If you’ve been searching for a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I found out, much more, reading it the second time around.
It’s one of those books that you have to check out multiple times to totally grasp it. And even then, it’s still not enough.
Brunson said in the intro of the book that his objective was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing approaches continuously altering, this book will stay exceptionally beneficial in marketing no matter the year (possibly not the year 2700, but you never understand).
What’s in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The value ladder is what you’re selling to your customers. To use the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleaning
Those 4 steps in this particular value ladder are examples of what a dentist can provide.
The consumer comes in for a routine tooth cleaning. Then the dental expert states that your teeth could be lightened a little bit. He then up-sells you on teeth lightening. And then after the whitening, he up-sells the retainer by saying that you might benefit from making use of a retainer. The dentist says that you can benefit from cosmetic dentistry.
Each step up the ladder, the price increases and up.
Consider your service and see what you can include in your value ladder.
In the other parts of this section, Russell tells you how to best set about starting your sales funnel( s).
A funnel moves individuals through the sales procedure. The objective is to have them get in the funnel and transform as a lot of them as possible and have them come back for more.
Before all of that, you first have to figure out who your dream customers are. Russell made it quite clear in the book that without this understanding, you will not succeed in running successful funnels.
I’m not going to try and ruin too much for you, but the last part of section one is “the three types of traffic”.
The 3 types of traffic are 1. traffic you control 2. traffic you don’t control 3. traffic you own.
Brunson enters into fantastic detail on the 3 types of traffic so I recommend you have a look at the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the appealing character and what it implies for your funnels (if you don’t have an attractive character, then your funnels will not be successful).
The attractive character is somebody customers can relate too (i.e somebody who was in a similar position as the customer, or an influencer of sorts).
Brunson also talks about the proper e-mails you need to send to your customers after they have actually signed up for your e-mail list. He even gives you scripts!
Prior to he liquidates the chapter, he provides you his “day-to-day Seinfeld series” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so once again, I recommend you pick up a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to produce them, how to manage them, how to utilize them in the best possible way so you can see the best results.
He speaks about the different kinds of funnels and the correct way to use each of those, where to position them, and he discusses the building blocks of a funnel which was truly cool to see.
I was amazed by just just how much info he distributed in this section. He might’ve kept back a bit, but he went full throttle in supplying detail.
Area Four; Funnels and Scripts.
In this area, Brunson goes over the different kinds of deals you can do for your funnels.
Do you know what else he performs in this area? He provides more e-mail scripts!
The scripts he gives work for the various types of funnels you run. For instance; there is a chapter in this area entitled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.
And lastly, he goes into higher information about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a site where you can pick templates for a funnel and modify it to your taste.
DotCom Secrets is an extensive crash course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar companies online and his experience assisting countless other individuals construct effective companies.
If you’ve spent any quantity of time on the planet of internet marketing, then you’ve most likely become aware of Russell prior to. He’s authored a few books already and has constructed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to achieve success selling online, you ought to certainly take a look at ClickFunnels. They make it easy to try before you buy with a 14 day free trial.
Brunson is the genuine deal, and so is DotCom Secrets. It’s full of real, actionable actions for structure and growing any business online. No tricks, no fluff.
It’s important to understand that although I’m certifying online marketing as if it’s something various entirely than plain old standard marketing, it’s not. You may see online marketing and believe “that’s for those internet master men who offer courses and stuff. I have a physical service organisation, so that’s not for me” and entirely disregard what I will say.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I say this since we’re getting to the point where we don’t even need to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the method consumer habits is heading. Even for businesses that have a physical presence, the majority of customers will have their very first interaction with the company online long before they ever show up face to face.
Here are the truths: year after year, more people are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online consumers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the overall amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These consumers are transacting more often, as the number of online transactions has actually increased by 115 million from 2015 to 2016.
However is it truly all that unexpected? I’m not that surprised. You can purchase anything online at this point, even a significant other (they do not deliver via Prime, however, so it’s not worth it to wait for more than two days).
Understand that you need to know how to reach and offer to people online? Excellent.
Exceed the book. Benefit from nearly 50 pages of notes that serve as the best buddy to DotCom Secrets.
Why DotCom Secrets?
Given the previously mentioned realities about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has become vital.
