If you’ve been looking for a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my second time checking out the book and I found out, even more, reading it the 2nd time around.
It’s one of those books that you have to read numerous times to fully understand it. And even then, it’s still insufficient.
Brunson said in the intro of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing methods continuously altering, this book will stay incredibly helpful in marketing no matter the year (perhaps not the year 2700, but you never understand).
What is in the book?
In the book, there are 5 various areas.
Area One; Ladders and Funnels
In this area, Brunson talks about value ladders and funnels.
The worth ladder is what you’re selling to your consumers. To use the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dentist can offer.
The consumer comes in for a routine tooth cleansing. Then the dental professional says that your teeth could be whitened a bit. So he then up-sells you on teeth bleaching. And then after the bleaching, he up-sells the retainer by saying that you could benefit from the use of a retainer. And finally, the dental professional states that you can take advantage of cosmetic dentistry.
Each step up the ladder, the price increases and up.
Think of your company and see what you can consist of in your worth ladder.
In the other parts of this section, Russell informs you how to best tackle starting your sales funnel( s).
A funnel moves individuals through the sales process. The goal is to have them go into the funnel and transform as many of them as possible and have them return for more.
Prior to all of that, you first have to figure out who your dream clients are. Russell made it pretty clear in the book that without this knowledge, you will not be successful in running successful funnels.
I’m not going to try and spoil excessive for you, but the tail end of section one is “the 3 types of traffic”.
The 3 types of traffic are 1. traffic you manage 2. traffic you do not manage 3. traffic you own.
Brunson goes into fantastic detail on the three kinds of traffic so I suggest you check out the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the appealing character and what it means for your funnels (if you do not have an appealing character, then your funnels will not achieve success).
The appealing character is somebody customers can relate too (i.e someone who was in a comparable position as the consumer, or an influencer of sorts).
Brunson likewise talks about the proper e-mails you need to send to your consumers after they have actually registered for your e-mail list. He even gives you scripts!
Before he closes out the chapter, he offers you his “everyday Seinfeld series” for emails. Who doesn’t love Seinfeld?? This chapter was pure gold, so again, I recommend you get a copy of the book to find out more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to develop them, how to handle them, how to utilize them in the very best possible way so you can see the best outcomes.
He speaks about the various kinds of funnels and the appropriate method to use each of those, where to put them, and he talks about the foundation of a funnel which was really cool to see.
I was amazed by simply how much info he distributed in this section. He might’ve held back a little bit, however he went full throttle in offering information.
Section Four; Funnels and Scripts.
In this section, Brunson discusses the different kinds of offers you can do for your funnels.
Do you understand what else he does in this area? He offers more e-mail scripts!
The scripts he gives work for the various kinds of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into greater information about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a site where you can pick and choose templates for a funnel and modify it to your preference.
DotCom Secrets is a thorough crash course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar services online and his experience assisting thousands of other people build successful business.
If you’ve spent any quantity of time worldwide of online marketing, then you’ve most likely heard of Russell prior to. He’s authored a few books already and has constructed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to succeed selling online, you must definitely have a look at ClickFunnels. They make it simple to attempt before you buy with a 14 day totally free trial.
Brunson is the genuine deal, and so is DotCom Secrets. It’s full of actual, actionable actions for structure and growing any company online. No gimmicks, no fluff.
It is very important to comprehend that despite the fact that I’m qualifying web marketing as if it’s something various entirely than plain old traditional marketing, it’s not. You might see internet marketing and think “that’s for those internet expert guys who sell courses and things. I have a traditional service company, so that’s not for me” and completely neglect what I will state.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this since we’re specifying where we don’t even require to qualify shopping online as online shopping anymore, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the method consumer habits is heading. Even for organisations that have a physical existence, a lot of customers will have their very first interaction with the business online long before they ever appear face to face.
Here are the truths: every year, more individuals are investing more of their cash online. Check this out from Business Insider (focus mine):.
The number of online shoppers has grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are investing more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Lastly, these clients are negotiating more frequently, as the number of online transactions has increased by 115 million from 2015 to 2016.
But is it actually all that unexpected? I’m not that shocked. You can buy anything online at this moment, even a loved one (they do not ship by means of Prime, however, so it’s not worth it to wait on more than 2 days).
Realize that you require to understand how to reach and offer to people online? Good.
Exceed the book. Take advantage of almost 50 pages of notes that function as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the aforementioned truths about consumer habits and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being important.
