If you’ve been looking for a book to check out that will take your marketing skills to the next level, then keep reading this.
I just recently finished reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, much more, reading it the second time around.
It’s one of those books that you have to read numerous times to fully grasp it. And even then, it’s still not enough.
Brunson said in the intro of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing approaches constantly changing, this book will remain incredibly useful in marketing no matter the year (possibly not the year 2700, but you never know).
What’s in the book?
In the book, there are 5 different sections.
Section One; Ladders and Funnels
In this area, Brunson discusses value ladders and funnels.
The value ladder is what you’re selling to your customers. So to utilize the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleaning
Those 4 steps in this specific worth ladder are examples of what a dental practitioner can use.
The customer comes in for a regular tooth cleansing. And then after the whitening, he up-sells the retainer by saying that you could benefit from the use of a retainer.
Each step up the ladder, the price increases and up.
Think of your organisation and see what you can include in your value ladder.
In the other parts of this section, Russell informs you how to best tackle starting your sales funnel( s).
A funnel moves people through the sales process. The objective is to have them get in the funnel and transform as much of them as possible and have them come back for more.
However before all of that, you first need to determine who your dream consumers are. Russell made it pretty clear in the book that without this knowledge, you will not be successful in running effective funnels.
I’m not going to attempt and ruin too much for you, but the last part of section one is “the 3 kinds of traffic”.
The three kinds of traffic are 1. traffic you manage 2. traffic you don’t manage 3. traffic you own.
Brunson enters into excellent information on the three types of traffic so I recommend you have a look at the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson discusses the appealing character and what it means for your funnels (if you do not have an attractive character, then your funnels won’t succeed).
The attractive character is someone customers can relate too (i.e somebody who was in a comparable position as the consumer, or an influencer of sorts).
Brunson likewise discusses the proper e-mails you need to send out to your customers after they have signed up for your e-mail list. He even offers you scripts!
Before he liquidates the chapter, he gives you his “day-to-day Seinfeld series” for e-mails. Who doesn’t love Seinfeld?? This chapter was pure gold, so again, I recommend you get a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to create them, how to handle them, how to utilize them in the best possible way so you can see the best outcomes.
He discusses the different kinds of funnels and the proper method to utilize each of those, where to place them, and he speaks about the foundation of a funnel which was truly cool to see.
I was shocked by just how much details he gave away in this section. He could’ve held back a little bit, however he went full throttle in supplying information.
Area Four; Funnels and Scripts.
In this area, Brunson goes over the various types of offers you can do for your funnels.
Do you know what else he does in this area? He provides more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. ; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
And finally, he goes into greater detail about the various kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who do not understand what Clickfunnels is, it is just a site where you can pick design templates for a funnel and edit it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online and his experience assisting countless other people develop effective business.
If you’ve spent any amount of time in the world of online marketing, then you’ve most likely become aware of Russell prior to. He’s authored a few books currently and has actually developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to succeed selling online, you need to absolutely take a look at ClickFunnels. They make it simple to attempt prior to you purchase with a 14 day totally free trial.
Brunson is the genuine offer, therefore is DotCom Secrets. It’s complete of actual, actionable actions for structure and growing any company online. No gimmicks, no fluff.
It’s important to comprehend that despite the fact that I’m certifying internet marketing as if it’s something different completely than plain old traditional marketing, it’s not. You might see web marketing and think “that’s for those internet guru men who offer courses and stuff. I have a brick and mortar service business, so that’s not for me” and entirely disregard what I will say.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re specifying where we don’t even require to certify shopping online as online shopping anymore, or stores online as e-commerce; it’s simply shopping and commerce.
It’s simply the way customer habits is heading. Even for organisations that have a physical presence, most consumers will have their very first interaction with the company online long before they ever appear face to face.
Here are the truths: year after year, more individuals are investing more of their money online. Check this out from Business Insider (focus mine):.
The number of online consumers has actually grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These customers are transacting more often, as the number of online deals has actually increased by 115 million from 2015 to 2016.
But is it truly all that surprising? I’m not that surprised. You can buy anything online at this point, even a significant other (they don’t ship by means of Prime, however, so it’s not worth it to wait on more than 2 days).
Recognize that you require to know how to reach and offer to individuals online? Great.
Exceed the book. Take advantage of nearly 50 pages of notes that serve as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the aforementioned truths about consumer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being necessary.
