If you’ve been searching for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, a lot more, reading it the 2nd time around.
It’s one of those books that you have to check out numerous times to fully understand it. And even then, it’s still inadequate.
Brunson stated in the intro of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing approaches constantly changing, this book will stay extremely beneficial in marketing no matter the year (maybe not the year 2700, but you never understand).
What is in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this area, Brunson discusses value ladders and funnels.
The worth ladder is what you’re selling to your customers. So to utilize the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleaning
Those 4 steps in this particular worth ladder are examples of what a dental practitioner can use.
The customer comes in for a routine tooth cleaning. The dental expert states that your teeth could be lightened a little bit. So he then up-sells you on teeth bleaching. And after that after the whitening, he up-sells the retainer by saying that you could gain from making use of a retainer. The dental professional says that you can benefit from cosmetic dentistry.
Each step up the ladder, the cost goes up and up.
Think about your organisation and see what you can include in your value ladder.
In the other parts of this area, Russell tells you how to best set about starting your sales funnel( s).
A funnel moves individuals through the sales procedure. The objective is to have them go into the funnel and convert as much of them as possible and have them return for more.
But prior to all of that, you initially need to find out who your dream customers are. Russell made it pretty clear in the book that without this understanding, you will not prosper in running effective funnels.
I’m not going to try and ruin excessive for you, but the last part of area one is “the three types of traffic”.
The 3 types of traffic are 1.
Brunson enters into great detail on the 3 kinds of traffic so I suggest you take a look at the book for yourself (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the appealing character and what it means for your funnels (if you don’t have an appealing character, then your funnels will not be successful).
The appealing character is somebody customers can relate too (i.e somebody who was in a similar position as the consumer, or an influencer of sorts).
Brunson likewise talks about the proper e-mails you need to send to your consumers after they have signed up for your email list. He even provides you scripts!
Prior to he closes out the chapter, he gives you his “daily Seinfeld series” for e-mails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to produce them, how to handle them, how to use them in the very best possible way so you can see the best results.
He talks about the different types of funnels and the correct method to use each of those, where to put them, and he talks about the building blocks of a funnel which was really cool to see.
I was amazed by just just how much details he handed out in this area. He could’ve kept back a little bit, however he went full throttle in supplying detail.
Area Four; Funnels and Scripts.
In this area, Brunson goes over the different kinds of offers you can do for your funnels.
Do you know what else he performs in this area? He provides more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. For example; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And finally, he enters into greater information about the various kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is just a website where you can pick templates for a funnel and modify it to your liking.
DotCom Secrets is a thorough crash course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar companies online and his experience assisting countless other people develop effective companies.
If you’ve invested any amount of time on the planet of online marketing, then you’ve most likely heard of Russell before. He’s authored a few books currently and has developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you wish to succeed selling online, you should definitely take a look at ClickFunnels. They make it easy to try before you buy with a 14 day totally free trial.
Brunson is the real deal, therefore is DotCom Secrets. It’s full of real, actionable steps for building and growing any company online. No gimmicks, no fluff.
It is necessary to comprehend that despite the fact that I’m certifying internet marketing as if it’s something different completely than plain old traditional marketing, it’s not. You might see online marketing and believe “that’s for those internet expert men who sell courses and things. I have a brick and mortar service business, so that’s not for me” and totally ignore what I will state.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this because we’re getting to the point where we do not even require to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s just shopping and commerce.
It’s simply the way customer behavior is heading. Even for organisations that have a physical presence, many customers will have their first interaction with the business online long before they ever appear in person.
Here are the facts: every year, more people are spending more of their money online. Check this out from Business Insider (focus mine):.
The number of online buyers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These customers are transacting more regularly, as the number of online deals has risen by 115 million from 2015 to 2016.
Is it truly all that surprising? I’m not that shocked. You can purchase anything online at this point, even a loved one (they do not ship through Prime, though, so it’s not worth it to wait on more than two days).
Realize that you require to understand how to reach and sell to individuals online? Great.
Exceed the book. Benefit from almost 50 pages of notes that serve as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the aforementioned facts about consumer habits and the general instructions of marketing and commerce, understanding and mastering selling in the digital area has actually become important.