Business that wish to survive, grow, and grow now and into the future needs to therefore understand how to reach and offer to people over the internet.
It’s that simple.
Just because the sale occurs in digital space, or a minimum of partially in digital space, does not indicate you require to rethink whatever you understand about sales and selling. Much of the tried and true sales concepts that have been used since businesses initially existed are still being used efficiently, but they are being integrated and hybridized to ideal result for the digital frontier.
From crossover sales to offering online one-for-one, there are several unique tools, techniques, and strategies particular to the online landscape that build on fundamental sales concepts.
This blend of the old and the new is at the structure of what makes up online marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you wish to succeed online, you need to know what these strategies are and how to utilize them.
Russell Brunson didn’t invent the majority of the methods and techniques in the book, nor does he claim to. You can discover informational products that similarly outline a lot of the topics he presents in DotCom Secrets.
None of these other products, however, present the info in such an easy-to-follow format as DotCom Secrets. In most cases they also do not take such a holistic technique.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online business, while likewise ensuring the reader never ever loses sight of the big picture: exponential company development.
Not only does he break down how current companies successfully market and sell their products online, he provides a detailed plan for you to duplicate it within your own business. It has been my experience that this is the location where lots of comparable guides crucially fail. They focus on theory and fail on actionable info.
Simply put, if you want to learn how to sell online– be it physical items, digital items, coaching, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of showing you how to determine who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us forever, which implies that the tools you utilize to perform the methods in the book may alter, however the techniques will remain the exact same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the range of tools, techniques, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the production and deployment of various types of sales funnels online.
However exactly what are sales funnels?
Sales funnels are the series of interactions a customer has with a company online during the purchase procedure. It’s the literal pages they visit before, during, and after they buy something.
You may feel daunted in the beginning, considering developing sales funnels.
You can quash any issues or worries you have regarding the technical aspects of building sales funnels, or any websites online for that matter, as soon as you pick up this book.
Brunson does not desire you to get hung up on this when you’re dealing with your technique.
This is NOT where company owner and entrepreneurs need to be spending their time. Whatever talked about in the book can be developed quickly, without any prior technical or coding knowledge, using the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can focus on the things that drive our business forward– not on the technical elements. My group and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, however if you think you belong in the sophisticated placement class you can skip best to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you utilize a simplified option depends on you, however the ideas that drive the success of sales funnels apply across any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a huge method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you absolutely need to), then by using sales funnels, along with the ideas in DotCom Secrets, you’ll have the ability to manage this whole process. It it likewise essential to remember that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He sets out a number of methods for constructing sales funnels for any kind of service or product.
All of it starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure service– with no upward boundary for potential future growth.
At the risk of seeming like a broken record, this book isn’t about a get rich quick plan. And I was skeptical initially that it might be yet another pump and dump details product.
Not the case in the least.
The charm of Brunson’s explanation is that he focuses on the mental components at play that are impacting the decision-making of a client. By doing things such as developing trust, easing worries, and eliminating threat, DotCom Secrets information how you can not only increase the profits potential of a single consumer, however you can also construct a long-lasting fan of your company.
In this way, sales funnels are really no various than the conventional selling process old-fashioned salespeople have been honing for years. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your clients and maximize your income.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and finding clients/customers from the internet (i.e., virtually all services), then the response is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He also offers links to totally free digital resources that help readers internalize and act on the concepts provided in the book. Packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually become a (dog-eared) staple of the small library of company books I keep a rack next to my desk.
Best of all, you can get a free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be providing this book away free of charge permanently, so make sure you claim your copy before they are all gone– or prior to he begins charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize important passages.
You need to see my copy. Every page is intense yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter junkie before though, so that’s simply me.
The Bottom Line.
The bottom line is that I like DotCom Secrets. It is all information and no frills. The writing style is concise and structured and the accompanying graphics are extremely easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can seem so frustrating. There are so many moving pieces and variables that a book like DotCom Tricks that understands the insanity in such an useful way truly sticks out from the crowd.
It’s complete of actual, actionable actions for structure and growing any company online. And these 224 million shoppers are investing more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present services effectively market and sell their products online, he supplies a detailed plan for you to reproduce it within your own organisation. Brunson begins with the foundation of revealing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else prior to you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.