If you’ve been searching for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, a lot more, reading it the second time around.
It’s one of those books that you need to read numerous times to fully grasp it. And even then, it’s still insufficient.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing techniques constantly changing, this book will stay exceptionally useful in marketing no matter the year (perhaps not the year 2700, however you never ever understand).
What is in the book?
In the book, there are 5 various sections.
Section One; Ladders and Funnels
In this area, Brunson speaks about value ladders and funnels.
The worth ladder is what you’re selling to your customers. So to use the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleaning
Those 4 steps in this specific value ladder are examples of what a dentist can offer.
The customer comes in for a regular tooth cleaning. The dental expert states that your teeth could be lightened a little bit. So he then up-sells you on teeth bleaching. And then after the whitening, he up-sells the retainer by stating that you could benefit from the use of a retainer. The dental practitioner states that you can benefit from cosmetic dentistry.
Each step up the ladder, the price goes up and up.
Think about your company and see what you can consist of in your worth ladder.
In the other parts of this area, Russell tells you how to best tackle beginning your sales funnel( s).
A funnel moves individuals through the sales procedure. The goal is to have them enter the funnel and convert as many of them as possible and have them come back for more.
Before all of that, you initially have to figure out who your dream clients are. Russell made it pretty clear in the book that without this knowledge, you will not succeed in running effective funnels.
I’m not going to try and spoil excessive for you, however the tail end of section one is “the 3 types of traffic”.
The 3 kinds of traffic are 1. traffic you manage 2. traffic you do not manage 3. traffic you own.
Brunson enters into great information on the 3 kinds of traffic so I recommend you have a look at the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the attractive character and what it means for your funnels (if you do not have an attractive character, then your funnels will not succeed).
The attractive character is someone customers can relate too (i.e someone who was in a comparable position as the customer, or an influencer of sorts).
Brunson also goes over the correct emails you require to send out to your consumers after they have registered for your e-mail list. He even provides you scripts!
Before he closes out the chapter, he gives you his “day-to-day Seinfeld sequence” for emails. Who doesn’t love Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to develop them, how to handle them, how to utilize them in the very best possible method so you can see the best results.
He talks about the different types of funnels and the correct method to use each of those, where to position them, and he speaks about the foundation of a funnel which was really cool to see.
I was amazed by simply just how much information he gave away in this section. He could’ve held back a bit, however he went full throttle in providing detail.
Area Four; Funnels and Scripts.
In this area, Brunson talks about the different kinds of deals you can do for your funnels.
Do you understand what else he carries out in this area? He provides more e-mail scripts!
The scripts he gives work for the various types of funnels you run. For example; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
And lastly, he goes into higher detail about the different kinds of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a website where you can choose design templates for a funnel and modify it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is an extensive crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar services online and his experience assisting thousands of other people develop successful business.
If you’ve invested any amount of time in the world of online marketing, then you’ve most likely heard of Russell before. He’s authored a few books already and has developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to be successful selling online, you need to definitely check out ClickFunnels. They make it easy to try before you buy with a 14 day totally free trial.
Brunson is the genuine deal, therefore is DotCom Secrets. It’s full of actual, actionable steps for building and growing any business online. No gimmicks, no fluff.
It is essential to comprehend that although I’m qualifying online marketing as if it’s something various entirely than plain old standard marketing, it’s not. You may see web marketing and think “that’s for those internet guru people who offer courses and stuff. I have a traditional service business, so that’s not for me” and totally overlook what I will say.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re specifying where we don’t even require to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the way customer behavior is heading. Even for organisations that have a physical existence, many consumers will have their first interaction with the company online long prior to they ever appear face to face.
Here are the realities: every year, more people are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online shoppers has grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These consumers are negotiating more often, as the number of online transactions has risen by 115 million from 2015 to 2016.
But is it truly all that surprising? I’m not that stunned. You can buy anything online at this moment, even a significant other (they don’t ship through Prime, however, so it’s not worth it to wait for more than 2 days).
Recognize that you require to understand how to reach and offer to people online? Good.
Surpass the book. Benefit from almost 50 pages of notes that work as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Given the previously mentioned facts about consumer habits and the general instructions of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being vital.
