If you’ve been trying to find a book to check out that will take your marketing abilities to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, even more, reading it the 2nd time around.
It’s one of those books that you need to read several times to fully comprehend it. And even then, it’s still inadequate.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing techniques constantly altering, this book will stay incredibly useful in marketing no matter the year (perhaps not the year 2700, but you never know).
What is in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The value ladder is what you’re offering to your customers. To utilize the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dental practitioner can offer.
The customer comes in for a routine tooth cleaning. And then after the lightening, he up-sells the retainer by stating that you could benefit from the use of a retainer.
Each step up the ladder, the rate increases and up.
Consider your business and see what you can consist of in your value ladder.
In the other parts of this area, Russell informs you how to best go about starting your sales funnel( s).
A funnel relocations people through the sales procedure. The goal is to have them go into the funnel and convert as much of them as possible and have them come back for more.
Before all of that, you initially have to figure out who your dream customers are. Russell made it pretty clear in the book that without this knowledge, you will not prosper in running successful funnels.
I’m not going to try and ruin excessive for you, however the tail end of area one is “the 3 types of traffic”.
The three types of traffic are 1. traffic you manage 2. traffic you don’t manage 3. traffic you own.
Brunson enters into fantastic detail on the 3 types of traffic so I suggest you check out the book for yourself (click here for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson goes over the attractive character and what it indicates for your funnels (if you do not have an appealing character, then your funnels will not be successful).
The attractive character is someone consumers can relate too (i.e someone who was in a similar position as the customer, or an influencer of sorts).
Brunson also talks about the appropriate emails you require to send to your consumers after they have signed up for your email list. He even provides you scripts!
Before he closes out the chapter, he gives you his “day-to-day Seinfeld series” for emails. Who does not love Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to create them, how to handle them, how to use them in the best possible way so you can see the very best results.
He talks about the various kinds of funnels and the proper method to utilize each of those, where to position them, and he talks about the foundation of a funnel which was actually cool to see.
I was shocked by just just how much details he gave away in this section. He could’ve kept back a little bit, however he went full throttle in providing information.
Section Four; Funnels and Scripts.
In this area, Brunson goes over the various types of deals you can do for your funnels.
Do you understand what else he does in this section? He provides more email scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into higher detail about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is simply a website where you can pick design templates for a funnel and modify it to your preference.
DotCom Secrets is a comprehensive crash course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online and his experience assisting thousands of other individuals construct successful business.
If you’ve spent any amount of time worldwide of internet marketing, then you’ve most likely heard of Russell prior to. He’s authored a few books currently and has constructed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to achieve success selling online, you need to absolutely take a look at ClickFunnels. They make it simple to try prior to you buy with a 14 day free trial.
Brunson is the real offer, and so is DotCom Secrets. It’s complete of actual, actionable steps for building and growing any company online. No gimmicks, no fluff.
It is necessary to understand that although I’m qualifying web marketing as if it’s something different totally than plain old conventional marketing, it’s not. You may see online marketing and think “that’s for those internet guru guys who offer courses and stuff. I have a brick and mortar service business, so that’s not for me” and totally ignore what I’m about to say.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re specifying where we don’t even require to certify shopping online as online shopping anymore, or stores online as e-commerce; it’s simply shopping and commerce.
It’s simply the method customer behavior is heading. Even for services that have a physical presence, a lot of customers will have their first interaction with the business online long before they ever show up in person.
Here are the facts: every year, more individuals are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online shoppers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Finally, these clients are negotiating more often, as the variety of online transactions has actually risen by 115 million from 2015 to 2016.
Is it really all that surprising? I’m not that stunned. You can purchase anything online at this moment, even a loved one (they don’t deliver via Prime, however, so it’s not worth it to await more than two days).
Recognize that you need to know how to reach and offer to individuals online? Good.
Surpass the book. Benefit from almost 50 pages of notes that serve as the best companion to DotCom Secrets.
Why DotCom Secrets?
Provided the aforementioned facts about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has actually become important.
Business that wish to survive, grow, and thrive now and into the future needs to therefore comprehend how to reach and offer to individuals over the internet.
