If you’ve been looking for a book to check out that will take your marketing abilities to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, even more, reading it the second time around.
It’s one of those books that you need to check out several times to totally grasp it. And even then, it’s still inadequate.
Brunson stated in the intro of the book that his objective was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing approaches continuously altering, this book will remain extremely useful in marketing no matter the year (perhaps not the year 2700, however you never understand).
What is in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this section, Brunson discusses worth ladders and funnels.
The worth ladder is what you’re selling to your customers. So to use the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleaning
Those 4 steps in this particular worth ladder are examples of what a dental practitioner can offer.
The customer comes in for a regular tooth cleaning. The dental practitioner states that your teeth might be whitened a little bit. He then up-sells you on teeth whitening. And then after the whitening, he up-sells the retainer by saying that you could gain from using a retainer. The dentist states that you can benefit from cosmetic dentistry.
Each step up the ladder, the rate increases and up.
Think of your business and see what you can include in your worth ladder.
In the other parts of this section, Russell tells you how to best go about beginning your sales funnel( s).
A funnel relocations individuals through the sales process. The objective is to have them get in the funnel and convert as much of them as possible and have them come back for more.
However before all of that, you initially need to find out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not prosper in running effective funnels.
I’m not going to attempt and spoil too much for you, but the last part of section one is “the 3 types of traffic”.
The three types of traffic are 1.
Brunson enters into great detail on the three kinds of traffic so I recommend you check out the book for yourself (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the appealing character and what it indicates for your funnels (if you don’t have an attractive character, then your funnels will not achieve success).
The appealing character is somebody customers can relate too (i.e someone who was in a similar position as the customer, or an influencer of sorts).
Brunson also goes over the appropriate e-mails you need to send to your customers after they have actually registered for your e-mail list. He even gives you scripts!
Prior to he liquidates the chapter, he gives you his “daily Seinfeld sequence” for emails. Who doesn’t love Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to create them, how to handle them, how to utilize them in the best possible way so you can see the very best results.
He speaks about the different kinds of funnels and the proper way to use each of those, where to place them, and he talks about the foundation of a funnel which was really cool to see.
I was surprised by just just how much information he handed out in this area. He could’ve held back a bit, but he went full throttle in offering information.
Area Four; Funnels and Scripts.
In this area, Brunson talks about the different kinds of deals you can do for your funnels.
Do you understand what else he carries out in this area? He gives more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. For example; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
He goes into higher information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is merely a site where you can choose design templates for a funnel and edit it to your liking.
DotCom Secrets is an extensive crash course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar services online and his experience assisting thousands of other people develop successful business.
If you’ve spent any quantity of time in the world of online marketing, then you’ve most likely become aware of Russell before. He’s authored a couple of books already and has developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to be successful selling online, you must certainly have a look at ClickFunnels. They make it simple to try prior to you buy with a 14 day totally free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of real, actionable actions for building and growing any company online. No gimmicks, no fluff.
It is essential to comprehend that despite the fact that I’m certifying web marketing as if it’s something different entirely than plain old traditional marketing, it’s not. You might see internet marketing and think “that’s for those internet guru guys who sell courses and stuff. I have a physical service company, so that’s not for me” and totally overlook what I’m about to state.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re getting to the point where we don’t even require to certify shopping online as online shopping anymore, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the method customer habits is heading. Even for services that have a physical existence, many consumers will have their first interaction with the business online long before they ever appear personally.
Here are the realities: year after year, more individuals are spending more of their money online. Check this out from Business Insider (emphasis mine):.
The number of online consumers has actually grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these consumers are transacting more regularly, as the number of online deals has actually risen by 115 million from 2015 to 2016.
Is it truly all that unexpected? I’m not that surprised. You can buy anything online at this moment, even a loved one (they don’t deliver through Prime, however, so it’s not worth it to await more than two days).
Realize that you need to know how to reach and offer to people online? Good.
Go beyond the book. Take advantage of almost 50 pages of notes that act as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Offered the previously mentioned facts about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has actually become essential.
