If you’ve been looking for a book to read that will take your marketing abilities to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, much more, reading it the second time around.
It’s one of those books that you need to read several times to fully grasp it. And even then, it’s still insufficient.
Brunson stated in the introduction of the book that his objective was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing methods continuously changing, this book will remain extremely beneficial in marketing no matter the year (perhaps not the year 2700, but you never know).
What is in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this area, Brunson discusses value ladders and funnels.
The value ladder is what you’re selling to your customers. So to use the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleaning
Those 4 steps in this specific value ladder are examples of what a dental professional can provide.
The consumer comes in for a regular tooth cleaning. The dental practitioner says that your teeth could be bleached a little bit. He then up-sells you on teeth bleaching. And then after the bleaching, he up-sells the retainer by stating that you could take advantage of making use of a retainer. The dentist says that you can benefit from cosmetic dentistry.
Each step up the ladder, the price goes up and up.
Consider your service and see what you can include in your worth ladder.
In the other parts of this area, Russell informs you how to best set about beginning your sales funnel( s).
A funnel relocations individuals through the sales process. The objective is to have them enter the funnel and convert as a lot of them as possible and have them return for more.
But prior to all of that, you first need to figure out who your dream clients are. Russell made it quite clear in the book that without this understanding, you will not succeed in running successful funnels.
I’m not going to try and spoil too much for you, however the last part of area one is “the 3 kinds of traffic”.
The three types of traffic are 1.
Brunson enters into terrific information on the 3 types of traffic so I suggest you check out the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson discusses the attractive character and what it suggests for your funnels (if you don’t have an attractive character, then your funnels will not succeed).
The attractive character is somebody customers can relate too (i.e somebody who was in a similar position as the consumer, or an influencer of sorts).
Brunson likewise goes over the appropriate emails you need to send out to your customers after they have actually registered for your e-mail list. He even offers you scripts!
Prior to he closes out the chapter, he gives you his “everyday Seinfeld sequence” for e-mails. Who does not enjoy Seinfeld?? This chapter was pure gold, so once again, I recommend you pick up a copy of the book to find out more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to create them, how to handle them, how to use them in the best possible way so you can see the very best results.
He discusses the different types of funnels and the proper way to use each of those, where to place them, and he discusses the foundation of a funnel which was truly cool to see.
I was shocked by simply just how much details he distributed in this section. He might’ve kept back a little bit, but he went full throttle in offering information.
Area Four; Funnels and Scripts.
In this section, Brunson goes over the different kinds of deals you can do for your funnels.
Do you know what else he performs in this section? He offers more email scripts!
The scripts he gives work for the different kinds of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
And finally, he enters into greater information about the various kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a site where you can pick and choose design templates for a funnel and edit it to your liking.
DotCom Secrets is a thorough crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar services online and his experience assisting thousands of other people build successful companies.
If you’ve spent any quantity of time on the planet of web marketing, then you’ve probably heard of Russell prior to. He’s authored a few books currently and has actually developed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to be successful selling online, you need to certainly check out ClickFunnels. They make it simple to try before you buy with a 14 day free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of actual, actionable actions for structure and growing any business online. No gimmicks, no fluff.
It is very important to comprehend that even though I’m qualifying internet marketing as if it’s something various totally than plain old standard marketing, it’s not. You might see internet marketing and believe “that’s for those internet expert guys who sell courses and stuff. I have a brick and mortar service business, so that’s not for me” and entirely disregard what I’m about to say.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re specifying where we do not even need to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s simply shopping and commerce.
It’s merely the way consumer habits is heading. Even for businesses that have a physical presence, a lot of consumers will have their very first interaction with the company online long prior to they ever show up personally.
Here are the realities: year after year, more individuals are spending more of their money online. Check this out from Business Insider (focus mine):.
The number of online shoppers has actually grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These consumers are transacting more regularly, as the number of online transactions has actually risen by 115 million from 2015 to 2016.
But is it truly all that surprising? I’m not that surprised. You can buy anything online at this moment, even a better half (they do not ship via Prime, however, so it’s not worth it to wait on more than two days).
Understand that you need to understand how to reach and sell to people online? Excellent.
Exceed the book. Take advantage of nearly 50 pages of notes that work as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the previously mentioned truths about customer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has become important.
Business that wish to endure, grow, and grow now and into the future must for that reason understand how to reach and sell to individuals over the internet.
