If you’ve been looking for a book to read that will take your marketing skills to the next level, then keep reading this.
I recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, a lot more, reading it the second time around.
It’s one of those books that you need to check out multiple times to completely comprehend it. And even then, it’s still inadequate.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing approaches constantly altering, this book will remain extremely useful in marketing no matter the year (maybe not the year 2700, however you never understand).
What’s in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this section, Brunson discusses worth ladders and funnels.
The value ladder is what you’re offering to your consumers. To utilize the example in the book, the worth ladder for a dental professional would look something like this:
- Teeth cleansing
Those 4 steps in this particular value ladder are examples of what a dental professional can provide.
The customer comes in for a routine tooth cleaning. The dentist states that your teeth might be lightened a little bit. So he then up-sells you on teeth lightening. And then after the bleaching, he up-sells the retainer by stating that you could take advantage of the use of a retainer. The dental professional states that you can benefit from cosmetic dentistry.
Each step up the ladder, the price goes up and up.
Consider your company and see what you can consist of in your worth ladder.
In the other parts of this area, Russell informs you how to best tackle beginning your sales funnel( s).
A funnel moves individuals through the sales procedure. The goal is to have them go into the funnel and convert as much of them as possible and have them return for more.
Prior to all of that, you first have to figure out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not be successful in running effective funnels.
I’m not going to try and ruin excessive for you, but the tail end of area one is “the 3 types of traffic”.
The 3 types of traffic are 1.
Brunson enters into fantastic information on the 3 types of traffic so I suggest you have a look at the book for yourself (click here for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the appealing character and what it suggests for your funnels (if you don’t have an appealing character, then your funnels will not achieve success).
The appealing character is somebody customers can relate too (i.e someone who was in a comparable position as the consumer, or an influencer of sorts).
Brunson also talks about the correct e-mails you need to send out to your consumers after they have signed up for your e-mail list. He even gives you scripts!
Before he liquidates the chapter, he offers you his “daily Seinfeld series” for e-mails. Who doesn’t love Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to create them, how to handle them, how to utilize them in the very best possible way so you can see the very best results.
He discusses the various kinds of funnels and the correct way to utilize each of those, where to put them, and he talks about the foundation of a funnel which was really cool to see.
I was shocked by simply just how much details he gave away in this area. He could’ve held back a bit, however he went full throttle in providing information.
Section Four; Funnels and Scripts.
In this area, Brunson discusses the various types of offers you can do for your funnels.
Do you know what else he does in this area? He provides more email scripts!
The scripts he gives work for the various kinds of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into higher information about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is simply a site where you can pick and choose templates for a funnel and edit it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar businesses online and his experience helping countless other people build effective companies.
If you’ve invested any quantity of time in the world of web marketing, then you’ve probably become aware of Russell before. He’s authored a couple of books already and has actually built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to succeed selling online, you should definitely have a look at ClickFunnels. They make it easy to try prior to you purchase with a 14 day totally free trial.
Brunson is the real deal, and so is DotCom Secrets. It’s full of real, actionable steps for building and growing any company online. No tricks, no fluff.
It is very important to comprehend that although I’m qualifying internet marketing as if it’s something various totally than plain old standard marketing, it’s not. You may see online marketing and think “that’s for those internet master people who offer courses and things. I have a physical service organisation, so that’s not for me” and totally disregard what I’m about to state.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this since we’re specifying where we do not even need to qualify shopping online as online shopping anymore, or stores online as e-commerce; it’s just shopping and commerce.
It’s just the method consumer habits is heading. Even for organisations that have a physical presence, most consumers will have their first interaction with the company online long prior to they ever show up face to face.
Here are the realities: every year, more people are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online consumers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the total quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Lastly, these consumers are negotiating more frequently, as the number of online transactions has actually increased by 115 million from 2015 to 2016.
Is it really all that unexpected? I’m not that shocked. You can purchase anything online at this point, even a significant other (they don’t deliver via Prime, though, so it’s not worth it to await more than 2 days).
Understand that you require to understand how to reach and sell to individuals online? Excellent.
Surpass the book. Take advantage of almost 50 pages of notes that work as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Offered the aforementioned facts about consumer habits and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has become vital.