Business that wish to endure, grow, and thrive now and into the future should for that reason understand how to reach and offer to individuals online.
It’s that easy.
Just because the sale occurs in digital space, or a minimum of partially in digital space, doesn’t imply you need to reassess everything you know about sales and selling. Many of the attempted and real sales concepts that have been used because services initially existed are still being utilized efficiently, however they are being combined and hybridized to optimal impact for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous unique tools, strategies, and methods particular to the online landscape that build on fundamental sales ideas.
This blend of the old and the new is at the structure of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you want to succeed online, you need to understand what these techniques are and how to use them.
Russell Brunson didn’t develop the majority of the methods and techniques in the book, nor does he declare to. You can discover educational items that similarly outline much of the subjects he presents in DotCom Secrets.
None of these other products, however, present the info in such an easy-to-follow format as DotCom Secrets. In many cases they likewise do not take such a holistic method.
In DotCom Secrets, Brunson links all the small details that make up an effective online company, while also making sure the reader never loses sight of the big picture: rapid business development.
Not just does he break down how present businesses successfully market and offer their products online, he provides a detailed plan for you to replicate it within your own service. It has been my experience that this is the location where many comparable guides most importantly fall short. They focus on theory and fall short on actionable information.
Simply put, if you want to find out how to sell online– be it physical items, digital items, training, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to find out who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a quick dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us forever, which means that the tools you utilize to carry out the strategies in the book might alter, however the methods will stay the exact same. The staying power that the Secret Formula has is a testament to Brunson’s capability to boil the series of tools, methods, and techniques down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets discusses the creation and implementation of different types of sales funnels online.
However just what are sales funnels?
Sales funnels are the series of interactions a consumer has with a company online throughout the purchase process. It’s the literal pages they visit before, during, and after they buy something.
You may feel frightened in the beginning, considering building sales funnels.
You can quash any concerns or fears you have relating to the technical aspects of structure sales funnels, or any webpages online for that matter, as quickly as you pick up this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your technique.
This is NOT where business owners and entrepreneurs need to be investing their time. Whatever gone over in the book can be developed easily, without any prior technical or coding knowledge, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the things that drive our organisation forward– not on the technical elements. My group and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a well-built sales funnels, but if you think you belong in the innovative placement class you can skip best to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you use a simplified service is up to you, however the concepts that drive the success of sales funnels apply across any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely must), then by utilizing sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to control this whole procedure. It it also important to bear in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out a number of techniques for developing sales funnels for any kind of services or product.
Everything starts with the Secret Formula (which isn’t that secret really). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure company– without any upward limit for potential future growth.
At the threat of seeming like a broken record, this book isn’t about a get rich fast plan. And I was doubtful in the beginning that it might be yet another pump and discard info product.
Not the case in the least.
The charm of Brunson’s explanation is that he concentrates on the mental aspects at play that are impacting the decision-making of a consumer. By doing things such as constructing trust, allaying fears, and getting rid of danger, DotCom Secrets details how you can not only increase the earnings capacity of a single client, however you can likewise develop a lifelong fan of your business.
In this way, sales funnels are really no different than the standard selling procedure traditional salespeople have been refining for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your customers and optimize your earnings.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the internet (i.e., essentially all services), then the response is an unwavering YES. Yes, this book is for you. If you read nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.
He also offers links to complimentary digital resources that help readers internalize and act on the concepts provided in the book. Loaded with highly consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually ended up being a (dog-eared) staple of the tiny library of service books I continue a shelf beside my desk.
Best of all, you can get a free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book away totally free forever, so make sure you claim your copy prior to they are all gone– or prior to he begins charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize important passages.
You should see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters next to my desk. I’ve been called a highlighter addict prior to however, so that’s simply me.
The Bottom Line.
The bottom line is that I enjoy DotCom Tricks. It is all details and no frills. The composing design is succinct and structured and the accompanying graphics are incredibly easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it appears like I have actually been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can appear so frustrating. There are a lot of moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such a practical method truly stands apart from the crowd.
It’s complete of actual, actionable steps for structure and growing any company online. And these 224 million consumers are investing more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing organisations successfully market and sell their products online, he supplies a detailed blueprint for you to duplicate it within your own service. Brunson starts with the structure of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else before you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.