If you’ve been searching for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, even more, reading it the 2nd time around.
It’s one of those books that you need to read several times to totally grasp it. And even then, it’s still insufficient.
Brunson stated in the intro of the book that his objective was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing approaches constantly changing, this book will remain incredibly useful in marketing no matter the year (perhaps not the year 2700, but you never ever know).
What’s in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this area, Brunson talks about worth ladders and funnels.
The worth ladder is what you’re selling to your consumers. To utilize the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dentist can use.
The consumer comes in for a routine tooth cleansing. The dentist says that your teeth might be lightened a little bit. He then up-sells you on teeth whitening. And then after the whitening, he up-sells the retainer by stating that you might take advantage of making use of a retainer. The dental professional says that you can benefit from cosmetic dentistry.
Each step up the ladder, the rate increases and up.
Think of your organisation and see what you can consist of in your worth ladder.
In the other parts of this section, Russell informs you how to best go about beginning your sales funnel( s).
A funnel relocations people through the sales procedure. The objective is to have them get in the funnel and convert as much of them as possible and have them come back for more.
Before all of that, you initially have to figure out who your dream clients are. Russell made it quite clear in the book that without this understanding, you will not succeed in running effective funnels.
I’m not going to attempt and ruin too much for you, but the last part of section one is “the 3 types of traffic”.
The 3 types of traffic are 1.
Brunson enters into great information on the 3 types of traffic so I recommend you have a look at the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the attractive character and what it indicates for your funnels (if you do not have an attractive character, then your funnels will not achieve success).
The appealing character is someone consumers can relate too (i.e somebody who was in a similar position as the consumer, or an influencer of sorts).
Brunson likewise talks about the correct e-mails you need to send out to your customers after they have registered for your email list. He even offers you scripts!
Before he closes out the chapter, he offers you his “day-to-day Seinfeld series” for emails. Who doesn’t love Seinfeld?? This chapter was pure gold, so once again, I recommend you get a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to develop them, how to handle them, how to utilize them in the very best possible method so you can see the very best results.
He speaks about the various types of funnels and the appropriate way to use each of those, where to place them, and he discusses the building blocks of a funnel which was really cool to see.
I was shocked by just just how much details he handed out in this section. He might’ve kept back a bit, however he went full throttle in offering information.
Section Four; Funnels and Scripts.
In this area, Brunson discusses the various types of deals you can do for your funnels.
Do you understand what else he does in this section? He offers more email scripts!
The scripts he gives work for the different types of funnels you run. ; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And lastly, he enters into greater information about the various kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a website where you can choose templates for a funnel and edit it to your liking.
DotCom Secrets is a detailed refresher course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar services online and his experience helping thousands of other individuals construct effective companies.
If you’ve invested any amount of time worldwide of web marketing, then you’ve most likely heard of Russell before. He’s authored a couple of books already and has developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to achieve success selling online, you should definitely take a look at ClickFunnels. They make it easy to try before you buy with a 14 day free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of real, actionable steps for building and growing any company online. No gimmicks, no fluff.
It is necessary to understand that despite the fact that I’m qualifying online marketing as if it’s something different totally than plain old standard marketing, it’s not. You might see internet marketing and think “that’s for those internet guru men who offer courses and things. I have a physical service organisation, so that’s not for me” and totally ignore what I will say.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this because we’re getting to the point where we do not even need to qualify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.
It’s just the method customer behavior is heading. Even for businesses that have a physical existence, many customers will have their first interaction with the company online long before they ever appear personally.
Here are the realities: every year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online shoppers has grown by nearly 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These consumers are transacting more often, as the number of online transactions has actually risen by 115 million from 2015 to 2016.
However is it actually all that unexpected? I’m not that surprised. You can purchase anything online at this moment, even a better half (they do not deliver by means of Prime, though, so it’s not worth it to wait on more than two days).
Recognize that you need to understand how to reach and offer to individuals online? Good.
Exceed the book. Make the most of almost 50 pages of notes that act as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the previously mentioned realities about customer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital space has become essential.
Business that wish to survive, grow, and flourish now and into the future must for that reason understand how to reach and sell to people over the internet.
It’s that easy.
