If you’ve been trying to find a book to read that will take your marketing skills to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I found out, a lot more, reading it the 2nd time around.
It’s one of those books that you need to read several times to totally grasp it. And even then, it’s still not enough.
Brunson said in the intro of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing approaches continuously changing, this book will stay incredibly useful in marketing no matter the year (perhaps not the year 2700, but you never know).
What is in the book?
In the book, there are 5 various areas.
Section One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The worth ladder is what you’re selling to your customers. So to utilize the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental practitioner can provide.
The consumer comes in for a regular tooth cleansing. And then after the bleaching, he up-sells the retainer by stating that you could benefit from the use of a retainer.
Each step up the ladder, the price goes up and up.
Think about your organisation and see what you can consist of in your worth ladder.
In the other parts of this section, Russell tells you how to best set about beginning your sales funnel( s).
A funnel moves individuals through the sales procedure. The objective is to have them go into the funnel and transform as much of them as possible and have them come back for more.
Before all of that, you first have to figure out who your dream clients are. Russell made it quite clear in the book that without this understanding, you will not be successful in running successful funnels.
I’m not going to try and spoil excessive for you, however the last part of area one is “the three types of traffic”.
The three kinds of traffic are 1. traffic you manage 2. traffic you don’t manage 3. traffic you own.
Brunson goes into terrific information on the 3 kinds of traffic so I suggest you take a look at the book on your own (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson goes over the attractive character and what it indicates for your funnels (if you don’t have an attractive character, then your funnels will not be successful).
The attractive character is somebody consumers can relate too (i.e somebody who was in a comparable position as the customer, or an influencer of sorts).
Brunson likewise talks about the appropriate e-mails you require to send out to your consumers after they have actually registered for your email list. He even gives you scripts!
Before he liquidates the chapter, he gives you his “daily Seinfeld sequence” for emails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to discover more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to develop them, how to manage them, how to use them in the best possible method so you can see the best outcomes.
He discusses the different types of funnels and the appropriate method to utilize each of those, where to place them, and he talks about the building blocks of a funnel which was really cool to see.
I was shocked by simply just how much details he handed out in this area. He could’ve kept back a bit, however he went full throttle in supplying detail.
Section Four; Funnels and Scripts.
In this area, Brunson goes over the various types of deals you can do for your funnels.
Do you understand what else he does in this area? He provides more e-mail scripts!
The scripts he gives work for the different types of funnels you run. For example; there is a chapter in this section titled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.
He goes into greater detail about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not understand what Clickfunnels is, it is just a site where you can choose templates for a funnel and edit it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a comprehensive refresher course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar organisations online and his experience helping countless other individuals develop successful companies.
If you’ve spent any quantity of time in the world of web marketing, then you’ve most likely become aware of Russell prior to. He’s authored a couple of books already and has developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to succeed selling online, you must certainly take a look at ClickFunnels. They make it easy to attempt prior to you buy with a 14 day totally free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of actual, actionable steps for building and growing any company online. No gimmicks, no fluff.
It’s important to comprehend that although I’m qualifying internet marketing as if it’s something various totally than plain old conventional marketing, it’s not. You may see internet marketing and believe “that’s for those internet expert men who offer courses and stuff. I have a brick and mortar service business, so that’s not for me” and completely ignore what I’m about to state.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re specifying where we don’t even require to qualify shopping online as online shopping any longer, or shops online as e-commerce; it’s simply shopping and commerce.
It’s simply the way consumer behavior is heading. Even for services that have a physical existence, most consumers will have their very first interaction with the business online long before they ever show up face to face.
Here are the realities: every year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online buyers has grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Lastly, these consumers are transacting more often, as the number of online deals has risen by 115 million from 2015 to 2016.
Is it truly all that unexpected? I’m not that surprised. You can buy anything online at this moment, even a better half (they do not deliver by means of Prime, however, so it’s not worth it to wait on more than 2 days).
Realize that you require to understand how to reach and sell to people online? Good.
Go beyond the book. Make the most of nearly 50 pages of notes that act as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Provided the previously mentioned realities about consumer habits and the basic direction of marketing and commerce, understanding and mastering selling in the digital space has ended up being necessary.
