If you’ve been looking for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I discovered, a lot more, reading it the second time around.
It’s one of those books that you need to check out multiple times to fully grasp it. And even then, it’s still not enough.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing methods continuously changing, this book will remain exceptionally beneficial in marketing no matter the year (maybe not the year 2700, however you never ever know).
What’s in the book?
In the book, there are 5 various areas.
Area One; Ladders and Funnels
In this section, Brunson discusses worth ladders and funnels.
The worth ladder is what you’re selling to your customers. So to utilize the example in the book, the worth ladder for a dental professional would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dentist can use.
The consumer comes in for a routine tooth cleansing. And then after the whitening, he up-sells the retainer by saying that you might benefit from the usage of a retainer.
Each step up the ladder, the price increases and up.
Consider your service and see what you can consist of in your value ladder.
In the other parts of this section, Russell informs you how to best go about starting your sales funnel( s).
A funnel relocations individuals through the sales procedure. The goal is to have them enter the funnel and convert as much of them as possible and have them come back for more.
But prior to all of that, you initially need to determine who your dream clients are. Russell made it quite clear in the book that without this understanding, you will not be successful in running effective funnels.
I’m not going to attempt and ruin too much for you, however the last part of section one is “the three types of traffic”.
The three types of traffic are 1.
Brunson enters into fantastic detail on the three kinds of traffic so I recommend you have a look at the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the attractive character and what it suggests for your funnels (if you do not have an appealing character, then your funnels will not achieve success).
The appealing character is someone customers can relate too (i.e someone who remained in a similar position as the customer, or an influencer of sorts).
Brunson likewise goes over the correct e-mails you need to send to your consumers after they have actually signed up for your e-mail list. He even provides you scripts!
Before he liquidates the chapter, he offers you his “day-to-day Seinfeld series” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so once again, I recommend you get a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to produce them, how to manage them, how to use them in the very best possible way so you can see the very best results.
He discusses the different types of funnels and the correct method to use each of those, where to position them, and he speaks about the foundation of a funnel which was actually cool to see.
I was amazed by simply just how much details he distributed in this section. He could’ve held back a little bit, but he went full throttle in supplying information.
Area Four; Funnels and Scripts.
In this section, Brunson talks about the different kinds of deals you can do for your funnels.
Do you know what else he performs in this section? He gives more e-mail scripts!
The scripts he gives work for the different types of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
And finally, he enters into higher detail about the different kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is merely a site where you can decide on templates for a funnel and modify it to your preference.
DotCom Secrets is a comprehensive refresher course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online and his experience assisting thousands of other people construct successful business.
If you’ve invested any amount of time on the planet of online marketing, then you’ve probably heard of Russell prior to. He’s authored a few books currently and has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to be successful selling online, you must absolutely check out ClickFunnels. They make it easy to attempt before you purchase with a 14 day totally free trial.
Brunson is the genuine offer, therefore is DotCom Secrets. It’s complete of actual, actionable actions for building and growing any business online. No tricks, no fluff.
It is necessary to comprehend that even though I’m certifying internet marketing as if it’s something different entirely than plain old standard marketing, it’s not. You might see web marketing and believe “that’s for those internet guru men who offer courses and stuff. I have a brick and mortar service business, so that’s not for me” and entirely neglect what I will state.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re specifying where we do not even need to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s simply shopping and commerce.
It’s simply the way customer behavior is heading. Even for organisations that have a physical existence, a lot of consumers will have their first interaction with the business online long before they ever appear personally.
Here are the truths: every year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online shoppers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are investing more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these clients are transacting more frequently, as the variety of online deals has actually risen by 115 million from 2015 to 2016.
Is it truly all that unexpected? I’m not that stunned. You can buy anything online at this moment, even a significant other (they don’t ship by means of Prime, however, so it’s not worth it to wait on more than 2 days).
Realize that you need to understand how to reach and sell to people online? Great.
Go beyond the book. Benefit from nearly 50 pages of notes that work as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the previously mentioned facts about customer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being necessary.
