If you’ve been looking for a book to read that will take your marketing skills to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, much more, reading it the 2nd time around.
It’s one of those books that you have to check out numerous times to totally grasp it. And even then, it’s still insufficient.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing methods continuously changing, this book will stay incredibly helpful in marketing no matter the year (maybe not the year 2700, but you never ever understand).
What is in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this section, Brunson discusses value ladders and funnels.
The worth ladder is what you’re selling to your consumers. To use the example in the book, the value ladder for a dental practitioner would look something like this:
- Teeth cleaning
Those 4 steps in this specific worth ladder are examples of what a dental practitioner can use.
The customer comes in for a regular tooth cleansing. And then after the whitening, he up-sells the retainer by stating that you might benefit from the usage of a retainer.
Each step up the ladder, the cost goes up and up.
Consider your business and see what you can consist of in your worth ladder.
In the other parts of this area, Russell informs you how to best set about beginning your sales funnel( s).
A funnel moves people through the sales process. The objective is to have them get in the funnel and convert as many of them as possible and have them return for more.
But prior to all of that, you first have to determine who your dream customers are. Russell made it quite clear in the book that without this understanding, you will not succeed in running successful funnels.
I’m not going to try and ruin excessive for you, but the tail end of area one is “the 3 kinds of traffic”.
The three kinds of traffic are 1. traffic you control 2. traffic you don’t control 3. traffic you own.
Brunson enters into great information on the three kinds of traffic so I recommend you check out the book on your own (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson talks about the appealing character and what it indicates for your funnels (if you don’t have an attractive character, then your funnels will not succeed).
The attractive character is someone customers can relate too (i.e someone who remained in a similar position as the customer, or an influencer of sorts).
Brunson also discusses the correct e-mails you require to send to your consumers after they have actually signed up for your e-mail list. He even offers you scripts!
Prior to he closes out the chapter, he provides you his “daily Seinfeld sequence” for emails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to develop them, how to handle them, how to utilize them in the very best possible method so you can see the very best results.
He discusses the various types of funnels and the proper method to utilize each of those, where to place them, and he talks about the foundation of a funnel which was actually cool to see.
I was shocked by simply how much details he distributed in this area. He could’ve held back a bit, but he went full throttle in providing information.
Section Four; Funnels and Scripts.
In this area, Brunson discusses the various kinds of offers you can do for your funnels.
Do you understand what else he carries out in this section? He provides more e-mail scripts!
The scripts he gives work for the various types of funnels you run. For example; there is a chapter in this section titled “The Perfect Webinar” and because chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into higher information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is simply a site where you can decide on templates for a funnel and modify it to your preference.
DotCom Secrets is a detailed crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar organisations online and his experience assisting thousands of other people construct successful companies.
If you’ve spent any amount of time worldwide of internet marketing, then you’ve probably heard of Russell prior to. He’s authored a couple of books currently and has actually built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to succeed selling online, you ought to certainly have a look at ClickFunnels. They make it simple to attempt prior to you buy with a 14 day complimentary trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of real, actionable steps for building and growing any company online. No tricks, no fluff.
It’s important to understand that even though I’m qualifying online marketing as if it’s something various completely than plain old standard marketing, it’s not. You might see internet marketing and think “that’s for those internet guru guys who sell courses and stuff. I have a brick and mortar service business, so that’s not for me” and completely overlook what I will state.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this since we’re getting to the point where we don’t even need to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s just shopping and commerce.
It’s merely the way customer habits is heading. Even for organisations that have a physical presence, the majority of consumers will have their very first interaction with the company online long prior to they ever show up face to face.
Here are the realities: every year, more individuals are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online buyers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the overall quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These consumers are negotiating more regularly, as the number of online transactions has actually increased by 115 million from 2015 to 2016.
However is it truly all that unexpected? I’m not that surprised. You can buy anything online at this point, even a better half (they don’t ship via Prime, however, so it’s not worth it to wait for more than 2 days).
Realize that you require to know how to reach and sell to people online? Good.
Surpass the book. Take advantage of nearly 50 pages of notes that act as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Given the abovementioned realities about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has actually become essential.
Companies that want to make it through, grow, and grow now and into the future must therefore understand how to reach and offer to individuals over the internet.
It’s that basic.
