If you’ve been trying to find a book to read that will take your marketing abilities to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, even more, reading it the second time around.
It’s one of those books that you need to check out numerous times to totally understand it. And even then, it’s still not enough.
Brunson said in the intro of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing methods constantly altering, this book will stay exceptionally helpful in marketing no matter the year (possibly not the year 2700, however you never understand).
What’s in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this area, Brunson speaks about value ladders and funnels.
The value ladder is what you’re offering to your consumers. To utilize the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this specific value ladder are examples of what a dental expert can use.
The consumer comes in for a regular tooth cleansing. Then the dental professional says that your teeth could be lightened a little bit. He then up-sells you on teeth lightening. And after that after the lightening, he up-sells the retainer by saying that you could gain from using a retainer. The dental professional states that you can benefit from cosmetic dentistry.
Each step up the ladder, the rate goes up and up.
Think of your company and see what you can include in your value ladder.
In the other parts of this section, Russell informs you how to best tackle starting your sales funnel( s).
A funnel moves individuals through the sales process. The objective is to have them enter the funnel and convert as a lot of them as possible and have them come back for more.
But before all of that, you initially have to find out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not prosper in running successful funnels.
I’m not going to attempt and spoil excessive for you, but the tail end of section one is “the three kinds of traffic”.
The three types of traffic are 1.
Brunson goes into excellent detail on the 3 types of traffic so I recommend you have a look at the book for yourself (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the appealing character and what it means for your funnels (if you don’t have an appealing character, then your funnels won’t achieve success).
The attractive character is somebody customers can relate too (i.e somebody who was in a comparable position as the customer, or an influencer of sorts).
Brunson likewise talks about the correct e-mails you need to send to your customers after they have actually registered for your e-mail list. He even gives you scripts!
Before he liquidates the chapter, he offers you his “everyday Seinfeld series” for emails. Who does not enjoy Seinfeld?? This chapter was pure gold, so again, I suggest you get a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to handle them, how to use them in the best possible way so you can see the best outcomes.
He discusses the various kinds of funnels and the appropriate way to utilize each of those, where to place them, and he speaks about the foundation of a funnel which was really cool to see.
I was amazed by simply how much info he handed out in this area. He might’ve kept back a little bit, however he went full throttle in offering information.
Section Four; Funnels and Scripts.
In this section, Brunson discusses the different types of offers you can do for your funnels.
Do you know what else he performs in this section? He gives more e-mail scripts!
The scripts he gives work for the various types of funnels you run. For instance; there is a chapter in this area titled “The Perfect Webinar” and because chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into higher information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a website where you can choose templates for a funnel and edit it to your taste.
DotCom Secrets is a detailed crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar organisations online and his experience helping countless other individuals construct effective companies.
If you’ve spent any amount of time worldwide of online marketing, then you’ve most likely heard of Russell before. He’s authored a couple of books already and has actually developed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to succeed selling online, you should definitely have a look at ClickFunnels. They make it easy to try prior to you buy with a 14 day totally free trial.
Brunson is the real offer, and so is DotCom Secrets. It’s complete of real, actionable actions for structure and growing any business online. No gimmicks, no fluff.
It is necessary to comprehend that despite the fact that I’m qualifying online marketing as if it’s something different entirely than plain old traditional marketing, it’s not. You might see web marketing and think “that’s for those internet expert people who sell courses and things. I have a physical service organisation, so that’s not for me” and completely overlook what I will state.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this because we’re getting to the point where we don’t even need to qualify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.
It’s just the way customer behavior is heading. Even for businesses that have a physical presence, a lot of customers will have their very first interaction with the company online long before they ever show up in person.
Here are the facts: every year, more individuals are investing more of their money online. Check this out from Business Insider (focus mine):.
The variety of online consumers has grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these clients are transacting more regularly, as the variety of online deals has increased by 115 million from 2015 to 2016.
However is it really all that surprising? I’m not that surprised. You can purchase anything online at this moment, even a significant other (they do not deliver via Prime, however, so it’s not worth it to wait for more than two days).
Recognize that you need to know how to reach and sell to people online? Excellent.
Exceed the book. Take advantage of almost 50 pages of notes that act as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Provided the abovementioned facts about customer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being important.
Business that want to survive, grow, and thrive now and into the future needs to therefore comprehend how to reach and offer to individuals online.