Business that wish to survive, grow, and grow now and into the future should for that reason comprehend how to reach and offer to people over the internet.
It’s that basic.
Even if the sale happens in digital space, or a minimum of partially in digital space, doesn’t suggest you need to rethink everything you learn about sales and selling. Many of the attempted and true sales principles that have actually been used because organisations first existed are still being utilized successfully, but they are being integrated and hybridized to ideal result for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of distinct tools, strategies, and techniques particular to the online landscape that build on essential sales principles.
This mix of the old and the brand-new is at the foundation of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I state work of art?) DotCom Secrets.
If you wish to succeed online, you have to know what these techniques are and how to use them.
Russell Brunson didn’t develop most of the techniques and methods in the book, nor does he declare to. You can find educational products that likewise detail many of the subjects he presents in DotCom Secrets.
None of these other items, however, present the info in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online business, while also making certain the reader never forgets the big picture: exponential service growth.
Not only does he break down how present services successfully market and sell their items online, he provides a step-by-step blueprint for you to reproduce it within your own organisation. It has been my experience that this is the location where lots of similar guides most importantly fail. They concentrate on theory and fall short on actionable info.
In other words, if you want to find out how to sell online– be it physical items, digital products, coaching, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of showing you how to determine who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which suggests that the tools you utilize to execute the techniques in the book might alter, however the techniques will stay the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the variety of tools, techniques, and methods down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets discusses the production and deployment of different types of sales funnels online.
But exactly what are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online throughout the purchase process. It’s the actual pages they go to before, throughout, and after they buy something.
You may feel daunted at first, thinking about constructing sales funnels.
You can quash any concerns or worries you have relating to the technical aspects of building sales funnels, or any webpages online for that matter, as soon as you get this book.
Brunson does not desire you to get hung up on this when you’re dealing with your strategy.
This is NOT where business owners and business owners require to be investing their time. Everything discussed in the book can be developed quickly, with no prior technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can focus on the things that drive our business forward– not on the technical elements. My team and I utilize ClickFunnels and we love it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, but if you think you belong in the innovative placement class you can avoid ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a simplified service depends on you, but the ideas that drive the success of sales funnels hold true across any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you definitely should), then by making use of sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to control this entire process. It it also important to keep in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this flexibility well within the book’s scope and constantly in focus. He sets out a number of methods for developing sales funnels for any kind of product or service.
Everything starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure company– with no upward boundary for prospective future growth.
At the risk of seeming like a broken record, this book isn’t about a get rich quick scheme. And I was hesitant at first that it might be yet another pump and dump info product.
Not the case in the least.
The charm of Brunson’s description is that he concentrates on the psychological aspects at play that are affecting the decision-making of a client. By doing things such as constructing trust, easing worries, and getting rid of risk, DotCom Secrets details how you can not only increase the income potential of a single customer, but you can also develop a lifelong fan of your company.
In this way, sales funnels are actually no various than the conventional selling procedure traditional salespeople have been honing for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital area and optimize the purchasing experience for your clients and optimize your income.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and finding clients/customers from the web (i.e., essentially all organisations), then the answer is an unfaltering YES. Yes, this book is for you. If you check out nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.
He likewise supplies links to complimentary digital resources that help readers internalize and act upon the principles presented in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has actually become a (dog-eared) staple of the tiny library of company books I continue a rack beside my desk.
Most importantly, you can get a free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be offering this book away for free forever, so make sure you declare your copy prior to they are all gone– or prior to he starts charging what this book is actually worth.
It’s worth noting that Brunson isn’t handing out a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight important passages.
You should see my copy. Every page is bright yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter junkie before though, so that’s just me.
The bottom line is that I like DotCom Tricks. It is all information and no frills. The composing style is concise and structured and the accompanying graphics are super easy to understand and are “crafted for instant recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I understand it appears like I have been gushing about this title and yes, I may have a man crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can seem so overwhelming. There are numerous moving pieces and variables that a book like DotCom Tricks that understands the insanity in such a handy way actually sticks out from the crowd.
It’s complete of actual, actionable actions for building and growing any company online. And these 224 million buyers are spending more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing services successfully market and sell their items online, he provides a detailed blueprint for you to reproduce it within your own company. Brunson starts with the foundation of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read nothing else before you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.