Dotcom Secrets Chapters – Book Review

If you’ve been trying to find a book to read that will take your marketing skills to the next level, then keep reading this.

I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I found out, even more, reading it the 2nd time around.

It’s one of those books that you have to check out multiple times to totally comprehend it. And even then, it’s still inadequate.

Brunson stated in the intro of the book that his objective was to keep the book evergreen for years and years to come.

By evergreen, he wishes to keep the book appropriate. Even with marketing methods constantly changing, this book will remain extremely useful in marketing no matter the year (perhaps not the year 2700, however you never ever know).

What is in the book?

In the book, there are 5 various sections.

Section One; Ladders and Funnels

In this section, Brunson discusses value ladders and funnels.

The value ladder is what you’re selling to your customers. To use the example in the book, the worth ladder for a dental practitioner would look something like this:

  • Teeth cleaning
  • Bleaching
  • Retainer
  • Cosmetic

Those 4 steps in this particular worth ladder are examples of what a dental practitioner can offer.

The consumer comes in for a regular tooth cleansing. And then after the lightening, he up-sells the retainer by stating that you might benefit from the usage of a retainer.

Each step up the ladder, the cost increases and up.

Think about your company and see what you can consist of in your value ladder.


In the other parts of this section, Russell informs you how to best go about starting your sales funnel( s).

A funnel relocations people through the sales process. The objective is to have them go into the funnel and convert as much of them as possible and have them return for more.

Before all of that, you initially have to figure out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not succeed in running successful funnels.

I’m not going to attempt and spoil too much for you, however the tail end of area one is “the three kinds of traffic”.

The three types of traffic are 1. traffic you control 2. traffic you don’t manage 3. traffic you own.
Brunson goes into excellent information on the three types of traffic so I suggest you have a look at the book on your own (click here for the DotCom Secrets).

Area Two; Your Communication/ Follow-up Funnel

In this section, Brunson discusses the attractive character and what it indicates for your funnels (if you don’t have an appealing character, then your funnels won’t succeed).

The appealing character is someone consumers can relate too (i.e somebody who was in a similar position as the consumer, or an influencer of sorts).

Brunson likewise talks about the correct emails you need to send to your customers after they have actually registered for your email list. He even offers you scripts!

Prior to he closes out the chapter, he offers you his “daily Seinfeld series” for emails. Who doesn’t love Seinfeld?? This chapter was pure gold, so once again, I recommend you pick up a copy of the book to learn more!

Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This section is everything about funnels. How to develop them, how to handle them, how to utilize them in the best possible method so you can see the best results.

He speaks about the various kinds of funnels and the appropriate way to use each of those, where to place them, and he discusses the foundation of a funnel which was truly cool to see.

I was shocked by just how much details he gave away in this area. He might’ve held back a little bit, however he went full throttle in providing detail.

Area Four; Funnels and Scripts.

In this area, Brunson talks about the different kinds of deals you can do for your funnels.
Do you know what else he performs in this area? He offers more e-mail scripts!

The scripts he gives work for the various types of funnels you run. For instance; there is a chapter in this section titled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.

He goes into greater information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).

Area Five; Clickfunnels.

In the last section, he shows you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is simply a website where you can choose templates for a funnel and modify it to your preference.

Check out Dotcom Secrets for FREE Here.

DotCom Secrets is a comprehensive crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar companies online and his experience assisting thousands of other individuals construct effective companies.

If you’ve invested any quantity of time on the planet of internet marketing, then you’ve most likely heard of Russell prior to. He’s authored a couple of books already and has constructed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.

If you wish to achieve success selling online, you should definitely have a look at ClickFunnels. They make it easy to try before you purchase with a 14 day totally free trial.

Brunson is the genuine offer, therefore is DotCom Secrets. It’s full of actual, actionable actions for building and growing any business online. No tricks, no fluff.

It is necessary to understand that even though I’m qualifying web marketing as if it’s something different completely than plain old conventional marketing, it’s not. You might see internet marketing and think “that’s for those internet expert guys who offer courses and things. I have a brick and mortar service company, so that’s not for me” and completely neglect what I’m about to say.

That’s when I would yell “WRONG”!

Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.

I say this because we’re getting to the point where we don’t even require to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.

It’s simply the way customer habits is heading. Even for companies that have a physical presence, the majority of customers will have their very first interaction with the company online long before they ever appear in person.

Here are the facts: year after year, more people are spending more of their cash online. Check this out from Business Insider (focus mine):.

The number of online shoppers has actually grown by almost 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the overall amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These clients are transacting more often, as the number of online transactions has actually risen by 115 million from 2015 to 2016.

Is it really all that surprising? I’m not that surprised. You can buy anything online at this point, even a significant other (they do not deliver through Prime, however, so it’s not worth it to await more than two days).

Understand that you need to know how to reach and offer to people online? Good.

Keep reading.

Surpass the book. Make the most of nearly 50 pages of notes that serve as the best companion to DotCom Secrets.

Why DotCom Secrets?

Offered the previously mentioned realities about customer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has ended up being vital.

Business that wish to make it through, grow, and flourish now and into the future must for that reason comprehend how to reach and sell to people over the internet.

It’s that easy.