Business that wish to make it through, grow, and grow now and into the future should for that reason comprehend how to reach and sell to people online.
It’s that simple.
Even if the sale takes place in digital area, or a minimum of partially in digital space, does not mean you require to reassess whatever you learn about sales and selling. Much of the attempted and true sales principles that have been used considering that organisations initially existed are still being utilized successfully, however they are being combined and hybridized to optimal effect for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of unique tools, techniques, and strategies particular to the online landscape that build on fundamental sales ideas.
This blend of the old and the brand-new is at the structure of what constitutes internet marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say masterpiece?) DotCom Secrets.
If you wish to be successful online, you have to know what these methods are and how to utilize them.
Russell Brunson didn’t create most of the methods and techniques in the book, nor does he declare to. You can find informational products that similarly describe a number of the topics he provides in DotCom Secrets.
None of these other items, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they also don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online business, while also making certain the reader never forgets the big picture: rapid organisation growth.
Not only does he break down how existing companies successfully market and offer their items online, he provides a step-by-step blueprint for you to replicate it within your own business. It has been my experience that this is the location where lots of similar guides crucially fail. They focus on theory and fall short on actionable details.
Simply put, if you wish to discover how to offer online– be it physical products, digital products, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich quick, making a fast dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, meaning it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us permanently, which implies that the tools you use to execute the strategies in the book may alter, but the techniques will remain the same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the variety of tools, methods, and strategies to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the development and implementation of different kinds of sales funnels online.
But just what are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online throughout the purchase process. It’s the literal pages they go to previously, throughout, and after they buy something.
You may feel intimidated initially, thinking of constructing sales funnels.
You can quash any concerns or worries you have relating to the technical aspects of structure sales funnels, or any webpages online for that matter, as quickly as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re dealing with your technique.
This is NOT where entrepreneur and entrepreneurs require to be spending their time. Whatever discussed in the book can be created easily, without any prior technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our organisation forward– not on the technical elements. My team and I utilize ClickFunnels and we love it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, however if you believe you belong in the advanced positioning class you can avoid right to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a simplified option is up to you, however the ideas that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely must), then by using sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to manage this whole procedure. It it also important to bear in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He lays out a number of methods for developing sales funnels for any type of product and services.
Everything starts with the Secret Formula (which isn’t that secret actually). By using pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure company– with no upward boundary for potential future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich quick plan. And I was doubtful in the beginning that it might be yet another pump and dump info product.
Not the case in the least.
The beauty of Brunson’s description is that he concentrates on the mental elements at play that are affecting the decision-making of a consumer. By doing things such as building trust, allaying fears, and eliminating risk, DotCom Tricks information how you can not only increase the revenue potential of a single consumer, however you can likewise construct a lifelong fan of your company.
In this way, sales funnels are really no different than the standard selling procedure old school salesmen have actually been developing for decades. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital space and enhance the purchasing experience for your consumers and optimize your profits.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and finding clients/customers from the web (i.e., practically all organisations), then the response is a wholehearted YES. Yes, this book is for you. If you check out absolutely nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He likewise provides links to free digital resources that assist readers internalize and act on the principles provided in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has actually ended up being a (dog-eared) staple of the small library of company books I continue a rack beside my desk.
Most importantly, you can get a totally free copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be giving this book away free of charge permanently, so make sure you claim your copy prior to they are all gone– or before he starts charging what this book is actually worth.
It’s worth noting that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight vital passages.
You need to see my copy. Every page is bright yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter addict before though, so that’s just me.
The Bottom Line.
The bottom line is that I like DotCom Tricks. It is all info and no frills. The writing style is succinct and structured and the accompanying graphics are incredibly easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a practical way really stands out from the crowd.
It’s complete of actual, actionable actions for structure and growing any company online. And these 224 million buyers are spending more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present companies successfully market and sell their products online, he provides a detailed blueprint for you to replicate it within your own organisation. Brunson starts with the foundation of revealing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else prior to you begin selling online, read this book.