels are the series of interactions a customer has with a company online throughout the purchase procedure. It’s the actual pages they visit before, throughout, and after they purchase something.
You may feel intimidated initially, thinking about developing sales funnels.
You can quash any concerns or fears you have regarding the technical elements of structure sales funnels, or any web pages online for that matter, as quickly as you get this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your technique.
This is NOT where company owner and business owners require to be investing their time. Everything gone over in the book can be developed quickly, with no previous technical or coding knowledge, using the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our company forward– not on the technical elements. My team and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, but if you think you belong in the sophisticated placement class you can avoid right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a simplified option depends on you, however the ideas that drive the success of sales funnels apply throughout any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely must), then by using sales funnels, as well as the concepts in DotCom Secrets, you’ll have the ability to control this entire procedure. It it likewise important to keep in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He lays out a number of techniques for developing sales funnels for any kind of product or service.
Everything starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure service– without any upward boundary for prospective future development.
At the threat of sounding like a broken record, this book isn’t about a get rich fast plan. And I was skeptical in the beginning that it might be yet another pump and dump info item.
Not the case in the least.
The beauty of Brunson’s explanation is that he concentrates on the psychological components at play that are affecting the decision-making of a customer. By doing things such as building trust, allaying fears, and getting rid of danger, DotCom Secrets details how you can not only increase the profits capacity of a single client, however you can also construct a lifelong fan of your company.
In this way, sales funnels are really no various than the standard selling process traditional salespeople have actually been developing for years. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your customers and optimize your revenue.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the web (i.e., virtually all services), then the answer is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Tricks either.
He likewise provides links to complimentary digital resources that help readers internalize and act on the principles provided in the book. Jam-packed with highly consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has become a (dog-eared) staple of the tiny library of service books I continue a shelf next to my desk.
Best of all, you can get a free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be giving this book away free of charge forever, so make sure you declare your copy before they are all gone– or before he starts charging what this book is really worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize essential passages.
You must see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters next to my desk. I have actually been called a highlighter addict prior to however, so that’s just me.
The Bottom Line.
The bottom line is that I love DotCom Tricks. It is all info and no frills. The composing design is concise and structured and the accompanying graphics are super easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I understand it seems like I have been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital areas can appear so overwhelming. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the insanity in such a helpful way truly stands out from the crowd.
It’s full of real, actionable actions for structure and growing any business online. And these 224 million consumers are investing more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present services effectively market and sell their items online, he offers a step-by-step plan for you to reproduce it within your own company. Brunson starts with the structure of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you check out absolutely nothing else before you begin selling online, read this book.