If you’ve been searching for a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my second time checking out the book and I found out, even more, reading it the 2nd time around.
It’s one of those books that you need to check out numerous times to fully understand it. And even then, it’s still insufficient.
Brunson said in the intro of the book that his objective was to keep the book evergreen for many years and years to come.
By evergreen, he wants to keep the book relevant. Even with marketing methods continuously changing, this book will stay extremely beneficial in marketing no matter the year (maybe not the year 2700, but you never understand).
What is in the book?
In the book, there are 5 various areas.
Section One; Ladders and Funnels
In this section, Brunson discusses value ladders and funnels.
The worth ladder is what you’re selling to your customers. To utilize the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleaning
Those 4 steps in this particular worth ladder are examples of what a dental professional can offer.
The customer comes in for a regular tooth cleansing. And then after the bleaching, he up-sells the retainer by saying that you could benefit from the usage of a retainer.
Each step up the ladder, the price increases and up.
Think about your business and see what you can include in your value ladder.
In the other parts of this section, Russell tells you how to best set about starting your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them go into the funnel and convert as much of them as possible and have them return for more.
Prior to all of that, you first have to figure out who your dream consumers are. Russell made it quite clear in the book that without this understanding, you will not succeed in running successful funnels.
I’m not going to attempt and spoil excessive for you, however the last part of area one is “the three types of traffic”.
The three kinds of traffic are 1. traffic you control 2. traffic you don’t control 3. traffic you own.
Brunson goes into great detail on the three types of traffic so I recommend you check out the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the attractive character and what it suggests for your funnels (if you do not have an attractive character, then your funnels will not achieve success).
The appealing character is somebody customers can relate too (i.e somebody who was in a comparable position as the customer, or an influencer of sorts).
Brunson also discusses the appropriate emails you require to send to your customers after they have actually signed up for your e-mail list. He even gives you scripts!
Prior to he closes out the chapter, he gives you his “day-to-day Seinfeld series” for emails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to find out more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to manage them, how to use them in the best possible way so you can see the very best outcomes.
He speaks about the different kinds of funnels and the appropriate method to use each of those, where to position them, and he talks about the foundation of a funnel which was truly cool to see.
I was amazed by simply just how much info he handed out in this section. He might’ve kept back a bit, however he went full throttle in providing information.
Area Four; Funnels and Scripts.
In this area, Brunson goes over the various kinds of deals you can do for your funnels.
Do you know what else he performs in this area? He offers more e-mail scripts!
The scripts he gives work for the various kinds of funnels you run. For instance; there is a chapter in this section entitled “The Perfect Webinar” and because chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into greater information about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is just a website where you can pick and choose templates for a funnel and edit it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed refresher course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar businesses online and his experience assisting thousands of other individuals build successful business.
If you’ve spent any quantity of time worldwide of online marketing, then you’ve probably become aware of Russell before. He’s authored a couple of books currently and has constructed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to succeed selling online, you need to absolutely have a look at ClickFunnels. They make it simple to attempt before you buy with a 14 day totally free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s complete of real, actionable steps for structure and growing any business online. No gimmicks, no fluff.
It’s important to understand that although I’m certifying online marketing as if it’s something different totally than plain old standard marketing, it’s not. You might see web marketing and think “that’s for those internet guru men who offer courses and stuff. I have a brick and mortar service organisation, so that’s not for me” and entirely neglect what I will state.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this since we’re specifying where we don’t even require to qualify shopping online as online shopping anymore, or shops online as e-commerce; it’s just shopping and commerce.
It’s merely the way consumer behavior is heading. Even for services that have a physical existence, many customers will have their very first interaction with the business online long prior to they ever appear in person.
Here are the facts: year after year, more people are investing more of their money online. Check this out from Business Insider (focus mine):.
The variety of online buyers has grown by almost 20 million from 2015 to 2016. And these 224 million buyers are investing more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Finally, these consumers are transacting more regularly, as the variety of online deals has increased by 115 million from 2015 to 2016.
Is it actually all that unexpected? I’m not that surprised. You can buy anything online at this point, even a loved one (they don’t deliver via Prime, though, so it’s not worth it to await more than 2 days).
Understand that you require to know how to reach and offer to individuals online? Great.
