If you’ve been searching for a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, a lot more, reading it the 2nd time around.
It’s one of those books that you need to read multiple times to fully understand it. And even then, it’s still insufficient.
Brunson said in the intro of the book that his objective was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing techniques constantly altering, this book will stay extremely helpful in marketing no matter the year (maybe not the year 2700, however you never know).
What’s in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this section, Brunson discusses value ladders and funnels.
The worth ladder is what you’re offering to your customers. To use the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleaning
Those 4 steps in this particular worth ladder are examples of what a dental professional can use.
The consumer comes in for a regular tooth cleansing. Then the dental practitioner says that your teeth could be lightened a little bit. So he then up-sells you on teeth bleaching. And after that after the bleaching, he up-sells the retainer by stating that you could take advantage of making use of a retainer. And finally, the dental professional says that you can benefit from cosmetic dentistry.
Each step up the ladder, the cost increases and up.
Think about your business and see what you can consist of in your worth ladder.
In the other parts of this section, Russell tells you how to best go about starting your sales funnel( s).
A funnel moves individuals through the sales procedure. The objective is to have them get in the funnel and transform as a lot of them as possible and have them return for more.
Before all of that, you initially have to figure out who your dream consumers are. Russell made it quite clear in the book that without this understanding, you will not be successful in running effective funnels.
I’m not going to try and spoil too much for you, however the last part of section one is “the 3 kinds of traffic”.
The 3 types of traffic are 1.
Brunson goes into fantastic detail on the three types of traffic so I suggest you take a look at the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the appealing character and what it indicates for your funnels (if you don’t have an attractive character, then your funnels won’t achieve success).
The attractive character is somebody customers can relate too (i.e someone who was in a similar position as the customer, or an influencer of sorts).
Brunson also talks about the correct emails you need to send to your consumers after they have registered for your email list. He even offers you scripts!
Before he closes out the chapter, he provides you his “daily Seinfeld series” for e-mails. Who doesn’t like Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to develop them, how to handle them, how to utilize them in the best possible method so you can see the very best results.
He discusses the different types of funnels and the proper way to use each of those, where to place them, and he speaks about the building blocks of a funnel which was really cool to see.
I was amazed by simply just how much information he handed out in this section. He might’ve held back a little bit, but he went full throttle in offering information.
Section Four; Funnels and Scripts.
In this area, Brunson talks about the different kinds of deals you can do for your funnels.
Do you understand what else he does in this section? He gives more e-mail scripts!
The scripts he gives work for the various kinds of funnels you run. For example; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
He goes into greater information about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is simply a website where you can pick design templates for a funnel and edit it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a comprehensive refresher course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online and his experience assisting thousands of other people develop effective companies.
If you’ve spent any quantity of time on the planet of internet marketing, then you’ve probably heard of Russell prior to. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to achieve success selling online, you should absolutely have a look at ClickFunnels. They make it simple to try before you purchase with a 14 day complimentary trial.
Brunson is the genuine deal, and so is DotCom Secrets. It’s full of actual, actionable actions for building and growing any company online. No tricks, no fluff.
It is necessary to comprehend that although I’m certifying web marketing as if it’s something different entirely than plain old standard marketing, it’s not. You may see web marketing and think “that’s for those internet expert people who sell courses and things. I have a traditional service company, so that’s not for me” and completely neglect what I will say.
That’s when I would scream “WRONG”!
Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re getting to the point where we do not even require to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s just shopping and commerce.
It’s simply the method customer habits is heading. Even for companies that have a physical existence, a lot of consumers will have their very first interaction with the company online long prior to they ever show up face to face.
Here are the realities: every year, more people are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online shoppers has grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Lastly, these clients are negotiating more regularly, as the variety of online transactions has risen by 115 million from 2015 to 2016.
However is it really all that surprising? I’m not that stunned. You can purchase anything online at this point, even a significant other (they don’t ship via Prime, however, so it’s not worth it to wait on more than two days).
Recognize that you require to understand how to reach and offer to individuals online? Excellent.
Go beyond the book. Benefit from almost 50 pages of notes that function as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Given the aforementioned facts about consumer behavior and the general instructions of marketing and commerce, understanding and mastering selling in the digital area has ended up being essential.
Companies that want to survive, grow, and thrive now and into the future needs to therefore understand how to reach and offer to individuals online.
