If you’ve been looking for a book to check out that will take your marketing abilities to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I learned, much more, reading it the 2nd time around.
It’s one of those books that you need to read several times to fully comprehend it. And even then, it’s still not enough.
Brunson said in the introduction of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wants to keep the book appropriate. Even with marketing approaches continuously altering, this book will stay exceptionally beneficial in marketing no matter the year (perhaps not the year 2700, but you never understand).
What is in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this area, Brunson speaks about worth ladders and funnels.
The value ladder is what you’re selling to your consumers. To use the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental professional can provide.
The customer comes in for a regular tooth cleansing. And then after the lightening, he up-sells the retainer by stating that you could benefit from the use of a retainer.
Each step up the ladder, the cost goes up and up.
Think about your company and see what you can consist of in your value ladder.
In the other parts of this area, Russell tells you how to best go about beginning your sales funnel( s).
A funnel relocations individuals through the sales process. The objective is to have them enter the funnel and convert as a lot of them as possible and have them come back for more.
Prior to all of that, you initially have to figure out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not be successful in running effective funnels.
I’m not going to attempt and ruin too much for you, but the tail end of area one is “the three types of traffic”.
The three kinds of traffic are 1. traffic you control 2. traffic you don’t manage 3. traffic you own.
Brunson goes into great information on the three types of traffic so I recommend you have a look at the book on your own (click here for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson goes over the appealing character and what it indicates for your funnels (if you don’t have an attractive character, then your funnels won’t be successful).
The attractive character is somebody customers can relate too (i.e somebody who was in a similar position as the customer, or an influencer of sorts).
Brunson likewise discusses the appropriate e-mails you need to send to your customers after they have registered for your e-mail list. He even offers you scripts!
Before he closes out the chapter, he offers you his “day-to-day Seinfeld series” for emails. Who doesn’t love Seinfeld?? This chapter was pure gold, so again, I recommend you get a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to produce them, how to manage them, how to utilize them in the best possible method so you can see the very best outcomes.
He speaks about the various types of funnels and the appropriate way to utilize each of those, where to place them, and he talks about the building blocks of a funnel which was truly cool to see.
I was surprised by just how much information he distributed in this area. He might’ve held back a bit, however he went full throttle in providing information.
Section Four; Funnels and Scripts.
In this area, Brunson goes over the different types of deals you can do for your funnels.
Do you understand what else he carries out in this section? He gives more e-mail scripts!
The scripts he gives work for the various kinds of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
He goes into greater information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is simply a site where you can decide on templates for a funnel and edit it to your taste.
DotCom Secrets is an extensive crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar services online and his experience assisting thousands of other people develop effective companies.
If you’ve spent any amount of time in the world of web marketing, then you’ve most likely become aware of Russell before. He’s authored a few books currently and has actually constructed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to be successful selling online, you ought to absolutely take a look at ClickFunnels. They make it easy to try prior to you purchase with a 14 day totally free trial.
Brunson is the real deal, therefore is DotCom Secrets. It’s full of actual, actionable steps for building and growing any company online. No gimmicks, no fluff.
It is necessary to comprehend that although I’m qualifying online marketing as if it’s something different entirely than plain old conventional marketing, it’s not. You may see online marketing and think “that’s for those internet guru men who sell courses and stuff. I have a traditional service company, so that’s not for me” and totally overlook what I’m about to state.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this since we’re getting to the point where we do not even require to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the way consumer habits is heading. Even for services that have a physical presence, a lot of consumers will have their first interaction with the company online long prior to they ever show up personally.
Here are the truths: every year, more people are investing more of their money online. Check this out from Business Insider (focus mine):.
The number of online consumers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Finally, these clients are negotiating more often, as the variety of online deals has risen by 115 million from 2015 to 2016.
However is it actually all that unexpected? I’m not that surprised. You can buy anything online at this point, even a loved one (they do not ship through Prime, though, so it’s not worth it to wait for more than 2 days).
Understand that you require to know how to reach and sell to people online? Great.
Surpass the book. Make the most of nearly 50 pages of notes that function as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Given the aforementioned realities about customer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has actually become important.
Companies that want to endure, grow, and thrive now and into the future needs to for that reason comprehend how to reach and offer to individuals online.