Go beyond the book. Benefit from nearly 50 pages of notes that act as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Given the aforementioned truths about customer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has actually become essential.
Companies that wish to endure, grow, and grow now and into the future must for that reason comprehend how to reach and offer to individuals online.
It’s that simple.
Even if the sale occurs in digital area, or at least partly in digital area, doesn’t mean you require to reassess everything you know about sales and selling. Much of the tried and real sales concepts that have actually been utilized given that services initially existed are still being used efficiently, but they are being integrated and hybridized to ideal result for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous unique tools, strategies, and strategies specific to the online landscape that build on fundamental sales concepts.
This blend of the old and the brand-new is at the structure of what makes up online marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you wish to achieve success online, you have to know what these strategies are and how to utilize them.
Russell Brunson didn’t invent most of the strategies and strategies in the book, nor does he claim to. You can discover informative products that similarly describe much of the subjects he provides in DotCom Secrets.
None of these other items, however, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that comprise a successful online business, while also ensuring the reader never loses sight of the big picture: rapid company development.
Not only does he break down how current organisations successfully market and offer their products online, he supplies a step-by-step plan for you to replicate it within your own service. It has been my experience that this is the location where lots of comparable guides crucially fail. They focus on theory and fall short on actionable information.
In other words, if you wish to find out how to offer online– be it physical products, digital items, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a quick dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us permanently, which means that the tools you use to carry out the techniques in the book might change, however the strategies will stay the same. The staying power that the Secret Formula has is a testament to Brunson’s capability to boil the series of tools, methods, and strategies to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the development and implementation of various types of sales funnels online.
However just what are sales funnels?
Sales funnels are the series of interactions a client has with a business online throughout the purchase procedure. It’s the actual pages they check out before, throughout, and after they buy something.
You may feel daunted in the beginning, thinking about building sales funnels.
You can quash any concerns or fears you have regarding the technical elements of structure sales funnels, or any webpages online for that matter, as quickly as you get this book.
Brunson does not want you to get hung up on this when you’re dealing with your technique.
This is NOT where company owner and business owners require to be investing their time. Everything gone over in the book can be produced easily, without any previous technical or coding knowledge, using the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can focus on the important things that drive our service forward– not on the technical aspects. My team and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, however if you believe you belong in the innovative placement class you can avoid right to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you utilize a streamlined option depends on you, but the principles that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely need to), then by utilizing sales funnels, along with the ideas in DotCom Secrets, you’ll have the ability to control this entire procedure. It it likewise crucial to bear in mind that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He sets out numerous techniques for constructing sales funnels for any kind of services or product.
Everything starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure business– without any upward border for prospective future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich fast plan. And I was doubtful initially that it might be yet another pump and dump info item.
Not the case in the least.
The beauty of Brunson’s description is that he focuses on the mental components at play that are affecting the decision-making of a client. By doing things such as developing trust, easing worries, and getting rid of risk, DotCom Tricks information how you can not only increase the earnings potential of a single consumer, but you can also build a long-lasting fan of your business.
In this way, sales funnels are actually no different than the traditional selling process old-fashioned salesmen have actually been refining for decades. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your consumers and maximize your earnings.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and finding clients/customers from the internet (i.e., practically all organisations), then the answer is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He likewise provides links to free digital resources that assist readers internalize and act on the ideas provided in the book. Loaded with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has become a (dog-eared) staple of the tiny library of service books I keep a shelf next to my desk.
Best of all, you can get a free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be offering this book away free of charge permanently, so make certain you claim your copy prior to they are all gone– or prior to he begins charging what this book is actually worth.
It deserves noting that Brunson isn’t handing out a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight important passages.
You need to see my copy. Every page is intense yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter addict prior to however, so that’s simply me.
The Bottom Line.
The bottom line is that I like DotCom Tricks. It is all details and no frills. The writing style is succinct and structured and the accompanying graphics are super easy to understand and are “engineered for immediate recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I understand it appears like I have been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Secrets that understands the insanity in such a valuable method actually stands apart from the crowd.
It’s complete of actual, actionable actions for structure and growing any company online. And these 224 million consumers are investing more, as the total quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present businesses effectively market and offer their products online, he offers a detailed plan for you to reproduce it within your own service. Brunson starts with the foundation of revealing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you check out absolutely nothing else prior to you begin selling online, read this book.