Dotcom Secrets Labs Book – Book Review

If you’ve been searching for a book to check out that will take your marketing abilities to the next level, then keep reading this.

I just recently ended up reading DotCom Secrets by Russell Brunson. It was my second time checking out the book and I learned, even more, reading it the second time around.

It’s one of those books that you have to read several times to completely understand it. And even then, it’s still insufficient.

Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.

By evergreen, he wishes to keep the book pertinent. Even with marketing methods constantly changing, this book will stay incredibly useful in marketing no matter the year (possibly not the year 2700, however you never ever understand).

What’s in the book?

In the book, there are 5 various sections.

Area One; Ladders and Funnels

In this area, Brunson speaks about worth ladders and funnels.

The value ladder is what you’re offering to your consumers. To use the example in the book, the worth ladder for a dental practitioner would look something like this:

  • Teeth cleaning
  • Lightening
  • Retainer
  • Cosmetic

Those 4 steps in this specific worth ladder are examples of what a dentist can offer.

The customer comes in for a routine tooth cleansing. The dental expert states that your teeth might be lightened a little bit. So he then up-sells you on teeth lightening. And after that after the lightening, he up-sells the retainer by stating that you could gain from using a retainer. And lastly, the dentist states that you can take advantage of cosmetic dentistry.

Each step up the ladder, the price goes up and up.

Consider your business and see what you can include in your value ladder.


In the other parts of this area, Russell tells you how to best go about beginning your sales funnel( s).

A funnel relocations people through the sales procedure. The objective is to have them go into the funnel and convert as a lot of them as possible and have them come back for more.

Before all of that, you initially have to figure out who your dream clients are. Russell made it pretty clear in the book that without this knowledge, you will not prosper in running successful funnels.

I’m not going to try and spoil excessive for you, however the tail end of area one is “the three types of traffic”.

The 3 kinds of traffic are 1. traffic you control 2. traffic you don’t manage 3. traffic you own.
Brunson enters into fantastic detail on the 3 types of traffic so I recommend you have a look at the book on your own (click here for the DotCom Secrets).

Area Two; Your Communication/ Follow-up Funnel

In this section, Brunson goes over the appealing character and what it suggests for your funnels (if you do not have an attractive character, then your funnels won’t succeed).

The appealing character is somebody consumers can relate too (i.e someone who remained in a comparable position as the customer, or an influencer of sorts).

Brunson likewise goes over the proper e-mails you need to send to your consumers after they have actually signed up for your e-mail list. He even provides you scripts!

Prior to he liquidates the chapter, he offers you his “everyday Seinfeld series” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to learn more!

Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This section is all about funnels. How to develop them, how to manage them, how to utilize them in the very best possible method so you can see the best outcomes.

He discusses the different types of funnels and the appropriate method to use each of those, where to position them, and he talks about the building blocks of a funnel which was actually cool to see.

I was amazed by just just how much information he gave away in this area. He could’ve held back a little bit, however he went full throttle in offering information.

Section Four; Funnels and Scripts.

In this area, Brunson discusses the various kinds of deals you can do for your funnels.
Do you understand what else he carries out in this area? He offers more email scripts!

The scripts he gives work for the various types of funnels you run. For instance; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.

He goes into higher information about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).

Area Five; Clickfunnels.

In the last area, he reveals you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is simply a website where you can decide on templates for a funnel and edit it to your taste.

Get Dotcom Secrets for FREE Here.

DotCom Secrets is a comprehensive refresher course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar services online and his experience assisting thousands of other people build effective business.

If you’ve spent any quantity of time in the world of internet marketing, then you’ve most likely become aware of Russell prior to. He’s authored a few books currently and has actually developed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.

If you wish to succeed selling online, you must absolutely check out ClickFunnels. They make it simple to attempt before you buy with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets. It’s complete of actual, actionable steps for structure and growing any company online. No gimmicks, no fluff.

It is essential to comprehend that although I’m qualifying online marketing as if it’s something different completely than plain old traditional marketing, it’s not. You might see internet marketing and believe “that’s for those internet guru people who sell courses and things. I have a brick and mortar service company, so that’s not for me” and totally ignore what I will say.

That’s when I would yell “WRONG”!

Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.

I state this since we’re specifying where we don’t even require to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s just shopping and commerce.

It’s just the way consumer behavior is heading. Even for companies that have a physical existence, the majority of customers will have their first interaction with the business online long before they ever appear in person.

Here are the truths: every year, more people are investing more of their cash online. Check this out from Business Insider (focus mine):.

The variety of online buyers has grown by nearly 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These customers are transacting more regularly, as the number of online transactions has actually risen by 115 million from 2015 to 2016.

But is it really all that unexpected? I’m not that shocked. You can purchase anything online at this point, even a significant other (they don’t deliver through Prime, though, so it’s not worth it to await more than 2 days).

Understand that you require to understand how to reach and offer to people online? Good.

Read on.

Surpass the book. Make the most of almost 50 pages of notes that function as the perfect buddy to DotCom Secrets.

Why DotCom Secrets?

Given the aforementioned realities about customer habits and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has actually become vital.

Business that want to survive, grow, and flourish now and into the future needs to for that reason comprehend how to reach and sell to people over the internet.

