Dotcom Secrets Book Summary – Book Review

If you’ve been trying to find a book to read that will take your marketing abilities to the next level, then keep reading this.

I just recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I learned, a lot more, reading it the 2nd time around.

It’s one of those books that you need to read numerous times to totally understand it. And even then, it’s still insufficient.

Brunson said in the intro of the book that his objective was to keep the book evergreen for years and years to come.

By evergreen, he wants to keep the book relevant. Even with marketing techniques constantly altering, this book will remain exceptionally beneficial in marketing no matter the year (possibly not the year 2700, however you never ever know).

What is in the book?

In the book, there are 5 various sections.

Area One; Ladders and Funnels

In this section, Brunson talks about value ladders and funnels.

The value ladder is what you’re offering to your customers. So to utilize the example in the book, the value ladder for a dental professional would look something like this:

  • Teeth cleaning
  • Whitening
  • Retainer
  • Cosmetic

Those 4 steps in this particular value ladder are examples of what a dental practitioner can offer.

The consumer comes in for a regular tooth cleaning. The dental professional states that your teeth could be bleached a little bit. He then up-sells you on teeth whitening. And then after the lightening, he up-sells the retainer by stating that you might take advantage of making use of a retainer. And lastly, the dental expert states that you can benefit from cosmetic dentistry.

Each step up the ladder, the rate goes up and up.

Consider your business and see what you can consist of in your value ladder.


In the other parts of this section, Russell informs you how to best tackle beginning your sales funnel( s).

A funnel relocations individuals through the sales process. The objective is to have them enter the funnel and transform as much of them as possible and have them return for more.

However prior to all of that, you first need to find out who your dream clients are. Russell made it pretty clear in the book that without this understanding, you will not be successful in running successful funnels.

I’m not going to try and spoil excessive for you, however the tail end of section one is “the three types of traffic”.

The three types of traffic are 1.
Brunson goes into fantastic detail on the 3 types of traffic so I recommend you take a look at the book for yourself (click on this link for the DotCom Secrets).

Area Two; Your Communication/ Follow-up Funnel

In this area, Brunson discusses the attractive character and what it indicates for your funnels (if you do not have an attractive character, then your funnels won’t achieve success).

The appealing character is someone consumers can relate too (i.e somebody who was in a comparable position as the consumer, or an influencer of sorts).

Brunson also goes over the correct emails you need to send to your customers after they have signed up for your e-mail list. He even provides you scripts!

Before he closes out the chapter, he offers you his “everyday Seinfeld series” for emails. Who does not love Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to learn more!

Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This section is everything about funnels. How to produce them, how to manage them, how to utilize them in the very best possible way so you can see the best results.

He discusses the different types of funnels and the correct way to utilize each of those, where to place them, and he discusses the building blocks of a funnel which was actually cool to see.

I was surprised by simply just how much information he distributed in this area. He could’ve held back a bit, however he went full throttle in supplying information.

Area Four; Funnels and Scripts.

In this section, Brunson talks about the different kinds of offers you can do for your funnels.
Do you understand what else he carries out in this area? He provides more e-mail scripts!

The scripts he gives work for the various kinds of funnels you run. ; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.

And finally, he goes into higher information about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).

Section Five; Clickfunnels.

In the last section, he shows you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is merely a website where you can pick design templates for a funnel and modify it to your preference.

Get Dotcom Secrets for FREE Here.

DotCom Secrets is a comprehensive refresher course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar services online and his experience assisting countless other individuals develop effective companies.

If you’ve spent any quantity of time on the planet of web marketing, then you’ve probably heard of Russell before. He’s authored a couple of books currently and has built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.

If you wish to achieve success selling online, you ought to absolutely take a look at ClickFunnels. They make it simple to attempt before you buy with a 14 day free trial.

Brunson is the real offer, and so is DotCom Secrets. It’s complete of actual, actionable actions for building and growing any company online. No tricks, no fluff.

It is essential to comprehend that although I’m certifying web marketing as if it’s something various totally than plain old standard marketing, it’s not. You may see internet marketing and believe “that’s for those internet expert men who offer courses and things. I have a traditional service company, so that’s not for me” and totally overlook what I’m about to state.

That’s when I would yell “WRONG”!

Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.

I say this because we’re getting to the point where we do not even need to certify shopping online as online shopping anymore, or stores online as e-commerce; it’s just shopping and commerce.

It’s merely the method consumer behavior is heading. Even for organisations that have a physical presence, a lot of customers will have their first interaction with the business online long prior to they ever appear face to face.

Here are the realities: year after year, more individuals are spending more of their money online. Check this out from Business Insider (focus mine):.

The variety of online shoppers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These clients are negotiating more frequently, as the number of online transactions has risen by 115 million from 2015 to 2016.

However is it really all that unexpected? I’m not that surprised. You can buy anything online at this moment, even a better half (they do not deliver through Prime, though, so it’s not worth it to wait on more than 2 days).

Recognize that you need to know how to reach and sell to individuals online? Good.

Read on.

Surpass the book. Benefit from nearly 50 pages of notes that serve as the ideal companion to DotCom Secrets.

Why DotCom Secrets?

Offered the abovementioned realities about customer habits and the basic direction of marketing and commerce, understanding and mastering selling in the digital space has actually become important.

Business that wish to survive, grow, and flourish now and into the future should for that reason comprehend how to reach and sell to individuals online.

