If you’ve been looking for a book to read that will take your marketing abilities to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, even more, reading it the second time around.
It’s one of those books that you need to read numerous times to fully understand it. And even then, it’s still not enough.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing methods continuously changing, this book will stay extremely helpful in marketing no matter the year (maybe not the year 2700, but you never ever know).
What’s in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The value ladder is what you’re selling to your customers. So to use the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleaning
Those 4 steps in this specific worth ladder are examples of what a dental practitioner can use.
The customer comes in for a regular tooth cleansing. And then after the bleaching, he up-sells the retainer by saying that you could benefit from the use of a retainer.
Each step up the ladder, the price goes up and up.
Think about your organisation and see what you can consist of in your value ladder.
In the other parts of this section, Russell tells you how to best go about beginning your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them go into the funnel and convert as much of them as possible and have them come back for more.
Before all of that, you first have to figure out who your dream consumers are. Russell made it pretty clear in the book that without this knowledge, you will not prosper in running effective funnels.
I’m not going to try and ruin excessive for you, but the last part of area one is “the three kinds of traffic”.
The 3 types of traffic are 1.
Brunson goes into fantastic detail on the 3 types of traffic so I suggest you check out the book on your own (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson discusses the attractive character and what it implies for your funnels (if you do not have an attractive character, then your funnels won’t succeed).
The attractive character is somebody customers can relate too (i.e someone who remained in a similar position as the consumer, or an influencer of sorts).
Brunson also goes over the proper e-mails you need to send out to your consumers after they have registered for your e-mail list. He even gives you scripts!
Before he liquidates the chapter, he offers you his “daily Seinfeld series” for e-mails. Who doesn’t love Seinfeld?? This chapter was pure gold, so again, I suggest you get a copy of the book to find out more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to create them, how to manage them, how to use them in the very best possible method so you can see the best outcomes.
He talks about the various types of funnels and the correct way to utilize each of those, where to place them, and he talks about the building blocks of a funnel which was actually cool to see.
I was surprised by simply how much details he gave away in this section. He might’ve kept back a bit, but he went full throttle in providing information.
Section Four; Funnels and Scripts.
In this area, Brunson discusses the different kinds of offers you can do for your funnels.
Do you understand what else he carries out in this area? He gives more email scripts!
The scripts he gives work for the various types of funnels you run. For instance; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into higher detail about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a site where you can pick design templates for a funnel and modify it to your preference.
DotCom Secrets is an extensive refresher course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar businesses online and his experience assisting countless other individuals develop effective business.
If you’ve spent any quantity of time on the planet of internet marketing, then you’ve most likely heard of Russell prior to. He’s authored a few books already and has actually developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to achieve success selling online, you must absolutely have a look at ClickFunnels. They make it easy to attempt before you buy with a 14 day free trial.
Brunson is the genuine deal, therefore is DotCom Secrets. It’s complete of real, actionable steps for structure and growing any business online. No tricks, no fluff.
It is necessary to comprehend that although I’m qualifying web marketing as if it’s something different totally than plain old conventional marketing, it’s not. You may see online marketing and think “that’s for those internet guru guys who offer courses and things. I have a physical service business, so that’s not for me” and completely disregard what I will state.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I say this since we’re getting to the point where we do not even need to qualify shopping online as online shopping any longer, or shops online as e-commerce; it’s simply shopping and commerce.
It’s merely the method customer behavior is heading. Even for services that have a physical existence, a lot of customers will have their first interaction with the company online long before they ever appear personally.
Here are the realities: every year, more individuals are investing more of their cash online. Check this out from Business Insider (focus mine):.
The number of online shoppers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Lastly, these consumers are negotiating more frequently, as the number of online transactions has risen by 115 million from 2015 to 2016.
But is it truly all that unexpected? I’m not that stunned. You can buy anything online at this moment, even a loved one (they do not deliver through Prime, however, so it’s not worth it to wait on more than 2 days).
Understand that you need to understand how to reach and sell to people online? Good.
Exceed the book. Make the most of nearly 50 pages of notes that act as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the aforementioned facts about consumer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital space has actually become vital.
Business that wish to survive, grow, and thrive now and into the future needs to therefore understand how to reach and sell to individuals over the internet.
It’s that basic.
Even if the sale takes place in digital space, or at least partially in digital area, doesn’t mean you require to reconsider everything you understand about sales and selling. Many of the tried and real sales concepts that have actually been utilized because organisations first existed are still being used effectively, but they are being integrated and hybridized to ideal result for the digital frontier.