Even if the sale happens in digital area, or a minimum of partly in digital space, does not suggest you require to rethink whatever you understand about sales and selling. Many of the tried and true sales concepts that have been utilized because businesses initially existed are still being utilized effectively, however they are being integrated and hybridized to optimal effect for the digital frontier.

From crossover sales to offering online one-for-one, there are a number of special tools, methods, and methods particular to the online landscape that build on basic sales ideas.

This blend of the old and the brand-new is at the foundation of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.

If you want to succeed online, you have to know what these methods are and how to use them.

Russell Brunson didn’t create the majority of the strategies and techniques in the book, nor does he claim to. You can discover educational items that likewise detail a lot of the topics he provides in DotCom Secrets.

None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they likewise do not take such a holistic method.

In DotCom Secrets, Brunson links all the small details that make up a successful online business, while likewise ensuring the reader never ever loses sight of the big picture: rapid organisation growth.

Not only does he break down how current businesses successfully market and sell their items online, he supplies a detailed plan for you to reproduce it within your own business. It has been my experience that this is the area where many similar guides most importantly fail. They concentrate on theory and fall short on actionable details.

In short, if you want to find out how to sell online– be it physical items, digital products, training, or in-person services– you merely HAVE to read this book.


Brunson begins with the foundation of showing you how to determine who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in cash within 12 hours …

Okay, so it’s not that easy.

Let me be clear: this book is not a guide to getting rich quick, making a quick dollar, or using some loophole to rank on Google or Amazon.

The strength of this book is that the content is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why individuals buy.

That hardwiring will be with us permanently, which implies that the tools you use to perform the methods in the book might change, but the strategies will remain the exact same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the variety of tools, strategies, and techniques down to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and deployment of different types of sales funnels online.

What exactly are sales funnels?

Sales funnels are the sequence of interactions a consumer has with a company online during the purchase procedure. It’s the actual pages they go to before, during, and after they purchase something.

You may feel frightened at first, thinking about building sales funnels.

You can quash any concerns or worries you have relating to the technical elements of building sales funnels, or any webpages online for that matter, as soon as you get this book.

Brunson doesn’t want you to get hung up on this when you’re working on your strategy.

This is NOT where entrepreneur and business owners need to be spending their time. Whatever gone over in the book can be created quickly, with no previous technical or coding understanding, using the drag-and-drop page contractor in ClickFunnels.

ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can focus on the things that drive our business forward– not on the technical aspects. My group and I utilize ClickFunnels and we enjoy it.

DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, however if you think you belong in the advanced positioning class you can avoid ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.

Whether or not you use a simplified option depends on you, but the principles that drive the success of sales funnels hold true throughout any variety of platforms. If you have the coding chops, even more power to you.

Sales funnels work and they work in a big method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.

When you have your own website and platform for offering things online (as you absolutely ought to), then by using sales funnels, along with the principles in DotCom Secrets, you’ll be able to control this whole process. It it also important to keep in mind that sales funnels aren’t just for selling products.

In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He lays out numerous methods for developing sales funnels for any kind of services or product.

All of it starts with the Secret Formula (which isn’t that secret really). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure organisation– with no upward boundary for possible future growth.

At the threat of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was skeptical in the beginning that it might be yet another pump and dump info item.

Not the case in the least.

The appeal of Brunson’s explanation is that he concentrates on the psychological components at play that are impacting the decision-making of a customer. By doing things such as developing trust, allaying worries, and eliminating danger, DotCom Secrets information how you can not only increase the earnings capacity of a single consumer, but you can likewise develop a long-lasting fan of your company.

In this way, sales funnels are truly no different than the standard selling process old-fashioned salespeople have actually been refining for years. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital space and enhance the buying experience for your clients and optimize your profits.

So … Should I Read It?

If you have actually been interested enough to read this far, then this book is for you.

If you presently are or will in the future be offering things and finding clients/customers from the internet (i.e., virtually all companies), then the response is a dedicated YES. Yes, this book is for you. If you check out nothing else prior to you start offering online, read this book.

Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.

He likewise provides links to free digital resources that help readers internalize and act on the principles presented in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen methods, this book has actually ended up being a (dog-eared) staple of the mini library of business books I continue a shelf beside my desk.

Best of all, you can get a complimentary copy (just pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be giving this book away free of charge forever, so make certain you claim your copy before they are all gone– or prior to he starts charging what this book is truly worth.

It’s worth noting that Brunson isn’t handing out a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight vital passages.

You ought to see my copy. Every page is bright yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter junkie before however, so that’s just me.


The bottom line is that I like DotCom Secrets. It is all info and no frills. The composing design is succinct and structured and the accompanying graphics are super easy to understand and are “engineered for instant recall.”.

Those are Brunson’s words, not mine, however he hit the nail on the head.

I understand it appears like I have been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Secrets that understands the madness in such an useful method really sticks out from the crowd.

It’s complete of actual, actionable actions for structure and growing any company online. And these 224 million buyers are spending more, as the overall quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current companies successfully market and sell their products online, he provides a detailed plan for you to duplicate it within your own business. Brunson starts with the foundation of showing you how to figure out who your consumers are, where they are online, how to discover them, and how to get their attention. If you check out nothing else prior to you begin offering online, read this book.

Next Steps

Check out Dotcom Secrets for FREE Here.

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