If you’ve been trying to find a book to read that will take your marketing abilities to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, much more, reading it the 2nd time around.
It’s one of those books that you have to read multiple times to completely understand it. And even then, it’s still inadequate.
Brunson stated in the intro of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing techniques continuously changing, this book will stay incredibly helpful in marketing no matter the year (possibly not the year 2700, but you never ever know).
What is in the book?
In the book, there are 5 various areas.
Section One; Ladders and Funnels
In this area, Brunson speaks about value ladders and funnels.
The value ladder is what you’re selling to your consumers. So to utilize the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleaning
Those 4 steps in this particular value ladder are examples of what a dental practitioner can use.
The consumer comes in for a regular tooth cleaning. The dental expert states that your teeth could be whitened a little bit. So he then up-sells you on teeth lightening. And after that after the whitening, he up-sells the retainer by saying that you could gain from making use of a retainer. The dental expert says that you can benefit from cosmetic dentistry.
Each step up the ladder, the cost increases and up.
Think about your company and see what you can include in your value ladder.
In the other parts of this section, Russell tells you how to best tackle beginning your sales funnel( s).
A funnel relocations people through the sales process. The objective is to have them enter the funnel and transform as a number of them as possible and have them come back for more.
However before all of that, you first have to figure out who your dream customers are. Russell made it pretty clear in the book that without this knowledge, you will not prosper in running successful funnels.
I’m not going to try and spoil too much for you, but the tail end of section one is “the 3 kinds of traffic”.
The three kinds of traffic are 1. traffic you manage 2. traffic you do not control 3. traffic you own.
Brunson enters into excellent information on the 3 kinds of traffic so I recommend you take a look at the book on your own (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson talks about the appealing character and what it indicates for your funnels (if you do not have an appealing character, then your funnels won’t be successful).
The attractive character is someone customers can relate too (i.e somebody who remained in a similar position as the consumer, or an influencer of sorts).
Brunson also talks about the correct e-mails you require to send out to your customers after they have signed up for your e-mail list. He even provides you scripts!
Prior to he liquidates the chapter, he provides you his “everyday Seinfeld series” for emails. Who does not enjoy Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to create them, how to handle them, how to utilize them in the very best possible method so you can see the best outcomes.
He speaks about the different types of funnels and the correct way to use each of those, where to put them, and he speaks about the building blocks of a funnel which was truly cool to see.
I was shocked by simply just how much details he handed out in this area. He might’ve held back a little bit, but he went full throttle in offering detail.
Area Four; Funnels and Scripts.
In this section, Brunson talks about the different types of offers you can do for your funnels.
Do you understand what else he carries out in this section? He provides more email scripts!
The scripts he gives work for the various types of funnels you run. For example; there is a chapter in this section entitled “The Perfect Webinar” and because chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into greater information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a website where you can pick and choose design templates for a funnel and modify it to your taste.
DotCom Secrets is a comprehensive refresher course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar businesses online and his experience assisting countless other individuals develop effective business.
If you’ve invested any amount of time on the planet of web marketing, then you’ve most likely heard of Russell prior to. He’s authored a couple of books currently and has actually built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you wish to be successful selling online, you should certainly have a look at ClickFunnels. They make it simple to attempt prior to you purchase with a 14 day complimentary trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s complete of real, actionable actions for building and growing any business online. No tricks, no fluff.
It’s important to understand that even though I’m certifying web marketing as if it’s something different totally than plain old traditional marketing, it’s not. You might see internet marketing and think “that’s for those internet master people who offer courses and stuff. I have a traditional service business, so that’s not for me” and completely ignore what I will say.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this because we’re specifying where we do not even require to qualify shopping online as online shopping anymore, or shops online as e-commerce; it’s just shopping and commerce.
It’s just the method customer behavior is heading. Even for services that have a physical existence, a lot of consumers will have their very first interaction with the company online long before they ever show up personally.
Here are the facts: year after year, more individuals are spending more of their money online. Check this out from Business Insider (emphasis mine):.
The number of online consumers has grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These clients are negotiating more often, as the number of online deals has risen by 115 million from 2015 to 2016.
Is it really all that unexpected? I’m not that shocked. You can purchase anything online at this moment, even a loved one (they do not ship by means of Prime, though, so it’s not worth it to await more than 2 days).
Recognize that you require to know how to reach and sell to individuals online? Excellent.
Exceed the book. Take advantage of almost 50 pages of notes that serve as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Given the abovementioned truths about customer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has become vital.