It’s that simple.
Even if the sale happens in digital space, or at least partially in digital space, doesn’t indicate you need to reconsider whatever you learn about sales and selling. Much of the tried and real sales principles that have actually been utilized since companies initially existed are still being used effectively, but they are being integrated and hybridized to ideal effect for the digital frontier.
From crossover sales to offering online one-for-one, there are several special tools, strategies, and methods particular to the online landscape that build on basic sales ideas.
This mix of the old and the new is at the foundation of what makes up online marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state work of art?) DotCom Secrets.
If you wish to succeed online, you have to know what these methods are and how to utilize them.
Russell Brunson didn’t create the majority of the techniques and strategies in the book, nor does he claim to. You can find informational products that similarly lay out much of the subjects he presents in DotCom Secrets.
None of these other products, however, present the info in such an easy-to-follow format as DotCom Secrets. Oftentimes they likewise do not take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that comprise a successful online business, while also ensuring the reader never loses sight of the big picture: rapid service development.
Not only does he break down how existing organisations effectively market and offer their products online, he provides a detailed plan for you to duplicate it within your own service. It has actually been my experience that this is the location where numerous comparable guides crucially fall short. They focus on theory and fail on actionable information.
In other words, if you wish to find out how to sell online– be it physical items, digital products, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of showing you how to find out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which means that the tools you use to perform the methods in the book may alter, but the strategies will remain the exact same. The remaining power that the Secret Formula has is a testament to Brunson’s ability to boil the range of tools, strategies, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the production and release of various types of sales funnels online.
What precisely are sales funnels?
Sales funnels are the sequence of interactions a client has with a company online during the purchase procedure. It’s the literal pages they check out in the past, throughout, and after they buy something.
You may feel daunted initially, considering building sales funnels.
You can quash any concerns or fears you have regarding the technical aspects of structure sales funnels, or any webpages online for that matter, as quickly as you get this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your method.
This is NOT where entrepreneur and business owners need to be investing their time. Everything talked about in the book can be produced easily, without any previous technical or coding knowledge, using the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can concentrate on the things that drive our business forward– not on the technical aspects. My team and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, however if you believe you belong in the sophisticated positioning class you can avoid best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a streamlined solution depends on you, however the concepts that drive the success of sales funnels apply across any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely need to), then by utilizing sales funnels, along with the concepts in DotCom Secrets, you’ll be able to control this whole process. It it also crucial to bear in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He lays out numerous techniques for developing sales funnels for any type of product and services.
All of it starts with the Secret Formula (which isn’t that secret truly). By making use of pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure service– with no upward limit for possible future development.
At the threat of sounding like a broken record, this book isn’t about a get rich fast plan. And I was skeptical at first that it might be yet another pump and dispose info product.
Not the case in the least.
The appeal of Brunson’s explanation is that he focuses on the psychological aspects at play that are impacting the decision-making of a consumer. By doing things such as developing trust, easing fears, and getting rid of risk, DotCom Secrets information how you can not only increase the earnings capacity of a single consumer, but you can also construct a lifelong fan of your company.
In this way, sales funnels are truly no various than the traditional selling procedure old-fashioned salespeople have been sharpening for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your customers and optimize your earnings.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the web (i.e., virtually all companies), then the answer is a wholehearted YES. Yes, this book is for you. If you read nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He also offers links to totally free digital resources that assist readers internalize and act upon the principles provided in the book. Packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually ended up being a (dog-eared) staple of the mini library of company books I keep a rack next to my desk.
Best of all, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away totally free forever, so make certain you claim your copy prior to they are all gone– or prior to he starts charging what this book is truly worth.
It’s worth noting that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize vital passages.
You ought to see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter junkie prior to though, so that’s just me.
The bottom line is that I like DotCom Secrets. It is all information and no frills. The composing design is succinct and structured and the accompanying graphics are incredibly easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I understand it looks like I have actually been gushing about this title and yes, I may have a guy crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such an useful method truly stands out from the crowd.
It’s complete of real, actionable actions for building and growing any company online. And these 224 million buyers are investing more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present companies effectively market and sell their items online, he supplies a detailed blueprint for you to reproduce it within your own business. Brunson starts with the foundation of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read nothing else prior to you begin offering online, read this book.
Check out Dotcom Secrets for FREE Here.