Dotcom Secrets Book – Book Review

If you’ve been searching for a book to check out that will take your marketing skills to the next level, then keep reading this.

I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I learned, much more, reading it the second time around.

It’s one of those books that you need to check out multiple times to completely grasp it. And even then, it’s still insufficient.

Brunson stated in the introduction of the book that his goal was to keep the book evergreen for several years and years to come.

By evergreen, he wants to keep the book pertinent. Even with marketing approaches continuously altering, this book will stay exceptionally useful in marketing no matter the year (perhaps not the year 2700, however you never understand).

What’s in the book?

In the book, there are 5 different areas.

Area One; Ladders and Funnels

In this area, Brunson talks about worth ladders and funnels.

The value ladder is what you’re offering to your consumers. To utilize the example in the book, the value ladder for a dental expert would look something like this:

  • Teeth cleaning
  • Whitening
  • Retainer
  • Cosmetic

Those 4 steps in this particular value ladder are examples of what a dental professional can provide.

The customer comes in for a regular tooth cleaning. Then the dental practitioner says that your teeth could be lightened a bit. So he then up-sells you on teeth lightening. And after that after the bleaching, he up-sells the retainer by stating that you might gain from the use of a retainer. The dental practitioner says that you can benefit from cosmetic dentistry.

Each step up the ladder, the cost increases and up.

Think about your business and see what you can consist of in your value ladder.


In the other parts of this area, Russell tells you how to best tackle beginning your sales funnel( s).

A funnel moves people through the sales process. The objective is to have them go into the funnel and transform as a lot of them as possible and have them come back for more.

Prior to all of that, you first have to figure out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not succeed in running effective funnels.

I’m not going to try and ruin too much for you, but the last part of area one is “the 3 types of traffic”.

The 3 types of traffic are 1.
Brunson goes into great detail on the three types of traffic so I suggest you check out the book for yourself (click on this link for the DotCom Secrets).

Area Two; Your Communication/ Follow-up Funnel

In this section, Brunson discusses the attractive character and what it implies for your funnels (if you don’t have an attractive character, then your funnels will not succeed).

The appealing character is someone customers can relate too (i.e somebody who remained in a comparable position as the customer, or an influencer of sorts).

Brunson likewise goes over the appropriate emails you require to send out to your consumers after they have actually registered for your e-mail list. He even offers you scripts!

Before he closes out the chapter, he gives you his “daily Seinfeld sequence” for emails. Who doesn’t love Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to learn more!

Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This area is everything about funnels. How to create them, how to handle them, how to utilize them in the very best possible way so you can see the best results.

He speaks about the different kinds of funnels and the proper way to utilize each of those, where to put them, and he speaks about the foundation of a funnel which was truly cool to see.

I was shocked by simply just how much info he gave away in this area. He might’ve held back a little bit, but he went full throttle in providing information.

Area Four; Funnels and Scripts.

In this area, Brunson discusses the different types of deals you can do for your funnels.
Do you understand what else he performs in this section? He gives more e-mail scripts!

The scripts he gives work for the different kinds of funnels you run. For instance; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.

And lastly, he goes into greater detail about the different kinds of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).

Area Five; Clickfunnels.

In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is simply a website where you can decide on templates for a funnel and edit it to your taste.

Check out Dotcom Secrets for FREE Here.

DotCom Secrets is a detailed crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar services online and his experience helping thousands of other individuals construct successful companies.

If you’ve spent any amount of time in the world of web marketing, then you’ve probably heard of Russell prior to. He’s authored a couple of books already and has actually built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.

If you wish to succeed selling online, you should certainly check out ClickFunnels. They make it simple to attempt before you purchase with a 14 day complimentary trial.

Brunson is the real deal, therefore is DotCom Secrets. It’s complete of actual, actionable steps for building and growing any company online. No gimmicks, no fluff.

It is necessary to understand that although I’m qualifying web marketing as if it’s something various completely than plain old standard marketing, it’s not. You may see internet marketing and believe “that’s for those internet expert people who sell courses and things. I have a brick and mortar service organisation, so that’s not for me” and totally neglect what I will state.

That’s when I would scream “WRONG”!

Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.

I say this due to the fact that we’re getting to the point where we do not even require to certify shopping online as online shopping anymore, or stores online as e-commerce; it’s simply shopping and commerce.

It’s simply the method consumer behavior is heading. Even for businesses that have a physical presence, the majority of consumers will have their very first interaction with the company online long before they ever appear face to face.

Here are the realities: every year, more individuals are investing more of their cash online. Check this out from Business Insider (emphasis mine):.

The variety of online consumers has actually grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the total quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These consumers are transacting more regularly, as the number of online deals has actually risen by 115 million from 2015 to 2016.

But is it really all that unexpected? I’m not that surprised. You can buy anything online at this moment, even a significant other (they don’t deliver by means of Prime, though, so it’s not worth it to wait for more than two days).

Recognize that you require to understand how to reach and offer to people online? Excellent.

Continue reading.

Exceed the book. Take advantage of almost 50 pages of notes that serve as the perfect companion to DotCom Secrets.

Why DotCom Secrets?

Given the aforementioned facts about consumer behavior and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has become necessary.

Companies that wish to endure, grow, and grow now and into the future needs to for that reason comprehend how to reach and offer to individuals over the internet.

It’s that basic.