Business that want to make it through, grow, and thrive now and into the future must therefore understand how to reach and offer to individuals online.
It’s that simple.
Even if the sale takes place in digital area, or a minimum of partly in digital space, doesn’t mean you require to rethink whatever you learn about sales and selling. Much of the attempted and true sales concepts that have been used since companies initially existed are still being used successfully, however they are being integrated and hybridized to optimum result for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of unique tools, strategies, and methods particular to the online landscape that build on fundamental sales ideas.
This mix of the old and the brand-new is at the foundation of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I state work of art?) DotCom Secrets.
If you wish to succeed online, you have to know what these strategies are and how to utilize them.
Russell Brunson didn’t invent most of the methods and strategies in the book, nor does he declare to. You can find informative items that similarly describe much of the subjects he provides in DotCom Secrets.
None of these other products, however, present the info in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that comprise a successful online business, while also making certain the reader never ever forgets the big picture: rapid business growth.
Not only does he break down how current businesses successfully market and sell their products online, he provides a detailed blueprint for you to replicate it within your own business. It has actually been my experience that this is the area where numerous similar guides most importantly fall short. They focus on theory and fail on actionable information.
In short, if you wish to discover how to offer online– be it physical products, digital items, coaching, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to find out who your consumers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a quick buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us permanently, which indicates that the tools you use to carry out the techniques in the book may alter, however the strategies will remain the same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the series of tools, methods, and tactics down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the production and deployment of various kinds of sales funnels online.
But just what are sales funnels?
Sales funnels are the series of interactions a customer has with a company online during the purchase process. It’s the literal pages they visit before, throughout, and after they buy something.
You might feel daunted initially, thinking of building sales funnels.
You can quash any concerns or worries you have relating to the technical elements of building sales funnels, or any web pages online for that matter, as quickly as you get this book.
Brunson does not want you to get hung up on this when you’re working on your method.
This is NOT where business owners and entrepreneurs need to be spending their time. Whatever talked about in the book can be created quickly, with no prior technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our company forward– not on the technical aspects. My team and I utilize ClickFunnels and we love it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, but if you believe you belong in the sophisticated placement class you can avoid best to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you use a simplified service depends on you, but the ideas that drive the success of sales funnels hold true across any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you definitely must), then by utilizing sales funnels, in addition to the principles in DotCom Secrets, you’ll have the ability to control this whole procedure. It it also essential to remember that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He lays out numerous strategies for constructing sales funnels for any kind of services or product.
It all starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure company– with no upward limit for possible future development.
At the threat of seeming like a broken record, this book isn’t about a get rich quick plan. And I was skeptical at first that it might be yet another pump and discard details product.
Not the case in the least.
The appeal of Brunson’s explanation is that he concentrates on the psychological aspects at play that are impacting the decision-making of a consumer. By doing things such as constructing trust, easing worries, and eliminating danger, DotCom Tricks information how you can not just increase the income capacity of a single consumer, however you can also build a lifelong fan of your business.
In this way, sales funnels are really no various than the conventional selling procedure old school salesmen have been sharpening for decades. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the purchasing experience for your consumers and maximize your income.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and finding clients/customers from the web (i.e., virtually all businesses), then the answer is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He likewise supplies links to free digital resources that assist readers internalize and act upon the principles provided in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen methods, this book has become a (dog-eared) staple of the tiny library of business books I keep on a rack next to my desk.
Best of all, you can get a free copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be offering this book away totally free forever, so make certain you declare your copy before they are all gone– or prior to he begins charging what this book is actually worth.
It’s worth noting that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight essential passages.
You must see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter addict prior to however, so that’s simply me.
The Bottom Line.
The bottom line is that I love DotCom Secrets. It is all information and no frills. The composing style is succinct and structured and the accompanying graphics are incredibly easy to understand and are “engineered for instant recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are so many moving pieces and variables that a book like DotCom Tricks that understands the insanity in such a handy method really stands apart from the crowd.
It’s full of actual, actionable actions for building and growing any business online. And these 224 million shoppers are investing more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing companies effectively market and sell their items online, he offers a step-by-step plan for you to reproduce it within your own service. Brunson begins with the foundation of revealing you how to figure out who your consumers are, where they are online, how to discover them, and how to get their attention. If you read nothing else prior to you begin offering online, read this book.
Check out Dotcom Secrets for FREE Here.