Companies that wish to endure, grow, and thrive now and into the future should therefore understand how to reach and offer to individuals over the internet.
It’s that easy.
Just because the sale occurs in digital space, or a minimum of partly in digital area, does not indicate you require to reconsider everything you know about sales and selling. A lot of the attempted and real sales concepts that have been utilized given that services first existed are still being used successfully, but they are being integrated and hybridized to ideal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are several distinct tools, methods, and strategies particular to the online landscape that build on basic sales ideas.
This blend of the old and the brand-new is at the structure of what makes up web marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I state masterpiece?) DotCom Secrets.
If you wish to be successful online, you have to know what these techniques are and how to use them.
Russell Brunson didn’t develop the majority of the techniques and methods in the book, nor does he declare to. You can discover informational items that likewise lay out many of the topics he provides in DotCom Secrets.
None of these other items, however, present the details in such an easy-to-follow format as DotCom Secrets. In many cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that make up an effective online company, while also making certain the reader never ever loses sight of the big picture: rapid company development.
Not only does he break down how present companies effectively market and sell their items online, he provides a step-by-step plan for you to reproduce it within your own organisation. It has actually been my experience that this is the area where numerous similar guides most importantly fail. They concentrate on theory and fall short on actionable info.
Simply put, if you wish to find out how to sell online– be it physical products, digital products, coaching, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can build your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a quick buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us permanently, which implies that the tools you utilize to perform the strategies in the book may alter, however the techniques will remain the exact same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the range of tools, methods, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the production and implementation of various kinds of sales funnels online.
What exactly are sales funnels?
Sales funnels are the series of interactions a consumer has with a business online during the purchase process. It’s the actual pages they check out in the past, throughout, and after they buy something.
You might feel daunted initially, thinking of building sales funnels.
You can quash any concerns or worries you have regarding the technical aspects of building sales funnels, or any web pages online for that matter, as quickly as you pick up this book.
Brunson does not desire you to get hung up on this when you’re dealing with your method.
This is NOT where entrepreneur and business owners need to be investing their time. Whatever talked about in the book can be produced quickly, without any prior technical or coding knowledge, using the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can concentrate on the things that drive our service forward– not on the technical aspects. My team and I utilize ClickFunnels and we love it.
DotCom Secrets teaches and preaches the effectiveness of a well-built sales funnels, but if you think you belong in the advanced positioning class you can avoid right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a simplified option is up to you, however the ideas that drive the success of sales funnels are true across any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely must), then by utilizing sales funnels, as well as the ideas in DotCom Secrets, you’ll have the ability to control this whole procedure. It it also important to keep in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He sets out several strategies for developing sales funnels for any kind of service or product.
It all starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure organisation– without any upward limit for potential future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich fast plan. And I was doubtful initially that it might be yet another pump and discard info product.
Not the case in the least.
The beauty of Brunson’s description is that he focuses on the mental components at play that are affecting the decision-making of a consumer. By doing things such as constructing trust, easing worries, and getting rid of danger, DotCom Tricks information how you can not just increase the income capacity of a single client, however you can likewise construct a long-lasting fan of your business.
In this way, sales funnels are truly no various than the conventional selling procedure traditional salespeople have been sharpening for years. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your consumers and maximize your revenue.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the internet (i.e., essentially all businesses), then the response is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Tricks either.
He also provides links to free digital resources that help readers internalize and act on the ideas provided in the book. Loaded with highly consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually become a (dog-eared) staple of the tiny library of company books I keep a rack beside my desk.
Best of all, you can get a free copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be providing this book away totally free forever, so ensure you declare your copy before they are all gone– or prior to he begins charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight vital passages.
You should see my copy. Every page is intense yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter addict before though, so that’s simply me.
The bottom line is that I love DotCom Secrets. It is all information and no frills. The composing design is succinct and structured and the accompanying graphics are incredibly easy to understand and are “engineered for instant recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it looks like I have actually been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can seem so frustrating. There are a lot of moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a helpful method actually sticks out from the crowd.
It’s full of real, actionable steps for building and growing any business online. And these 224 million consumers are investing more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present services successfully market and sell their items online, he provides a step-by-step blueprint for you to duplicate it within your own business. Brunson begins with the foundation of showing you how to figure out who your consumers are, where they are online, how to discover them, and how to get their attention. If you read nothing else before you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.