If you’ve been searching for a book to check out that will take your marketing skills to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I learned, even more, reading it the second time around.
It’s one of those books that you have to read numerous times to totally understand it. And even then, it’s still not enough.
Brunson stated in the intro of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing methods continuously changing, this book will stay extremely useful in marketing no matter the year (maybe not the year 2700, however you never ever know).
What is in the book?
In the book, there are 5 various sections.
Section One; Ladders and Funnels
In this section, Brunson talks about worth ladders and funnels.
The value ladder is what you’re offering to your customers. To utilize the example in the book, the worth ladder for a dental professional would look something like this:
- Teeth cleaning
Those 4 steps in this particular worth ladder are examples of what a dental professional can use.
The consumer comes in for a routine tooth cleaning. And then after the lightening, he up-sells the retainer by saying that you might benefit from the usage of a retainer.
Each step up the ladder, the price goes up and up.
Consider your service and see what you can consist of in your worth ladder.
In the other parts of this area, Russell tells you how to best set about starting your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them get in the funnel and convert as much of them as possible and have them return for more.
Prior to all of that, you first have to figure out who your dream customers are. Russell made it pretty clear in the book that without this knowledge, you will not be successful in running effective funnels.
I’m not going to attempt and spoil too much for you, but the last part of area one is “the three types of traffic”.
The three types of traffic are 1.
Brunson enters into excellent information on the three types of traffic so I suggest you have a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the attractive character and what it implies for your funnels (if you do not have an appealing character, then your funnels will not succeed).
The appealing character is someone consumers can relate too (i.e somebody who remained in a similar position as the customer, or an influencer of sorts).
Brunson also goes over the proper e-mails you require to send out to your consumers after they have actually signed up for your e-mail list. He even provides you scripts!
Prior to he closes out the chapter, he offers you his “day-to-day Seinfeld sequence” for emails. Who does not love Seinfeld?? This chapter was pure gold, so again, I recommend you get a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to create them, how to manage them, how to use them in the very best possible way so you can see the very best outcomes.
He speaks about the various kinds of funnels and the appropriate method to use each of those, where to place them, and he speaks about the foundation of a funnel which was really cool to see.
I was surprised by simply just how much info he distributed in this area. He might’ve held back a bit, however he went full throttle in providing detail.
Section Four; Funnels and Scripts.
In this section, Brunson talks about the different types of deals you can do for your funnels.
Do you know what else he does in this section? He gives more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into higher information about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is merely a site where you can pick templates for a funnel and modify it to your liking.
DotCom Secrets is a detailed refresher course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar companies online and his experience assisting countless other people build effective business.
If you’ve invested any amount of time in the world of web marketing, then you’ve probably become aware of Russell prior to. He’s authored a couple of books already and has developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to achieve success selling online, you need to certainly have a look at ClickFunnels. They make it easy to attempt prior to you buy with a 14 day totally free trial.
Brunson is the genuine offer, therefore is DotCom Secrets. It’s complete of real, actionable actions for building and growing any company online. No tricks, no fluff.
It is necessary to comprehend that despite the fact that I’m qualifying online marketing as if it’s something various totally than plain old conventional marketing, it’s not. You may see web marketing and think “that’s for those internet master guys who sell courses and things. I have a brick and mortar service company, so that’s not for me” and totally overlook what I will say.
That’s when I would scream “WRONG”!
Call it what you want– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this since we’re specifying where we do not even require to qualify shopping online as online shopping anymore, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the method consumer behavior is heading. Even for organisations that have a physical presence, most customers will have their first interaction with the company online long before they ever appear in person.
Here are the facts: every year, more individuals are investing more of their money online. Check this out from Business Insider (focus mine):.
The number of online consumers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These clients are transacting more often, as the number of online transactions has actually increased by 115 million from 2015 to 2016.
Is it really all that surprising? I’m not that shocked. You can buy anything online at this point, even a better half (they do not deliver by means of Prime, however, so it’s not worth it to wait on more than two days).
Understand that you require to understand how to reach and sell to individuals online? Good.
Exceed the book. Take advantage of almost 50 pages of notes that work as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the abovementioned truths about consumer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being necessary.