Companies that wish to survive, grow, and thrive now and into the future must for that reason understand how to reach and offer to individuals online.
It’s that simple.
Just because the sale takes place in digital area, or at least partially in digital area, doesn’t mean you need to reassess whatever you learn about sales and selling. Much of the attempted and real sales principles that have actually been used considering that businesses initially existed are still being used effectively, however they are being integrated and hybridized to optimal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of distinct tools, techniques, and strategies specific to the online landscape that build on basic sales ideas.
This mix of the old and the new is at the structure of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say masterpiece?) DotCom Secrets.
If you wish to be successful online, you need to understand what these methods are and how to utilize them.
Russell Brunson didn’t invent the majority of the methods and techniques in the book, nor does he claim to. You can discover informative products that likewise outline a number of the topics he presents in DotCom Secrets.
None of these other products, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that make up an effective online business, while also making certain the reader never ever forgets the big picture: exponential service development.
Not just does he break down how current organisations successfully market and sell their products online, he offers a detailed plan for you to duplicate it within your own organisation. It has been my experience that this is the location where lots of similar guides most importantly fail. They concentrate on theory and fall short on actionable information.
Simply put, if you want to learn how to offer online– be it physical products, digital products, training, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to determine who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us forever, which means that the tools you use to execute the strategies in the book might alter, but the methods will remain the exact same. The staying power that the Secret Formula has is a testimony to Brunson’s ability to boil the range of tools, techniques, and tactics down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and implementation of different kinds of sales funnels online.
What precisely are sales funnels?
Sales funnels are the sequence of interactions a client has with a company online throughout the purchase process. It’s the actual pages they go to in the past, during, and after they purchase something.
You may feel daunted in the beginning, considering constructing sales funnels.
You can quash any issues or fears you have concerning the technical aspects of structure sales funnels, or any websites online for that matter, as quickly as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re working on your strategy.
This is NOT where company owner and entrepreneurs require to be spending their time. Whatever discussed in the book can be created quickly, without any prior technical or coding understanding, using the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the things that drive our business forward– not on the technical aspects. My group and I use ClickFunnels and we love it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you think you belong in the innovative placement class you can skip best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you utilize a streamlined service depends on you, but the principles that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely need to), then by utilizing sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to manage this entire process. It it also crucial to bear in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He sets out several methods for building sales funnels for any type of service or product.
It all starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure business– without any upward limit for prospective future growth.
At the threat of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was hesitant initially that it might be yet another pump and dump details product.
Not the case in the least.
The appeal of Brunson’s description is that he concentrates on the mental elements at play that are impacting the decision-making of a client. By doing things such as developing trust, easing worries, and eliminating danger, DotCom Tricks information how you can not just increase the income capacity of a single customer, however you can likewise construct a lifelong fan of your company.
In this way, sales funnels are truly no various than the standard selling process old-fashioned salesmen have been refining for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your consumers and maximize your earnings.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and finding clients/customers from the internet (i.e., practically all businesses), then the answer is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Tricks either.
He also provides links to complimentary digital resources that assist readers internalize and act on the principles provided in the book. Loaded with highly consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has ended up being a (dog-eared) staple of the mini library of company books I continue a shelf next to my desk.
Most importantly, you can get a complimentary copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be offering this book away totally free permanently, so ensure you claim your copy prior to they are all gone– or prior to he starts charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight important passages.
You need to see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter addict prior to though, so that’s simply me.
The Bottom Line.
The bottom line is that I enjoy DotCom Tricks. It is all details and no frills. The composing style is succinct and structured and the accompanying graphics are incredibly easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital areas can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Tricks that understands the madness in such an useful method truly sticks out from the crowd.
It’s full of actual, actionable steps for structure and growing any business online. And these 224 million buyers are spending more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how current companies successfully market and offer their products online, he supplies a step-by-step blueprint for you to reproduce it within your own business. Brunson starts with the structure of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you check out nothing else prior to you start selling online, read this book.