If you’ve been searching for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I learned, much more, reading it the second time around.
It’s one of those books that you need to read several times to fully grasp it. And even then, it’s still inadequate.
Brunson stated in the intro of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing techniques continuously altering, this book will stay incredibly helpful in marketing no matter the year (perhaps not the year 2700, but you never ever know).
What’s in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this section, Brunson talks about value ladders and funnels.
The value ladder is what you’re selling to your consumers. So to use the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dentist can provide.
The customer comes in for a regular tooth cleansing. And then after the lightening, he up-sells the retainer by stating that you could benefit from the usage of a retainer.
Each step up the ladder, the rate increases and up.
Consider your organisation and see what you can include in your worth ladder.
In the other parts of this section, Russell informs you how to best set about starting your sales funnel( s).
A funnel relocations people through the sales process. The objective is to have them get in the funnel and transform as much of them as possible and have them return for more.
But before all of that, you initially have to determine who your dream clients are. Russell made it pretty clear in the book that without this understanding, you will not prosper in running successful funnels.
I’m not going to attempt and ruin excessive for you, however the tail end of area one is “the three kinds of traffic”.
The 3 types of traffic are 1. traffic you control 2. traffic you don’t control 3. traffic you own.
Brunson enters into fantastic detail on the 3 types of traffic so I recommend you take a look at the book for yourself (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the appealing character and what it implies for your funnels (if you do not have an appealing character, then your funnels will not achieve success).
The appealing character is somebody consumers can relate too (i.e somebody who was in a comparable position as the consumer, or an influencer of sorts).
Brunson likewise goes over the appropriate emails you require to send to your consumers after they have actually signed up for your e-mail list. He even provides you scripts!
Before he liquidates the chapter, he provides you his “everyday Seinfeld sequence” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to produce them, how to handle them, how to use them in the very best possible method so you can see the very best results.
He speaks about the different types of funnels and the proper method to utilize each of those, where to position them, and he discusses the building blocks of a funnel which was truly cool to see.
I was amazed by simply how much information he distributed in this area. He might’ve held back a bit, but he went full throttle in offering information.
Area Four; Funnels and Scripts.
In this section, Brunson discusses the different types of deals you can do for your funnels.
Do you know what else he carries out in this area? He gives more e-mail scripts!
The scripts he gives work for the different types of funnels you run. For instance; there is a chapter in this section titled “The Perfect Webinar” and because chapter, he offers you email scripts that work well for webinars that you are hosting.
And lastly, he enters into greater detail about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is merely a website where you can pick design templates for a funnel and edit it to your taste.
DotCom Secrets is a thorough crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar organisations online and his experience helping thousands of other people construct successful business.
If you’ve invested any quantity of time in the world of online marketing, then you’ve probably heard of Russell prior to. He’s authored a few books currently and has built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you wish to achieve success selling online, you must definitely take a look at ClickFunnels. They make it simple to attempt prior to you buy with a 14 day complimentary trial.
Brunson is the real offer, and so is DotCom Secrets. It’s full of actual, actionable actions for structure and growing any company online. No gimmicks, no fluff.
It is essential to comprehend that despite the fact that I’m certifying online marketing as if it’s something different entirely than plain old standard marketing, it’s not. You might see web marketing and believe “that’s for those internet guru men who offer courses and stuff. I have a brick and mortar service business, so that’s not for me” and completely neglect what I will say.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this because we’re specifying where we don’t even require to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s merely the way customer habits is heading. Even for businesses that have a physical existence, a lot of customers will have their first interaction with the company online long prior to they ever show up face to face.
Here are the realities: year after year, more people are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online consumers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These consumers are transacting more frequently, as the number of online deals has increased by 115 million from 2015 to 2016.
Is it truly all that surprising? I’m not that shocked. You can purchase anything online at this moment, even a significant other (they do not deliver by means of Prime, though, so it’s not worth it to wait for more than 2 days).
Realize that you require to know how to reach and offer to individuals online? Excellent.
Go beyond the book. Take advantage of almost 50 pages of notes that work as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the abovementioned truths about customer habits and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has actually become necessary.
Companies that wish to make it through, grow, and grow now and into the future must therefore comprehend how to reach and sell to people over the internet.