Even if the sale happens in digital area, or a minimum of partially in digital area, does not suggest you need to reconsider whatever you understand about sales and selling. Many of the tried and real sales concepts that have actually been utilized because companies initially existed are still being utilized efficiently, but they are being integrated and hybridized to ideal impact for the digital frontier.

From crossover sales to selling online one-for-one, there are several unique tools, strategies, and methods particular to the online landscape that build on fundamental sales principles.

This blend of the old and the new is at the structure of what makes up internet marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state masterpiece?) DotCom Secrets.

If you wish to succeed online, you have to know what these strategies are and how to utilize them.

Russell Brunson didn’t develop most of the methods and techniques in the book, nor does he declare to. You can discover informative products that similarly detail a number of the topics he provides in DotCom Secrets.

None of these other items, however, present the info in such an easy-to-follow format as DotCom Secrets. Oftentimes they likewise do not take such a holistic technique.

In DotCom Secrets, Brunson intertwines all the small details that comprise a successful online business, while also ensuring the reader never forgets the big picture: exponential organisation development.

Not just does he break down how present organisations effectively market and sell their products online, he offers a detailed plan for you to replicate it within your own business. It has actually been my experience that this is the area where lots of comparable guides crucially fail. They concentrate on theory and fail on actionable info.

In other words, if you want to learn how to sell online– be it physical items, digital products, training, or in-person services– you just HAVE to read this book.


Brunson starts with the foundation of revealing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …

Okay, so it’s not that basic.

Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or utilizing some loophole to rank on Google or Amazon.

The strength of this book is that the content is evergreen, implying it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people purchase.

That hardwiring will be with us forever, which suggests that the tools you utilize to carry out the techniques in the book might alter, but the methods will remain the same. The staying power that the Secret Formula has is a testimony to Brunson’s capability to boil the series of tools, techniques, and methods down to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the development and deployment of different types of sales funnels online.

What precisely are sales funnels?

Sales funnels are the series of interactions a customer has with a company online during the purchase process. It’s the literal pages they visit in the past, during, and after they buy something.

You may feel intimidated initially, thinking about developing sales funnels.

You can quash any concerns or fears you have regarding the technical aspects of structure sales funnels, or any web pages online for that matter, as soon as you get this book.

Brunson does not desire you to get hung up on this when you’re dealing with your technique.

This is NOT where company owner and entrepreneurs require to be investing their time. Whatever discussed in the book can be developed quickly, with no prior technical or coding knowledge, using the drag-and-drop page contractor in ClickFunnels.

ClickFunnels was created by Russell Brunson so that entrepreneurs like you and I can concentrate on the important things that drive our organisation forward– not on the technical aspects. My group and I use ClickFunnels and we like it.

DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, but if you think you belong in the advanced positioning class you can skip ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.

Whether or not you use a streamlined service depends on you, but the principles that drive the success of sales funnels apply across any number of platforms. If you have the coding chops, even more power to you.

Sales funnels work and they work in a big way. It doesn’t matter if you use ready-made-software or if you do the work yourself.

When you have your own website and platform for selling things online (as you absolutely need to), then by making use of sales funnels, in addition to the concepts in DotCom Secrets, you’ll be able to manage this whole process. It it also important to bear in mind that sales funnels aren’t just for selling items.

In Secrets, Brunson keeps this versatility well within the book’s scope and constantly in focus. He sets out a number of strategies for constructing sales funnels for any type of product or service.

All of it starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure business– without any upward border for possible future development.

At the danger of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was doubtful in the beginning that it might be yet another pump and discard information product.

Not the case in the least.

The charm of Brunson’s description is that he focuses on the psychological elements at play that are affecting the decision-making of a customer. By doing things such as building trust, easing fears, and getting rid of risk, DotCom Tricks information how you can not just increase the income potential of a single consumer, however you can likewise develop a lifelong fan of your business.

In this way, sales funnels are actually no different than the conventional selling process traditional salespeople have actually been honing for decades. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital area and optimize the purchasing experience for your customers and optimize your revenue.

… Should I Read It?

If you have actually been interested enough to read this far, then this book is for you.

If you presently are or will in the future be selling things and finding clients/customers from the web (i.e., essentially all services), then the response is a wholehearted YES. Yes, this book is for you. If you read nothing else before you begin selling online, read this book.

Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.

He likewise offers links to totally free digital resources that help readers internalize and act upon the concepts provided in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually ended up being a (dog-eared) staple of the tiny library of business books I keep a rack beside my desk.

Most importantly, you can get a complimentary copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away free of charge forever, so ensure you claim your copy prior to they are all gone– or before he begins charging what this book is actually worth.

It deserves keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight vital passages.

You ought to see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter addict before however, so that’s just me.

The Bottom Line.

The bottom line is that I love DotCom Tricks. It is all information and no frills. The composing style is succinct and structured and the accompanying graphics are very easy to understand and are “crafted for instant recall.”.

Those are Brunson’s words, not mine, however he hit the nail on the head.

I know it appears like I have been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can seem so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Secrets that makes sense of the insanity in such a handy way actually stands out from the crowd.

It’s full of actual, actionable actions for building and growing any business online. And these 224 million shoppers are spending more, as the total amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing businesses successfully market and offer their items online, he provides a step-by-step blueprint for you to reproduce it within your own service. Brunson begins with the foundation of revealing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you check out absolutely nothing else prior to you begin offering online, read this book.

Next Steps

Check out Dotcom Secrets for FREE Here.

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