If you’ve been looking for a book to check out that will take your marketing abilities to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I found out, a lot more, reading it the second time around.
It’s one of those books that you need to check out numerous times to completely understand it. And even then, it’s still not enough.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing methods continuously altering, this book will stay extremely helpful in marketing no matter the year (maybe not the year 2700, however you never ever understand).
What’s in the book?
In the book, there are 5 different sections.
Section One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The worth ladder is what you’re selling to your customers. To utilize the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental expert can use.
The customer comes in for a routine tooth cleansing. The dentist states that your teeth could be whitened a little bit. So he then up-sells you on teeth lightening. And after that after the lightening, he up-sells the retainer by stating that you might benefit from using a retainer. The dental practitioner states that you can benefit from cosmetic dentistry.
Each step up the ladder, the rate increases and up.
Think of your service and see what you can include in your value ladder.
In the other parts of this area, Russell informs you how to best tackle starting your sales funnel( s).
A funnel moves individuals through the sales procedure. The goal is to have them go into the funnel and convert as a number of them as possible and have them return for more.
However before all of that, you first need to find out who your dream clients are. Russell made it quite clear in the book that without this understanding, you will not succeed in running effective funnels.
I’m not going to try and spoil too much for you, but the last part of section one is “the three types of traffic”.
The three types of traffic are 1.
Brunson goes into terrific detail on the 3 types of traffic so I suggest you take a look at the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the attractive character and what it means for your funnels (if you don’t have an attractive character, then your funnels won’t achieve success).
The appealing character is somebody consumers can relate too (i.e someone who remained in a similar position as the customer, or an influencer of sorts).
Brunson likewise discusses the correct e-mails you require to send out to your customers after they have signed up for your email list. He even gives you scripts!
Prior to he closes out the chapter, he gives you his “daily Seinfeld series” for e-mails. Who does not like Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to discover more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to handle them, how to use them in the best possible method so you can see the very best results.
He talks about the various types of funnels and the proper way to use each of those, where to put them, and he speaks about the building blocks of a funnel which was really cool to see.
I was surprised by simply how much info he distributed in this section. He could’ve kept back a bit, however he went full throttle in providing information.
Section Four; Funnels and Scripts.
In this area, Brunson talks about the various types of offers you can do for your funnels.
Do you understand what else he performs in this area? He offers more e-mail scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
He goes into higher information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is merely a site where you can pick and choose templates for a funnel and modify it to your preference.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a thorough crash course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar services online and his experience helping countless other individuals construct successful business.
If you’ve invested any quantity of time on the planet of online marketing, then you’ve most likely become aware of Russell before. He’s authored a few books currently and has actually developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to be successful selling online, you must definitely have a look at ClickFunnels. They make it easy to try prior to you buy with a 14 day totally free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s complete of real, actionable actions for building and growing any company online. No tricks, no fluff.
It’s important to comprehend that even though I’m certifying online marketing as if it’s something various completely than plain old traditional marketing, it’s not. You might see online marketing and believe “that’s for those internet guru men who offer courses and things. I have a traditional service business, so that’s not for me” and totally overlook what I will say.
That’s when I would yell “WRONG”!
Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this because we’re specifying where we don’t even need to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s merely the method customer habits is heading. Even for businesses that have a physical presence, a lot of consumers will have their first interaction with the company online long before they ever show up in person.
Here are the facts: year after year, more individuals are spending more of their money online. Check this out from Business Insider (focus mine):.
The variety of online shoppers has grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the total quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These consumers are transacting more regularly, as the number of online deals has increased by 115 million from 2015 to 2016.
Is it actually all that unexpected? I’m not that stunned. You can purchase anything online at this moment, even a better half (they do not ship through Prime, though, so it’s not worth it to wait for more than two days).
Realize that you need to understand how to reach and offer to individuals online? Good.
Exceed the book. Make the most of almost 50 pages of notes that serve as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the aforementioned realities about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has ended up being necessary.
Companies that want to survive, grow, and flourish now and into the future should therefore understand how to reach and sell to individuals online.
It’s that simple.