From crossover sales to offering online one-for-one, there are several special tools, techniques, and methods specific to the online landscape that build on fundamental sales concepts.
This blend of the old and the brand-new is at the structure of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say masterpiece?) DotCom Secrets.
If you wish to be successful online, you have to understand what these techniques are and how to use them.
Russell Brunson didn’t create most of the techniques and methods in the book, nor does he declare to. You can discover informational items that similarly describe many of the topics he provides in DotCom Secrets.
None of these other products, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In most cases they likewise don’t take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that make up a successful online business, while also making sure the reader never loses sight of the big picture: rapid company development.
Not only does he break down how present businesses successfully market and offer their products online, he offers a step-by-step blueprint for you to reproduce it within your own organisation. It has been my experience that this is the area where numerous comparable guides most importantly fall short. They focus on theory and fall short on actionable details.
In other words, if you want to learn how to sell online– be it physical items, digital items, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to find out who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us permanently, which implies that the tools you utilize to execute the methods in the book may alter, however the strategies will remain the very same. The staying power that the Secret Formula has is a testament to Brunson’s capability to boil the series of tools, strategies, and methods to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and release of various types of sales funnels online.
But just what are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online during the purchase process. It’s the literal pages they go to previously, throughout, and after they buy something.
You may feel intimidated initially, considering developing sales funnels.
You can quash any concerns or worries you have regarding the technical elements of structure sales funnels, or any web pages online for that matter, as soon as you get this book.
Brunson does not want you to get hung up on this when you’re working on your strategy.
This is NOT where entrepreneur and entrepreneurs require to be spending their time. Whatever discussed in the book can be created easily, with no prior technical or coding understanding, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can concentrate on the things that drive our company forward– not on the technical elements. My team and I utilize ClickFunnels and we love it.
DotCom Secrets teaches and preaches the efficiency of a sturdy sales funnels, however if you think you belong in the sophisticated positioning class you can avoid best to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a simplified service depends on you, but the ideas that drive the success of sales funnels hold true throughout any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a big method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely ought to), then by making use of sales funnels, in addition to the principles in DotCom Secrets, you’ll have the ability to control this whole procedure. It it also essential to remember that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this versatility well within the book’s scope and constantly in focus. He sets out numerous techniques for building sales funnels for any type of service or product.
All of it starts with the Secret Formula (which isn’t that secret really). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure business– with no upward boundary for potential future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich fast plan. And I was skeptical in the beginning that it might be yet another pump and dispose information product.
Not the case in the least.
The charm of Brunson’s description is that he concentrates on the mental components at play that are affecting the decision-making of a consumer. By doing things such as building trust, allaying worries, and removing threat, DotCom Secrets information how you can not just increase the income potential of a single consumer, but you can likewise construct a long-lasting fan of your business.
In this way, sales funnels are really no different than the conventional selling process old school salespeople have actually been developing for decades. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital space and enhance the buying experience for your clients and maximize your income.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and finding clients/customers from the internet (i.e., essentially all services), then the response is an unfaltering YES. Yes, this book is for you. If you read nothing else prior to you start offering online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He likewise offers links to free digital resources that help readers internalize and act on the concepts presented in the book. Packed with highly consumable graphics, funnel plans, sales scripts, and evergreen methods, this book has actually ended up being a (dog-eared) staple of the tiny library of company books I continue a shelf beside my desk.
Most importantly, you can get a complimentary copy (simply pay shipping) straight from Russell Brunson at the link below. He’s not going to be giving this book away free of charge permanently, so ensure you claim your copy prior to they are all gone– or before he begins charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight essential passages.
You should see my copy. Every page is intense yellow and there’s a stack of dead highlighters beside my desk. I have actually been called a highlighter addict prior to however, so that’s just me.
The Bottom Line.
The bottom line is that I love DotCom Tricks. It is all info and no frills. The writing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I understand it appears like I have been gushing about this title and yes, I may have a guy crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so overwhelming. There are numerous moving pieces and variables that a book like DotCom Secrets that understands the insanity in such a practical way really stands out from the crowd.
It’s full of actual, actionable actions for structure and growing any business online. And these 224 million buyers are spending more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how current businesses successfully market and sell their products online, he supplies a step-by-step plan for you to reproduce it within your own service. Brunson begins with the foundation of revealing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else before you begin offering online, read this book.
Check out Dotcom Secrets for FREE Here.