Companies that want to endure, grow, and grow now and into the future must for that reason understand how to reach and sell to individuals online.
It’s that easy.
Even if the sale happens in digital space, or a minimum of partly in digital area, doesn’t suggest you require to reconsider everything you understand about sales and selling. A number of the tried and true sales principles that have actually been used considering that companies first existed are still being used efficiently, but they are being integrated and hybridized to ideal effect for the digital frontier.
From crossover sales to selling online one-for-one, there are several distinct tools, strategies, and techniques particular to the online landscape that build on essential sales principles.
This blend of the old and the brand-new is at the foundation of what constitutes web marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state work of art?) DotCom Secrets.
If you want to be successful online, you have to understand what these techniques are and how to use them.
Russell Brunson didn’t develop most of the methods and strategies in the book, nor does he claim to. You can discover informational items that similarly describe many of the subjects he presents in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that comprise a successful online business, while likewise making sure the reader never ever loses sight of the big picture: rapid business development.
Not only does he break down how existing organisations successfully market and sell their items online, he provides a step-by-step blueprint for you to reproduce it within your own business. It has actually been my experience that this is the location where many similar guides most importantly fall short. They focus on theory and fail on actionable details.
Simply put, if you wish to find out how to sell online– be it physical products, digital items, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to determine who your consumers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us permanently, which means that the tools you utilize to perform the methods in the book may change, however the methods will remain the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the range of tools, strategies, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the production and release of different kinds of sales funnels online.
However exactly what are sales funnels?
Sales funnels are the series of interactions a client has with a company online during the purchase process. It’s the literal pages they check out before, during, and after they buy something.
You may feel intimidated in the beginning, thinking about constructing sales funnels.
You can quash any concerns or fears you have relating to the technical elements of building sales funnels, or any webpages online for that matter, as quickly as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re working on your method.
This is NOT where business owners and entrepreneurs need to be investing their time. Whatever talked about in the book can be created easily, with no previous technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our service forward– not on the technical aspects. My team and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, however if you think you belong in the innovative placement class you can skip best to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you utilize a simplified solution is up to you, but the principles that drive the success of sales funnels are true across any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a big method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely must), then by using sales funnels, along with the ideas in DotCom Secrets, you’ll be able to manage this entire process. It it also crucial to keep in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He lays out several techniques for constructing sales funnels for any kind of service or product.
It all starts with the Secret Formula (which isn’t that secret truly). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure organisation– without any upward border for prospective future development.
At the danger of sounding like a broken record, this book isn’t about a get rich quick plan. And I was skeptical initially that it might be yet another pump and discard details product.
Not the case in the least.
The beauty of Brunson’s description is that he concentrates on the mental aspects at play that are impacting the decision-making of a consumer. By doing things such as building trust, easing fears, and removing risk, DotCom Secrets information how you can not just increase the income capacity of a single client, but you can likewise build a long-lasting fan of your business.
In this way, sales funnels are really no different than the conventional selling procedure old-fashioned salespeople have actually been honing for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital space and enhance the purchasing experience for your consumers and maximize your income.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the internet (i.e., virtually all companies), then the answer is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Tricks either.
He likewise supplies links to free digital resources that assist readers internalize and act upon the concepts presented in the book. Jam-packed with highly consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has become a (dog-eared) staple of the tiny library of company books I continue a rack next to my desk.
Most importantly, you can get a totally free copy (simply pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away free of charge permanently, so make sure you claim your copy before they are all gone– or before he starts charging what this book is truly worth.
It’s worth noting that Brunson isn’t giving away a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight important passages.
You ought to see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters next to my desk. I have actually been called a highlighter junkie prior to though, so that’s simply me.
The bottom line is that I like DotCom Secrets. It is all information and no frills. The composing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “engineered for immediate recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it looks like I have been gushing about this title and yes, I may have a man crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can appear so frustrating. There are so many moving pieces and variables that a book like DotCom Secrets that makes sense of the insanity in such a practical way actually sticks out from the crowd.
It’s full of real, actionable steps for structure and growing any business online. And these 224 million consumers are spending more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present organisations effectively market and sell their items online, he offers a step-by-step plan for you to reproduce it within your own business. Brunson starts with the foundation of revealing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else prior to you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.