If you’ve been trying to find a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I learned, even more, reading it the second time around.
It’s one of those books that you have to check out several times to completely grasp it. And even then, it’s still not enough.
Brunson stated in the intro of the book that his goal was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing techniques continuously altering, this book will stay exceptionally helpful in marketing no matter the year (possibly not the year 2700, but you never understand).
What is in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this section, Brunson discusses worth ladders and funnels.
The value ladder is what you’re selling to your customers. So to utilize the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleaning
Those 4 steps in this specific value ladder are examples of what a dentist can use.
The consumer comes in for a routine tooth cleaning. And then after the lightening, he up-sells the retainer by stating that you might benefit from the use of a retainer.
Each step up the ladder, the cost goes up and up.
Think about your business and see what you can consist of in your value ladder.
In the other parts of this section, Russell tells you how to best tackle starting your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them enter the funnel and transform as much of them as possible and have them come back for more.
But before all of that, you first need to figure out who your dream clients are. Russell made it pretty clear in the book that without this knowledge, you will not prosper in running effective funnels.
I’m not going to try and ruin too much for you, however the tail end of area one is “the 3 types of traffic”.
The 3 types of traffic are 1. traffic you manage 2. traffic you do not manage 3. traffic you own.
Brunson goes into fantastic detail on the 3 kinds of traffic so I suggest you have a look at the book on your own (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the attractive character and what it means for your funnels (if you do not have an attractive character, then your funnels won’t be successful).
The attractive character is somebody customers can relate too (i.e someone who remained in a comparable position as the customer, or an influencer of sorts).
Brunson likewise discusses the appropriate e-mails you need to send out to your consumers after they have signed up for your email list. He even gives you scripts!
Prior to he liquidates the chapter, he offers you his “everyday Seinfeld sequence” for emails. Who does not like Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to produce them, how to handle them, how to utilize them in the very best possible way so you can see the very best results.
He discusses the various types of funnels and the appropriate method to utilize each of those, where to place them, and he speaks about the building blocks of a funnel which was actually cool to see.
I was surprised by just just how much information he handed out in this area. He might’ve kept back a little bit, however he went full throttle in offering detail.
Section Four; Funnels and Scripts.
In this section, Brunson goes over the various types of deals you can do for your funnels.
Do you understand what else he performs in this area? He gives more email scripts!
The scripts he gives work for the various types of funnels you run. For example; there is a chapter in this section entitled “The Perfect Webinar” and because chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into higher information about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a site where you can choose templates for a funnel and modify it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed crash course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online and his experience assisting countless other individuals develop effective business.
If you’ve invested any amount of time on the planet of web marketing, then you’ve most likely become aware of Russell prior to. He’s authored a few books already and has constructed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to achieve success selling online, you must absolutely take a look at ClickFunnels. They make it simple to try prior to you purchase with a 14 day free trial.
Brunson is the genuine offer, therefore is DotCom Secrets. It’s complete of real, actionable actions for building and growing any company online. No tricks, no fluff.
It is very important to comprehend that even though I’m qualifying internet marketing as if it’s something various totally than plain old traditional marketing, it’s not. You might see online marketing and believe “that’s for those internet master guys who offer courses and things. I have a physical service organisation, so that’s not for me” and totally neglect what I will say.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re getting to the point where we don’t even require to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.
It’s just the method consumer habits is heading. Even for companies that have a physical existence, a lot of customers will have their very first interaction with the company online long prior to they ever appear in person.
Here are the realities: every year, more individuals are investing more of their money online. Check this out from Business Insider (focus mine):.
The variety of online consumers has grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are investing more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Finally, these consumers are transacting more regularly, as the variety of online transactions has increased by 115 million from 2015 to 2016.
Is it actually all that surprising? I’m not that stunned. You can purchase anything online at this moment, even a significant other (they do not deliver via Prime, however, so it’s not worth it to wait on more than two days).
Recognize that you need to understand how to reach and offer to people online? Excellent.
Surpass the book. Take advantage of nearly 50 pages of notes that act as the best companion to DotCom Secrets.
Why DotCom Secrets?
Provided the aforementioned truths about customer behavior and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has ended up being vital.
Business that want to endure, grow, and flourish now and into the future needs to therefore understand how to reach and sell to people online.
It’s that easy.
