If you’ve been looking for a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I found out, a lot more, reading it the second time around.
It’s one of those books that you need to check out numerous times to completely grasp it. And even then, it’s still inadequate.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing approaches constantly changing, this book will stay exceptionally useful in marketing no matter the year (possibly not the year 2700, but you never know).
What’s in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this area, Brunson speaks about worth ladders and funnels.
The worth ladder is what you’re offering to your customers. To utilize the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleaning
Those 4 steps in this particular worth ladder are examples of what a dentist can provide.
The consumer comes in for a routine tooth cleaning. And then after the bleaching, he up-sells the retainer by stating that you could benefit from the usage of a retainer.
Each step up the ladder, the price increases and up.
Think of your business and see what you can consist of in your value ladder.
In the other parts of this section, Russell informs you how to best set about starting your sales funnel( s).
A funnel moves individuals through the sales process. The objective is to have them get in the funnel and convert as a number of them as possible and have them come back for more.
However prior to all of that, you first have to figure out who your dream customers are. Russell made it quite clear in the book that without this knowledge, you will not be successful in running successful funnels.
I’m not going to try and spoil too much for you, however the last part of area one is “the 3 types of traffic”.
The three types of traffic are 1.
Brunson enters into terrific information on the three types of traffic so I recommend you take a look at the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the appealing character and what it indicates for your funnels (if you don’t have an appealing character, then your funnels won’t be successful).
The appealing character is somebody consumers can relate too (i.e someone who remained in a similar position as the consumer, or an influencer of sorts).
Brunson likewise discusses the correct e-mails you need to send to your customers after they have signed up for your email list. He even gives you scripts!
Prior to he closes out the chapter, he offers you his “daily Seinfeld series” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so once again, I recommend you pick up a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to produce them, how to manage them, how to use them in the very best possible way so you can see the very best results.
He talks about the different types of funnels and the proper method to use each of those, where to position them, and he speaks about the foundation of a funnel which was truly cool to see.
I was shocked by just how much info he handed out in this section. He might’ve kept back a bit, however he went full throttle in offering detail.
Area Four; Funnels and Scripts.
In this section, Brunson goes over the various types of deals you can do for your funnels.
Do you understand what else he does in this area? He provides more e-mail scripts!
The scripts he gives work for the different types of funnels you run. ; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into greater detail about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is merely a website where you can decide on design templates for a funnel and edit it to your liking.
DotCom Secrets is a detailed refresher course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar organisations online and his experience helping countless other individuals construct successful business.
If you’ve spent any amount of time on the planet of web marketing, then you’ve probably heard of Russell before. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to achieve success selling online, you need to definitely have a look at ClickFunnels. They make it easy to attempt prior to you purchase with a 14 day totally free trial.
Brunson is the genuine deal, therefore is DotCom Secrets. It’s full of actual, actionable actions for building and growing any company online. No tricks, no fluff.
It’s important to comprehend that even though I’m qualifying internet marketing as if it’s something different entirely than plain old conventional marketing, it’s not. You might see online marketing and believe “that’s for those internet expert guys who sell courses and stuff. I have a brick and mortar service organisation, so that’s not for me” and entirely neglect what I’m about to say.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this because we’re specifying where we do not even need to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the way consumer behavior is heading. Even for companies that have a physical existence, a lot of consumers will have their first interaction with the company online long before they ever show up in person.
Here are the facts: every year, more people are investing more of their cash online. Check this out from Business Insider (focus mine):.
The variety of online buyers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These clients are transacting more often, as the number of online deals has actually increased by 115 million from 2015 to 2016.
Is it truly all that surprising? I’m not that shocked. You can purchase anything online at this point, even a better half (they don’t deliver through Prime, however, so it’s not worth it to wait for more than two days).
Realize that you require to understand how to reach and offer to individuals online? Great.
Exceed the book. Make the most of nearly 50 pages of notes that act as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the aforementioned facts about consumer habits and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has ended up being important.
Business that want to survive, grow, and grow now and into the future must for that reason comprehend how to reach and sell to individuals online.
