If you’ve been searching for a book to read that will take your marketing abilities to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I learned, even more, reading it the 2nd time around.
It’s one of those books that you have to check out multiple times to fully comprehend it. And even then, it’s still insufficient.
Brunson stated in the intro of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing approaches constantly changing, this book will remain incredibly helpful in marketing no matter the year (maybe not the year 2700, however you never ever know).
What is in the book?
In the book, there are 5 various areas.
Area One; Ladders and Funnels
In this section, Brunson talks about value ladders and funnels.
The value ladder is what you’re selling to your customers. To utilize the example in the book, the value ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this specific value ladder are examples of what a dental expert can provide.
The consumer comes in for a regular tooth cleaning. And then after the lightening, he up-sells the retainer by stating that you could benefit from the usage of a retainer.
Each step up the ladder, the cost goes up and up.
Think of your business and see what you can include in your worth ladder.
In the other parts of this section, Russell informs you how to best tackle beginning your sales funnel( s).
A funnel relocations individuals through the sales process. The goal is to have them enter the funnel and transform as a lot of them as possible and have them return for more.
However before all of that, you first have to find out who your dream clients are. Russell made it quite clear in the book that without this knowledge, you will not succeed in running successful funnels.
I’m not going to attempt and spoil excessive for you, however the tail end of section one is “the 3 kinds of traffic”.
The three types of traffic are 1. traffic you control 2. traffic you do not manage 3. traffic you own.
Brunson goes into great detail on the 3 kinds of traffic so I recommend you check out the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson goes over the appealing character and what it suggests for your funnels (if you don’t have an appealing character, then your funnels will not succeed).
The appealing character is somebody customers can relate too (i.e someone who was in a similar position as the consumer, or an influencer of sorts).
Brunson also goes over the correct e-mails you need to send out to your consumers after they have signed up for your email list. He even offers you scripts!
Before he liquidates the chapter, he provides you his “everyday Seinfeld sequence” for e-mails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so again, I suggest you get a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to produce them, how to handle them, how to utilize them in the best possible way so you can see the very best outcomes.
He speaks about the various kinds of funnels and the correct method to use each of those, where to put them, and he discusses the building blocks of a funnel which was actually cool to see.
I was amazed by just how much info he handed out in this area. He might’ve held back a little bit, but he went full throttle in offering detail.
Area Four; Funnels and Scripts.
In this area, Brunson goes over the various types of deals you can do for your funnels.
Do you know what else he carries out in this section? He offers more email scripts!
The scripts he gives work for the different types of funnels you run. For instance; there is a chapter in this area titled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.
And finally, he goes into greater information about the different kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a website where you can pick templates for a funnel and edit it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a comprehensive refresher course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar organisations online and his experience helping countless other individuals construct effective business.
If you’ve invested any quantity of time worldwide of internet marketing, then you’ve probably become aware of Russell prior to. He’s authored a few books already and has actually developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to be successful selling online, you need to certainly take a look at ClickFunnels. They make it simple to try before you purchase with a 14 day totally free trial.
Brunson is the real deal, and so is DotCom Secrets. It’s full of actual, actionable actions for structure and growing any company online. No tricks, no fluff.
It is essential to comprehend that although I’m qualifying online marketing as if it’s something different entirely than plain old traditional marketing, it’s not. You might see web marketing and think “that’s for those internet master guys who offer courses and stuff. I have a physical service organisation, so that’s not for me” and totally ignore what I will say.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this since we’re specifying where we don’t even need to qualify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s just the method customer behavior is heading. Even for companies that have a physical presence, many consumers will have their first interaction with the company online long prior to they ever show up in person.
Here are the truths: year after year, more people are spending more of their money online. Check this out from Business Insider (emphasis mine):.
The number of online shoppers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Lastly, these clients are negotiating more regularly, as the variety of online deals has actually risen by 115 million from 2015 to 2016.
Is it actually all that unexpected? I’m not that stunned. You can purchase anything online at this moment, even a better half (they don’t deliver by means of Prime, however, so it’s not worth it to wait on more than two days).
Realize that you require to know how to reach and offer to individuals online? Excellent.
Surpass the book. Make the most of almost 50 pages of notes that serve as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Given the previously mentioned truths about customer behavior and the general direction of marketing and commerce, understanding and mastering selling in the digital space has actually become important.