Business that want to make it through, grow, and flourish now and into the future should therefore comprehend how to reach and offer to people over the internet.
It’s that easy.
Just because the sale takes place in digital area, or at least partially in digital space, does not mean you need to reconsider everything you understand about sales and selling. Much of the tried and true sales principles that have actually been used because services first existed are still being used efficiently, but they are being combined and hybridized to ideal effect for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of special tools, methods, and techniques specific to the online landscape that build on fundamental sales ideas.
This mix of the old and the new is at the structure of what constitutes internet marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say masterpiece?) DotCom Secrets.
If you wish to be successful online, you have to know what these methods are and how to utilize them.
Russell Brunson didn’t develop the majority of the methods and techniques in the book, nor does he claim to. You can find educational products that similarly lay out a number of the subjects he provides in DotCom Secrets.
None of these other products, however, present the info in such an easy-to-follow format as DotCom Secrets. In most cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise a successful online business, while also making certain the reader never ever forgets the big picture: exponential company growth.
Not only does he break down how present organisations successfully market and offer their products online, he provides a detailed blueprint for you to reproduce it within your own organisation. It has been my experience that this is the location where lots of similar guides crucially fail. They concentrate on theory and fail on actionable details.
In short, if you want to find out how to sell online– be it physical products, digital products, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to find out who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us permanently, which indicates that the tools you use to carry out the methods in the book might change, but the methods will stay the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the series of tools, methods, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and deployment of different kinds of sales funnels online.
What exactly are sales funnels?
Sales funnels are the series of interactions a client has with a business online throughout the purchase process. It’s the literal pages they check out previously, during, and after they purchase something.
You might feel daunted in the beginning, thinking about building sales funnels.
You can quash any issues or fears you have concerning the technical aspects of structure sales funnels, or any web pages online for that matter, as quickly as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re working on your strategy.
This is NOT where business owners and business owners require to be spending their time. Whatever talked about in the book can be created quickly, with no previous technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can focus on the things that drive our company forward– not on the technical aspects. My group and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, but if you believe you belong in the sophisticated positioning class you can skip best to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you utilize a streamlined service is up to you, however the concepts that drive the success of sales funnels hold true throughout any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you absolutely should), then by making use of sales funnels, as well as the principles in DotCom Secrets, you’ll have the ability to manage this whole procedure. It it likewise essential to bear in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He sets out numerous strategies for building sales funnels for any type of product or service.
Everything starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure business– with no upward limit for prospective future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich fast plan. And I was skeptical initially that it might be yet another pump and dump information product.
Not the case in the least.
The beauty of Brunson’s description is that he concentrates on the mental aspects at play that are affecting the decision-making of a consumer. By doing things such as constructing trust, allaying worries, and eliminating danger, DotCom Secrets information how you can not only increase the profits capacity of a single consumer, but you can likewise construct a long-lasting fan of your business.
In this way, sales funnels are actually no various than the traditional selling procedure old school salespeople have been sharpening for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your consumers and optimize your income.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the web (i.e., practically all companies), then the answer is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He likewise offers links to free digital resources that assist readers internalize and act on the ideas provided in the book. Packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has become a (dog-eared) staple of the tiny library of service books I keep a shelf beside my desk.
Most importantly, you can get a totally free copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be offering this book away free of charge permanently, so ensure you claim your copy prior to they are all gone– or before he starts charging what this book is truly worth.
It’s worth noting that Brunson isn’t giving away a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight important passages.
You need to see my copy. Every page is bright yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter junkie prior to however, so that’s simply me.
The Bottom Line.
The bottom line is that I like DotCom Tricks. It is all information and no frills. The writing style is succinct and structured and the accompanying graphics are extremely easy to understand and are “crafted for instant recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it appears like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are so many moving pieces and variables that a book like DotCom Secrets that understands the madness in such a practical method truly sticks out from the crowd.
It’s full of real, actionable actions for structure and growing any company online. And these 224 million consumers are investing more, as the total quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing companies successfully market and sell their items online, he offers a step-by-step blueprint for you to replicate it within your own service. Brunson begins with the structure of showing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else prior to you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.