If you’ve been searching for a book to check out that will take your marketing abilities to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, even more, reading it the 2nd time around.
It’s one of those books that you have to check out multiple times to totally comprehend it. And even then, it’s still insufficient.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for several years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing methods constantly changing, this book will remain exceptionally helpful in marketing no matter the year (maybe not the year 2700, however you never know).
What is in the book?
In the book, there are 5 different sections.
Section One; Ladders and Funnels
In this section, Brunson speaks about worth ladders and funnels.
The value ladder is what you’re selling to your consumers. So to use the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleaning
Those 4 steps in this particular worth ladder are examples of what a dentist can provide.
The consumer comes in for a regular tooth cleaning. And then after the bleaching, he up-sells the retainer by stating that you could benefit from the use of a retainer.
Each step up the ladder, the price goes up and up.
Consider your organisation and see what you can consist of in your value ladder.
In the other parts of this section, Russell tells you how to best go about starting your sales funnel( s).
A funnel relocations people through the sales procedure. The objective is to have them enter the funnel and convert as a number of them as possible and have them come back for more.
But before all of that, you initially have to determine who your dream consumers are. Russell made it pretty clear in the book that without this knowledge, you will not succeed in running successful funnels.
I’m not going to attempt and spoil too much for you, however the last part of section one is “the three types of traffic”.
The 3 types of traffic are 1.
Brunson enters into great information on the 3 types of traffic so I suggest you take a look at the book on your own (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the attractive character and what it suggests for your funnels (if you don’t have an attractive character, then your funnels will not be successful).
The attractive character is someone customers can relate too (i.e someone who remained in a comparable position as the consumer, or an influencer of sorts).
Brunson also talks about the proper emails you need to send to your consumers after they have registered for your email list. He even gives you scripts!
Prior to he liquidates the chapter, he offers you his “everyday Seinfeld sequence” for e-mails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so once again, I recommend you get a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to produce them, how to handle them, how to use them in the very best possible way so you can see the best results.
He talks about the different kinds of funnels and the appropriate way to utilize each of those, where to place them, and he talks about the foundation of a funnel which was really cool to see.
I was shocked by just just how much details he gave away in this section. He could’ve kept back a little bit, but he went full throttle in offering information.
Area Four; Funnels and Scripts.
In this section, Brunson goes over the various kinds of offers you can do for your funnels.
Do you understand what else he performs in this section? He provides more email scripts!
The scripts he gives work for the different types of funnels you run. For example; there is a chapter in this area entitled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.
He goes into greater information about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is simply a site where you can choose templates for a funnel and edit it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar organisations online and his experience assisting countless other individuals build effective business.
If you’ve invested any amount of time worldwide of internet marketing, then you’ve probably heard of Russell before. He’s authored a few books currently and has actually developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to be successful selling online, you need to absolutely check out ClickFunnels. They make it simple to attempt prior to you purchase with a 14 day totally free trial.
Brunson is the genuine deal, and so is DotCom Secrets. It’s complete of actual, actionable steps for building and growing any business online. No gimmicks, no fluff.
It is essential to comprehend that even though I’m certifying online marketing as if it’s something various totally than plain old standard marketing, it’s not. You may see online marketing and believe “that’s for those internet guru men who sell courses and stuff. I have a brick and mortar service business, so that’s not for me” and entirely disregard what I will state.
That’s when I would scream “WRONG”!
Call it what you want– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this because we’re getting to the point where we don’t even require to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the method customer behavior is heading. Even for organisations that have a physical presence, the majority of consumers will have their first interaction with the business online long prior to they ever appear personally.
Here are the facts: year after year, more people are investing more of their money online. Check this out from Business Insider (focus mine):.
The number of online consumers has actually grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These consumers are transacting more often, as the number of online deals has actually risen by 115 million from 2015 to 2016.
Is it really all that unexpected? I’m not that shocked. You can purchase anything online at this point, even a loved one (they do not ship through Prime, however, so it’s not worth it to wait on more than 2 days).
Recognize that you require to understand how to reach and offer to individuals online? Great.
Exceed the book. Take advantage of almost 50 pages of notes that work as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Offered the previously mentioned realities about customer habits and the general instructions of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being vital.