Business that want to survive, grow, and grow now and into the future needs to therefore understand how to reach and offer to people over the internet.
It’s that easy.
Just because the sale occurs in digital space, or at least partly in digital area, doesn’t imply you need to rethink everything you learn about sales and selling. Much of the attempted and true sales concepts that have been utilized because companies first existed are still being used successfully, but they are being integrated and hybridized to ideal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are several distinct tools, strategies, and techniques particular to the online landscape that build on essential sales concepts.
This mix of the old and the new is at the foundation of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you want to be successful online, you have to know what these strategies are and how to utilize them.
Russell Brunson didn’t develop most of the techniques and techniques in the book, nor does he declare to. You can find educational items that similarly detail many of the subjects he provides in DotCom Secrets.
None of these other items, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that comprise an effective online company, while likewise making certain the reader never loses sight of the big picture: exponential business growth.
Not only does he break down how current businesses successfully market and offer their items online, he provides a step-by-step blueprint for you to reproduce it within your own service. It has been my experience that this is the location where many comparable guides most importantly fail. They concentrate on theory and fail on actionable details.
In short, if you want to find out how to offer online– be it physical items, digital products, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to determine who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us forever, which implies that the tools you use to carry out the techniques in the book might change, however the strategies will stay the same. The remaining power that the Secret Formula has is a testament to Brunson’s ability to boil the series of tools, techniques, and tactics down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the development and deployment of various kinds of sales funnels online.
However just what are sales funnels?
Sales funnels are the sequence of interactions a customer has with a business online throughout the purchase process. It’s the actual pages they check out previously, during, and after they purchase something.
You may feel daunted initially, considering developing sales funnels.
You can quash any issues or fears you have regarding the technical aspects of building sales funnels, or any websites online for that matter, as quickly as you get this book.
Brunson does not want you to get hung up on this when you’re working on your technique.
This is NOT where business owners and business owners require to be spending their time. Whatever gone over in the book can be created quickly, without any prior technical or coding knowledge, utilizing the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was created by Russell Brunson so that business owners like you and I can focus on the things that drive our organisation forward– not on the technical aspects. My team and I utilize ClickFunnels and we love it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, however if you think you belong in the advanced placement class you can skip right to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you utilize a simplified service is up to you, but the ideas that drive the success of sales funnels hold true across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a big method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you definitely must), then by using sales funnels, as well as the concepts in DotCom Secrets, you’ll be able to control this entire process. It it likewise crucial to remember that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this versatility well within the book’s scope and constantly in focus. He lays out numerous strategies for constructing sales funnels for any type of services or product.
All of it starts with the Secret Formula (which isn’t that secret really). By using pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure business– with no upward boundary for prospective future development.
At the threat of seeming like a broken record, this book isn’t about a get rich quick plan. And I was doubtful in the beginning that it might be yet another pump and discard information item.
Not the case in the least.
The beauty of Brunson’s description is that he focuses on the psychological elements at play that are impacting the decision-making of a client. By doing things such as developing trust, easing worries, and getting rid of risk, DotCom Secrets details how you can not just increase the earnings potential of a single consumer, but you can also develop a lifelong fan of your company.
In this way, sales funnels are really no different than the standard selling process old-fashioned salespeople have actually been developing for decades. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your clients and maximize your income.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the internet (i.e., essentially all services), then the answer is a dedicated YES. Yes, this book is for you. If you check out absolutely nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Tricks either.
He likewise provides links to free digital resources that assist readers internalize and act on the ideas provided in the book. Jam-packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has ended up being a (dog-eared) staple of the mini library of organisation books I continue a rack next to my desk.
Most importantly, you can get a complimentary copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away totally free forever, so make sure you claim your copy prior to they are all gone– or prior to he starts charging what this book is actually worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight vital passages.
You ought to see my copy. Every page is bright yellow and there’s a pile of dead highlighters next to my desk. I have actually been called a highlighter addict prior to however, so that’s just me.
The Bottom Line.
The bottom line is that I enjoy DotCom Tricks. It is all info and no frills. The writing style is concise and structured and the accompanying graphics are super easy to understand and are “engineered for immediate recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I may have a man crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can seem so overwhelming. There are so many moving pieces and variables that a book like DotCom Tricks that makes sense of the insanity in such a practical way actually stands apart from the crowd.
It’s complete of real, actionable actions for building and growing any company online. And these 224 million buyers are spending more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing companies effectively market and offer their products online, he supplies a step-by-step blueprint for you to reproduce it within your own organisation. Brunson begins with the structure of revealing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else before you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.