It’s that simple.
Just because the sale happens in digital space, or a minimum of partly in digital area, doesn’t mean you require to reconsider everything you understand about sales and selling. A number of the attempted and true sales principles that have been used because companies first existed are still being used successfully, but they are being integrated and hybridized to ideal result for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous unique tools, strategies, and methods specific to the online landscape that build on basic sales ideas.
This blend of the old and the brand-new is at the foundation of what makes up internet marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say masterpiece?) DotCom Secrets.
If you wish to achieve success online, you have to understand what these strategies are and how to utilize them.
Russell Brunson didn’t invent the majority of the methods and methods in the book, nor does he claim to. You can find informational products that similarly detail much of the subjects he provides in DotCom Secrets.
None of these other items, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they also do not take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that make up an effective online company, while also making sure the reader never ever loses sight of the big picture: rapid company development.
Not just does he break down how current businesses successfully market and offer their items online, he offers a step-by-step plan for you to duplicate it within your own company. It has actually been my experience that this is the area where numerous similar guides crucially fall short. They concentrate on theory and fail on actionable information.
In other words, if you want to discover how to offer online– be it physical products, digital products, training, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us permanently, which means that the tools you utilize to carry out the strategies in the book may change, however the methods will stay the exact same. The staying power that the Secret Formula has is a testament to Brunson’s capability to boil the variety of tools, techniques, and tactics to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the development and implementation of various kinds of sales funnels online.
However just what are sales funnels?
Sales funnels are the series of interactions a consumer has with a company online throughout the purchase procedure. It’s the literal pages they check out in the past, during, and after they purchase something.
You may feel intimidated at first, thinking about building sales funnels.
You can quash any issues or fears you have regarding the technical elements of structure sales funnels, or any web pages online for that matter, as quickly as you get this book.
Brunson doesn’t want you to get hung up on this when you’re dealing with your technique.
This is NOT where entrepreneur and entrepreneurs need to be investing their time. Everything talked about in the book can be created easily, without any prior technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that entrepreneurs like you and I can focus on the things that drive our service forward– not on the technical aspects. My group and I utilize ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, however if you believe you belong in the innovative positioning class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you use a streamlined service is up to you, however the ideas that drive the success of sales funnels are true throughout any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a big way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely should), then by making use of sales funnels, along with the ideas in DotCom Secrets, you’ll have the ability to manage this whole procedure. It it also important to bear in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He sets out a number of strategies for constructing sales funnels for any kind of services or product.
Everything starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure organisation– without any upward boundary for potential future development.
At the threat of seeming like a broken record, this book isn’t about a get rich quick plan. And I was hesitant in the beginning that it might be yet another pump and dump details item.
Not the case in the least.
The charm of Brunson’s explanation is that he concentrates on the mental components at play that are affecting the decision-making of a consumer. By doing things such as building trust, allaying fears, and getting rid of risk, DotCom Tricks information how you can not just increase the income capacity of a single client, however you can likewise build a lifelong fan of your company.
In this way, sales funnels are really no various than the standard selling procedure old-fashioned salesmen have been honing for years. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your customers and maximize your profits.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the internet (i.e., virtually all businesses), then the response is an unfaltering YES. Yes, this book is for you. If you check out absolutely nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Tricks either.
He also offers links to complimentary digital resources that assist readers internalize and act on the concepts presented in the book. Loaded with highly consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has ended up being a (dog-eared) staple of the tiny library of company books I keep on a rack beside my desk.
Best of all, you can get a free copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away free of charge forever, so make sure you declare your copy before they are all gone– or prior to he begins charging what this book is actually worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize important passages.
You ought to see my copy. Every page is intense yellow and there’s a stack of dead highlighters beside my desk. I have actually been called a highlighter addict before though, so that’s simply me.
The bottom line is that I love DotCom Tricks. It is all information and no frills. The writing design is succinct and structured and the accompanying graphics are very easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I understand it seems like I have actually been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are so many moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such an useful way actually stands out from the crowd.
It’s full of real, actionable steps for structure and growing any company online. And these 224 million consumers are investing more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing services successfully market and sell their items online, he supplies a step-by-step plan for you to reproduce it within your own service. Brunson starts with the foundation of showing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you read nothing else before you start offering online, read this book.