Dotcom and Expert Secrets – Book Review

If you’ve been searching for a book to check out that will take your marketing skills to the next level, then keep reading this.

I recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, much more, reading it the second time around.

It’s one of those books that you have to check out several times to fully understand it. And even then, it’s still insufficient.

Brunson stated in the intro of the book that his goal was to keep the book evergreen for several years and years to come.

By evergreen, he wants to keep the book appropriate. Even with marketing approaches continuously altering, this book will remain extremely useful in marketing no matter the year (possibly not the year 2700, but you never ever understand).

What is in the book?

In the book, there are 5 different sections.

Section One; Ladders and Funnels

In this area, Brunson speaks about worth ladders and funnels.

The worth ladder is what you’re offering to your consumers. So to utilize the example in the book, the worth ladder for a dental professional would look something like this:

  • Teeth cleansing
  • Whitening
  • Retainer
  • Cosmetic

Those 4 steps in this specific value ladder are examples of what a dental expert can use.

The customer comes in for a regular tooth cleansing. And then after the lightening, he up-sells the retainer by saying that you could benefit from the usage of a retainer.

Each step up the ladder, the cost goes up and up.

Consider your company and see what you can consist of in your worth ladder.


In the other parts of this area, Russell tells you how to best set about starting your sales funnel( s).

A funnel relocations people through the sales process. The objective is to have them get in the funnel and convert as many of them as possible and have them return for more.

But before all of that, you first need to figure out who your dream customers are. Russell made it pretty clear in the book that without this understanding, you will not prosper in running effective funnels.

I’m not going to attempt and spoil too much for you, however the last part of area one is “the three types of traffic”.

The 3 types of traffic are 1.
Brunson enters into excellent detail on the 3 types of traffic so I recommend you check out the book for yourself (click on this link for the DotCom Secrets).

Section Two; Your Communication/ Follow-up Funnel

In this area, Brunson goes over the attractive character and what it indicates for your funnels (if you do not have an appealing character, then your funnels won’t achieve success).

The attractive character is someone consumers can relate too (i.e someone who remained in a similar position as the consumer, or an influencer of sorts).

Brunson likewise talks about the correct e-mails you need to send out to your customers after they have registered for your e-mail list. He even gives you scripts!

Prior to he closes out the chapter, he provides you his “daily Seinfeld series” for emails. Who doesn’t like Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to find out more!

Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This section is all about funnels. How to produce them, how to manage them, how to use them in the very best possible way so you can see the best results.

He discusses the various kinds of funnels and the proper way to utilize each of those, where to put them, and he discusses the foundation of a funnel which was actually cool to see.

I was shocked by simply how much details he handed out in this area. He could’ve kept back a little bit, however he went full throttle in offering information.

Section Four; Funnels and Scripts.

In this area, Brunson discusses the different kinds of offers you can do for your funnels.
Do you know what else he performs in this section? He offers more e-mail scripts!

The scripts he gives work for the various types of funnels you run. For instance; there is a chapter in this section titled “The Perfect Webinar” and because chapter, he offers you email scripts that work well for webinars that you are hosting.

He goes into greater detail about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).

Area Five; Clickfunnels.

In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is merely a site where you can decide on design templates for a funnel and edit it to your liking.

Check out Dotcom Secrets for FREE Here.

DotCom Secrets is a detailed refresher course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online and his experience assisting countless other people construct effective companies.

If you’ve spent any amount of time on the planet of online marketing, then you’ve most likely heard of Russell before. He’s authored a few books currently and has actually constructed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.

If you wish to succeed selling online, you need to definitely have a look at ClickFunnels. They make it simple to attempt prior to you buy with a 14 day totally free trial.

Brunson is the genuine offer, therefore is DotCom Secrets. It’s full of actual, actionable actions for building and growing any company online. No gimmicks, no fluff.

It is necessary to understand that even though I’m qualifying internet marketing as if it’s something various completely than plain old traditional marketing, it’s not. You may see online marketing and think “that’s for those internet guru guys who offer courses and stuff. I have a brick and mortar service business, so that’s not for me” and completely neglect what I’m about to say.

That’s when I would scream “WRONG”!

Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.

I say this since we’re getting to the point where we do not even need to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s just shopping and commerce.

It’s just the way consumer habits is heading. Even for organisations that have a physical presence, most customers will have their first interaction with the business online long prior to they ever show up in person.

Here are the realities: every year, more individuals are investing more of their money online. Check this out from Business Insider (emphasis mine):.

The variety of online consumers has actually grown by almost 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the total amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Lastly, these customers are transacting more regularly, as the number of online transactions has increased by 115 million from 2015 to 2016.

However is it really all that surprising? I’m not that stunned. You can buy anything online at this moment, even a better half (they do not deliver via Prime, however, so it’s not worth it to await more than two days).

Realize that you need to know how to reach and sell to individuals online? Good.

Read on.

Exceed the book. Take advantage of nearly 50 pages of notes that work as the perfect buddy to DotCom Secrets.

Why DotCom Secrets?

Offered the abovementioned truths about consumer behavior and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has ended up being essential.

Companies that want to endure, grow, and thrive now and into the future should therefore comprehend how to reach and offer to people over the internet.