Even if the sale happens in digital space, or a minimum of partly in digital area, does not suggest you require to reconsider whatever you understand about sales and selling. A lot of the tried and real sales concepts that have actually been utilized given that organisations first existed are still being used effectively, however they are being combined and hybridized to optimum result for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of distinct tools, techniques, and strategies particular to the online landscape that build on fundamental sales ideas.
This mix of the old and the new is at the structure of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you wish to achieve success online, you need to understand what these strategies are and how to use them.
Russell Brunson didn’t invent the majority of the strategies and techniques in the book, nor does he claim to. You can discover informational products that likewise lay out a number of the subjects he presents in DotCom Secrets.
None of these other items, however, present the info in such an easy-to-follow format as DotCom Secrets. Oftentimes they also don’t take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that make up an effective online business, while likewise making sure the reader never loses sight of the big picture: rapid company growth.
Not just does he break down how present companies effectively market and offer their products online, he supplies a detailed blueprint for you to duplicate it within your own organisation. It has actually been my experience that this is the area where many similar guides crucially fail. They concentrate on theory and fail on actionable details.
Simply put, if you want to learn how to offer online– be it physical items, digital products, coaching, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of revealing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich quick, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us permanently, which means that the tools you use to perform the strategies in the book may alter, but the strategies will stay the same. The staying power that the Secret Formula has is a testament to Brunson’s ability to boil the variety of tools, methods, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the production and implementation of various kinds of sales funnels online.
What precisely are sales funnels?
Sales funnels are the series of interactions a client has with a company online during the purchase process. It’s the actual pages they check out before, throughout, and after they buy something.
You might feel daunted at first, considering building sales funnels.
You can quash any concerns or fears you have relating to the technical elements of building sales funnels, or any webpages online for that matter, as quickly as you get this book.
Brunson does not desire you to get hung up on this when you’re working on your technique.
This is NOT where entrepreneur and business owners require to be investing their time. Whatever discussed in the book can be created easily, with no prior technical or coding understanding, using the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our service forward– not on the technical aspects. My group and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, but if you think you belong in the sophisticated placement class you can avoid best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a simplified option depends on you, however the concepts that drive the success of sales funnels hold true across any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you definitely need to), then by using sales funnels, in addition to the ideas in DotCom Secrets, you’ll be able to manage this entire procedure. It it also crucial to bear in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He lays out several strategies for building sales funnels for any type of product and services.
All of it starts with the Secret Formula (which isn’t that secret actually). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure organisation– with no upward border for potential future growth.
At the threat of seeming like a broken record, this book isn’t about a get rich quick scheme. And I was hesitant at first that it might be yet another pump and discard details item.
Not the case in the least.
The beauty of Brunson’s explanation is that he focuses on the psychological aspects at play that are affecting the decision-making of a consumer. By doing things such as building trust, easing worries, and removing threat, DotCom Secrets information how you can not just increase the profits capacity of a single consumer, but you can also construct a lifelong fan of your business.
In this way, sales funnels are really no different than the traditional selling process traditional salesmen have actually been sharpening for years. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your clients and optimize your revenue.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and finding clients/customers from the web (i.e., essentially all businesses), then the response is an unfaltering YES. Yes, this book is for you. If you check out nothing else prior to you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He also supplies links to free digital resources that help readers internalize and act upon the principles provided in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually ended up being a (dog-eared) staple of the tiny library of business books I keep on a shelf beside my desk.
Most importantly, you can get a complimentary copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be offering this book away totally free forever, so make sure you claim your copy prior to they are all gone– or prior to he starts charging what this book is truly worth.
It deserves noting that Brunson isn’t handing out a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight crucial passages.
You should see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I have actually been called a highlighter junkie before however, so that’s just me.
The bottom line is that I enjoy DotCom Tricks. It is all info and no frills. The writing style is concise and structured and the accompanying graphics are very easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I understand it looks like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can appear so frustrating. There are many moving pieces and variables that a book like DotCom Secrets that understands the madness in such an useful method truly stands out from the crowd.
It’s complete of real, actionable steps for building and growing any business online. And these 224 million buyers are investing more, as the overall amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present companies effectively market and sell their items online, he offers a detailed plan for you to duplicate it within your own service. Brunson begins with the foundation of showing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else before you begin offering online, read this book.
Check out Dotcom Secrets for FREE Here.