If you’ve been looking for a book to read that will take your marketing skills to the next level, then keep reading this.
I just recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, a lot more, reading it the 2nd time around.
It’s one of those books that you have to check out several times to completely grasp it. And even then, it’s still insufficient.
Brunson said in the introduction of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing approaches constantly altering, this book will stay exceptionally beneficial in marketing no matter the year (possibly not the year 2700, but you never ever understand).
What’s in the book?
In the book, there are 5 various sections.
Area One; Ladders and Funnels
In this section, Brunson talks about value ladders and funnels.
The worth ladder is what you’re offering to your consumers. To utilize the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental practitioner can provide.
The consumer comes in for a regular tooth cleaning. Then the dentist states that your teeth could be whitened a little bit. So he then up-sells you on teeth bleaching. And then after the whitening, he up-sells the retainer by saying that you might take advantage of the use of a retainer. And finally, the dental professional says that you can take advantage of cosmetic dentistry.
Each step up the ladder, the cost increases and up.
Think of your company and see what you can include in your worth ladder.
In the other parts of this area, Russell tells you how to best go about beginning your sales funnel( s).
A funnel moves individuals through the sales process. The goal is to have them get in the funnel and convert as a number of them as possible and have them come back for more.
Before all of that, you initially have to figure out who your dream consumers are. Russell made it quite clear in the book that without this understanding, you will not be successful in running successful funnels.
I’m not going to attempt and spoil too much for you, but the last part of section one is “the three types of traffic”.
The three types of traffic are 1.
Brunson enters into excellent information on the three kinds of traffic so I recommend you have a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the attractive character and what it indicates for your funnels (if you don’t have an attractive character, then your funnels won’t succeed).
The appealing character is somebody consumers can relate too (i.e somebody who remained in a comparable position as the consumer, or an influencer of sorts).
Brunson also talks about the appropriate emails you need to send out to your consumers after they have registered for your email list. He even provides you scripts!
Prior to he liquidates the chapter, he provides you his “daily Seinfeld sequence” for e-mails. Who does not like Seinfeld?? This chapter was pure gold, so once again, I recommend you pick up a copy of the book to discover more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to develop them, how to manage them, how to use them in the very best possible way so you can see the best outcomes.
He talks about the various kinds of funnels and the appropriate method to use each of those, where to put them, and he discusses the foundation of a funnel which was really cool to see.
I was surprised by just how much information he distributed in this section. He might’ve kept back a little bit, however he went full throttle in providing detail.
Section Four; Funnels and Scripts.
In this section, Brunson talks about the different types of offers you can do for your funnels.
Do you understand what else he carries out in this area? He offers more e-mail scripts!
The scripts he gives work for the different types of funnels you run. For example; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into higher detail about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a site where you can decide on templates for a funnel and edit it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is an extensive refresher course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar businesses online and his experience assisting countless other individuals construct successful business.
If you’ve spent any amount of time in the world of internet marketing, then you’ve probably heard of Russell before. He’s authored a couple of books already and has actually constructed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to achieve success selling online, you must absolutely have a look at ClickFunnels. They make it easy to attempt before you purchase with a 14 day free trial.
Brunson is the genuine offer, and so is DotCom Secrets. It’s full of real, actionable steps for structure and growing any company online. No tricks, no fluff.
It is essential to comprehend that despite the fact that I’m qualifying internet marketing as if it’s something different entirely than plain old conventional marketing, it’s not. You might see online marketing and believe “that’s for those internet guru guys who sell courses and things. I have a brick and mortar service organisation, so that’s not for me” and completely disregard what I’m about to say.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re getting to the point where we don’t even need to qualify shopping online as online shopping anymore, or stores online as e-commerce; it’s just shopping and commerce.
It’s simply the method customer behavior is heading. Even for businesses that have a physical existence, a lot of consumers will have their very first interaction with the company online long prior to they ever appear face to face.
Here are the facts: every year, more individuals are investing more of their money online. Check this out from Business Insider (emphasis mine):.
The number of online shoppers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These clients are negotiating more frequently, as the number of online transactions has actually risen by 115 million from 2015 to 2016.
Is it really all that unexpected? I’m not that shocked. You can purchase anything online at this moment, even a better half (they do not ship through Prime, though, so it’s not worth it to wait on more than 2 days).
Recognize that you need to know how to reach and sell to people online? Excellent.