Business that wish to make it through, grow, and flourish now and into the future must therefore comprehend how to reach and sell to people over the internet.
It’s that basic.
Just because the sale occurs in digital area, or at least partly in digital area, does not suggest you require to reassess everything you know about sales and selling. A number of the tried and true sales principles that have been used because companies first existed are still being used efficiently, but they are being integrated and hybridized to optimal result for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous special tools, techniques, and methods particular to the online landscape that build on essential sales ideas.
This mix of the old and the new is at the foundation of what makes up web marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you want to succeed online, you have to understand what these techniques are and how to use them.
Russell Brunson didn’t develop most of the techniques and methods in the book, nor does he declare to. You can discover educational products that likewise detail a number of the subjects he presents in DotCom Secrets.
None of these other products, however, present the info in such an easy-to-follow format as DotCom Secrets. In most cases they also do not take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that comprise a successful online business, while also ensuring the reader never forgets the big picture: rapid organisation growth.
Not only does he break down how current businesses successfully market and sell their products online, he supplies a step-by-step blueprint for you to duplicate it within your own organisation. It has been my experience that this is the location where numerous similar guides most importantly fall short. They focus on theory and fail on actionable info.
Simply put, if you wish to find out how to sell online– be it physical items, digital items, training, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a quick dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us permanently, which suggests that the tools you utilize to execute the techniques in the book might change, however the techniques will remain the same. The remaining power that the Secret Formula has is a testament to Brunson’s ability to boil the range of tools, techniques, and tactics to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the production and release of different types of sales funnels online.
But exactly what are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a business online during the purchase process. It’s the literal pages they go to previously, throughout, and after they purchase something.
You might feel daunted in the beginning, thinking of constructing sales funnels.
You can quash any concerns or fears you have relating to the technical aspects of building sales funnels, or any webpages online for that matter, as quickly as you pick up this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your strategy.
This is NOT where business owners and business owners need to be investing their time. Whatever gone over in the book can be developed easily, with no prior technical or coding understanding, utilizing the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can focus on the important things that drive our service forward– not on the technical elements. My team and I use ClickFunnels and we love it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, but if you think you belong in the advanced placement class you can skip right to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you use a streamlined option is up to you, but the principles that drive the success of sales funnels apply across any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a big way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely should), then by utilizing sales funnels, as well as the concepts in DotCom Secrets, you’ll have the ability to control this entire process. It it also important to bear in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He lays out a number of methods for developing sales funnels for any kind of service or product.
Everything starts with the Secret Formula (which isn’t that secret really). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure business– without any upward border for possible future development.
At the threat of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was skeptical in the beginning that it might be yet another pump and dispose info product.
Not the case in the least.
The beauty of Brunson’s description is that he focuses on the mental components at play that are affecting the decision-making of a client. By doing things such as building trust, easing worries, and removing threat, DotCom Tricks details how you can not just increase the revenue potential of a single customer, but you can likewise develop a lifelong fan of your company.
In this way, sales funnels are really no different than the traditional selling process traditional salesmen have actually been developing for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your customers and maximize your income.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and finding clients/customers from the internet (i.e., essentially all organisations), then the response is a dedicated YES. Yes, this book is for you. If you check out nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.
He also provides links to totally free digital resources that help readers internalize and act upon the concepts presented in the book. Loaded with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has ended up being a (dog-eared) staple of the tiny library of business books I keep a rack next to my desk.
Best of all, you can get a complimentary copy (simply pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away for free forever, so ensure you declare your copy before they are all gone– or before he starts charging what this book is really worth.
It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight vital passages.
You need to see my copy. Every page is intense yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter addict prior to though, so that’s simply me.
The Bottom Line.
The bottom line is that I enjoy DotCom Tricks. It is all info and no frills. The writing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it appears like I have actually been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Secrets that understands the madness in such a helpful method really stands apart from the crowd.
It’s complete of real, actionable actions for structure and growing any business online. And these 224 million buyers are investing more, as the overall amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present businesses successfully market and sell their products online, he supplies a step-by-step plan for you to duplicate it within your own organisation. Brunson begins with the structure of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read nothing else before you begin selling online, read this book.
Check out Dotcom Secrets for FREE Here.