Business that wish to endure, grow, and grow now and into the future should therefore understand how to reach and offer to people over the internet.
It’s that basic.
Even if the sale takes place in digital area, or a minimum of partially in digital space, doesn’t imply you need to rethink everything you understand about sales and selling. A lot of the tried and real sales principles that have been utilized because businesses first existed are still being utilized successfully, however they are being integrated and hybridized to ideal effect for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of unique tools, techniques, and strategies specific to the online landscape that build on essential sales principles.
This blend of the old and the brand-new is at the structure of what makes up online marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I say masterpiece?) DotCom Secrets.
If you wish to succeed online, you need to know what these methods are and how to utilize them.
Russell Brunson didn’t invent most of the methods and methods in the book, nor does he declare to. You can discover informational products that likewise detail a lot of the subjects he provides in DotCom Secrets.
None of these other items, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they also do not take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that make up a successful online business, while likewise making sure the reader never forgets the big picture: rapid organisation growth.
Not only does he break down how existing services successfully market and sell their items online, he provides a detailed plan for you to replicate it within your own service. It has actually been my experience that this is the area where many similar guides crucially fail. They focus on theory and fall short on actionable information.
In short, if you want to discover how to sell online– be it physical products, digital items, coaching, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to determine who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us forever, which means that the tools you use to perform the techniques in the book may change, however the techniques will remain the same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the variety of tools, methods, and methods to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and release of various kinds of sales funnels online.
What precisely are sales funnels?
Sales funnels are the series of interactions a consumer has with a company online throughout the purchase process. It’s the actual pages they go to in the past, during, and after they buy something.
You may feel frightened initially, thinking about building sales funnels.
You can quash any issues or fears you have regarding the technical aspects of structure sales funnels, or any web pages online for that matter, as soon as you get this book.
Brunson does not want you to get hung up on this when you’re working on your method.
This is NOT where entrepreneur and entrepreneurs need to be investing their time. Everything talked about in the book can be produced easily, without any prior technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the things that drive our service forward– not on the technical elements. My group and I utilize ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you think you belong in the advanced positioning class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a streamlined option is up to you, however the principles that drive the success of sales funnels hold true across any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely ought to), then by using sales funnels, as well as the ideas in DotCom Secrets, you’ll have the ability to control this entire procedure. It it also important to keep in mind that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He lays out several strategies for developing sales funnels for any type of services or product.
It all starts with the Secret Formula (which isn’t that secret really). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure organisation– with no upward boundary for possible future development.
At the threat of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was skeptical at first that it might be yet another pump and dispose details item.
Not the case in the least.
The appeal of Brunson’s explanation is that he focuses on the psychological components at play that are affecting the decision-making of a consumer. By doing things such as constructing trust, easing worries, and removing threat, DotCom Tricks details how you can not just increase the income capacity of a single customer, but you can likewise build a long-lasting fan of your business.
In this way, sales funnels are actually no various than the standard selling process old school salespeople have actually been honing for decades. Sales funnels just adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your customers and maximize your income.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and finding clients/customers from the internet (i.e., essentially all services), then the answer is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Tricks either.
He likewise provides links to free digital resources that assist readers internalize and act on the concepts presented in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has actually ended up being a (dog-eared) staple of the mini library of business books I continue a shelf next to my desk.
Best of all, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be offering this book away free of charge permanently, so make certain you declare your copy before they are all gone– or prior to he starts charging what this book is actually worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight vital passages.
You must see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict prior to however, so that’s simply me.
The bottom line is that I love DotCom Secrets. It is all information and no frills. The writing style is concise and structured and the accompanying graphics are super easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I understand it looks like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can seem so frustrating. There are many moving pieces and variables that a book like DotCom Secrets that understands the madness in such a helpful method truly stands apart from the crowd.
It’s complete of actual, actionable steps for structure and growing any company online. And these 224 million shoppers are spending more, as the total quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present companies successfully market and sell their products online, he provides a step-by-step plan for you to duplicate it within your own service. Brunson begins with the structure of showing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you read nothing else before you begin offering online, read this book.
Check out Dotcom Secrets for FREE Here.