It’s that simple.

Just because the sale occurs in digital area, or at least partly in digital area, does not imply you need to reconsider everything you learn about sales and selling. A number of the tried and real sales concepts that have been used since organisations initially existed are still being used efficiently, but they are being combined and hybridized to optimum result for the digital frontier.

From crossover sales to offering online one-for-one, there are numerous distinct tools, methods, and techniques particular to the online landscape that build on basic sales ideas.

This mix of the old and the brand-new is at the structure of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.

If you want to succeed online, you have to know what these strategies are and how to utilize them.

Russell Brunson didn’t invent the majority of the techniques and methods in the book, nor does he claim to. You can find informative products that similarly lay out a number of the topics he presents in DotCom Secrets.

None of these other items, however, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise don’t take such a holistic approach.

In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while also making certain the reader never forgets the big picture: exponential organisation growth.

Not only does he break down how present companies effectively market and sell their products online, he supplies a detailed plan for you to replicate it within your own company. It has been my experience that this is the location where numerous comparable guides crucially fall short. They concentrate on theory and fail on actionable info.

Simply put, if you wish to learn how to sell online– be it physical items, digital products, training, or in-person services– you just HAVE to read this book.


Brunson begins with the foundation of revealing you how to find out who your consumers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your offers, and BAM– you’ll be swimming in cash within 12 hours …

Okay, so it’s not that simple.

Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or using some loophole to rank on Google or Amazon.

The strength of this book is that the content is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why individuals purchase.

That hardwiring will be with us forever, which indicates that the tools you utilize to perform the techniques in the book may change, but the strategies will stay the very same. The remaining power that the Secret Formula has is a testament to Brunson’s ability to boil the series of tools, techniques, and strategies down to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and implementation of various types of sales funnels online.

But exactly what are sales funnels?

Sales funnels are the sequence of interactions a consumer has with a company online during the purchase process. It’s the literal pages they go to previously, throughout, and after they buy something.

You might feel daunted at first, considering building sales funnels.

You can quash any concerns or fears you have regarding the technical elements of structure sales funnels, or any websites online for that matter, as quickly as you pick up this book.

Brunson doesn’t want you to get hung up on this when you’re dealing with your strategy.

This is NOT where entrepreneur and business owners need to be spending their time. Whatever discussed in the book can be produced easily, without any previous technical or coding knowledge, using the drag-and-drop page home builder in ClickFunnels.

ClickFunnels was produced by Russell Brunson so that business owners like you and I can focus on the important things that drive our company forward– not on the technical aspects. My group and I utilize ClickFunnels and we love it.

DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you believe you belong in the innovative positioning class you can avoid right to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.

Whether you use a streamlined solution depends on you, however the ideas that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, even more power to you.

Sales funnels work and they work in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.

When you have your own website and platform for selling things online (as you absolutely need to), then by using sales funnels, as well as the concepts in DotCom Secrets, you’ll have the ability to control this whole process. It it also important to bear in mind that sales funnels aren’t just for offering products.

In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He sets out several methods for developing sales funnels for any kind of service or product.

Everything starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure company– with no upward border for potential future development.

At the risk of seeming like a broken record, this book isn’t about a get rich fast plan. And I was skeptical initially that it might be yet another pump and dump details product.

Not the case in the least.

The beauty of Brunson’s description is that he concentrates on the mental components at play that are impacting the decision-making of a client. By doing things such as building trust, allaying fears, and getting rid of danger, DotCom Secrets information how you can not just increase the profits capacity of a single customer, however you can also develop a long-lasting fan of your business.

In this way, sales funnels are really no different than the conventional selling process traditional salesmen have been developing for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your clients and maximize your revenue.

So … Should I Read It?

If you have actually been interested enough to read this far, then this book is for you.

If you currently are or will in the future be offering things and discovering clients/customers from the internet (i.e., virtually all companies), then the answer is an unfaltering YES. Yes, this book is for you. If you check out nothing else before you begin offering online, read this book.

Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.

He likewise supplies links to free digital resources that help readers internalize and act on the ideas provided in the book. Loaded with highly consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has become a (dog-eared) staple of the tiny library of service books I continue a shelf beside my desk.

Best of all, you can get a free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be offering this book away totally free forever, so ensure you declare your copy before they are all gone– or prior to he starts charging what this book is actually worth.

It deserves keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize important passages.

You need to see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I have actually been called a highlighter junkie prior to however, so that’s simply me.

Final Thoughts

The bottom line is that I enjoy DotCom Secrets. It is all details and no frills. The writing design is succinct and structured and the accompanying graphics are super easy to understand and are “crafted for immediate recall.”.

Those are Brunson’s words, not mine, however he struck the nail on the head.

I understand it appears like I have been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such an useful method actually sticks out from the crowd.

It’s full of actual, actionable actions for structure and growing any company online. And these 224 million shoppers are spending more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing companies effectively market and offer their products online, he supplies a step-by-step plan for you to replicate it within your own organisation. Brunson begins with the foundation of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you check out nothing else before you start selling online, read this book.

Next Steps

Get Dotcom Secrets for FREE Here.

error: Content is protected !!