It’s that simple.
Just because the sale happens in digital area, or a minimum of partly in digital space, does not imply you require to reconsider everything you understand about sales and selling. Many of the attempted and true sales concepts that have been used since businesses first existed are still being utilized efficiently, but they are being integrated and hybridized to optimum impact for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous distinct tools, techniques, and methods specific to the online landscape that build on basic sales principles.
This blend of the old and the new is at the foundation of what makes up web marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I state work of art?) DotCom Secrets.
If you wish to be successful online, you need to understand what these methods are and how to use them.
Russell Brunson didn’t create the majority of the strategies and techniques in the book, nor does he declare to. You can find educational items that similarly lay out a number of the topics he provides in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. Oftentimes they also do not take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online company, while also ensuring the reader never forgets the big picture: rapid business development.
Not only does he break down how existing companies effectively market and sell their products online, he supplies a detailed blueprint for you to duplicate it within your own business. It has been my experience that this is the location where numerous comparable guides most importantly fail. They focus on theory and fail on actionable information.
In short, if you wish to discover how to sell online– be it physical items, digital items, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of showing you how to find out who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a quick buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, suggesting it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us forever, which implies that the tools you utilize to execute the strategies in the book might change, however the techniques will stay the very same. The staying power that the Secret Formula has is a testament to Brunson’s ability to boil the range of tools, techniques, and strategies to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets discusses the development and release of various kinds of sales funnels online.
But what exactly are sales funnels?
Sales funnels are the sequence of interactions a customer has with a business online during the purchase procedure. It’s the literal pages they go to previously, throughout, and after they buy something.
You might feel daunted in the beginning, thinking of developing sales funnels.
You can quash any issues or worries you have concerning the technical elements of structure sales funnels, or any websites online for that matter, as quickly as you get this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your strategy.
This is NOT where entrepreneur and entrepreneurs require to be investing their time. Whatever discussed in the book can be produced quickly, with no prior technical or coding knowledge, utilizing the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was created by Russell Brunson so that business owners like you and I can focus on the important things that drive our company forward– not on the technical aspects. My group and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, but if you believe you belong in the sophisticated placement class you can skip ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a simplified solution is up to you, but the principles that drive the success of sales funnels hold true across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you definitely need to), then by utilizing sales funnels, along with the ideas in DotCom Secrets, you’ll have the ability to manage this whole procedure. It it likewise crucial to bear in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He lays out a number of techniques for developing sales funnels for any kind of service or product.
All of it starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure business– without any upward border for potential future development.
At the risk of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was doubtful initially that it might be yet another pump and dispose information product.
Not the case in the least.
The charm of Brunson’s description is that he focuses on the mental aspects at play that are affecting the decision-making of a customer. By doing things such as constructing trust, easing fears, and eliminating risk, DotCom Secrets information how you can not only increase the profits capacity of a single consumer, however you can also develop a lifelong fan of your company.
In this way, sales funnels are really no various than the traditional selling process old-fashioned salesmen have actually been refining for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and enhance the purchasing experience for your customers and optimize your revenue.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and finding clients/customers from the web (i.e., virtually all businesses), then the response is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Tricks either.
He also offers links to free digital resources that assist readers internalize and act upon the concepts presented in the book. Jam-packed with highly consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has actually ended up being a (dog-eared) staple of the mini library of organisation books I continue a rack beside my desk.
Best of all, you can get a totally free copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be offering this book away free of charge permanently, so make sure you claim your copy prior to they are all gone– or before he starts charging what this book is actually worth.
It deserves keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize important passages.
You should see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters next to my desk. I’ve been called a highlighter addict before though, so that’s just me.
The Bottom Line.
The bottom line is that I like DotCom Tricks. It is all info and no frills. The composing design is succinct and structured and the accompanying graphics are very easy to understand and are “crafted for instant recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it appears like I have been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can appear so frustrating. There are so many moving pieces and variables that a book like DotCom Secrets that understands the insanity in such an useful method actually stands apart from the crowd.
It’s full of real, actionable steps for building and growing any business online. And these 224 million shoppers are investing more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing companies successfully market and offer their products online, he provides a detailed plan for you to replicate it within your own organisation. Brunson starts with the structure of showing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you check out nothing else prior to you begin offering online, read this book.