Just because the sale happens in digital area, or at least partially in digital space, doesn’t suggest you require to rethink whatever you understand about sales and selling. Many of the tried and real sales concepts that have actually been used considering that businesses initially existed are still being used efficiently, however they are being integrated and hybridized to ideal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous distinct tools, methods, and methods particular to the online landscape that build on basic sales principles.
This blend of the old and the brand-new is at the foundation of what constitutes internet marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state masterpiece?) DotCom Secrets.
If you want to succeed online, you have to know what these methods are and how to use them.
Russell Brunson didn’t invent the majority of the methods and methods in the book, nor does he claim to. You can find informative items that likewise detail many of the subjects he presents in DotCom Secrets.
None of these other items, however, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they also don’t take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online company, while also making certain the reader never loses sight of the big picture: rapid organisation growth.
Not just does he break down how existing services successfully market and offer their products online, he supplies a detailed blueprint for you to replicate it within your own business. It has actually been my experience that this is the area where lots of comparable guides crucially fall short. They focus on theory and fall short on actionable info.
In short, if you wish to learn how to offer online– be it physical products, digital items, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of showing you how to find out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, implying it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us permanently, which suggests that the tools you use to execute the methods in the book might alter, but the strategies will stay the same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the range of tools, strategies, and tactics down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and implementation of different kinds of sales funnels online.
However just what are sales funnels?
Sales funnels are the series of interactions a client has with a company online throughout the purchase procedure. It’s the literal pages they check out before, during, and after they purchase something.
You might feel intimidated in the beginning, thinking of developing sales funnels.
You can quash any concerns or worries you have concerning the technical elements of structure sales funnels, or any webpages online for that matter, as soon as you get this book.
Brunson doesn’t desire you to get hung up on this when you’re dealing with your method.
This is NOT where entrepreneur and entrepreneurs need to be investing their time. Whatever discussed in the book can be developed quickly, without any previous technical or coding knowledge, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can focus on the things that drive our organisation forward– not on the technical aspects. My team and I utilize ClickFunnels and we love it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, however if you think you belong in the advanced placement class you can avoid ideal to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a simplified service depends on you, but the principles that drive the success of sales funnels hold true across any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you absolutely must), then by using sales funnels, in addition to the concepts in DotCom Secrets, you’ll have the ability to manage this entire process. It it likewise essential to remember that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out a number of methods for developing sales funnels for any kind of service or product.
All of it starts with the Secret Formula (which isn’t that secret actually). By making use of pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure organisation– with no upward border for possible future development.
At the threat of seeming like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical in the beginning that it might be yet another pump and dump information product.
Not the case in the least.
The charm of Brunson’s description is that he focuses on the mental aspects at play that are affecting the decision-making of a consumer. By doing things such as building trust, allaying worries, and eliminating risk, DotCom Secrets details how you can not only increase the income capacity of a single customer, however you can also build a long-lasting fan of your business.
In this way, sales funnels are really no various than the conventional selling procedure traditional salespeople have actually been refining for decades. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital space and enhance the purchasing experience for your consumers and optimize your revenue.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the web (i.e., virtually all businesses), then the response is a dedicated YES. Yes, this book is for you. If you check out absolutely nothing else prior to you begin selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He also provides links to free digital resources that help readers internalize and act on the ideas provided in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has become a (dog-eared) staple of the mini library of organisation books I keep a shelf beside my desk.
Best of all, you can get a free copy (just pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be giving this book away totally free permanently, so make certain you claim your copy prior to they are all gone– or before he begins charging what this book is really worth.
It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight essential passages.
You must see my copy. Every page is intense yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter junkie before however, so that’s simply me.
The bottom line is that I love DotCom Secrets. It is all information and no frills. The writing design is concise and structured and the accompanying graphics are extremely easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I understand it looks like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are so many moving pieces and variables that a book like DotCom Secrets that understands the madness in such a handy way actually sticks out from the crowd.
It’s complete of real, actionable steps for structure and growing any business online. And these 224 million consumers are investing more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how current organisations successfully market and offer their items online, he offers a step-by-step blueprint for you to duplicate it within your own service. Brunson begins with the foundation of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else prior to you begin offering online, read this book.