Exceed the book. Take advantage of almost 50 pages of notes that act as the best buddy to DotCom Secrets.
Why DotCom Secrets?
Given the abovementioned facts about consumer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital area has actually become important.
Business that wish to make it through, grow, and thrive now and into the future must for that reason understand how to reach and sell to people over the internet.
It’s that basic.
Just because the sale occurs in digital area, or a minimum of partially in digital space, does not suggest you need to reconsider whatever you learn about sales and selling. Much of the attempted and true sales concepts that have actually been used because services initially existed are still being used successfully, however they are being integrated and hybridized to ideal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of distinct tools, methods, and methods specific to the online landscape that build on essential sales concepts.
This blend of the old and the brand-new is at the foundation of what constitutes web marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you want to achieve success online, you have to know what these techniques are and how to use them.
Russell Brunson didn’t create most of the methods and strategies in the book, nor does he claim to. You can discover informative items that likewise lay out many of the topics he provides in DotCom Secrets.
None of these other products, however, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they also do not take such a holistic method.
In DotCom Secrets, Brunson links all the small details that make up an effective online company, while likewise making sure the reader never forgets the big picture: rapid service development.
Not only does he break down how existing companies effectively market and sell their products online, he supplies a detailed blueprint for you to replicate it within your own service. It has been my experience that this is the location where numerous comparable guides crucially fall short. They concentrate on theory and fail on actionable info.
Simply put, if you want to find out how to sell online– be it physical products, digital items, training, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to find out who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us permanently, which means that the tools you utilize to carry out the techniques in the book might alter, but the methods will remain the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the series of tools, strategies, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the production and implementation of various kinds of sales funnels online.
However just what are sales funnels?
Sales funnels are the series of interactions a consumer has with a company online throughout the purchase procedure. It’s the literal pages they check out previously, during, and after they buy something.
You may feel frightened in the beginning, thinking about building sales funnels.
You can quash any concerns or worries you have relating to the technical elements of structure sales funnels, or any webpages online for that matter, as quickly as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re dealing with your strategy.
This is NOT where business owners and entrepreneurs require to be investing their time. Everything discussed in the book can be created easily, without any previous technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can concentrate on the things that drive our company forward– not on the technical elements. My group and I utilize ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you think you belong in the innovative positioning class you can avoid best to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you utilize a streamlined option is up to you, but the principles that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a big method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely ought to), then by utilizing sales funnels, along with the principles in DotCom Secrets, you’ll be able to manage this whole process. It it also essential to remember that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He lays out several strategies for constructing sales funnels for any type of product or service.
All of it starts with the Secret Formula (which isn’t that secret really). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure company– with no upward border for potential future growth.
At the risk of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical at first that it might be yet another pump and dump information product.
Not the case in the least.
The charm of Brunson’s explanation is that he focuses on the mental aspects at play that are impacting the decision-making of a consumer. By doing things such as constructing trust, allaying fears, and eliminating threat, DotCom Tricks information how you can not only increase the profits capacity of a single consumer, however you can also build a long-lasting fan of your company.
In this way, sales funnels are actually no various than the conventional selling process old school salespeople have actually been refining for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your clients and optimize your income.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and finding clients/customers from the internet (i.e., practically all businesses), then the response is a wholehearted YES. Yes, this book is for you. If you check out absolutely nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Tricks either.
He also offers links to totally free digital resources that help readers internalize and act upon the concepts provided in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has ended up being a (dog-eared) staple of the tiny library of service books I keep a shelf next to my desk.
Most importantly, you can get a totally free copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be giving this book away for free forever, so make certain you declare your copy before they are all gone– or before he starts charging what this book is really worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize crucial passages.
You need to see my copy. Every page is intense yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter addict prior to however, so that’s just me.
The bottom line is that I enjoy DotCom Tricks. It is all details and no frills. The composing style is concise and structured and the accompanying graphics are incredibly easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I understand it looks like I have been gushing about this title and yes, I may have a man crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so overwhelming. There are so many moving pieces and variables that a book like DotCom Tricks that makes sense of the insanity in such an useful way truly stands apart from the crowd.
It’s complete of real, actionable steps for structure and growing any business online. And these 224 million shoppers are investing more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current businesses effectively market and offer their items online, he provides a detailed plan for you to reproduce it within your own business. Brunson begins with the structure of revealing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else prior to you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.