Business that want to make it through, grow, and thrive now and into the future should for that reason understand how to reach and offer to people over the internet.
It’s that simple.
Even if the sale takes place in digital area, or a minimum of partly in digital area, does not suggest you require to rethink whatever you learn about sales and selling. Much of the attempted and true sales concepts that have actually been used given that companies first existed are still being utilized effectively, however they are being integrated and hybridized to ideal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of special tools, techniques, and strategies particular to the online landscape that build on fundamental sales ideas.
This blend of the old and the new is at the structure of what constitutes internet marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I state work of art?) DotCom Secrets.
If you wish to be successful online, you need to understand what these methods are and how to utilize them.
Russell Brunson didn’t create most of the strategies and methods in the book, nor does he claim to. You can discover informational products that similarly lay out a lot of the topics he presents in DotCom Secrets.
None of these other items, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they likewise don’t take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that make up a successful online company, while also making sure the reader never ever forgets the big picture: exponential business development.
Not just does he break down how present businesses effectively market and offer their items online, he supplies a detailed blueprint for you to duplicate it within your own organisation. It has actually been my experience that this is the area where numerous similar guides crucially fall short. They focus on theory and fail on actionable information.
In other words, if you wish to discover how to sell online– be it physical products, digital products, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to determine who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us forever, which suggests that the tools you use to execute the strategies in the book may alter, however the strategies will remain the same. The staying power that the Secret Formula has is a testimony to Brunson’s capability to boil the variety of tools, techniques, and strategies to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and implementation of various kinds of sales funnels online.
However exactly what are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online during the purchase procedure. It’s the literal pages they go to before, during, and after they buy something.
You might feel frightened in the beginning, thinking of building sales funnels.
You can quash any concerns or fears you have concerning the technical aspects of structure sales funnels, or any websites online for that matter, as quickly as you pick up this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your technique.
This is NOT where entrepreneur and entrepreneurs need to be spending their time. Whatever gone over in the book can be developed easily, with no prior technical or coding understanding, utilizing the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can concentrate on the important things that drive our service forward– not on the technical elements. My group and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you think you belong in the advanced positioning class you can avoid ideal to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you use a streamlined solution depends on you, however the principles that drive the success of sales funnels are true throughout any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely should), then by utilizing sales funnels, as well as the ideas in DotCom Secrets, you’ll have the ability to control this whole process. It it also essential to keep in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out a number of methods for developing sales funnels for any type of product or service.
Everything starts with the Secret Formula (which isn’t that secret really). By making use of pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure company– without any upward boundary for potential future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was hesitant initially that it might be yet another pump and dump info product.
Not the case in the least.
The appeal of Brunson’s description is that he focuses on the mental elements at play that are affecting the decision-making of a customer. By doing things such as developing trust, easing worries, and removing danger, DotCom Tricks information how you can not only increase the profits capacity of a single client, but you can also construct a long-lasting fan of your company.
In this way, sales funnels are actually no different than the conventional selling process old school salespeople have actually been refining for decades. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your consumers and optimize your income.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the internet (i.e., practically all organisations), then the answer is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He likewise provides links to complimentary digital resources that assist readers internalize and act upon the concepts provided in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has become a (dog-eared) staple of the mini library of service books I continue a shelf beside my desk.
Most importantly, you can get a free copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away for free permanently, so make sure you claim your copy before they are all gone– or prior to he begins charging what this book is truly worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize crucial passages.
You should see my copy. Every page is bright yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict prior to though, so that’s just me.
The bottom line is that I enjoy DotCom Tricks. It is all information and no frills. The composing style is succinct and structured and the accompanying graphics are incredibly easy to understand and are “engineered for instant recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I understand it looks like I have been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can appear so overwhelming. There are numerous moving pieces and variables that a book like DotCom Tricks that makes sense of the insanity in such a helpful way really stands apart from the crowd.
It’s full of real, actionable actions for structure and growing any company online. And these 224 million shoppers are spending more, as the total quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing businesses successfully market and sell their items online, he provides a detailed plan for you to reproduce it within your own service. Brunson starts with the structure of revealing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you check out nothing else before you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.