It’s that basic.

Even if the sale occurs in digital area, or at least partly in digital space, doesn’t suggest you need to reconsider everything you learn about sales and selling. Many of the tried and real sales principles that have been utilized considering that businesses first existed are still being used effectively, but they are being combined and hybridized to optimal effect for the digital frontier.

From crossover sales to offering online one-for-one, there are several special tools, strategies, and techniques specific to the online landscape that build on basic sales ideas.

This mix of the old and the brand-new is at the structure of what makes up online marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state masterpiece?) DotCom Secrets.

If you wish to succeed online, you have to understand what these techniques are and how to use them.

Russell Brunson didn’t develop most of the strategies and methods in the book, nor does he claim to. You can find informational items that likewise detail much of the topics he provides in DotCom Secrets.

None of these other products, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise don’t take such a holistic technique.

In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online business, while also making certain the reader never ever forgets the big picture: exponential organisation growth.

Not just does he break down how existing businesses effectively market and offer their products online, he offers a step-by-step plan for you to reproduce it within your own business. It has been my experience that this is the location where numerous comparable guides crucially fail. They focus on theory and fail on actionable details.

In short, if you wish to discover how to offer online– be it physical items, digital items, coaching, or in-person services– you simply HAVE to read this book.


Brunson begins with the foundation of revealing you how to find out who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in cash within 12 hours …

Okay, so it’s not that simple.

Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or utilizing some loophole to rank on Google or Amazon.

The strength of this book is that the material is evergreen, suggesting it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.

That hardwiring will be with us forever, which means that the tools you utilize to perform the methods in the book might change, but the methods will remain the very same. The staying power that the Secret Formula has is a testimony to Brunson’s capability to boil the series of tools, strategies, and tactics to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the development and release of different types of sales funnels online.

However exactly what are sales funnels?

Sales funnels are the series of interactions a consumer has with a business online during the purchase procedure. It’s the actual pages they check out previously, throughout, and after they buy something.

You may feel intimidated in the beginning, thinking about developing sales funnels.

You can quash any concerns or worries you have concerning the technical aspects of building sales funnels, or any websites online for that matter, as quickly as you pick up this book.

Brunson does not desire you to get hung up on this when you’re working on your method.

This is NOT where business owners and entrepreneurs require to be investing their time. Whatever talked about in the book can be produced quickly, without any previous technical or coding knowledge, utilizing the drag-and-drop page home builder in ClickFunnels.

ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can focus on the things that drive our organisation forward– not on the technical elements. My team and I use ClickFunnels and we like it.

DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you believe you belong in the advanced placement class you can avoid ideal to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.

Whether or not you utilize a simplified option is up to you, but the concepts that drive the success of sales funnels apply throughout any number of platforms. If you have the coding chops, all the more power to you.

Sales funnels work and they work in a big method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.

When you have your own website and platform for selling things online (as you absolutely must), then by utilizing sales funnels, as well as the principles in DotCom Secrets, you’ll have the ability to manage this whole process. It it also important to keep in mind that sales funnels aren’t just for selling items.

In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He lays out a number of strategies for constructing sales funnels for any type of product or service.

It all starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure organisation– with no upward boundary for possible future development.

At the risk of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was skeptical at first that it might be yet another pump and discard information item.

Not the case in the least.

The beauty of Brunson’s description is that he focuses on the psychological aspects at play that are affecting the decision-making of a client. By doing things such as constructing trust, allaying worries, and getting rid of threat, DotCom Tricks details how you can not only increase the earnings capacity of a single consumer, but you can likewise develop a long-lasting fan of your business.

In this way, sales funnels are truly no various than the standard selling procedure traditional salespeople have actually been sharpening for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your consumers and maximize your earnings.

So … Should I Read It?

If you have actually been interested enough to read this far, then this book is for you.

If you currently are or will in the future be offering things and finding clients/customers from the internet (i.e., essentially all services), then the answer is an unwavering YES. Yes, this book is for you. If you check out absolutely nothing else prior to you begin selling online, read this book.

Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.

He likewise provides links to totally free digital resources that assist readers internalize and act upon the ideas provided in the book. Jam-packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has become a (dog-eared) staple of the small library of company books I keep a shelf beside my desk.

Best of all, you can get a complimentary copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be offering this book away free of charge forever, so make certain you declare your copy before they are all gone– or prior to he starts charging what this book is really worth.

It deserves keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight important passages.

You need to see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict before though, so that’s simply me.

Final Thoughts

The bottom line is that I enjoy DotCom Secrets. It is all information and no frills. The composing design is concise and structured and the accompanying graphics are super easy to understand and are “crafted for instant recall.”.

Those are Brunson’s words, not mine, but he struck the nail on the head.

I know it looks like I have actually been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has actually been a valuable tool. Marketing and sales in digital spaces can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Secrets that understands the madness in such a valuable method truly stands apart from the crowd.

It’s complete of actual, actionable steps for building and growing any company online. And these 224 million shoppers are spending more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present services successfully market and offer their items online, he supplies a step-by-step plan for you to duplicate it within your own service. Brunson starts with the structure of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you read nothing else before you start offering online, read this book.

Next Steps

Check out Dotcom Secrets for FREE Here.

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