Even if the sale takes place in digital area, or at least partly in digital space, doesn’t imply you need to reassess everything you know about sales and selling. Many of the tried and real sales principles that have been used considering that businesses initially existed are still being utilized successfully, however they are being integrated and hybridized to ideal effect for the digital frontier.
From crossover sales to selling online one-for-one, there are several special tools, strategies, and strategies specific to the online landscape that build on fundamental sales concepts.
This mix of the old and the brand-new is at the structure of what makes up web marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you want to be successful online, you need to understand what these strategies are and how to utilize them.
Russell Brunson didn’t create the majority of the methods and methods in the book, nor does he declare to. You can discover educational products that likewise lay out a lot of the subjects he presents in DotCom Secrets.
None of these other items, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In many cases they likewise do not take such a holistic technique.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online business, while likewise ensuring the reader never ever loses sight of the big picture: exponential company growth.
Not just does he break down how present organisations effectively market and offer their products online, he offers a detailed plan for you to replicate it within your own company. It has actually been my experience that this is the area where many comparable guides crucially fall short. They focus on theory and fail on actionable info.
Simply put, if you wish to learn how to sell online– be it physical items, digital products, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to find out who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a quick dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us permanently, which suggests that the tools you use to execute the strategies in the book may alter, but the strategies will stay the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the range of tools, methods, and tactics to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the production and implementation of various types of sales funnels online.
However exactly what are sales funnels?
Sales funnels are the sequence of interactions a client has with a business online during the purchase process. It’s the literal pages they go to in the past, throughout, and after they purchase something.
You might feel frightened at first, considering building sales funnels.
You can quash any issues or fears you have concerning the technical elements of structure sales funnels, or any webpages online for that matter, as quickly as you pick up this book.
Brunson doesn’t desire you to get hung up on this when you’re dealing with your method.
This is NOT where entrepreneur and business owners need to be spending their time. Whatever talked about in the book can be produced easily, without any prior technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that entrepreneurs like you and I can focus on the things that drive our company forward– not on the technical aspects. My group and I utilize ClickFunnels and we love it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, however if you believe you belong in the innovative placement class you can avoid right to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a streamlined option depends on you, however the concepts that drive the success of sales funnels hold true throughout any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely must), then by making use of sales funnels, as well as the principles in DotCom Secrets, you’ll be able to control this whole process. It it also crucial to remember that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He sets out several strategies for developing sales funnels for any type of service or product.
All of it starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure service– without any upward boundary for potential future growth.
At the risk of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was hesitant at first that it might be yet another pump and discard information item.
Not the case in the least.
The beauty of Brunson’s explanation is that he concentrates on the psychological aspects at play that are affecting the decision-making of a client. By doing things such as building trust, allaying worries, and removing risk, DotCom Tricks information how you can not only increase the profits capacity of a single client, but you can also build a long-lasting fan of your business.
In this way, sales funnels are actually no various than the traditional selling procedure old-fashioned salesmen have been sharpening for years. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your customers and maximize your income.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and finding clients/customers from the internet (i.e., virtually all companies), then the response is a dedicated YES. Yes, this book is for you. If you check out nothing else prior to you start offering online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He also supplies links to totally free digital resources that assist readers internalize and act upon the concepts presented in the book. Jam-packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has become a (dog-eared) staple of the tiny library of service books I continue a rack next to my desk.
Most importantly, you can get a totally free copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be providing this book away totally free permanently, so make sure you claim your copy prior to they are all gone– or before he starts charging what this book is really worth.
It’s worth noting that Brunson isn’t distributing a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight important passages.
You need to see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters beside my desk. I’ve been called a highlighter junkie prior to though, so that’s simply me.
The bottom line is that I love DotCom Secrets. It is all information and no frills. The writing design is concise and structured and the accompanying graphics are extremely easy to understand and are “engineered for immediate recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I understand it appears like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital areas can seem so frustrating. There are a lot of moving pieces and variables that a book like DotCom Tricks that understands the madness in such a practical method really stands out from the crowd.
It’s complete of actual, actionable actions for building and growing any business online. And these 224 million shoppers are investing more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing services effectively market and offer their items online, he provides a detailed blueprint for you to reproduce it within your own service. Brunson starts with the foundation of revealing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else prior to you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.