If you’ve been searching for a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I learned, much more, reading it the second time around.
It’s one of those books that you need to read multiple times to totally understand it. And even then, it’s still inadequate.
Brunson said in the introduction of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wants to keep the book relevant. Even with marketing methods constantly altering, this book will remain extremely useful in marketing no matter the year (possibly not the year 2700, however you never know).
What’s in the book?
In the book, there are 5 various areas.
Area One; Ladders and Funnels
In this area, Brunson speaks about worth ladders and funnels.
The worth ladder is what you’re offering to your customers. So to utilize the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dental expert can use.
The customer comes in for a routine tooth cleansing. And then after the lightening, he up-sells the retainer by stating that you could benefit from the use of a retainer.
Each step up the ladder, the cost increases and up.
Think of your business and see what you can consist of in your worth ladder.
In the other parts of this area, Russell informs you how to best set about starting your sales funnel( s).
A funnel relocations individuals through the sales process. The objective is to have them go into the funnel and transform as a number of them as possible and have them return for more.
Before all of that, you initially have to figure out who your dream customers are. Russell made it pretty clear in the book that without this knowledge, you will not prosper in running effective funnels.
I’m not going to attempt and ruin too much for you, but the tail end of section one is “the three kinds of traffic”.
The three types of traffic are 1. traffic you manage 2. traffic you do not control 3. traffic you own.
Brunson goes into terrific information on the 3 kinds of traffic so I suggest you take a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the attractive character and what it suggests for your funnels (if you don’t have an attractive character, then your funnels won’t succeed).
The appealing character is someone consumers can relate too (i.e somebody who was in a similar position as the customer, or an influencer of sorts).
Brunson likewise discusses the correct emails you need to send to your customers after they have actually signed up for your e-mail list. He even offers you scripts!
Prior to he liquidates the chapter, he provides you his “everyday Seinfeld sequence” for emails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so once again, I recommend you get a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to create them, how to manage them, how to utilize them in the best possible way so you can see the very best outcomes.
He discusses the various types of funnels and the proper way to use each of those, where to position them, and he speaks about the building blocks of a funnel which was truly cool to see.
I was surprised by just just how much information he handed out in this section. He might’ve held back a bit, however he went full throttle in supplying information.
Area Four; Funnels and Scripts.
In this area, Brunson goes over the various types of deals you can do for your funnels.
Do you know what else he performs in this area? He gives more email scripts!
The scripts he gives work for the different types of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
And lastly, he enters into greater detail about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who do not understand what Clickfunnels is, it is merely a site where you can pick and choose templates for a funnel and modify it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a thorough refresher course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar businesses online and his experience helping countless other people build successful companies.
If you’ve invested any amount of time worldwide of internet marketing, then you’ve most likely become aware of Russell before. He’s authored a few books currently and has actually developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to be successful selling online, you need to certainly have a look at ClickFunnels. They make it easy to attempt before you buy with a 14 day free trial.
Brunson is the genuine deal, therefore is DotCom Secrets. It’s full of actual, actionable steps for building and growing any company online. No tricks, no fluff.
It is necessary to comprehend that although I’m qualifying internet marketing as if it’s something different entirely than plain old traditional marketing, it’s not. You may see online marketing and believe “that’s for those internet master guys who sell courses and things. I have a physical service business, so that’s not for me” and totally neglect what I’m about to state.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I say this because we’re getting to the point where we don’t even require to qualify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the method consumer habits is heading. Even for companies that have a physical presence, the majority of customers will have their very first interaction with the business online long prior to they ever appear face to face.
Here are the realities: year after year, more people are spending more of their cash online. Check this out from Business Insider (focus mine):.
The variety of online buyers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these consumers are transacting more frequently, as the variety of online deals has risen by 115 million from 2015 to 2016.
However is it truly all that surprising? I’m not that shocked. You can buy anything online at this moment, even a loved one (they do not deliver through Prime, though, so it’s not worth it to wait for more than two days).
Recognize that you need to know how to reach and offer to people online? Great.
Exceed the book. Take advantage of nearly 50 pages of notes that function as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Given the abovementioned truths about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has become essential.
Companies that want to survive, grow, and thrive now and into the future should therefore understand how to reach and sell to individuals online.