It’s that easy.
Even if the sale takes place in digital area, or at least partly in digital space, does not imply you require to reassess everything you know about sales and selling. Many of the tried and true sales principles that have actually been used considering that organisations initially existed are still being utilized successfully, however they are being integrated and hybridized to optimal effect for the digital frontier.
From crossover sales to selling online one-for-one, there are several special tools, methods, and strategies specific to the online landscape that build on fundamental sales principles.
This blend of the old and the brand-new is at the foundation of what constitutes online marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say masterpiece?) DotCom Secrets.
If you wish to succeed online, you need to know what these methods are and how to utilize them.
Russell Brunson didn’t develop most of the strategies and strategies in the book, nor does he declare to. You can find informative items that similarly lay out a number of the topics he presents in DotCom Secrets.
None of these other products, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. In most cases they likewise don’t take such a holistic method.
In DotCom Secrets, Brunson links all the small details that make up an effective online company, while also ensuring the reader never forgets the big picture: exponential business growth.
Not only does he break down how present services successfully market and sell their products online, he provides a detailed blueprint for you to duplicate it within your own company. It has actually been my experience that this is the area where many similar guides crucially fall short. They focus on theory and fall short on actionable info.
In other words, if you wish to discover how to offer online– be it physical items, digital items, coaching, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, implying it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us forever, which indicates that the tools you use to carry out the strategies in the book may change, however the techniques will remain the very same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the variety of tools, methods, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and implementation of various kinds of sales funnels online.
What exactly are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a business online during the purchase process. It’s the literal pages they check out in the past, during, and after they buy something.
You may feel intimidated initially, thinking of constructing sales funnels.
You can quash any issues or worries you have regarding the technical aspects of structure sales funnels, or any web pages online for that matter, as soon as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re dealing with your technique.
This is NOT where business owners and entrepreneurs need to be spending their time. Everything gone over in the book can be developed quickly, without any previous technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can concentrate on the things that drive our company forward– not on the technical aspects. My group and I use ClickFunnels and we love it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, however if you think you belong in the innovative positioning class you can avoid right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a simplified service depends on you, but the principles that drive the success of sales funnels are true across any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely need to), then by making use of sales funnels, in addition to the ideas in DotCom Secrets, you’ll have the ability to manage this whole process. It it also important to bear in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He lays out several techniques for building sales funnels for any type of service or product.
All of it starts with the Secret Formula (which isn’t that secret truly). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure organisation– with no upward boundary for possible future growth.
At the danger of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was hesitant at first that it might be yet another pump and dump information product.
Not the case in the least.
The charm of Brunson’s explanation is that he concentrates on the psychological elements at play that are affecting the decision-making of a consumer. By doing things such as constructing trust, allaying fears, and getting rid of threat, DotCom Secrets details how you can not only increase the revenue capacity of a single client, but you can also build a lifelong fan of your company.
In this way, sales funnels are actually no different than the conventional selling procedure old-fashioned salesmen have been honing for decades. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your consumers and maximize your income.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and discovering clients/customers from the web (i.e., virtually all businesses), then the answer is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.
He likewise provides links to complimentary digital resources that help readers internalize and act upon the concepts provided in the book. Packed with highly consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has actually become a (dog-eared) staple of the tiny library of business books I keep a rack next to my desk.
Best of all, you can get a complimentary copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be offering this book away free of charge forever, so ensure you claim your copy before they are all gone– or prior to he starts charging what this book is actually worth.
It’s worth noting that Brunson isn’t distributing a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize crucial passages.
You must see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter junkie prior to though, so that’s simply me.
The bottom line is that I love DotCom Secrets. It is all details and no frills. The writing style is concise and structured and the accompanying graphics are super easy to understand and are “engineered for instant recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I understand it appears like I have been gushing about this title and yes, I may have a guy crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital areas can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Tricks that understands the madness in such a practical way truly stands out from the crowd.
It’s complete of actual, actionable actions for structure and growing any business online. And these 224 million buyers are investing more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing organisations effectively market and sell their items online, he provides a step-by-step plan for you to reproduce it within your own organisation. Brunson begins with the structure of revealing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else prior to you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.