It’s that easy.

Even if the sale happens in digital space, or a minimum of partially in digital area, doesn’t suggest you need to reconsider everything you know about sales and selling. Many of the attempted and true sales principles that have been utilized because companies first existed are still being used efficiently, however they are being integrated and hybridized to optimal effect for the digital frontier.

From crossover sales to selling online one-for-one, there are numerous distinct tools, strategies, and methods specific to the online landscape that build on fundamental sales concepts.

This mix of the old and the brand-new is at the structure of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I say masterpiece?) DotCom Secrets.

If you want to be successful online, you need to know what these strategies are and how to utilize them.

Russell Brunson didn’t create the majority of the strategies and methods in the book, nor does he claim to. You can find educational items that likewise describe a lot of the topics he presents in DotCom Secrets.

None of these other products, however, present the details in such an easy-to-follow format as DotCom Secrets. In most cases they also do not take such a holistic technique.

In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while likewise ensuring the reader never ever forgets the big picture: rapid service development.

Not only does he break down how existing services effectively market and sell their products online, he provides a step-by-step plan for you to duplicate it within your own company. It has been my experience that this is the location where many comparable guides crucially fall short. They focus on theory and fall short on actionable details.

In other words, if you wish to discover how to offer online– be it physical products, digital items, training, or in-person services– you simply HAVE to read this book.


Brunson begins with the structure of revealing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …

Okay, so it’s not that easy.

Let me be clear: this book is not a guide to getting rich fast, making a quick buck, or using some loophole to rank on Google or Amazon.

The strength of this book is that the content is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why people purchase.

That hardwiring will be with us forever, which suggests that the tools you use to perform the methods in the book may alter, but the techniques will stay the same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the series of tools, strategies, and tactics down to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the production and release of various kinds of sales funnels online.

But exactly what are sales funnels?

Sales funnels are the series of interactions a consumer has with a company online during the purchase procedure. It’s the literal pages they visit before, during, and after they buy something.

You might feel frightened in the beginning, thinking of developing sales funnels.

You can quash any concerns or worries you have relating to the technical aspects of structure sales funnels, or any web pages online for that matter, as quickly as you get this book.

Brunson doesn’t want you to get hung up on this when you’re working on your technique.

This is NOT where business owners and business owners need to be spending their time. Whatever talked about in the book can be developed easily, with no prior technical or coding understanding, using the drag-and-drop page home builder in ClickFunnels.

ClickFunnels was developed by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our service forward– not on the technical aspects. My team and I use ClickFunnels and we enjoy it.

DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, however if you think you belong in the advanced positioning class you can avoid right to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.

Whether or not you utilize a simplified service is up to you, however the principles that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, all the more power to you.

Sales funnels work and they work in a huge way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.

When you have your own site and platform for offering things online (as you absolutely need to), then by making use of sales funnels, along with the concepts in DotCom Secrets, you’ll be able to control this whole process. It it likewise crucial to keep in mind that sales funnels aren’t just for offering items.

In Secrets, Brunson keeps this flexibility well within the book’s scope and constantly in focus. He sets out numerous techniques for constructing sales funnels for any type of service or product.

All of it starts with the Secret Formula (which isn’t that secret really). By making use of pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure organisation– without any upward boundary for possible future development.

At the threat of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was hesitant at first that it might be yet another pump and discard information item.

Not the case in the least.

The beauty of Brunson’s explanation is that he focuses on the mental elements at play that are impacting the decision-making of a customer. By doing things such as building trust, allaying worries, and removing threat, DotCom Tricks information how you can not just increase the income potential of a single customer, however you can likewise construct a lifelong fan of your business.

In this way, sales funnels are actually no different than the conventional selling process old school salespeople have actually been honing for decades. Sales funnels just adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your consumers and optimize your income.

… Should I Read It?

If you have actually been interested enough to read this far, then this book is for you.

If you presently are or will in the future be selling things and discovering clients/customers from the internet (i.e., virtually all organisations), then the answer is an unfaltering YES. Yes, this book is for you. If you check out absolutely nothing else before you start offering online, read this book.

Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.

He likewise provides links to complimentary digital resources that help readers internalize and act upon the concepts presented in the book. Jam-packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually ended up being a (dog-eared) staple of the tiny library of service books I keep a shelf next to my desk.

Best of all, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away totally free forever, so make sure you claim your copy prior to they are all gone– or before he starts charging what this book is truly worth.

It deserves keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize vital passages.

You must see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter junkie prior to though, so that’s simply me.

Final Thoughts

The bottom line is that I like DotCom Secrets. It is all information and no frills. The composing style is succinct and structured and the accompanying graphics are very easy to understand and are “crafted for instant recall.”.

Those are Brunson’s words, not mine, but he hit the nail on the head.

I understand it appears like I have been gushing about this title and yes, I may have a guy crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Secrets that makes sense of the insanity in such a helpful method really stands out from the crowd.

It’s full of actual, actionable actions for building and growing any company online. And these 224 million shoppers are investing more, as the overall quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing companies effectively market and offer their products online, he offers a detailed blueprint for you to reproduce it within your own service. Brunson begins with the structure of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else before you start offering online, read this book.

Next Steps

Check out Dotcom Secrets for FREE Here.

error: Content is protected !!