It’s that easy.
Even if the sale takes place in digital area, or at least partly in digital space, doesn’t imply you need to reassess everything you learn about sales and selling. A number of the attempted and real sales concepts that have been utilized given that companies initially existed are still being used effectively, however they are being integrated and hybridized to optimum result for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of special tools, techniques, and methods specific to the online landscape that build on fundamental sales principles.
This blend of the old and the brand-new is at the structure of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say masterpiece?) DotCom Secrets.
If you wish to succeed online, you need to understand what these methods are and how to use them.
Russell Brunson didn’t develop the majority of the methods and methods in the book, nor does he claim to. You can find educational items that similarly detail many of the topics he provides in DotCom Secrets.
None of these other items, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In many cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise a successful online business, while likewise making certain the reader never loses sight of the big picture: exponential service growth.
Not just does he break down how existing businesses effectively market and offer their products online, he offers a detailed blueprint for you to replicate it within your own company. It has actually been my experience that this is the location where lots of similar guides crucially fail. They concentrate on theory and fail on actionable information.
In short, if you wish to find out how to offer online– be it physical products, digital items, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to determine who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us permanently, which suggests that the tools you use to carry out the methods in the book may change, however the methods will stay the very same. The staying power that the Secret Formula has is a testament to Brunson’s capability to boil the series of tools, methods, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the development and deployment of various types of sales funnels online.
But just what are sales funnels?
Sales funnels are the series of interactions a client has with a company online throughout the purchase procedure. It’s the actual pages they visit previously, throughout, and after they purchase something.
You may feel intimidated at first, considering constructing sales funnels.
You can quash any issues or fears you have regarding the technical aspects of building sales funnels, or any webpages online for that matter, as soon as you get this book.
Brunson doesn’t want you to get hung up on this when you’re working on your method.
This is NOT where entrepreneur and entrepreneurs require to be investing their time. Everything discussed in the book can be created quickly, with no prior technical or coding understanding, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can concentrate on the important things that drive our organisation forward– not on the technical elements. My group and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, however if you think you belong in the sophisticated positioning class you can avoid right to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a streamlined option is up to you, but the principles that drive the success of sales funnels are true across any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a huge way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you definitely should), then by making use of sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to control this whole process. It it likewise essential to bear in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He sets out numerous methods for developing sales funnels for any kind of service or product.
All of it starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure service– without any upward border for possible future growth.
At the risk of seeming like a broken record, this book isn’t about a get rich quick plan. And I was skeptical at first that it might be yet another pump and discard info product.
Not the case in the least.
The beauty of Brunson’s explanation is that he focuses on the psychological aspects at play that are impacting the decision-making of a customer. By doing things such as building trust, easing fears, and getting rid of danger, DotCom Tricks information how you can not just increase the income capacity of a single consumer, however you can also build a lifelong fan of your business.
In this way, sales funnels are actually no various than the conventional selling process old-fashioned salesmen have been sharpening for decades. Sales funnels just adapt sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your customers and optimize your profits.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and finding clients/customers from the internet (i.e., essentially all companies), then the answer is a dedicated YES. Yes, this book is for you. If you read nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.
He also provides links to totally free digital resources that assist readers internalize and act on the principles presented in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has actually become a (dog-eared) staple of the small library of service books I continue a rack beside my desk.
Most importantly, you can get a complimentary copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be offering this book away free of charge forever, so make certain you claim your copy prior to they are all gone– or before he begins charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight vital passages.
You ought to see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters beside my desk. I’ve been called a highlighter addict before though, so that’s just me.
The Bottom Line.
The bottom line is that I like DotCom Secrets. It is all info and no frills. The writing design is succinct and structured and the accompanying graphics are super easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I understand it looks like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can seem so frustrating. There are many moving pieces and variables that a book like DotCom Secrets that makes sense of the insanity in such a handy way really stands out from the crowd.
It’s full of real, actionable actions for building and growing any company online. And these 224 million shoppers are spending more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing services successfully market and offer their items online, he offers a detailed blueprint for you to duplicate it within your own service. Brunson begins with the structure of revealing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you check out absolutely nothing else before you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.