Even if the sale takes place in digital space, or at least partially in digital space, does not mean you require to rethink everything you know about sales and selling. Many of the attempted and real sales concepts that have actually been used given that services initially existed are still being used efficiently, however they are being combined and hybridized to ideal result for the digital frontier.
From crossover sales to selling online one-for-one, there are several distinct tools, techniques, and strategies specific to the online landscape that build on essential sales ideas.
This mix of the old and the new is at the foundation of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I say masterpiece?) DotCom Secrets.
If you wish to achieve success online, you have to understand what these methods are and how to utilize them.
Russell Brunson didn’t create most of the strategies and techniques in the book, nor does he claim to. You can discover informational items that similarly describe many of the subjects he presents in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that make up an effective online business, while also ensuring the reader never forgets the big picture: exponential organisation development.
Not just does he break down how existing services effectively market and sell their items online, he provides a detailed plan for you to duplicate it within your own service. It has actually been my experience that this is the location where many comparable guides most importantly fall short. They focus on theory and fall short on actionable information.
In other words, if you want to discover how to offer online– be it physical products, digital items, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us forever, which means that the tools you use to execute the methods in the book may change, however the strategies will remain the exact same. The staying power that the Secret Formula has is a testimony to Brunson’s capability to boil the variety of tools, techniques, and techniques down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets discusses the creation and implementation of different kinds of sales funnels online.
What exactly are sales funnels?
Sales funnels are the series of interactions a consumer has with a business online during the purchase procedure. It’s the literal pages they visit in the past, throughout, and after they purchase something.
You may feel daunted in the beginning, considering constructing sales funnels.
You can quash any concerns or worries you have relating to the technical elements of building sales funnels, or any webpages online for that matter, as soon as you get this book.
Brunson doesn’t desire you to get hung up on this when you’re dealing with your strategy.
This is NOT where company owner and business owners need to be spending their time. Everything gone over in the book can be produced quickly, with no previous technical or coding understanding, using the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our company forward– not on the technical aspects. My team and I use ClickFunnels and we love it.
DotCom Secrets teaches and preaches the efficiency of a sturdy sales funnels, however if you believe you belong in the sophisticated positioning class you can skip right to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a simplified service depends on you, however the principles that drive the success of sales funnels hold true throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a big method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely must), then by utilizing sales funnels, along with the principles in DotCom Secrets, you’ll have the ability to control this whole process. It it likewise crucial to bear in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He sets out numerous methods for constructing sales funnels for any kind of product or service.
It all starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure service– with no upward border for possible future growth.
At the danger of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was skeptical initially that it might be yet another pump and dispose information item.
Not the case in the least.
The beauty of Brunson’s description is that he concentrates on the mental components at play that are impacting the decision-making of a customer. By doing things such as building trust, easing fears, and getting rid of danger, DotCom Tricks information how you can not only increase the profits capacity of a single client, however you can also develop a long-lasting fan of your company.
In this way, sales funnels are truly no various than the standard selling process old school salespeople have been honing for decades. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your customers and optimize your earnings.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and finding clients/customers from the internet (i.e., essentially all services), then the answer is a wholehearted YES. Yes, this book is for you. If you read nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.
He likewise offers links to free digital resources that help readers internalize and act on the principles presented in the book. Packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has actually become a (dog-eared) staple of the small library of business books I keep on a rack next to my desk.
Best of all, you can get a complimentary copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be providing this book away totally free permanently, so make certain you declare your copy prior to they are all gone– or before he begins charging what this book is really worth.
It’s worth noting that Brunson isn’t handing out a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize essential passages.
You ought to see my copy. Every page is intense yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict before though, so that’s simply me.
The Bottom Line.
The bottom line is that I enjoy DotCom Tricks. It is all information and no frills. The composing design is concise and structured and the accompanying graphics are extremely easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I understand it looks like I have been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can seem so frustrating. There are a lot of moving pieces and variables that a book like DotCom Secrets that makes sense of the insanity in such a helpful way really stands apart from the crowd.
It’s complete of real, actionable steps for structure and growing any business online. And these 224 million shoppers are investing more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current businesses effectively market and sell their products online, he supplies a step-by-step blueprint for you to duplicate it within your own service. Brunson starts with the foundation of revealing you how to figure out who your consumers are, where they are online, how to discover them, and how to get their attention. If you check out nothing else prior to you start selling online, read this book.