It’s that easy.
Just because the sale occurs in digital space, or a minimum of partly in digital space, doesn’t imply you need to rethink everything you know about sales and selling. Many of the tried and real sales principles that have actually been utilized given that businesses initially existed are still being utilized efficiently, however they are being integrated and hybridized to optimal effect for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of special tools, strategies, and strategies particular to the online landscape that build on fundamental sales principles.
This blend of the old and the new is at the structure of what constitutes internet marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you wish to be successful online, you have to know what these methods are and how to utilize them.
Russell Brunson didn’t invent most of the techniques and strategies in the book, nor does he declare to. You can discover educational items that similarly describe a number of the subjects he provides in DotCom Secrets.
None of these other products, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In most cases they also do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that make up an effective online business, while also ensuring the reader never ever forgets the big picture: exponential service development.
Not just does he break down how current businesses successfully market and sell their items online, he supplies a step-by-step blueprint for you to reproduce it within your own service. It has been my experience that this is the area where numerous similar guides most importantly fail. They focus on theory and fail on actionable info.
Simply put, if you want to discover how to sell online– be it physical products, digital products, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of showing you how to determine who your consumers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us forever, which indicates that the tools you use to perform the strategies in the book may change, but the methods will remain the very same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the series of tools, methods, and techniques down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the creation and deployment of various types of sales funnels online.
What exactly are sales funnels?
Sales funnels are the series of interactions a customer has with a company online throughout the purchase process. It’s the actual pages they go to in the past, throughout, and after they purchase something.
You might feel intimidated initially, considering building sales funnels.
You can quash any issues or fears you have regarding the technical aspects of structure sales funnels, or any webpages online for that matter, as soon as you pick up this book.
Brunson does not want you to get hung up on this when you’re working on your method.
This is NOT where business owners and business owners require to be investing their time. Whatever discussed in the book can be produced easily, with no previous technical or coding understanding, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our organisation forward– not on the technical aspects. My group and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, however if you think you belong in the advanced positioning class you can avoid right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a streamlined option depends on you, but the ideas that drive the success of sales funnels are true across any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you absolutely need to), then by using sales funnels, as well as the principles in DotCom Secrets, you’ll have the ability to manage this whole procedure. It it also important to bear in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He sets out several techniques for developing sales funnels for any type of product or service.
It all starts with the Secret Formula (which isn’t that secret really). By using pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure organisation– with no upward border for prospective future growth.
At the danger of seeming like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical in the beginning that it might be yet another pump and dump information product.
Not the case in the least.
The appeal of Brunson’s description is that he focuses on the mental elements at play that are impacting the decision-making of a consumer. By doing things such as developing trust, allaying worries, and eliminating danger, DotCom Tricks information how you can not just increase the income capacity of a single consumer, but you can also construct a long-lasting fan of your company.
In this way, sales funnels are truly no different than the standard selling procedure old-fashioned salespeople have actually been sharpening for years. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your clients and optimize your profits.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and discovering clients/customers from the web (i.e., essentially all organisations), then the answer is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He also provides links to totally free digital resources that help readers internalize and act on the principles provided in the book. Loaded with highly consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has become a (dog-eared) staple of the tiny library of business books I keep on a rack next to my desk.
Most importantly, you can get a complimentary copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book away for free permanently, so make certain you claim your copy before they are all gone– or prior to he starts charging what this book is actually worth.
It deserves keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize essential passages.
You must see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters beside my desk. I’ve been called a highlighter junkie prior to however, so that’s simply me.
The bottom line is that I love DotCom Tricks. It is all details and no frills. The composing style is succinct and structured and the accompanying graphics are very easy to understand and are “engineered for immediate recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it looks like I have actually been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can appear so overwhelming. There are so many moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a handy method truly stands apart from the crowd.
It’s complete of actual, actionable steps for building and growing any company online. And these 224 million buyers are spending more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current organisations effectively market and sell their items online, he supplies a detailed plan for you to reproduce it within your own company. Brunson begins with the foundation of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read nothing else prior to you start selling online, read this book.