It’s that simple.
Even if the sale takes place in digital space, or a minimum of partly in digital space, doesn’t imply you need to reconsider whatever you learn about sales and selling. A lot of the attempted and real sales concepts that have actually been utilized because businesses first existed are still being utilized efficiently, but they are being integrated and hybridized to optimal result for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous special tools, strategies, and strategies specific to the online landscape that build on fundamental sales concepts.
This mix of the old and the brand-new is at the foundation of what constitutes internet marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you want to be successful online, you need to understand what these methods are and how to use them.
Russell Brunson didn’t develop most of the methods and strategies in the book, nor does he claim to. You can find informational products that likewise describe a number of the subjects he provides in DotCom Secrets.
None of these other items, however, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise a successful online business, while likewise making sure the reader never forgets the big picture: rapid service development.
Not only does he break down how existing businesses effectively market and offer their items online, he provides a step-by-step plan for you to reproduce it within your own company. It has been my experience that this is the location where lots of comparable guides crucially fall short. They focus on theory and fall short on actionable details.
In other words, if you want to learn how to offer online– be it physical items, digital products, coaching, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich quick, making a quick dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which implies that the tools you utilize to perform the strategies in the book may change, but the strategies will stay the very same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the variety of tools, methods, and methods down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the development and deployment of different kinds of sales funnels online.
What exactly are sales funnels?
Sales funnels are the series of interactions a client has with a business online during the purchase procedure. It’s the actual pages they go to before, during, and after they purchase something.
You might feel intimidated initially, thinking of developing sales funnels.
You can quash any issues or fears you have relating to the technical elements of structure sales funnels, or any web pages online for that matter, as soon as you get this book.
Brunson does not desire you to get hung up on this when you’re dealing with your strategy.
This is NOT where company owner and business owners require to be investing their time. Everything discussed in the book can be produced easily, with no previous technical or coding knowledge, utilizing the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was created by Russell Brunson so that entrepreneurs like you and I can concentrate on the important things that drive our organisation forward– not on the technical aspects. My team and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you think you belong in the innovative placement class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a simplified option depends on you, however the concepts that drive the success of sales funnels apply across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely must), then by utilizing sales funnels, in addition to the concepts in DotCom Secrets, you’ll be able to manage this whole process. It it likewise crucial to bear in mind that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out a number of techniques for developing sales funnels for any kind of product and services.
All of it starts with the Secret Formula (which isn’t that secret truly). By making use of pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure company– without any upward boundary for potential future development.
At the risk of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was hesitant in the beginning that it might be yet another pump and discard information product.
Not the case in the least.
The beauty of Brunson’s explanation is that he concentrates on the mental components at play that are affecting the decision-making of a client. By doing things such as building trust, allaying fears, and eliminating danger, DotCom Tricks information how you can not just increase the income potential of a single customer, however you can also construct a long-lasting fan of your company.
In this way, sales funnels are actually no different than the conventional selling process traditional salesmen have been refining for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the purchasing experience for your clients and maximize your profits.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the web (i.e., virtually all organisations), then the answer is a dedicated YES. Yes, this book is for you. If you check out nothing else prior to you begin selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He also supplies links to free digital resources that help readers internalize and act on the principles provided in the book. Jam-packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually ended up being a (dog-eared) staple of the mini library of business books I continue a rack beside my desk.
Most importantly, you can get a complimentary copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away for free permanently, so make sure you claim your copy before they are all gone– or before he begins charging what this book is actually worth.
It’s worth noting that Brunson isn’t giving away a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight important passages.
You must see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter addict prior to though, so that’s simply me.
The Bottom Line.
The bottom line is that I like DotCom Tricks. It is all info and no frills. The writing design is concise and structured and the accompanying graphics are extremely easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it looks like I have actually been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are numerous moving pieces and variables that a book like DotCom Tricks that makes sense of the insanity in such an useful method truly stands out from the crowd.
It’s complete of actual, actionable steps for building and growing any business online. And these 224 million shoppers are spending more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing services effectively market and offer their products online, he provides a detailed blueprint for you to replicate it within your own organisation. Brunson begins with the structure of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read nothing else prior to you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.