It’s that basic.
Just because the sale takes place in digital area, or at least partially in digital area, does not indicate you require to rethink whatever you know about sales and selling. Much of the attempted and real sales concepts that have been utilized considering that companies initially existed are still being used successfully, however they are being integrated and hybridized to optimal impact for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous unique tools, techniques, and techniques specific to the online landscape that build on fundamental sales principles.
This blend of the old and the new is at the foundation of what constitutes online marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you wish to be successful online, you need to understand what these strategies are and how to utilize them.
Russell Brunson didn’t develop the majority of the strategies and strategies in the book, nor does he declare to. You can discover educational items that similarly outline a lot of the topics he presents in DotCom Secrets.
None of these other products, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. In most cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online business, while also making certain the reader never ever loses sight of the big picture: rapid business growth.
Not just does he break down how current organisations effectively market and sell their products online, he provides a detailed blueprint for you to replicate it within your own organisation. It has been my experience that this is the area where lots of similar guides most importantly fail. They concentrate on theory and fall short on actionable information.
Simply put, if you want to discover how to offer online– be it physical products, digital items, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of revealing you how to find out who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us forever, which indicates that the tools you use to carry out the strategies in the book may change, however the methods will remain the same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the range of tools, techniques, and methods to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the production and implementation of various kinds of sales funnels online.
What exactly are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online during the purchase process. It’s the actual pages they go to before, throughout, and after they purchase something.
You might feel daunted in the beginning, thinking of building sales funnels.
You can quash any issues or fears you have relating to the technical aspects of structure sales funnels, or any web pages online for that matter, as soon as you get this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your technique.
This is NOT where entrepreneur and business owners need to be investing their time. Whatever gone over in the book can be produced easily, with no prior technical or coding understanding, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that business owners like you and I can focus on the things that drive our service forward– not on the technical elements. My team and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a well-built sales funnels, however if you believe you belong in the advanced placement class you can avoid best to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a simplified option is up to you, however the principles that drive the success of sales funnels hold true across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a huge method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you absolutely need to), then by using sales funnels, along with the ideas in DotCom Secrets, you’ll have the ability to manage this entire process. It it likewise crucial to keep in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He sets out a number of methods for developing sales funnels for any kind of product or service.
Everything starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure business– without any upward limit for possible future development.
At the threat of seeming like a broken record, this book isn’t about a get rich fast plan. And I was hesitant initially that it might be yet another pump and discard information item.
Not the case in the least.
The charm of Brunson’s explanation is that he focuses on the mental components at play that are impacting the decision-making of a client. By doing things such as developing trust, easing worries, and eliminating danger, DotCom Tricks information how you can not only increase the earnings capacity of a single consumer, however you can also build a long-lasting fan of your company.
In this way, sales funnels are really no various than the conventional selling process traditional salespeople have actually been sharpening for decades. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your clients and optimize your revenue.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and finding clients/customers from the internet (i.e., virtually all businesses), then the answer is a dedicated YES. Yes, this book is for you. If you read nothing else prior to you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.
He also offers links to totally free digital resources that help readers internalize and act on the concepts presented in the book. Loaded with highly consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has ended up being a (dog-eared) staple of the small library of business books I keep a shelf next to my desk.
Most importantly, you can get a free copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be providing this book away free of charge permanently, so make sure you claim your copy prior to they are all gone– or prior to he begins charging what this book is actually worth.
It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight vital passages.
You should see my copy. Every page is intense yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter junkie prior to however, so that’s simply me.
The Bottom Line.
The bottom line is that I love DotCom Secrets. It is all details and no frills. The writing design is concise and structured and the accompanying graphics are super easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I understand it seems like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are many moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such a helpful way actually stands out from the crowd.
It’s full of actual, actionable steps for building and growing any company online. And these 224 million buyers are spending more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current services effectively market and sell their products online, he offers a detailed plan for you to reproduce it within your own organisation. Brunson starts with the structure of showing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you check out nothing else prior to you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.